[08/15/06 - 12:00 AM]
Adult Swim Earns Double-Digit Gains Among Adults, Men & Women 18-24 VS. 2005 Performance

[via press release from Cartoon Network]

Adult Swim Earns Double-Digit Gains Among Adults, Men & Women 18-24 vs. 2005 Performance

Claims #1 Ranking Among Basic Cable for Total Day Delivery, Ratings Among Young Adults; Charts More Programs in the Adults 18-34 Top 50 for the Week Than Any Other Network

Adult Swim improved upon its performance last year by scoring double-digit delivery and ratings gains among adults 18-24, men 18-24 and women 18-24, according to preliminary data from Nielsen Media Research. The late-night network once again ranked #1 for total day delivery of adults 18-34, adults 18-24, men 18-34 and men 18-24, the latter demo for 72 straight weeks. Adult Swim also claimed 10 of the top 50 programs of the week among adults 18-34, more than any other basic cable network.

Highlights of Adult Swim�s performance vs. the same 2005 time period include the following:

ADULT SWIM (Monday-Thursday, 10:30 p.m.-6 a.m.; Saturday, 11 p.m.-6 a.m.; Sunday, 10 p.m.-6 a.m.)

- Adults 18-24 delivery (235,000) increased by 14%, and ratings (0.8) by 14%

- Men 18-24 delivery (157,000) jumped by 11%, and ratings (1.1) by 10%

- Adults 18-34 delivery (372,000) expanded by 3%, and ratings (0.6) were unchanged

- Men 18-34 delivery (227,000) and ratings (0.7) both were unchanged

- Women 18-34 delivery (144,000) advanced by 7%, and ratings (0.4) were unchanged

- Women 18-24 delivery (79,000) and ratings (0.6) both improved by 20%

Adult Swim (AdultSwim.com), launched in 2001, is Turner Broadcasting System, Inc.�s network offering original and acquired animated comedy and action series for young adults. Airing overnights six days a week for a total of 45 hours weekly, Adult Swim shares channel space with Cartoon Network, home to the best in original, classic and acquired programming for children and families, and is seen in 89 million U.S. homes.

Turner Broadcasting System, Inc., a Time Warner company, is a major producer of news and entertainment product around the world and the leading provider of programming for the basic cable industry.

RATING PERIOD: 8/07/06 � 8/13/06

SOURCE: Turner Entertainment Research from Preliminary Nielsen Media Research data, based on most current data available (Live+SD). Complete and final data (Live+7) will be available in two weeks. These television ratings data are reproduced here with permission from Nielsen Media Research. Reproduction of these data in volume, without permission from Nielsen Media Research, is prohibited.

NOTES: All ratings based on Total U.S. Television Universe of 110,200,000 homes.

  [august 2006]  

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