or


[03/21/07 - 01:59 PM]
FOX Entertainment Group Launches New Sales Unit FOX One
The new sales unit is charged with developing and implementing strategic integrated marketing opportunities across all of News Corp.'s global assets and media platforms.

[via press release from FOX]

FOX ENTERTAINMENT GROUP LAUNCHES NEW SALES UNIT FOX ONE

Team to Develop and Activate Strategic Integrated Marketing Solutions Crossing Full Range of News Corp. Assets and Media Platforms

FOX Veteran Jean Rossi Named President, Claudine Lilien Named Senior Vice President

Fox Entertainment Group announced today the formation of FOX ONE, a new Sales unit charged with developing and implementing strategic integrated marketing opportunities crossing the full range of News Corp.�s global assets and a variety of media platforms. The team will work with individual Sales units at News Corp. divisions to deliver company-wide marketing solutions. The creation of FOX ONE formalizes the efforts already spearheaded by Jean Rossi, President of FOX ONE. Joining the new unit are Claudine Lilien as Senior Vice President, and FOX Sales veterans Annie Hekker and Jessica Siff as Vice Presidents.

�As a global leader in the production and distribution of entertainment, sports and news, News Corp. represents both industry-best content and platforms,� said Peter Chernin, President and Chief Operating Officer of News Corp. �FOX ONE is in an unparalleled position to harness the power and reach of News Corp. assets to strengthen advertisers� messaging and enable them to communicate to and engage customers wherever they are.�

Added Rossi: �Our collaboration with News Corp. properties and activities enables FOX ONE to customize comprehensive, integrated marketing programs in which clients can associate with our content across a wide range of platforms, including broadcast, film, cable, online, telephony, print and emerging technologies.�

In her new role, Rossi and her unit are responsible for cultivating marketing partnerships and developing customized, multiplatform campaigns that integrate any and all FOX/News Corp. assets.

In addition to heading up FOX ONE, Rossi serves as Executive Vice President of Sales for Fox Broadcasting Company, a position she has held since June 1996, and is responsible for overseeing entertainment sales. In 2003, she was named President of Fox Entertainment Group Integrated Sales, now replaced with FOX ONE. Having directed the groundbreaking promotional campaigns and sponsorships for FOX hits AMERICAN IDOL and 24, among others, Rossi has been at the forefront of integrated marketing for many years.

Rossi joined the FOX Sales Department as Account Executive in March 1987 and was promoted to Director, Eastern Sales in October 1987. She was elevated to Vice President, National Sales in March 1990. In November 1993, she assumed additional responsibility for prime-time sales and for overseeing FOX�s regional sales operations, and was promoted to Senior Vice President of Sales in July 1994.

Prior to joining FOX, Rossi held senior positions at various advertising agencies, including BBDO and Young & Rubicam. She holds a B.S. degree in Communication Arts from St. John�s University.

Lilien joins FOX ONE as Senior Vice President after a stint at The CW as Vice President of Sales. She was brought over to The CW from The WB, where she served most recently as Vice President, Eastern & Western Sales since September 2003, and before that as Vice President, Western Sales since October 2001. Prior to working at The WB, Lilien was part of the FOX family. She started at Fox Broadcasting Company as a Sales Assistant in June 1993, and was promoted to Account Service Representative in April 1994 and then to Account Executive in December 1995, working first in New York and later in Los Angeles.

Lilien started her career as a Network Specialist/National Buyer at Young & Rubicam in 1990, after graduating with a B.A. degree in History from Lafayette College.

News Corp. Assets Represented by FOX ONE:

Broadcast � Fox Broadcasting Company, the #1 network in A18-49, A18-34 and Teens; Fox Television Stations, comprising 35 O&Os in 26 markets, including 16 of the top 20 markets, and covering nearly 45% of U.S. television homes; FOX Sports, the top-rated sports network for the past decade; MyNetworkTV

Cable � FX; Fox News Channel, the #1 cable news channel in the U.S.; National Geographic Channel; Fox Sports Network, the leading provider of local sports; TV Guide Channel; Fox Reality; Fox Movie Channel; SPEED; FUEL TV; Fox College Sports; Fox Sports en Espa�ol; Fox Soccer Channel; Big Ten Network

Digital �

Fox Interactive Media: MySpace, the leading social-networking community with more than 144 million registered users; IGN.com, the #1 online gaming destination; Fox.com; AmericanIdol.com; FoxSports.com; FXnetwork.com; SPEEDtv.com; Fuel.tv; FoxReality.com; AskMen.com; Rotten Tomatoes; Scout; Grab.com; Game Spy

FOX Mobile Entertainment: leading provider of mobile entertainment, in 35 countries with reach to more than 1 billion consumers; worldwide pioneers in mobile video � creators of the Mobisode�, including the first ad-sponsored series � and offering uniquely packaged content for mobile video channels such as MediaFLO, which makes broadcast-like quality mobile TV possible

FOX On Demand: full episodes of FOX programming on MySpace and local broadcast affiliate station websites; video on demand of cable networks on cable and DBS VOD platforms

