or


[04/24/07 - 03:09 PM]
ABC Family Encourages Its Viewers to Join the Rush with the Launch of VirtualrusH.com
Next month, ABC Family will launch virtualrush.com, a unique social networking site designed to support the new original series "Greek."

[via press release from ABC Family]

ABC FAMILY ENCOURAGES ITS VIEWERS TO JOIN THE RUSH WITH THE LAUNCH OF VIRTUALRUSH.COM

New Community Site Created in Support of the Upcoming ABC Family Original Series "Greek"

Next month, ABC Family will launch virtualrush.com, a unique social networking site designed to support the new ABC Family original series "Greek." The virtualrush.com site will debut on May 14th and "Greek" will premiere on ABC Family in July.

"ABC Family has had another strong year of on-air ratings growth and increased online traffic with our key adult millennial audience," said Paul Lee, president, ABC Family. "Virtualrush.com is a perfect example of how we are extending the experience of our content via digital platforms as well as providing advertisers new and interesting ways to reach our core demo."

A niche social network centered around collegiate life, virtualrush.com will allow users to join the fictional Cyprus-Rhodes University Greek system by creating a personal profile and uploading content. Users will be able to take a personality quiz to see which character of the show they most resemble and then can "rush" the virtual sorority/fraternity house of that character. Users will have the chance to join one of six different houses such as "Slacker" Cappie's house or "It Girl" Casey's house. They can also interact with other users, participate in a virtual community alongside the characters featured in "Greek" and be ranked by the community to be eligible to win various prizes.

"We need to meet our audience where they are today," said KC Estenson, vice president, digital media, Disney-ABC Cable Networks Group. "Virtualrush.com allows us to do just this by combining the best elements of storytelling, competition and community to deepen our audience's relationship with our programming and with each other. "

Users who create online profiles for virtualrush.com must be 18 years or older, but younger fans can also visit the site, vote for their favorite photos & videos, and post comments.

ABC Family will begin its early-awareness marketing for the virtualrush.com launch and the "Greek" premiere with on-campus tactics at over 150 colleges and universities across the country.

"Greek," a new original series by creator Sean Smith, is a dramedy set at fictitious Cyprus-Rhodes University, which focuses on the social minefield that is the Greek system. Viewers will see this unique cast of characters navigate their way through this treacherous terrain as they try to find their place at Cyprus-Rhodes University.

Shawn Piller ("Wildfire," "The Dead Zone"), Lloyd Segan ("Wildfire," "The Dead Zone") and Anne Kenney ("Beautiful People," "The Division") will serve as executive producers. The pilot was directed by Gil Junger ("10 Things I Hate About You," "Kyle XY") and written by creator-producer Sean Smith ("Summerland," "Wildfire"). The ensemble cast includes Jacob Zachar as Rusty, Spencer Grammer as Casey, Scott Michael Foster as Cappie, Jake McDorman as Evan, Clark Duke as Dale, Dilshad Vadsaria as Rebecca, Paul James as Calvin and Amber Stevens as Ashleigh.

Part of the Disney-ABC-TV Group, ABC Family, distributed in over 91 million homes, features original movies, series and specials reflecting today's families and entertaining and connecting with adults through relevant stories about today's relationships, all told with diversity, dysfunction, passion, humor and heart. ABC Family's programming is a mix of quality acquired series and theatricals as well as original movies and scripted dramas. ABC Family is also the destination for Holiday events with "13 Nights of Halloween" and "25 Days of Christmas" branded programming events. ABC Family. A New Kind of Family.





  [april 2007]  
S
M
T
W
T
F
S


· BEAUTIFUL PEOPLE (ABC FAMILY)
· DEAD ZONE, THE (USA)
· DIVISION, THE (LIFETIME)
· GREEK (ABC FAMILY)
· SUMMERLAND (WB)
· WILDFIRE (ABC FAMILY)





[08/14/18 - 02:02 PM]
Video: Trailer & Key Art Debut - "Next Gen" Starring Constance Wu, Charlyne Yi, and John Krasinski
Netflix's animated film tells the story of an unlikely friendship between a rebellious girl and a runaway combat robot, as they unite to stop a madman's plan for technological world domination.

