[08/21/06 - 12:00 AM]
FOX Digital Media Launches "FOX on Demand" on Select Local Stations' "MyFOX" Websites Sponsored Exclusively by Toyota

[via press release from FOX]


In an Industry First, Fox Digital Media to Stream Select Episodes of "Prison Break," "Bones," "The Loop," "American Dad," and "Stacked" on the MyFOX Local Platform Developed by Fox Interactive Media's Station Group

New York (WNYW), Los Angeles (KTTV), Boston (WFXT), Dallas (KDFW), Washington, DC (WTTG), Tampa Bay (WTVT), Orlando (WOFL), Birmingham (WBRC), Greensboro (WGHP) First to Launch FOX on Demand on the Internet

Los Angeles, CA - August 21, 2006 -Fox Digital Media today announced the launch of "FOX on Demand" on the MyFOX Local websites of nine (9) local FOX owned and operated stations. This historic offering marks the first time local stations will stream network programming on their local websites.

Taking advantage of the MyFOX Local platform and revolutionary video player created by Fox Interactive Media's (FIM) Stations Group, Fox Digital Media will offer free, sponsor-supported streaming of select episodes of several hit FOX series, including "Prison Break," "Bones," "American Dad," "The Loop," and "Stacked." Viewers in New York, Los Angeles, Boston, Dallas, Washington, Tampa Bay, Orlando, Birmingham and Greensboro now have the ability to tune in to FOX shows anytime on their local station's MyFOX websites.

Toyota is the exclusive sponsor of the launch of "FOX on Demand" in these nine local markets. Initially, the service will offer select episodes of FOX series from previous seasons and new episodes from returning series "Prison Break" and "Bones," following their initial airing on FOX this fall.

"With this deal, Toyota is supporting another groundbreaking media platform on behalf of our new subcompact vehicle, the Toyota Yaris," said Kim McCullough, Corporate Manager, Marketing Communications, Toyota. "Just as the Yaris makes great design accessible to all, this initiative makes everyone's favorite FOX shows more accessible whenever and wherever they want to watch them."

The video offering builds on the recent launch of the innovative hyper-local MyFOX web platform that extends Fox's stations' reach online. FIM and Fox Stations Group have integrated user-generated content including blogs and photos into key local content categories on the station web sites. Now, 9 of these station websites will offer access to FOX programs through a state-of-the-art video playback experience.

"We are pleased to work with our owned and operated broadcast station partners to distribute FOX content through their local websites," said Peter Levinsohn, President of Fox Digital Media. "It is the next logical step following our groundbreaking digital media agreement with FOX stations earlier this year and we look forward to extending the 'FOX on Demand' offering to our entire affiliate body."

"This exciting development shows the tremendous value of a localized online media platform enhanced with on demand streaming entertainment content," said Ron Berryman, SVP and GM of Fox Interactive Media's Stations Group. "We are thrilled to be able to demonstrate the strength of the platform we built and the vast potential for this market."

About Fox Entertainment Group

Fox Entertainment Group (FEG) is a unit of News Corporation (NYSE: NWS - News, NWS.A - News). It is principally engaged in the development, production and worldwide distribution of feature films and television programs, television broadcasting and cable network programming. The Company's studios, production facilities and film and television library provide high-quality creative content, and the Company's broadcasting and cable networks provide extensive distribution platforms for the Company's programs. Fox Digital Media is a division of FEG dedicated to setting distribution strategy and licensing programming from all FEG divisions to new, digital outlets.

About Fox Interactive Media

A division of News Corp. (NWS), Fox Interactive Media (FIM) is an integrated network of sites offering socially rich media experiences centered on entertainment, news, information and self-expression. The company's network includes Internet assets from News Corp., including the highly trafficked Foxsports.com (http://www.foxsports.com), Americanidol.com (http://www.americanidol.com) and Fox.com (http://www.fox.com). FIM also owns and operates such category leaders as MySpace.com (http://www.myspace.com), the number one social networking site on the Web; Scout.com (http://www.scout.com), a dynamic collegiate and pro sports network; and IGN Entertainment (http://www.ign.com), a network of leading gaming and entertainment sites including men's lifestyle site AskMen (http://www.askmen.com) and premier destination for movie-goers Rotten Tomatoes (http://www.rottentomatoes.com) among others.

About Fox Stations Group

The Fox Television Stations group, headed by Chairman Roger Ailes, is one of the nation's largest owned-and-operated network broadcast groups, comprising 35 stations in 26 markets and covering nearly 45% of U.S. television homes. This includes six duopolies in the top 10 markets: New York, Los Angeles, Chicago, Dallas, Washington D.C. and Houston; as well as duopolies in Minneapolis, Phoenix and Orlando.

About Toyota

Toyota Motor Sales (TMS), U.S.A., Inc. is the marketing, sales, distribution and customer service arm of Toyota, Lexus and Scion in the United States, marketing products and services through a network of over 1,400 Toyota, Lexus and Scion dealers in 49 states. Toyota is the second-largest global automotive manufacturer and the number-one selling car brand in the U.S. Established in 1957, TMS and its subsidiaries also are involved in distribution logistics, motorsports, and research and development.

  [august 2006]  


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