Artificial Life, Inc. and The CW Television Network Announce Launch Of "America's Next Top Model" 8 Mobile Game New Game Includes Advanced Features

March 27, 2007 (Burbank, California) - Hong Kong based Artificial Life, Inc. (OTC BB: ALIF), a leading provider of award-winning mobile 3G technology, games and applications, and The CW Television Network today announced the launch of America's Next Top ModelTM Cycle 8 mobile game on The CW mobile storefront (http://www.cwtv.com/) as well as on Artificial Life's m-commerce portal (http://www.botme.com/). The game will soon be available on carrier decks around the globe.

In the mobile game, which is tied closely to the hit television series America's Next Top ModelTM (ANTM), players will train an avatar representing one of the participants from the show to become a top model. When a participant is eliminated from the show, the corresponding avatar will be removed from the mobile game. Mini-games based on the modeling challenges from the ANTM show will be unlocked in the game each week after an episode airs. vDepending on the carrier and the specific capabilities of a player's handset, the following features may be available: streaming animated videos of the avatars, sending an avatar "on vacation" to a friend's phone, receiving voice calls and text message updates. Players have the option to choose between a full game version targeting higher-end handsets or several smaller game versions for lower-end handsets and a series of mini-games.

In the U.S., the ANTM mobile game is available for $5.99 to download. The mini-games based on the show will soon be offered separately for $2.99.

"This new mobile game provides consumers with an opportunity to become more involved and connected to America's Next Top Model and the participants. The incredibly unique feature of synching the game with what's actually happening on the series will literally enable fans to take Top Model wherever they go," said Rick Haskins, Executive Vice President, Marketing and Brand Strategy.

"This new version of the America's Next Top ModelTM mobile game has a lot of innovative gaming features. We have integrated show synchronization and IVR technology to make the game play more exciting. ANTM fans will surely love these newly added features," said Eberhard Schoneburg, CEO of Artificial Life, Inc.

About Artificial Life, Inc.

Artificial Life, Inc. (OTC: ALIF - news) is a public US corporation headquartered in Hong Kong and a leading global provider of award winning mobile technology, content, games and applications (see also the Company's homepage: http://www.artificial-life.com/; and the product websites http://www.toonmates.com/; http://www.v-girl.com/; http://www.virtual-boys.com/; http://www.v-penguins.com/; http://www.poli-the-bear.com/; and our m-commerce portal: http://www.botme.com/).

About The CW

As America's fifth broadcast network, The CW Network, jointly owned by CBS Corp. and Time Warner, Inc., consists of a six-night, 13-hour primetime lineup including Monday through Friday nights from 8:00-10:00 p.m. ET; Sundays from 7:00-10:00 p.m. ET; Sunday from 5:00-7:00 p.m. ET outside of prime time as well as a Monday-Friday afternoon block from 3:00-5:00 p.m. ET and a five-hour Saturday morning animation block. Altogether, the new network programs 30 hours a week over seven days. For more information, visit http://www.cwtv.com/.

"Safe Harbor" Statement under the Private Securities Litigation Reform Act of 1995: Statements in this press release regarding Artificial Life, Inc.'s business which are not historical facts are "forward-looking statements" that involve risks and uncertainties. For a discussion of such risks and uncertainties, which could cause actual results to differ from those contained in the forward-looking statements, see the "Risk Factors" described in the Company's Annual Report or Forms 10-K, 10-K(SB) or 10-Q(SB) for the recent fiscal years. All information set forth in this press release is as of March 27, 2007 and Artificial Life, Inc. undertakes no duty to update this information unless required by law.