[03/22/07 - 10:12 AM]
NBC.com Delivers with 'Heroes360' - 48 Million Page Views and Over 27 Million Video Streams in Just Eight Weeks
The full breadth of the campaign includes a number of non-NBC branded websites, several WAP sites, SMS interactivity and an interactive phone tree (1-800-PRIMA16).

[via press release from NBC]



First Scripted TV360 Application Drives Strong Site Traffic Among Web, Mobile Platforms

Burbank, Calif. � March 22, 2007 � NBC.com today announced the results of its "Heroes360" experience � the first TV360 to be applied to a scripted series. The "Heroes" site, which includes message boards, synched cast commentaries, a two-screen application with pop-ups and an interactive novel, had over 48 million page views, seven million uniques and delivered over 27 million video streams, over 20 million of which were in NBC Rewind, the full episode video player. The announcement was made by Vivi Zigler, Executive Vice President NBC Digital Entertainment and New Media.

"'Heroes' gives us such rich content to work with, and the show's fans are so curious and smart - it creates the perfect opportunity for us to create a full 360 digital entertainment experience," said Zigler. "Allowing the audience to 'peel back the onion' and interact with the show on a much deeper level is what TV360 is all about."

"Heroes360" launched on January 22nd on a number of platforms including online and mobile and continue to roll out and evolve. The full breadth of the campaign includes a number of non-NBC branded websites including www.primatechpaper.com, www.corinthianlasvegas.com, www.9thwonders.com and www.samantha48616e61f.com, several WAP sites including one for "Heroes" and one for Primatech Paper, SMS interactivity and an interactive phone tree (1-800-PRIMA16).

Since launch, the "Heroes" WAP site has seen over 200,000 page views, followed by the Primatech Paper WAP site with over 150,000 page views.

The campaign continues to show growth as well - for the week of March 5th, the most recent original network broadcast, "Heroes" full episode streams were up +29% versus the previous week to their highest levels since launch on January 22nd. Unique visitors to the full episodes were up +8% versus the previous week, also hitting their highest levels since launch.

From creator/writer Tim Kring (NBC's "Crossing Jordan") comes the Golden Globe nominated "Heroes," an epic drama that chronicles the lives of ordinary people who discover they possess extraordinary abilities. "Heroes" has been honored recently with a People's Choice Award, an AFI Award and a Multicultural Prism Award, as well as nominations at the Golden Globe Awards, NAACP Image Awards, WGA Awards and Satellite Awards. As a total eclipse casts its shadow across the globe, a genetics professor (Sendhil Ramamurthy, "Blind Guy Driving") in India is led by his father's disappearance to uncover a secret theory -- there are people with super powers living among us. A young dreamer (Milo Ventimiglia, "Gilmore Girls") tries to convince his politician brother (Adrian Pasdar, "Judging Amy") that he can fly. A high school cheerleader (Hayden Panettiere, "Ice Princess") learns that she is totally indestructible while trying to relate to her father (Jack Coleman, "Dynasty") who has a keen interest in people with special abilities. A Las Vegas single mother (Ali Larter, "Final Destination") struggles to make ends meet to support her young son (Noah Gray-Cabey, "My Wife & Kids") and discovers that her mirror image has a secret. A fugitive from justice (Leonard Roberts, "Buffy the Vampire Slayer") continues to baffle authorities who twice have been unable to contain him. A gifted artist (Santiago Cabrera, "Empire"), whose drug addiction is destroying his life and relationship with his girlfriend (Tawny Cypress, NBC's "Third Watch"), can paint the future. A down-on-his-luck Los Angeles beat cop (Greg Grunberg, "Alias") can hear people's thoughts, which puts him on the trail of an elusive serial killer. In Japan, a young man (Masi Oka, NBC's "Scrubs") develops a way to stop time through sheer will power. Their ultimate destiny is nothing less than saving the world. Joining Kring as executive producer are Dennis Hammer (NBC's "Crossing Jordan") and Allan Arkush (NBC's "Crossing Jordan"). The drama is produced by NBC Universal Television Studio in association with Tailwind Productions.

  [march 2007]  


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