or


[04/23/07 - 02:36 PM]
The CW Network Partners with Stop Global Warming Virtual March and the National Resources Defense Council for Comprehensive, Pro-Social Environmental Campaign "Free 2 B Green"
All CW series will produce an environmentally conscious episode next season.

[via press release from The CW]

THE CW NETWORK PARTNERS WITH STOP GLOBAL WARMING VIRTUAL MARCH AND THE NATIONAL RESOURCES DEFENSE COUNCIL FOR COMPREHENSIVE, PRO-SOCIAL ENVIRONMENTAL CAMPAIGN "FREE 2 B GREEN"

Multi-Platform Initiative To Impact All Aspects Of The CW, Including Programming, Affiliates and Advertisers

Network To Raise Awareness Through Public Service Announcements Running On Multiple Platforms And Featuring CW Stars

All CW Series Will Produce An Environmentally Conscious Episode Next Season

April 23, 2007 (Burbank, California) - The CW Network is partnering with Stop Global Warming Virtual March and the Natural Resources Defense Council (NRDC) for a comprehensive network-wide environmental campaign called "Free 2 B Green," it was announced today by Dawn Ostroff, President of Entertainment, The CW.

"Without a doubt, The CW's target audience is the most socially conscious consumer ever," said Ostroff. "If we are going to properly reflect their world, we need to be out in front, doing all we can for the issues that they care about, and protecting the environment is at the top of the list. By embracing this campaign on all levels, our goal is to enable us, our affiliates and our advertisers to forge a long-term deep connection with our viewers, and help the environment as well."

"Stopping global warming is going to take the efforts of all of us, and The CW gets that loud and clear," said activist and producer Laurie David of Stop Global Warming Virtual March. "By committing the network to going green, they are sending the message to millions of viewers, fans and affiliates that it's not about doing everything, it's about everyone doing something -- and The CW is leading the charge!"

"The CW audience already is aware of our profound environmental challenges and is ready to act," said Frances Beinecke, president of NRDC. "These young people want to be part of the solution, and the partnership will help give them the tools they need to be effective."

The CW's "Free 2 B Green" environmental outreach program will be a wide-ranging on-air, online, mobile and grassroots effort to generate environmental awareness and provide service opportunities for The CW's viewers, as well as opportunities for national and local sales and affiliates.

To encourage viewer participation, The CW will produce multiple Public Service Announcements (PSAs), including Environmental Wraps, inspired by The CW's successful Content Wrap format, to run on the network and across The CW's local stations. These PSAs will feature The CW talent supporting non-profit environmental causes and provide tips to viewers on what they can do to help the environment and where to volunteer. Additional content will also be created in association with the PSAs for other platforms, including online and mobile.

The producers and talent of The CW series will also join the campaign by organically integrating environmental themes into episodes next season.





  [april 2007]  
S
M
T
W
T
F
S


· SHOWATCH
(series past and present)
· DEVWATCH
(series in development)
· MOVIEWATCH
(tv movies and mini-series)





[02/17/17 - 11:09 AM]
TNT's "Animal Kingdom" Returns for Season 2 Tuesday, May 30
The second season has been expanded to 13 episodes, up from its 10-episode freshman run.

[02/17/17 - 10:31 AM]
The Top 20 Junior Home Cooks Are Revealed on "MasterChef Junior"
Throughout this season, the juniors will face a wide array of exciting new challenges, including one served up by former First Lady Michelle Obama.

[02/17/17 - 09:21 AM]
"The Walking Dead" Season 7 Mid-Season Premiere Delivers 15.9 Million Total Viewers
AMC further spins the numbers for Sunday, February 12.

[02/17/17 - 09:01 AM]
TBS's "Full Frontal with Samantha Bee" Is #1 in Late Night Among Young Adults in 2017
TBS spins the numbers for the year to date.

[02/17/17 - 08:37 AM]
Showtime Sports(R) to Stream First Ever Live Boxing Event on Twitter with Broner vs. Grandos, Live on Saturday, Feb. 18
The unique collaboration with Twitter is an extension of the Showtime Free Preview Weekend during which the premium network will be available to more than 73 million television households nationwide from Friday, February 17 through Monday, February 20.

[02/17/17 - 08:27 AM]
Thursday's Broadcast Ratings: ABC Continues Demo Win Streak
The Alphabet leads the night among adults 18-49 for the fourth consecutive week.

[02/16/17 - 11:28 PM]
Development Update: Thursday, February 16
Updates include: Kevin Smith brings "Sam & Twitch" to BBC America; Retta tapped for "Good Girls" at NBC; and Jonathan Krisel to helm "Ghosted" at FOX.

[02/16/17 - 05:24 PM]
The CW Expands "The Vampire Diaires" Series Finale to Two-Hour Event
Look for the one-hour retrospective "Forever Yours" to lead off the night at 8:00/7:00c followed by the show's final installment at 9:00/8:00c.

[02/16/17 - 03:03 PM]
Bravo Media Is Living the Highlife in the Low Country as "Southern Charm" Season Four Premieres Monday, April 3 at 9PM ET/PT
Get the bourbon flowing for the new season as Southern socialites Landon Clements, Craig Conover, Kathryn Calhoun Dennis, Cameran Eubanks, Shep Rose, Thomas Ravenel, and newcomer Austen Kroll balance business and pleasure in the Holy City.

[02/16/17 - 02:35 PM]
IFC Greenlights Scripted Comedy Series "Living With Yourself"
"I'm doubly thrilled to be working with IFC on this show," said Tim Greenberg. "Normally I'd make a joke out of a quote like this, but I'm too sincerely excited."

[02/16/17 - 01:11 PM]
Cosplayers Put Their Skills to the Test in Syfy's Newest Competition Series, "Cosplay Melee"
Premiering on Tuesday, March 21, the hour-long battle is hosted by actress and self-described "super fan girl" Yvette Nicole Brown and executive produced by Jay Peterson and Todd Lubin of Matador Content.

[02/16/17 - 12:36 PM]
Adam Carolla's Live Interactive Talk Show Premieres Tuesday, March 14 at 10:00 PM, ET on Spike
Late night host Jimmy Kimmel will be the special guest on the series premiere of "Adam Carolla and Friends Build Stuff Live."

[02/16/17 - 12:17 PM]
Chelsea Handler Announces Season Two Premiere Date of "Chelsea" on Netflix
"Chelsea" will now stream as an hour-long episode each week, giving her audience exactly what they want: more Chelsea on Friday nights.

[02/16/17 - 11:34 AM]
Santiago Cabrera to Star in "Salvation," A New Suspense Drama Series to Be Broadcast in Summer 2017 on CBS
Academy Award nominated director Juan Carlos Fresnadillo ("Esposados") will direct and serve as executive producer.

[02/16/17 - 10:22 AM]
"NY Prison Break: The Seduction of Joyce Mitchell," Premieres April 23, Starring Golden Globe Nominee Penelope Ann Miller
The movie tells the story of a prison staffer who helped two convicts escape, leading to a fatal manhunt.