or


[03/01/07 - 01:10 PM]
Two Incredible Forces Come Together as Spider-Man Meets NBC's 'Heroes' for a Night of Event Programming
NBC will air an exclusive one-minute clip from the film during the March 5 episode of "Heroes," then premiere seven and a half minutes from the film online, exclusively on NBC.com, for 24 hours.

[via press release from NBC]

TWO INCREDIBLE FORCES COME TOGETHER AS SPIDER-MAN MEETS NBC'S 'HEROES' FOR A NIGHT OF EVENT PROGRAMMING

Exclusive Seven and a Half-Minute Scene from Spider-Man� 3 Debuts Online at NBC.com Following Cliffhanger Episode of "Heroes"

Spider-Man� 3 Scene to be NBC.com's First HD Stream

CULVER CITY and BURBANK, Calif., March 1, 2007 � As Peter Parker's Aunt May once said, there's a hero in all of us. That will be true as Monday, March 5, becomes a night of heroes � Columbia Pictures, in anticipation of the release of Spider-Man� 3 on May 4, will air an exclusive one-minute clip from the film during the broadcast of a cliffhanger episode of NBC's top-rated new show "Heroes," then premiere seven and a half minutes from the film online, exclusively on NBC.com, for 24 hours.

As "Heroes" moves towards the exciting conclusion of its second story arc of its first season, viewers of the show and Spider-Man fans will get a look at Spider-Man� 3 with a brand-new 60-second clip from the movie that contains a cliffhanger of its own. Then, immediately following the broadcast, Web-crawling viewers and moviegoers can go online to catch the premiere of a revealing seven and a half-minute film sequence that will have viewers on the edge of their seats as it is streamed in high definition at NBC.com.

"'Heroes' and Spider-Man both share a common theme: everyday people and how they deal with finding themselves in extraordinary circumstances," said Valerie Van Galder, President of Domestic Marketing for the Columbia TriStar Motion Picture Group. "Because of that, this is a great programming marriage � it makes for a night of event television and a rare opportunity to see a scene from one of the summer's most highly anticipated movies. We couldn't be more excited to unveil seven and a half minutes of the movie to help whet the appetites of Spider-Man fans everywhere."

"We're so pleased to be teaming up with Columbia Pictures to present our audience with such an exciting event," said Vivi Zigler, Executive Vice President, NBC Digital Entertainment and New Media. "This partnership not only gives our users an exclusive sneak-peek at Spider-Man� 3 � a film they will undoubtedly want to see � but also increases the richness of their experience by allowing them to stream it in HD, a first for NBC.com."

The one-minute Spider-Man� 3 clip will drive viewers to NBC.com to see the exclusive seven and a half-minute scene from the movie, which is NBC.com's first-ever HD-streamed presentation, on any platform. The event will be promoted with ads in USA Today, Los Angeles Times, New York Times, and TV Guide, as well as online and on the radio. It will also be heavily promoted on NBC.

Columbia Pictures' Spider-Man� 3 reunites the cast and filmmakers from the first two blockbuster adventures for a web of vengeance, love, and forgiveness that will transport worldwide audiences to thrilling new heights on May 4, 2007.

In Spider-Man� 3, based on the legendary Marvel Comics series, Peter Parker has finally managed to strike a balance between his devotion to M.J. and his duties as a superhero. But there is a storm brewing on the horizon. When his suit suddenly changes, turning jet-black and enhancing his powers, it transforms Peter as well. Under the influence of the suit, Peter's pride and overconfidence take hold and he begins to neglect the ones he cares about the most. As two of the most-feared villains yet, Sandman and Venom, gather unparalleled power and a thirst for retribution, Spider-Man's greatest battle is the one within himself � he will need to rediscover who he is and what makes him the hero people love.

Columbia Pictures Presents A Marvel Studios/Laura Ziskin Production Spider-Man� 3 starring Tobey Maguire, Kirsten Dunst, James Franco, Thomas Haden Church, Topher Grace, Bryce Dallas Howard, James Cromwell, Rosemary Harris, and J.K. Simmons. The film is directed by Sam Raimi. The screenplay is by two-time Oscar� winner Alvin Sargent and the screen story by Sam Raimi & Ivan Raimi and based on the Marvel Comic Book by Stan Lee and Steve Ditko. The producers are Laura Ziskin, Avi Arad, and Grant Curtis. The executive producers are Stan Lee, Kevin Feige, and Joseph M. Caracciolo.

