or


[04/23/07 - 02:36 PM]
The CW Network Partners with Stop Global Warming Virtual March and the National Resources Defense Council for Comprehensive, Pro-Social Environmental Campaign "Free 2 B Green"
All CW series will produce an environmentally conscious episode next season.

[via press release from The CW]

THE CW NETWORK PARTNERS WITH STOP GLOBAL WARMING VIRTUAL MARCH AND THE NATIONAL RESOURCES DEFENSE COUNCIL FOR COMPREHENSIVE, PRO-SOCIAL ENVIRONMENTAL CAMPAIGN "FREE 2 B GREEN"

Multi-Platform Initiative To Impact All Aspects Of The CW, Including Programming, Affiliates and Advertisers

Network To Raise Awareness Through Public Service Announcements Running On Multiple Platforms And Featuring CW Stars

All CW Series Will Produce An Environmentally Conscious Episode Next Season

April 23, 2007 (Burbank, California) - The CW Network is partnering with Stop Global Warming Virtual March and the Natural Resources Defense Council (NRDC) for a comprehensive network-wide environmental campaign called "Free 2 B Green," it was announced today by Dawn Ostroff, President of Entertainment, The CW.

"Without a doubt, The CW's target audience is the most socially conscious consumer ever," said Ostroff. "If we are going to properly reflect their world, we need to be out in front, doing all we can for the issues that they care about, and protecting the environment is at the top of the list. By embracing this campaign on all levels, our goal is to enable us, our affiliates and our advertisers to forge a long-term deep connection with our viewers, and help the environment as well."

"Stopping global warming is going to take the efforts of all of us, and The CW gets that loud and clear," said activist and producer Laurie David of Stop Global Warming Virtual March. "By committing the network to going green, they are sending the message to millions of viewers, fans and affiliates that it's not about doing everything, it's about everyone doing something -- and The CW is leading the charge!"

"The CW audience already is aware of our profound environmental challenges and is ready to act," said Frances Beinecke, president of NRDC. "These young people want to be part of the solution, and the partnership will help give them the tools they need to be effective."

The CW's "Free 2 B Green" environmental outreach program will be a wide-ranging on-air, online, mobile and grassroots effort to generate environmental awareness and provide service opportunities for The CW's viewers, as well as opportunities for national and local sales and affiliates.

To encourage viewer participation, The CW will produce multiple Public Service Announcements (PSAs), including Environmental Wraps, inspired by The CW's successful Content Wrap format, to run on the network and across The CW's local stations. These PSAs will feature The CW talent supporting non-profit environmental causes and provide tips to viewers on what they can do to help the environment and where to volunteer. Additional content will also be created in association with the PSAs for other platforms, including online and mobile.

The producers and talent of The CW series will also join the campaign by organically integrating environmental themes into episodes next season.





  [april 2007]  
S
M
T
W
T
F
S


· SHOWATCH
(series past and present)
· DEVWATCH
(series in development)
· MOVIEWATCH
(tv movies and mini-series)





[11/19/18 - 09:35 AM]
"Sydney to the Max," A Daughter/Father Sitcom, Is Set to Premiere Friday, Jan. 25, on Disney Channel
Set in the present day with flashbacks to the 1990s, the comedy revolves around outgoing middle schooler Sydney Reynolds who lives with her single dad Max in the house he grew up in, along with her progressive grandmother Judy - three generations under one roof.

[11/19/18 - 09:33 AM]
AT&T Audience Network Picks Up Critically Acclaimed Original Series "Mr. Mercedes" for 3rd Season
Production for the 10 one-hour episodes is scheduled to begin in early 2019 in Charleston, South Carolina with the premiere launching later in the year.

[11/19/18 - 09:32 AM]
FX Rounds Out Cast for "Fosse/Verdon" Limited Series
Production on the series, now officially titled "Fosse/Verdon," is currently underway in New York City ahead of its premiere on FX in Spring 2019.

[11/19/18 - 09:30 AM]
"Crashing" and "High Maintenance" Return January 20
Both series will return with back-to-back season three premieres on Sunday nights.

[11/19/18 - 08:51 AM]
Smithsonian Channel(TM) Explores the Life of an Icon Through Her Personal Belongings in "Marilyn Monroe for Sale"
Smithsonian Channel is set to revisit the life of one of the silver screen's most iconic legends by way of her most personal possessions.

[11/19/18 - 08:31 AM]
Video: "Pine Gap" Season 1 - Official Trailer - Netflix
The Australian television series will be available December 7 on the streaming service.

[11/19/18 - 08:15 AM]
Sunday's Broadcast Ratings: No Stopping NBC, "Sunday Night Football"
The Peacock cruises to another victory in all categories last night.

[11/19/18 - 08:01 AM]
Video: "Death by Magic" - Official Trailer - Netflix
In the most extreme magic show ever attempted, British magician DMC travels the globe to recreate the stunts that have cost famous magicians their lives.

[11/19/18 - 08:01 AM]
CMT to Premiere "2018 AmericanaFest(R)" A New Music Special Featuring Performances from the Americana Honors & Awards Show
The special celebrates the Americana genre and will not only feature performances from longtime fan favorites and present-day Americana artists, but will also include new, exclusive interviews.

[11/19/18 - 07:41 AM]
Video: Super Trailer - VH1's "Love & Hip Hop: New York"
From marriage woes and legal battles to career resets and new beginnings, the drama returns to the place it all began.

[11/19/18 - 07:35 AM]
Series and Date Announcement - New Netflix Series "The Innocent Man" - December 14
The six-part documentary series focuses on two murders that shook the small town of Ada, Oklahoma, in the 1980s - and the controversial chain of events that followed.

[11/19/18 - 07:29 AM]
A One-Man Cold Case Unit Delivers Answers to Families of Previously Unnamed John Wayne Gacy Victims in the Investigation Discovery Special "Deadly Legacy"
The three-part limited series premieres Sunday, December 9 at 10:00/9:00c.

[11/19/18 - 06:24 AM]
Hallmark Movies Now Exceeds 500,000 Subscribers
Since the event launched on October 29, Hallmark Movies Now has recorded a 93% surge in viewership and an 11% increase in subscribers versus the corresponding period in 2017.

[11/18/18 - 08:25 AM]
Saturday's Broadcast Ratings: ABC Wins Demo Race with College Football
The Alphabet takes home top honors among adults 18-49 while NBC is the most-watched network.

[11/17/18 - 12:32 PM]
Netflix Renews "Big Mouth" for Season 3
Netflix has renewed the 10 episode animated series for season three and promises the pains of puberty are far from over.