[08/14/18 - 12:57 PM]
"Garage Squad" Helps Desperate Owners Transform Automotive Nightmares Into Delightful Dream Rides
The Motor Trend App is jump starting the season on Wednesday, August 22 with the first four episodes before "Garage Squad" bows on television on Velocity Wednesday, August 29.

[08/14/18 - 11:26 AM]
Netflix Adds Two New Original Motor Series and Renews "Fastest Car" for Second Season
Newcomers "Car Masters: Rust to Riches" and "Hyperdrive" will also be joined by a docu-series following the 2018 FIA Formula One World Championship.

[08/14/18 - 11:03 AM]
Backstreet Boys, Bazzi and Bryce Vine to Perform Live During the VMAs Red Carpet Pre-Show Monday, August 20th at 8PM ET/PT on MTV
Actor and host Terrence J., together with radio and TV personality Nessa, will host alongside Paul "Pauly D" Delvecchio and Vinny Guadagnino.

[08/14/18 - 10:19 AM]
"Atypical" Season 2 Premieres September 7 on Netflix
"Atypical" is a coming of age story that follows Sam (played by Keir Gilchrist), an 18-year-old on the autistic spectrum as he searches for love and independence.

[08/14/18 - 10:00 AM]
Ethan Peck Joins "Star Trek: Discovery" as "Spock"
"Through 52 years of television and film, a parallel universe and a mirror universe, Mr. Spock remains the only member of the original bridge crew to span every era of Star Trek," said Alex Kurtzman.

[08/14/18 - 09:43 AM]
Nothing Stays Dead in This Town - "Castle Rock" Will Return for a Season 2
Hulu confirmed the news via social media this morning.

[08/14/18 - 09:31 AM]
Video: Amazon Prime Video Releases New Teaser Trailer for Highly-Anticipated Anthology Series, "The Romanoffs," From Nine-Time Emmy Winner Matthew Weiner
The highly anticipated original contemporary anthology series is set to premiere on Amazon Prime Video Friday, October 12 with new episodes released weekly, on Fridays.

[08/14/18 - 09:02 AM]
Investigation Discovery's New Series "Twisted Sisters," Executive Produced by Khloe Kardashian, Premieres This Labor Day
Subsequent episodes will air each Monday at 10:00/9:00c on the cable channel.

[08/14/18 - 08:57 AM]
TLC Renews Summer Hit, "Dr. Pimple Popper"
The season finale airs this Wednesday, August 15 at 10:00/9:00c.

[08/14/18 - 08:26 AM]
Monday's Broadcast Ratings: NBC Tops Viewers, Shares Demo Crown with ABC
The Peacock's "American Ninja Warrior" wins the evening in both categories.

[08/14/18 - 07:15 AM]
Game Show Network Announces Season 2 of "America Says"
Hosted by John Michael Higgins, the series will return for a 95-episode second season.

[08/14/18 - 06:07 AM]
TV One Announces Production on New Original Holiday Film "Coins for Christmas" Starring Stephen Bishop, Essence Atkins, TC Carson, Kelly Price and Karlie Redd
The film tells the story of single mother, Madison Morris, who is struggling to make ends meet - just two weeks before Christmas.

[08/14/18 - 06:01 AM]
Award-Winning Actress, Rapper, Singer and Newark Native Queen Latifah Hosts 2018 "Black Girls Rock!(TM)" Awards on Sunday, August 26 at the New Jersey Performing Arts Center
Created by executive producer, celebrity DJ, and women's empowerment advocate Beverly Bond, the Awards honors the groundbreaking and extraordinary achievements of Black women.

[08/13/18 - 12:30 PM]
Mark Millar and Netflix Set Action-Packed "Prodigy" as Second Comic Book Franchise
This is also the second comic book franchise since Mark Millar joined Netflix.