About Columbia Pictures

Columbia Pictures, part of the Columbia TriStar Motion Picture Group, is a Sony Pictures Entertainment company. Sony Pictures Entertainment (SPE) is a subsidiary of Sony Corporation of America (SCA), a subsidiary of Tokyo-based Sony Corporation. SPE's global operations encompass motion picture production and distribution; television production and distribution; digital content creation and distribution; worldwide channel investments; home entertainment acquisition and distribution; operation of studio facilities; development of new entertainment products, services and technologies; and distribution of filmed entertainment in 67 countries. Sony Pictures Entertainment can be found on the World Wide Web at http://www.sonypictures.com.

About NBC Entertainment and NBC.com

NBC Entertainment develops and schedules programming for the network's primetime, late-night, and daytime schedules. NBC's quality programs and balanced lineup have earned the network critical acclaim, ratings success, particularly among young, upscale viewers, and numerous awards, including more Emmy Awards than any network in television history.

NBC.com is the most visited broadcast television site and the online home for the most affluent and educated broadcast television audience including unique offerings, such as interactive content, text and video blogs, and more.





  [march 2007]  
S
M
T
W
T
F
S
    


· HEROES (NBC)





[02/09/16 - 10:30 AM]
Super Bowl MVP Von Miller of the Denver Broncos to Visit CBS's "The Late Late Show with James Corden," Tuesday, Feb. 9
Miller is the fourth linebacker in Super Bowl history to take home the MVP honors.

[02/09/16 - 10:05 AM]
Bryan Fuller Set as Co-Creator and Showrunner of the New "Star Trek" Television Series
As previously announced, the new series, produced by CBS Television Studios, will launch with a special preview broadcast on the CBS Television Network in early 2017.

[02/09/16 - 09:34 AM]
"Live with Kelly and Michael" Beats "Dr. Phil" and "Ellen" to Rank as the Week's No. 1 Syndie Talker in Women 25-54
Disney/ABC Domestic Television spins the numbers for the week of January 25-29.

[02/09/16 - 09:31 AM]
Monday's Broadcast Ratings: FOX, "The X-Files" Hold Off Surging Competition
ABC and CBS both see week-to-week gains among adults 18-49.

[02/09/16 - 09:30 AM]
Anthony Anderson, Molly Ringwald, Ellen Pompeo, Gabourey Sidibe, Vanessa Williams and Ludacris Join Season 4 of Disney Junior's "Doc McStuffins"
The new season will find Doc and her toy friends magically transported to a make-believe town, made up entirely of toys, where Doc serves as chief resident of the Toy Hospital.

[02/09/16 - 09:27 AM]
FS1 Offers Extensive Live Coverage of the FIFA Presidential Election
"This is an important news story with international repercussions, and as the primary home for televised soccer in the U.S., it's our duty to cover it, and cover it well," said David Nathanson.

[02/09/16 - 08:45 AM]
"Last Week Tonight with John Oliver" Kicks Off Its Third Season Feb. 14, Exclusively on HBO
The show has already been renewed for a fourth season, scheduled for 2017.

[02/09/16 - 08:34 AM]
Science Channel Delivers Highest Rated Month Ever in Prime Time Among Key Demos and Viewership in January
Science Channel spins the numbers for the month of January.

[02/09/16 - 08:34 AM]
"The Bachelor" Stands as Monday's No. 1 Series in Adults 18-34 and Key Women for the 6th Week Running
ABC spins the numbers for Monday, February 8.

[02/09/16 - 08:25 AM]
"Biggest Loser" and "Telenovela" Grow Week to Week in 18-49
NBC spins the numbers for Monday, February 8.

[02/09/16 - 08:01 AM]
"When Calls the Heart" Season Three Premieres Sunday, February 21
In season three, Elizabeth (Erin Krakow) puts down roots in Hope Valley after spending extended time in Hamilton with her family.

[02/09/16 - 06:42 AM]
"2 Broke Girls" Returns to Thursday on Feb. 18
The fifth-year comedy, which has been leading off CBS Wednesdays since January 6, will replace "Angel from Hell" in the Thursday 9:30 PM time period.

[02/09/16 - 06:30 AM]
Four Artists to Salute MusiCares Person of the Year Lionel Richie on "The 58th Grammy(R) Awards," Feb. 15
Luke Bryan, John Legend, Demi Lovato and Meghan Trainor will take audiences on a musical journey through the 2016 MusiCares(R) Person of the Year's songbook.

[02/09/16 - 06:04 AM]
Multi-Golden Globe Award-Winning Amazon Original Series "Mozart in the Jungle" Renewed for Third Season
The series will begin production later this year and will continue the story of the talented musicians who perform and live with passion under the baton of its spirited conductor, best known simply as Rodrigo.

[02/08/16 - 03:42 PM]
"Lopez" Premieres March 30th on TV Land
The cable channel also releases the show's key art and logo.