or


[08/21/06 - 12:00 AM]
FOX Broadcasting Company "Blinks" First!

[via press release from FOX]

FOX BROADCASTING COMPANY "BLINKS" FIRST!

National Radio Campaign on Clear Channel Radio Stations is First to Use Shortest Length Spots Entertainment Company Builds on Breakthrough Campaign for Last Season's "24" Debut to Support 2006 Premieres of PRISON BREAK, HOUSE and THE SIMPSONS

LOS ANGELES, SAN ANTONIO � August 21, 2006 � Clear Channel Radio and Fox Broadcasting Company (FOX) today announced a first-of-its-kind national radio campaign supporting the fall season premieres of hit television series PRISON BREAK, HOUSE and THE SIMPSONS. The campaign is the first to use "blinks"- the shortest-length radio spots available.

Conceived by, and running exclusively on 1100 Clear Channel Radio stations, "blinks" now move from hot advertising concepts to reality. The first "blinks" � running every hour from 6 a.m. to 7 p.m. � support tonight's premiere of PRISON BREAK. Next up will be "blinks" for the HOUSE premiere on September 5th and THE SIMPSONS premiere on September 10th.

The FOX spots combine theme music and acerbic remarks from characters to remind loyal fans to tune in, and to attract new viewers through humorous copy. The "blinks" created for each FOX premiere were a collaborative effort between Clear Channel Radio's Creative Services Group and Fox Broadcasting's radio promotion team.

Clear Channel Radio created the astonishingly short ads as tools for established brands to both reinforce their identity as well as create a fresh way to communicate with their most loyal customers. The ultra-short spots are most effectively used in combination with other length spots.

* Breaking new ground again

"FOX is again breaking new ground in the promotion of its shows with these fun 'blink' spots," said Kaye Bentley, Senior Vice President, Fox Broadcasting Company. "Like our breakthrough programming, these spots are one-of-a-kind, and through the power of radio, they will be heard across the country."

FOX and Clear Channel Radio previously collaborated on radio advertising for FOX's popular series, 24. FOX stepped up to become one of the first advertisers last year to use hourly :30 radio spots over a 24-hour period, which featured a countdown for the season premiere episode of "24."

"FOX is carving out new territory with "blinks" and demonstrating that our medium can successfully extend brands," said Jeff Howard, Regional President of Clear Channel Radio Sales. "We expect massive tune in across all of Clear Channel's formats, and that listeners will find this creative original and surprising."

Clear Channel Radio's award-winning Creative Services Group launched in 2004 with an impressive roster of creative talent focused on improving the radio listening experience and increasing value to advertisers through improved radio ads. More information on the Creative Services Group can be found at http://www.betterradio.net/ .

About Fox Broadcasting Company

Fox Broadcasting Company (FOX) is a unit of News Corporation (NYSE: NWS, NWS.A; ASX: NWS, NWSLV). FOX finished the 2005-2006 season as the No. 1 network for the second consecutive season among Adults 18-49 viewers, while continuing to dominate all network competition in the more targeted Adults 18-34 and Teen demographics. FOX airs 15 hours of primetime programming a week as well as late night entertainment programming, major sports and Sunday morning news.

About Clear Channel Radio

Clear Channel Radio is a leading radio company focused on serving local communities across the U.S. with more than 110 million listeners choosing Clear Channel Radio programming each week. The company's content can be heard on AM/FM stations, HD digital radio channels, on the Internet, via iPods, through Motorola's iRadio cell-phone service, and via mobile-navigation devices from Cobra, Garmin, Kenwood and others. The company's operations include radio broadcasting, syndication and independent media representation. Clear Channel Radio is a division of Clear Channel Communications, Inc. (NYSE:CCU), a leading global media and entertainment company. More information on the company can be found at www.clearchannel.com.





  [august 2006]  
S
M
T
W
T
F
S
  


· 24 (FOX)
· HOUSE (FOX)
· PRISON BREAK (FOX)
· SIMPSONS, THE (FOX)





[03/18/26 - 01:13 PM]
"Saturday Night Live" Launches New Short-Form Digital Original Series, "The Rundown"
Guests will stop by Studio 8H to select a favorite segment from the show's history to add to the iconic Rundown board, building an all-star episode along the way.