Filmed Entertainment � Fox Film, including 20th Century Fox, Fox Searchlight, Fox 2000, Fox Atomic and Blue Sky Studios; 20th Century Fox Television; Fox Television Studios; 20th Television; FOX Home Entertainment; FOX Music; 20th Century Fox Licensing & Merchandising

Print � New York Post; TV Guide; Harper Collins Publishers; News America Marketing

International � Sky (Europe); Star (Asia); Canal Fox, Sky Latin America, Fox Sports Latin America (Latin America); FOXTEL (Australia); Fox International Channels (FX, National Geographic Channel); Fox Life; UK Newspapers: News of the World, The Sun, The Times; Australia Newspapers: News Limited (over 110 newspapers)





  [march 2007]  
S
M
T
W
T
F
S
    


· SHOWATCH
(series past and present)
· DEVWATCH
(series in development)
· MOVIEWATCH
(tv movies and mini-series)





[03/13/26 - 09:02 AM]
Video: Key Art & Trailer Debut - Hulu's "Love Overboard"
The series premieres Thursday, March 26 with all nine episodes on Hulu and Hulu on Disney+ for bundle subscribers in the U.S. and Disney+ internationally.

[03/13/26 - 09:01 AM]
History's "The Food That Built America" Returns for Season 7 on April 19
The series explores the origin stories of America's most inspiring - and sometimes ruthless - food pioneers, visionaries, and entrepreneurs who revolutionized the culinary landscape, and created groundbreaking products that became the biggest household names in history.

[03/13/26 - 08:01 AM]
Video: "Something Very Bad Is Going to Happen" - Official Trailer - Netflix
A bride has a feeling that something horrifying will happen at her wedding - and the closer to the altar she gets, the worse it becomes.

[03/13/26 - 08:01 AM]
Video: Hot Out the Oven - Hulu's "Pizza Movie" Trailer & Key Art
A shy college student and his reckless roommate set out on a simple mission to grab pizza, but after a strange dose of a mind-bending experimental drug, they're thrust into a chaotic night of absurd encounters, wild hallucinations, and unexpected revelations that could change their lives forever.

[03/13/26 - 07:13 AM]
FOX Sports, Imagine Documentaries & Delirio Films Announce "Summer of '94" Premiering May 23 on FOX
The film highlights the wild journey of the 1994 USMNT, a unique group of players led by an unlikely coach who endured a grueling two-year training camp, with no professional league and no roadmap, hoping simply not to embarrass their nation at the first-ever modern World Cup hosted on American soil.

[03/13/26 - 05:01 AM]
Video: "Temptation Island" Season 2 - Official Trailer - Netflix
Four couples at a crossroads test their bond by splitting up and sharing a villa with alluring singles looking for love in this steamy reality series.

[03/12/26 - 09:01 PM]
"The Vampire Lestat" Set to Debut Sunday, June 7 on AMC and AMC+
Plus: Lestat de Lioncourt (Sam Reid) is back pleasing fledglings and fans worldwide with the debut of "All Fall Down," the second official rock single from the series.

[03/12/26 - 03:18 PM]
FOX Sports Scores All-Time High Team USA World Baseball Classic Viewership
3,171,000 viewers on average watched the four Team USA World Baseball Classic Pool play games across FOX, FS1 and FOX Deportes.

[03/12/26 - 03:01 PM]
CBS Midseason Premiere Week Tops Broadcast and Streaming Rankings in Live + 7-Day Multiplatform Viewership
The network scored three of the top four and 12 of the top 20 most-watched series among all broadcast and streaming competition.

[03/12/26 - 01:02 PM]
Video: Paramount+ Releases Official Trailer for Season Eight of "FBI True"
All 10 episodes of the new season will be available to stream at launch on on Tuesday, March 31.

[03/12/26 - 01:01 PM]
Paramount+ and CBS Partner to Air UFC 327: Prochazka vs. Ulberg Live on Paramount+ and CBS Television Network
CBS will simulcast select fights from both the prelims and the main card in primetime from 8:00-10:00 PM ET.

[03/12/26 - 12:31 PM]
BET Expands Daytime Lineup with AFRO TV's "The Sisaundra Show" and "Point of View," Celebrating Community, Culture and Connection on BET Her
The agreement brings the AFRO TV-produced live shows to BET Her's weekday lineup, premiering March 16.

[03/12/26 - 12:01 PM]
NBC's Unscripted Summer Celebration Arrives and Delivers the Hits
Following up on last year's phenomenal docuseries "The Americas," NBC will present "Surviving Earth," a landmark series showcasing how life not only survived but thrived through Earth's most catastrophic environmental crises.

[03/12/26 - 11:30 AM]
CBS Renews "Marshals" for Second Season
Its premiere episode (March 1 from 8:00-9:00 PM ET/PT) was watched by 20.6 million multiplatform viewers within seven days, marking the most-watched network original series premiere without a football lead in since 2017.

[03/12/26 - 10:31 AM]
Vox Creative, Verizon, and Roku to Premiere "Soccer Meets America" Ahead of World Cup
The three-part documentary series will premiere on The Roku Channel in May.