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SPIKE Taps RHI Entertainment to Produce First Ever Slate of Movies
12 Action-Adventure Themed Films to Debut on SPIKE Starting Winter 2007
NEW YORK, Nov. 9 -- SPIKE has agreed to terms with RHI
Entertainment, the industry leader of miniseries and movies made for
television, to produce an action-packed slate of movies for the network.
The agreement was negotiated by Robert Halmi, Jr., President and CEO of RHI
Entertainment, and Robert Friedman, Senior Vice President of Programming at
SPIKE.
According to the terms of this multi-picture deal, RHI Entertainment
will produce 12 movies for SPIKE, to be delivered starting October 2007.
The agreement includes all television rights for the RHI Entertainment
package and also incorporates integrated marketing and product placement
opportunities. The package includes action-adventure and crime-drama
projects.
"Action-packed films speak directly to our target demographic and is
exactly the type of programming SPIKE viewers want to see," said Friedman.
"The Halmis are pros at delivering great storytelling. We look forward
to working together with them on these movies," says Pancho Mansfield,
Executive Vice President of Original Programming, SPIKE.
"We're thrilled to be producing films for SPIKE and their
discriminating action-craving audience," said Halmi. "By combining marquee
talent, exotic shooting locations, high production values and powerful
storylines, RHI Entertainment consistently delivers large-scale productions
with theatrical- release quality."
RHI Entertainment is a global leader in the production and distribution
of groundbreaking miniseries and movies for television. Since the company's
inception, under the guidance of Robert Halmi, Sr. and Robert Halmi, Jr.,
RHI has produced and distributed over 4,000 hours of quality television
programming, received 104 Emmy Awards, and outperformed the competition
annually in viewer ratings. Currently, RHI provides 40-60 new television
movies and miniseries a year to networks worldwide.
SPIKE is available in 90 million homes and is a division of MTV
Networks. MTV Networks is a division of Viacom International Inc.
SOURCE SPIKE TV
http://www.spiketv.com
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