[03/18/26 - 01:03 PM]
All New Series "Conspiracies & Coverups" Premieres April 1 at 10PM ET/PT on Discovery Channel
Former CIA covert intelligence officer Andrew Bustamante exposes the truth behind some of the most sensational, "ripped from the headlines" conspiracy theories in the all-new series.

[03/18/26 - 12:32 PM]
The Ultimate Test of Survival: "Lord of the Flies" Debuts May 4 on Netflix
Innocence descends into savagery when a group of English schoolboys becomes desert island castaways in the first television adaptation of William Golding's landmark dystopian classic.

[03/18/26 - 12:31 PM]
Darren Star & David Schulner Uncork New Napa Valley Rom-Com Series for Netflix
"Uncorked" delves into the life of a talented but self-destructive winemaker who returns to Napa for her second chance at love, legacy and that elusive 100 point wine.

[03/18/26 - 11:59 AM]
ID's Titans of True Crime Return with New Seasons of "Homicide Hunter: American Detective with Joe Kenda" and "On the Case with Paula Zahn"
The series will premiere back-to-back beginning Wednesday, April 15 at 9:00/8:00c.

[03/18/26 - 11:48 AM]
FOX Advertising Announces a Season-Long Major Brand Partnership with Toyota and the Reimagined FOX Primetime Series "Baywatch"
The series will showcase the Toyota Tacoma as the official Baywatch lifeguard vehicle which will be fully customized to authentically reflect the LA County lifeguard vehicles.

[03/18/26 - 11:31 AM]
Jinkies! Netflix Casts Mckenna Grace, Tanner Hagen, Abby Ryder Fortson, Maxwell Jenkins in the Live-Action "Scooby-Doo" Series
The series will uncover how this mystery-solving crew, and their beloved dog, first teamed up to crack the haunting case that started it all.

[03/18/26 - 10:31 AM]
TBS Orders New Season Pick-Up of "Impractical Jokers," Cable's #1 Original Series of the Year, Amid Record-Breaking Ratings
The final two episodes of season 12 air Thursday, March 19 and Friday, March 20 following NCAA coverage on TBS.

[03/18/26 - 10:31 AM]
"Million Dollar Secret" Season 2 - Only on Netflix April 15
This season, the stakes are higher than ever as players face trickier agendas, grueling challenges and navigate the ever-changing game of deception.

[03/18/26 - 10:01 AM]
Peacock Reveals July 16 Premiere Date & Releases First Look Images for "The Five Star Weekend"
The series stars Jennifer Garner, D'Arcy Carden, Gemma Chan, Regina Hall, Chloë Sevigny, Harlow Jane and Timothy Olyphant.

[03/18/26 - 10:01 AM]
"Nemesis" - Official First Look, Teaser Art & Date Announcement
The series, due on May 14, is the story of two men on either side of the law, the tale of what happens when an unstoppable force (an expert criminal) meets an immovable object (a brilliant police detective).

[03/18/26 - 10:00 AM]
Rewatch "Ready or Not" on Hulu Before the Highly Anticipated Sequel "Ready or Not 2: Here I Come" Hits Theaters This Friday
Audiences can revisit the film that started it all and get a special look for what's to come.

[03/18/26 - 09:31 AM]
Video: "Sheng Wang: Purple" - Official Trailer - Netflix
In this special, Sheng delves into what it means to be a grown-up and explores ordinary life moments: sharing prized berries with your friends' kids, cooking with shallots, braving the ghosts in your house, finding joy in nature and much more.

[03/18/26 - 09:28 AM]
Vice Studios Secures Worldwide Adaptation Rights for Iconic Video Game IP "Payday" Partnering with Starbreeze Entertainment to Expand the Video Game Franchise Into Film and Television
Over 15 years of continuous development have made the "Payday" name synonymous with heisting, serving a massive community of more than 50 million players.

[03/18/26 - 09:07 AM]
"Be My Guest with Ina Garten" Welcomes Allison Janney, Jon Batiste, Hoda Kotb and Michael Barbaro in New Season
The new episodes premiere Saturday, April 11th at 12pm ET/PT on Food Network and stream the next day on HBO Max and discovery+.