or


[01/09/07 - 10:39 PM]
BET Networks' Explosive Promotional Campaign Heightens Anticipation for the Wire Premiere on January 10 at 9:00 P.M. ET/PT
The network's multi-platform marketing strategy combines grassroots, off-air and on-air promotions.

[via press release from BET]

BET Networks' Explosive Promotional Campaign Heightens Anticipation for THE WIRE Premiere on January 10 at 9:00 P.M. ET/PT

WASHINGTON, Jan. 9 -- Spearheading the highly-anticipated BET premiere of HBO's critically-acclaimed show THE WIRE is an aggressive advertising campaign sure to draw viewers' attention to its historic debut on January 10 at 9:00 p.m. ET/PT. This multi-platform marketing strategy combines grassroots, off-air and on-air promotions designed to propel the newly- acquired urban drama in attracting a new viewing audience and to make it a top program favorite among current BET viewers.

"BET wanted to produce a unique promotional campaign that maintains the authenticity of the show as well as exudes the 'rawness' that drew millions of television viewers to its original home on HBO," stated Kelli Lawson, Executive Vice President of Corporate Marketing. "We were able to effectively do this through the successful execution of a combined grassroots, off-air and on-air effort that innovatively touched on the various urban themes related to the hit show."

BET Networks reached out to the top urban markets, including New York, Chicago and Los Angeles with an expansive campaign effort that included strategic radio advertising and promotions; outdoor and transit placement, including wrapped transit buses, bus shelters, billboards and phone kiosks; and interactive content placed on a variety of urban and entertainment-based websites, including banners and polls. The cable network also sponsored an exciting THE WIRE trivia contest where participating radio stations gave local listeners clues to the location of BET-branded crime scenes; and the first ten listeners who reported to each crime scene to answer all trivia questions correctly would win a BET "The Wire" gift pack and qualify to win a plasma television.

Coupled with the off-air effort is an innovative on-air campaign that celebrates the arrival of the gritty crime drama coming to BET while captivating viewers to the cable network's latest program offering. In keeping with the gritty images characteristic of THE WIRE, the network utilized original cast members to recreate the familiar look and feel of the popular cable show projected in various 15-second and 30-second promos. Each on-air promo plays on various dramatic themes, such as "Watch Your Back!" where the original THE WIRE cast members are pictured telling BET viewers that the word on the street is to tune in to the show in January or watch your back. Another promo entitled "High Stakes" portrays an underground poker game with high stakes to be won; as the camera pans on each player as they bluff and posture with tensions running high, the scene fades when an aerial shot suddenly reveals the message, "THE WIRE on BET -- tune in on January 9 at 9:00 p.m.".

About BET Networks

BET Networks, a subsidiary of Viacom, Inc. (NYSE: VIA and VIA.B), is the leading provider of media and entertainment for African Americans and consumers of Black culture on a global basis. The primary BET cable network reaches more than 84 million households according to Nielsen media research, and can be seen in the United States, Canada and the Caribbean. BET Digital Networks -- BET J, BET Gospel and BET Hip Hop -- serve a broader and more diverse audience than the core network. BET.com is the number one internet destination for the target audiences. BET Mobile delivers music, gaming, and video content to the target audiences on wireless devices across virtually all service providers. BET Event Productions is a full-scale event management and production company with festivals and live events spanning the globe. Finally, BET International delivers BET content to the consumers of Black culture around the world.

SOURCE BET Networks
http://www.bet.com





  [january 2007]  
S
M
T
W
T
F
S
 


· WIRE, THE (HBO)





[09/18/14 - 04:56 PM]
Fall Premiere of OWN's "For Better or Worse" Delivers 1.2 Million Viewers
OWN spins the numbers for Wednesday, September 17.

[09/18/14 - 02:50 PM]
"90 Day Fiance" - TLC's #1 New Series of 2014 - Returns October 19, 2014
In the second season, six new couples decide to take a chance on love and bring their spouses-to-be stateside.

[09/18/14 - 01:17 PM]
NBC Announces Partnership and Integration with Nissan as Exclusive Automotive Sponsor of Emmy Award-Winning Hit "The Voice"
"The Voice Official App" will further enhance the viewer experience across the show from the blind auditions, battles, knockouts all the way to the live playoffs as well as giving fans, for the first time, the ability to use the app to vote for their favorite artists live during the broadcast of the show.

[09/18/14 - 01:15 PM]
Hallmark Channel's "Cedar Cove" Ranks #1 in Primetime Among Households, Women 25-54, and Total Viewers in Live+3 Performance
The Hallmark Channel spins the numbers for Saturday, September 13.

[09/18/14 - 01:06 PM]
National Spotlight Shines on Jeter's Final Series on FOX; Pirates' Playoff Push on FOX Sports 1 to End MLB Regular Season
Today, FOX Sports announced unprecedented, side-by-side national coverage of Major League Baseball's final regular season Saturday with two compelling games side-by-side on the FOX broadcast network and FOX Sports 1.

[09/18/14 - 01:00 PM]
Central Perk Pop-Up Creates "Friends" Fan Frenzy in Lower Manhattan
The store (located at 199 Lafayette Street, on the corner of Broome) officially opened to the public Wednesday, September 17.

[09/18/14 - 12:20 PM]
John Legend and Lee Ann Womack Make Musical Magic on "CMT Crossroads"
Said installment premieres Friday, September 26 at 10:00/9:00c on the cable channel.

[09/18/14 - 11:57 AM]
ESPN's Double Digit Audience Increases Generate Most-Viewed WNBA Playoffs Since 2007
ESPN spins the numbers for its WNBA postseason coverage to date.

[09/18/14 - 11:46 AM]
Texas Native Jane Slater Hired as New Longhorn Network Reporter
She most recently worked for CBS in Dallas covering the Dallas Cowboys, Texas Rangers, Dallas Mavericks, Dallas Stars and college programs SMU, TCU and North Texas.

[09/18/14 - 11:33 AM]
"The Tonight Show," "Late Night" Dominate Broadcast Timeslot Competition for Week of Sept. 8-12
NBC spins the late-night numbers for the week of September 8-12.

[09/18/14 - 11:31 AM]
FX Picks Up "Tyrant" for a Second Season
Production is scheduled to begin next spring with the second season returning in the summer of 2015.

[09/18/14 - 11:13 AM]
"Aaliyah: The Princess of R&B" Starring Alexandra Shipp as the Beloved Superstar Premieres November 15
The film also stars Anthony Grant as Damon Dash, Izaak Smith as Timbaland, Elise Neal as Gladys Knight and Chattrisse Dolabaille as Missy Elliot.

[09/18/14 - 11:11 AM]
Oxygen's Hit Crime Series "Snapped" to Air "Selena: Death of a Superstar" Examining Tragic Murder of Latin Music Sensation Sunday, October 5 at 9 PM
Immediately following, catch an all new episode of "Snapped: Killer Couples" at 10:00/9:00c.

[09/18/14 - 11:02 AM]
Popular Ensemble Comedy Series "Cougar Town" Hits National Syndication September 22, 2014
The series will enter its sixth season, airing on TBS in the winter of 2015.

[09/18/14 - 11:01 AM]
Mark Burnett Reunites with Mike Darnell to Produce a Primetime Event Game Show for ABC, "500 Questions" (Working Title)
It is scheduled to air in 2015, with the program testing the smarts - and nerve - of contestants in a pressure-packed, incredibly intense environment.