or


[04/23/07 - 02:36 PM]
The CW Network Partners with Stop Global Warming Virtual March and the National Resources Defense Council for Comprehensive, Pro-Social Environmental Campaign "Free 2 B Green"
All CW series will produce an environmentally conscious episode next season.

[via press release from The CW]

THE CW NETWORK PARTNERS WITH STOP GLOBAL WARMING VIRTUAL MARCH AND THE NATIONAL RESOURCES DEFENSE COUNCIL FOR COMPREHENSIVE, PRO-SOCIAL ENVIRONMENTAL CAMPAIGN "FREE 2 B GREEN"

Multi-Platform Initiative To Impact All Aspects Of The CW, Including Programming, Affiliates and Advertisers

Network To Raise Awareness Through Public Service Announcements Running On Multiple Platforms And Featuring CW Stars

All CW Series Will Produce An Environmentally Conscious Episode Next Season

April 23, 2007 (Burbank, California) - The CW Network is partnering with Stop Global Warming Virtual March and the Natural Resources Defense Council (NRDC) for a comprehensive network-wide environmental campaign called "Free 2 B Green," it was announced today by Dawn Ostroff, President of Entertainment, The CW.

"Without a doubt, The CW's target audience is the most socially conscious consumer ever," said Ostroff. "If we are going to properly reflect their world, we need to be out in front, doing all we can for the issues that they care about, and protecting the environment is at the top of the list. By embracing this campaign on all levels, our goal is to enable us, our affiliates and our advertisers to forge a long-term deep connection with our viewers, and help the environment as well."

"Stopping global warming is going to take the efforts of all of us, and The CW gets that loud and clear," said activist and producer Laurie David of Stop Global Warming Virtual March. "By committing the network to going green, they are sending the message to millions of viewers, fans and affiliates that it's not about doing everything, it's about everyone doing something -- and The CW is leading the charge!"

"The CW audience already is aware of our profound environmental challenges and is ready to act," said Frances Beinecke, president of NRDC. "These young people want to be part of the solution, and the partnership will help give them the tools they need to be effective."

The CW's "Free 2 B Green" environmental outreach program will be a wide-ranging on-air, online, mobile and grassroots effort to generate environmental awareness and provide service opportunities for The CW's viewers, as well as opportunities for national and local sales and affiliates.

To encourage viewer participation, The CW will produce multiple Public Service Announcements (PSAs), including Environmental Wraps, inspired by The CW's successful Content Wrap format, to run on the network and across The CW's local stations. These PSAs will feature The CW talent supporting non-profit environmental causes and provide tips to viewers on what they can do to help the environment and where to volunteer. Additional content will also be created in association with the PSAs for other platforms, including online and mobile.

The producers and talent of The CW series will also join the campaign by organically integrating environmental themes into episodes next season.





  [april 2007]  
S
M
T
W
T
F
S


· SHOWATCH
(series past and present)
· DEVWATCH
(series in development)
· MOVIEWATCH
(tv movies and mini-series)





[08/29/16 - 02:28 PM]
NBC's "The New Celebrity Apprentice," "Grimm" and "Emerald City" Receive January Debut Dates
"Grimm" will begin its sixth and final season on Friday, January 6 at 8:00/7:00c.

[08/29/16 - 12:24 PM]
Nickelodeon Takes Skateboarding to New Heights in "Jagger Eaton's Mega Life," New Docu-Series Premiering Friday, Sept. 9, at 7:30 P.M. (ET/PT)
The 20-episode series follows Eaton as he immerses himself in the world of his sports idols - Chris Bosh, Leticia Bufoni, Bubba Wallace, Larry Fitzgerald, Erika Lang, to name a few, who are pushing their limits and inspiring others to do the same.

[08/29/16 - 12:03 PM]
Freeform Announces the Series Finale of "Pretty Little Liars" and Premiere of I. Marlene King's New Series "Famous in Love"
Freeform announced the news today via a Facebook live interview with creator and showrunner I. Marlene King and cast members Troian Bellisario, Ashley Benson, Lucy Hale, Shay Mitchell and Sasha Pieterse.

[08/29/16 - 11:59 AM]
Tori Amos Contributes Original Song "Flicker" to Netflix's Upcoming Documentary Audrie & Daisy
"Flicker" will be available on all major digital platforms on Friday, September 9.

[08/29/16 - 11:57 AM]
Showtime(R) Sets World Television Premiere of Award-Winning Documentary Film "Weiner"
Directed and produced by Josh Kriegman and Elyse Steinberg, the critically-acclaimed documentary will premiere Saturday, October 22 at 9:00/8:00c.

[08/29/16 - 11:26 AM]
Duff Goldman and Lorraine Pascale Lead Twelve Hopeless Bakers in an Intense Boot Camp on Food Network's "Worst Bakers in America"
The two stars of sweets attempt to mold these masters of cake-wrecks and colossal cookie-fails until one vastly-improved wannabe baker rises to the level of pastry perfection.

[08/29/16 - 11:11 AM]
David Boyd Joins as Producer/Director on Spike & TWC-Dimension Television Series "The Mist"
"I'm honored to be working alongside Christian Torpe and all his incisive talent, and all the focused people at Spike and Dimension," said Boyd.

[08/29/16 - 10:37 AM]
Video: #LoweRoast Preview Clips - Peyton Manning on a New Career Opportunity for Rob, Jewel Disses Ann Coulter
Look for the full telecast this Monday, September 5 on Comedy Central.

[08/29/16 - 10:35 AM]
Travel Channel Reveals the Compelling Challenges and Stories Behind Mount Everest Climbs in "Everest Air"
Each hour-long episode provides a rare glimpse into the exhilarating encounters and unrivaled majesty that compel climbers to take on the world's highest peak.

[08/29/16 - 10:16 AM]
The CW Unveils Fall 2016 Key Art
Check out the posters for "Frequency," "No Tomorrow" and "Supergirl."

[08/29/16 - 10:12 AM]
TNT Orders "Let the Right One In" Pilot from Tomorrow Studios
Marty Adelstein, Becky Clements, Jeff Davis and Simon Oakes are behind the project, an adaptation of the best-selling novel by Swedish author John Ajvide Lindqvist.

[08/29/16 - 10:07 AM]
Emily Watson to Star as Elsa Einstein in "Genius" from National Geographic Channel, Imagine Television and Fox 21 Television Studios
She'll play Elsa Einstein, the second wife - and first cousin - of the enigmatic scientist Albert Einstein.

[08/29/16 - 09:01 AM]
Miranda Lambert to Receive ACM Merle Haggard Spirit Award at the "10th Annual ACM Honors(TM)," Which Makes Its Television Debut Friday, Sept. 9, on CBS
This new award honors uncompromising artists in the spirit of Merle Haggard, while acknowledging a man who has figured prominently in ACM history.

[08/29/16 - 09:00 AM]
"Celebrity Name Game" Is Back! Syndicated Series Hosted by Two-Time Daytime Emmy(R) Winner Craig Ferguson Premieres for Its Third Season on Monday, September 19, 2016
The syndicated, half-hour weekday strip is executive produced by Courteney Cox and David Arquette.

[08/29/16 - 08:59 AM]
"Family Feud" Celebrates 40 Years! All-New Season to Premiere on Monday, September 12, 2016
"Can you believe 'Family Feud' is 40 years old?" said Steve Harvey. "I'm thrilled to be part of this amazing milestone and wish it many more decades of success."