or


[01/09/07 - 10:39 PM]
BET Networks' Explosive Promotional Campaign Heightens Anticipation for the Wire Premiere on January 10 at 9:00 P.M. ET/PT
The network's multi-platform marketing strategy combines grassroots, off-air and on-air promotions.

[via press release from BET]

BET Networks' Explosive Promotional Campaign Heightens Anticipation for THE WIRE Premiere on January 10 at 9:00 P.M. ET/PT

WASHINGTON, Jan. 9 -- Spearheading the highly-anticipated BET premiere of HBO's critically-acclaimed show THE WIRE is an aggressive advertising campaign sure to draw viewers' attention to its historic debut on January 10 at 9:00 p.m. ET/PT. This multi-platform marketing strategy combines grassroots, off-air and on-air promotions designed to propel the newly- acquired urban drama in attracting a new viewing audience and to make it a top program favorite among current BET viewers.

"BET wanted to produce a unique promotional campaign that maintains the authenticity of the show as well as exudes the 'rawness' that drew millions of television viewers to its original home on HBO," stated Kelli Lawson, Executive Vice President of Corporate Marketing. "We were able to effectively do this through the successful execution of a combined grassroots, off-air and on-air effort that innovatively touched on the various urban themes related to the hit show."

BET Networks reached out to the top urban markets, including New York, Chicago and Los Angeles with an expansive campaign effort that included strategic radio advertising and promotions; outdoor and transit placement, including wrapped transit buses, bus shelters, billboards and phone kiosks; and interactive content placed on a variety of urban and entertainment-based websites, including banners and polls. The cable network also sponsored an exciting THE WIRE trivia contest where participating radio stations gave local listeners clues to the location of BET-branded crime scenes; and the first ten listeners who reported to each crime scene to answer all trivia questions correctly would win a BET "The Wire" gift pack and qualify to win a plasma television.

Coupled with the off-air effort is an innovative on-air campaign that celebrates the arrival of the gritty crime drama coming to BET while captivating viewers to the cable network's latest program offering. In keeping with the gritty images characteristic of THE WIRE, the network utilized original cast members to recreate the familiar look and feel of the popular cable show projected in various 15-second and 30-second promos. Each on-air promo plays on various dramatic themes, such as "Watch Your Back!" where the original THE WIRE cast members are pictured telling BET viewers that the word on the street is to tune in to the show in January or watch your back. Another promo entitled "High Stakes" portrays an underground poker game with high stakes to be won; as the camera pans on each player as they bluff and posture with tensions running high, the scene fades when an aerial shot suddenly reveals the message, "THE WIRE on BET -- tune in on January 9 at 9:00 p.m.".

About BET Networks

BET Networks, a subsidiary of Viacom, Inc. (NYSE: VIA and VIA.B), is the leading provider of media and entertainment for African Americans and consumers of Black culture on a global basis. The primary BET cable network reaches more than 84 million households according to Nielsen media research, and can be seen in the United States, Canada and the Caribbean. BET Digital Networks -- BET J, BET Gospel and BET Hip Hop -- serve a broader and more diverse audience than the core network. BET.com is the number one internet destination for the target audiences. BET Mobile delivers music, gaming, and video content to the target audiences on wireless devices across virtually all service providers. BET Event Productions is a full-scale event management and production company with festivals and live events spanning the globe. Finally, BET International delivers BET content to the consumers of Black culture around the world.

SOURCE BET Networks
http://www.bet.com





  [january 2007]  
S
M
T
W
T
F
S
 


· WIRE, THE (HBO)





[08/30/16 - 12:16 PM]
Video: Showtime(R) Releases Official Trailer and New Poster Art for "Shameless" Season Seven
The seventh season picks up a month after last season's finale, with the Gallaghers ready for another sizzling summer on the South Side of Chicago.

[08/30/16 - 11:42 AM]
DIY Network Renews "Stone House Revival" Starring Expert Carpenter Jeff Devlin
More than 2.1 million viewers tuned in to the first season of the series.

[08/30/16 - 11:29 AM]
Disney Channel and 24-Hour Disney Junior Are No. 1 for Summer 2016 Among Key Target Demographics
Disney Channel spins the numbers for the summer to date.

[08/30/16 - 10:49 AM]
Monday's Broadcast Ratings: "Ninja Warrior," "Running Wild" Stay on Top for NBC
The Peacock leads the night among total viewers and adults 18-49.

[08/30/16 - 10:01 AM]
Kevin James Hosts "CBS Fall Preview," A Special Presenting a "First Look" at the Network's New Fall Series, to Be Broadcast Monday, Sept. 12
In addition, the special will be available on demand across multiple platforms through mid-October, providing viewers with convenient anytime access to information about the network's new fall lineup.

[08/30/16 - 09:32 AM]
Video: #LoweRoast Preview Clip - Pete Davidson Goes After Peyton Manning
Pete Davidson loves famed quarterback Peyton Manning, but he also has some observations about the size of his head.

[08/30/16 - 09:05 AM]
Spike TV's "Lip Sync Battle" Coming to Carnival Cruise Line
Lip Sync Battle Carnival is an authentic recreation of the popular show where contestants can live out their music-star fantasies, facing off in a head-to-head competition to create the most unforgettable lip sync performances to iconic and popular songs.

[08/30/16 - 08:30 AM]
Disney Channel to Premiere "Disney's The Lodge," A Music-Filled Mystery/Drama Filmed in Northern Ireland
"The Lodge" includes nine original songs integral to the story's central kid-empowering theme of "believe in yourself."

[08/30/16 - 07:23 AM]
It Is All Chills & Thrills on a New Season of "Halloween Wars"
Six teams composed of a pumpkin carving expert, cake artist and sugar artist will battle it out as they create Halloween-themed edible displays that are so ghostly good, it's frightening!

[08/30/16 - 06:40 AM]
"Bound in a Box: The True Story of Colleen Stan" - One-Hour Special Airs Saturday, September 10 at 5/4c on Investigation Discovery
The special tells the story of Colleen Stan, who was 20 years old in 1977 when she was kidnapped and imprisoned in a coffin-sized box for up to 23 hours a day for seven years.

[08/30/16 - 06:01 AM]
ABC Announces This Season's "Dancing with the Stars" Celebrity Cast Live on "Good Morning America"
This season's lineup of celebrity dancers includes two Gold medal-winning U.S. Olympians, a multi Grammy award-winning musician, a star of one of the most iconic television programs ever, one of the greatest wide receivers of all time, and the former governor of Texas, to name just a few.

[08/29/16 - 02:28 PM]
NBC's "The New Celebrity Apprentice," "Grimm" and "Emerald City" Receive January Debut Dates
"Grimm" will begin its sixth and final season on Friday, January 6 at 8:00/7:00c.

[08/29/16 - 01:23 PM]
"Indian Summers," Season 2 on "Masterpiece" on PBS
Look for the new season Sunday nights beginning September 11 through November 20.

[08/29/16 - 12:34 PM]
Video: Starz Releases Official Season Two Key Art and Video for Original Series "Ash vs Evil Dead"
Season Two kicks off with a double-deadite battle royale interrupting the party, Ash is forced to return back to his hometown of Elk Grove, Michigan... and as always, Evil follows him.

[08/29/16 - 12:29 PM]
"Flip or Flop" Helps Deliver More Than Seven Million Total Viewers to HGTV
HGTV spins the numbers for Thursday, August 25.