or


[04/23/07 - 02:36 PM]
The CW Network Partners with Stop Global Warming Virtual March and the National Resources Defense Council for Comprehensive, Pro-Social Environmental Campaign "Free 2 B Green"
All CW series will produce an environmentally conscious episode next season.

[via press release from The CW]

THE CW NETWORK PARTNERS WITH STOP GLOBAL WARMING VIRTUAL MARCH AND THE NATIONAL RESOURCES DEFENSE COUNCIL FOR COMPREHENSIVE, PRO-SOCIAL ENVIRONMENTAL CAMPAIGN "FREE 2 B GREEN"

Multi-Platform Initiative To Impact All Aspects Of The CW, Including Programming, Affiliates and Advertisers

Network To Raise Awareness Through Public Service Announcements Running On Multiple Platforms And Featuring CW Stars

All CW Series Will Produce An Environmentally Conscious Episode Next Season

April 23, 2007 (Burbank, California) - The CW Network is partnering with Stop Global Warming Virtual March and the Natural Resources Defense Council (NRDC) for a comprehensive network-wide environmental campaign called "Free 2 B Green," it was announced today by Dawn Ostroff, President of Entertainment, The CW.

"Without a doubt, The CW's target audience is the most socially conscious consumer ever," said Ostroff. "If we are going to properly reflect their world, we need to be out in front, doing all we can for the issues that they care about, and protecting the environment is at the top of the list. By embracing this campaign on all levels, our goal is to enable us, our affiliates and our advertisers to forge a long-term deep connection with our viewers, and help the environment as well."

"Stopping global warming is going to take the efforts of all of us, and The CW gets that loud and clear," said activist and producer Laurie David of Stop Global Warming Virtual March. "By committing the network to going green, they are sending the message to millions of viewers, fans and affiliates that it's not about doing everything, it's about everyone doing something -- and The CW is leading the charge!"

"The CW audience already is aware of our profound environmental challenges and is ready to act," said Frances Beinecke, president of NRDC. "These young people want to be part of the solution, and the partnership will help give them the tools they need to be effective."

The CW's "Free 2 B Green" environmental outreach program will be a wide-ranging on-air, online, mobile and grassroots effort to generate environmental awareness and provide service opportunities for The CW's viewers, as well as opportunities for national and local sales and affiliates.

To encourage viewer participation, The CW will produce multiple Public Service Announcements (PSAs), including Environmental Wraps, inspired by The CW's successful Content Wrap format, to run on the network and across The CW's local stations. These PSAs will feature The CW talent supporting non-profit environmental causes and provide tips to viewers on what they can do to help the environment and where to volunteer. Additional content will also be created in association with the PSAs for other platforms, including online and mobile.

The producers and talent of The CW series will also join the campaign by organically integrating environmental themes into episodes next season.





  [april 2007]  
S
M
T
W
T
F
S


· SHOWATCH
(series past and present)
· DEVWATCH
(series in development)
· MOVIEWATCH
(tv movies and mini-series)





[09/02/15 - 08:35 AM]
Tuesday's Broadcast Ratings: NBC Opens September on Top
"America's Got Talent" paves the way for another Peacock victory.

[09/02/15 - 08:27 AM]
DIY Network Delivers Most-Watched August Ever While Sister Net Great American Country Achieves Best August In Six Years
DIY Network and GAC spin the numbers for the month of August.

[09/02/15 - 08:02 AM]
Hulu Announces Commercial Free Viewing
Viewers now have the choice to watch Hulu commercial free for $11.99 per month or with limited commercials for $7.99 per month.

[09/02/15 - 08:01 AM]
"NFL Rush" and "NASCAR Hammer Down" Return for Second Seasons This September on the Nicktoons NickSports TV Block
Both series will air regularly every Wednesday from 9-11 p.m. (ET/PT), during Nicktoons' NickSports block.

[09/02/15 - 08:01 AM]
HGTV Number One in Cable Among W25-54 for Three Straight Months
HGTV spins the numbers for the month of August.

[09/02/15 - 07:06 AM]
Video: Samantha Bee Goes "Full Frontal"
Check out the first tease for the upcoming TBS series.

[09/02/15 - 06:09 AM]
ABC Announces This Season's "Dancing with the Stars" Celebrity Cast Live on "Good Morning America"
This 21st season's lineup of celebrity dancers includes three platinum-certified music super stars, an Academy Award(R) nominee, a Triple Crown winner, an American Hero, and our first ever married couple, to name a few.

[09/02/15 - 01:37 AM]
The Doctor and River Song Reunite for a Spectacular Christmas
It's Christmas Day in the future and the TARDIS is parked on a snowy village street, covered in icicles, awaiting its next adventure.

[09/01/15 - 01:51 PM]
David Hill and Reginald Hudlin to Produce 88th Oscars(R) Telecast
"What a great and exciting honor! The quest is to honor the year in film, honor the art, and above all, make it fun," said Hill.

[09/01/15 - 01:12 PM]
Vice President Joe Biden to Visit CBS's "The Late Show with Stephen Colbert," Thursday, Sept. 10
Biden will join the previously announced guests Uber CEO Travis Kalanick and country singer Toby Keith.

[09/01/15 - 12:59 PM]
SundanceTV Celebrates the 30th Anniversary of the Iconic "Ghostbusters" Films with the "Slimer Saturday" Marathon, Kicking Off Saturday, September 5th at 1:00 PM ET/PT
Viewers can settle in to watch their favorite team of paranormal experts take on ghosts, ghouls and Marshmallow Men alike in these classic comedies.

[09/01/15 - 12:50 PM]
"Little People Big World: A Bigger Conversation" 2-Hour Special Airs Tonight at 8/7c on TLC
For the first time ever, this beloved family sits down for an exclusive, 2-hour candid interview with NBC News correspondent Andrea Canning.

[09/01/15 - 12:19 PM]
This Labor Day Weekend, Grab a Ringside Seat to the Greatest Boxing Movie Saga of All Time with El Rey Network's "Rocky" Movie Marathon
The "Rocky" Movie Marathon includes the first five films in the series, aired back-to-back with introductions by Stallone.

[09/01/15 - 12:16 PM]
Disney Channel Routs Summer Competition for 4th-Consecutive Year in Total Viewers and Major Youth Demographics
Disney Channel further spins the numbers for the summer to date.

[09/01/15 - 12:11 PM]
ABC Family Is the Summer's #1 Cable TV Network for the 3rd Time in Last 4 Summers in Women 18-34
ABC Family further spins the numbers for the summer to date.