or


[08/21/06 - 12:00 AM]
FOX Broadcasting Company "Blinks" First!

[via press release from FOX]

FOX BROADCASTING COMPANY "BLINKS" FIRST!

National Radio Campaign on Clear Channel Radio Stations is First to Use Shortest Length Spots Entertainment Company Builds on Breakthrough Campaign for Last Season's "24" Debut to Support 2006 Premieres of PRISON BREAK, HOUSE and THE SIMPSONS

LOS ANGELES, SAN ANTONIO � August 21, 2006 � Clear Channel Radio and Fox Broadcasting Company (FOX) today announced a first-of-its-kind national radio campaign supporting the fall season premieres of hit television series PRISON BREAK, HOUSE and THE SIMPSONS. The campaign is the first to use "blinks"- the shortest-length radio spots available.

Conceived by, and running exclusively on 1100 Clear Channel Radio stations, "blinks" now move from hot advertising concepts to reality. The first "blinks" � running every hour from 6 a.m. to 7 p.m. � support tonight's premiere of PRISON BREAK. Next up will be "blinks" for the HOUSE premiere on September 5th and THE SIMPSONS premiere on September 10th.

The FOX spots combine theme music and acerbic remarks from characters to remind loyal fans to tune in, and to attract new viewers through humorous copy. The "blinks" created for each FOX premiere were a collaborative effort between Clear Channel Radio's Creative Services Group and Fox Broadcasting's radio promotion team.

Clear Channel Radio created the astonishingly short ads as tools for established brands to both reinforce their identity as well as create a fresh way to communicate with their most loyal customers. The ultra-short spots are most effectively used in combination with other length spots.

* Breaking new ground again

"FOX is again breaking new ground in the promotion of its shows with these fun 'blink' spots," said Kaye Bentley, Senior Vice President, Fox Broadcasting Company. "Like our breakthrough programming, these spots are one-of-a-kind, and through the power of radio, they will be heard across the country."

FOX and Clear Channel Radio previously collaborated on radio advertising for FOX's popular series, 24. FOX stepped up to become one of the first advertisers last year to use hourly :30 radio spots over a 24-hour period, which featured a countdown for the season premiere episode of "24."

"FOX is carving out new territory with "blinks" and demonstrating that our medium can successfully extend brands," said Jeff Howard, Regional President of Clear Channel Radio Sales. "We expect massive tune in across all of Clear Channel's formats, and that listeners will find this creative original and surprising."

Clear Channel Radio's award-winning Creative Services Group launched in 2004 with an impressive roster of creative talent focused on improving the radio listening experience and increasing value to advertisers through improved radio ads. More information on the Creative Services Group can be found at http://www.betterradio.net/ .

About Fox Broadcasting Company

Fox Broadcasting Company (FOX) is a unit of News Corporation (NYSE: NWS, NWS.A; ASX: NWS, NWSLV). FOX finished the 2005-2006 season as the No. 1 network for the second consecutive season among Adults 18-49 viewers, while continuing to dominate all network competition in the more targeted Adults 18-34 and Teen demographics. FOX airs 15 hours of primetime programming a week as well as late night entertainment programming, major sports and Sunday morning news.

About Clear Channel Radio

Clear Channel Radio is a leading radio company focused on serving local communities across the U.S. with more than 110 million listeners choosing Clear Channel Radio programming each week. The company's content can be heard on AM/FM stations, HD digital radio channels, on the Internet, via iPods, through Motorola's iRadio cell-phone service, and via mobile-navigation devices from Cobra, Garmin, Kenwood and others. The company's operations include radio broadcasting, syndication and independent media representation. Clear Channel Radio is a division of Clear Channel Communications, Inc. (NYSE:CCU), a leading global media and entertainment company. More information on the company can be found at www.clearchannel.com.





  [august 2006]  
S
M
T
W
T
F
S
  


· 24 (FOX)
· HOUSE (FOX)
· PRISON BREAK (FOX)
· SIMPSONS, THE (FOX)





[07/01/25 - 04:01 PM]
Video: "Glass Heart" Main Trailer and Title Song Revealed
This summer, Netflix presents a harmonious blend of emotion and music.

[07/01/25 - 02:48 PM]
FX's "The Bear" Renewed for Season Five
Christopher Storer's Emmy-award winning hit will return in 2026.

[07/01/25 - 02:25 PM]
Emmy Winner Michael Imperioli Set to Star Opposite Patrick Dempsey in New FOX Drama Series "Memory of a Killer," from Warner Bros. Television and FOX Entertainment
The new drama series is scheduled to premiere midseason on FOX.

[07/01/25 - 02:21 PM]
Video: Preview - "Unwrapping Christmas" Movies - A Four Part Movie Event
The Hallmark+ films will make their linear premieres starting this Saturday at 8:00/7:00c on Hallmark Channel.

[07/01/25 - 12:01 PM]
Top 10 Week of June 23: "Squid Game" Season 3 Takes Over with Record-Breaking Global Debut at No. 1
"The Waterfront" was a Top 10 hit once more as the No. 1 series on the English TV list (11.6 million views).

[07/01/25 - 12:00 PM]
Video: "Neuromancer" - In Production - Apple TV+
Welcome to the Chatsubo, cowboy.

[07/01/25 - 10:31 AM]
Netflix Renews "Tires" for Season 3
"Tires" will return with an all-new season next year.

[07/01/25 - 10:26 AM]
ESPN Formula 1 Viewership Notes After Austrian Grand Prix
ESPN's live telecast on Sunday, June 29, averaged 1.1 million viewers, a two percent gain over last year's race and the largest audience ever for the event on U.S. television.

[07/01/25 - 10:01 AM]
Neil Patrick Harris to Host "What's in the Box" - A Bold New Game Show Coming to Netflix
The series promises edge of your seat excitement as contestants take on a massive guessing game where every decision could lead to life-changing rewards.

[07/01/25 - 09:34 AM]
FX and Disney+ Latin America's "Necaxa" New Docuseries from the Producers of "Welcome to Wrexham" Premieres Thursday, August 7
"Necaxa" will premiere two episodes each Thursday for the first three weeks followed by one episode each Thursday until the season finale on Thursday, September 18.

[07/01/25 - 09:19 AM]
Apple TV+ Lands New Series Inspired by Jennette McCurdy's "I'm Glad My Mom Died"
Emmy, SAG and Golden Globe Award winner Jennifer Aniston is set to star and executive produce.

[07/01/25 - 09:16 AM]
ESPN's "Sunday Night Baseball" Featuring the Minnesota Twins vs. Detroit Tigers Averaged 2 Million Viewers - Up 66% from Last Year's Comparable Game
The audience peaked with 2,304,000 viewers in the 9:15 p.m. ET quarter hour.

[07/01/25 - 09:01 AM]
Video: "Leanne" - Official Trailer - Netflix
When her husband leaves her for another woman, a resilient Southern mom starts over with the support of her loving, but unfiltered family.

[07/01/25 - 09:01 AM]
Video: Marvel Animation's "Eyes of Wakanda" - Official Sneak Peek - Disney+
Wakanda's secrets span centuries.

[07/01/25 - 09:01 AM]
The CW Network Announces New Drama Series "Law & Order Toronto: Criminal Intent" to Premiere Wednesday, September 24
The series' 2024 launch in Canada was the #1 primetime premiere on Citytv and was the #1 primetime debut for a drama that season.