or


[05/07/07 - 05:43 PM]
We TV Continues to Expand Original Series Programming Slate with Girl Meets Cowboy
The new original series features a group of city-girls displaced into the rural country to rough it out while competing to win the heart of their fantasy man.

[via press release from WE: Women's Entertainment]

WE tv Continues to Expand Original Series Programming Slate With Girl Meets Cowboy

New Series Attracts Match.com as a Sponsor Looking to Target Women

New York, NY - May 7, 2007 - Building on the momentum of WE tv's increased original programming slate, the network announced today Girl Meets Cowboy, a new original series featuring a group of city-girls displaced into the rural country to rough it out while competing to win the heart of their fantasy man. Match.com, the number one dating and relationship company, has signed on to sponsor the 6 one-hour episodes. Their ad buy reinforces a committed investment in the network with previous sponsorships that have included Cinematherapy: Never Been Kissed, Single in the City: South Beach, 3 Men & A Chick Flick: Honeymoon in Vegas, Kiss and Tell, The Things WE Do For Love movie marathon, and 3 Men & A Chick Flick: Dirty Dancing.

"We look forward to expanding our relationship with Match.com for WE tv's newest series Girl Meets Cowboy. Their commitment to the network reinforces WE's value of providing sponsorship packages that make sense for advertisers looking to target their brand to a wide ranging audience of women," said Arlene Manos, President Rainbow national network advertising sales. "This series is a perfect fit for Match.com as, like the online dating site, Girl Meets Cowboy is also about finding the best person to fit with."

"WE tv is a content destination delivering fun and entertaining programming that connects women to what is important to them personal style, relationships and pop-culture," said Kim Martin, EVP and General Manager for WE tv. "This series joins a growing line-up of already popular original shows, and continues to position WE as a premiere destination for relevant, fun and engaging programming designed for today's modern women."

"For more than a decade, Match.com has been creating new romantic opportunities for single people and providing them with the tools and advice they need to find loving, lasting relationships," said Jane Thompson, Senior Vice President, Global Mergers and Acquisitions and Business Development for Match.com. "Our sponsorship with WE tv and its new original series Girl Meets Cowboy provides an effective and entertaining way for us to show consumers our commitment to making the search for love as simple as possible."

As part of the sponsorship agreement, WE tv integrated Match.com within the series by providing each woman, who is packing up to leave "The Ranch", with a free three month certificate to the dating site, providing them with a glimpse of hope to continue the search for "Mr. Right." Match.com will also be featured in tagged tune-in spots and billboards.

Girl Meets Cowboy features a group of big city women who are brought to rural America where cowboys and their way of life rule. Each episode features six groups of women who have been relocated to a fabulous Western locale like a pine tree covered valley in Idaho or a ranch surrounded by the high desert plateaus of rocks of Colorado, where they will be greeted by a their American Cowboy. As an added twist to the competition, each of these groups of women will be tied together by a common connection - be it work, friendships and even blood relations. To win the heart of their American Cowboy, the women will need to survive in less than desirable living conditions as well as endure a variety of country-life challenges to see if they have what it takes to win the man of their dreams.

March 2007 has been the strongest in WE tv's history for HH, W18-34, W18-49, W25-49 & W25-54 deliveries for the Prime M-Su 8p-11p daypart. WE tv's original special "Women on Death Row 2" premiered this month and was a contributor for the strong Prime March performance. This premiere ranks as the strongest WE tv original special premiere for W18-49 (166K) and W25-54 (160K) deliveries.

Source: Nielsen Media Research, Live Data, March 2006 (2/26/07-4/1/07), Prime M-Su 8p-11p, premiere telecast of "Women on Death Row 2" Monday 2/26/07 9p-11p compared to all WE tv original special premiere telecasts to-date (12/31/01-4/1/07); subject to qualifications upon request.

About WE tv

WE tv is the only cable network dedicated to helping women connect to one another and the world around them. With quality original programming including the hit series "Bridezillas," unique movie packages like "Cinematherapy," topical specials and its public affairs initiative WE Empowers Women, the network supports women and appeals to their interests in pop culture, relationships and personal style. WE tv is a subsidiary of Rainbow Entertainment Services and is currently seen in 62 million homes.

About Match.com

Match.com pioneered online personals when it launched on the Web in 1995 and continues to lead this exciting and evolving category after a decade. Throughout its 10-year history, Match.com has redefined the way people meet and fall in love and is credited with more marriages than any other site. Today, more than 15 million people around the world participate in the Match.com community, providing a rich tapestry of ethnicities, interests, goals, ambitions, quirks, looks and personalities from which to choose. Match.com is the world's biggest online dating and personals property, according to the global ranking of the Personals category by industry-leading independent measurement firm comScore Media Metrix. Number one across North America and Europe, Match.com operates leading subscription-based online dating sites in 31 countries, in 18 languages and spanning six continents. Match.com also powers online dating on MSN across Europe, Asia, the United States, Australia (NineMSN) and Latin America and is the premier provider of personals for Love@AOL.

About Rainbow Media Holdings LLC

Rainbow Media Holdings LLC is a subsidiary of Cablevision Systems Corporation (NYSE: CVC). Rainbow Media is a leading producer of targeted, multi-platform programming for global distribution, creating and managing some of the world's most compelling and dynamic entertainment brands, including AMC, fuse, IFC, WE tv, Rainbow Sports Networks managed FSN Bay Area and FSN New England, LIFESKOOL, SPORTSKOOL, and VOOM HD Networks. The company also manages Rainbow Advertising Sales Corporation, its advertising sales division, and Rainbow Network Communications, its full service network programming origination and distribution company.





  [may 2007]  
S
M
T
W
T
F
S
  


· KISS & TELL (WE)





[07/30/14 - 01:05 PM]
American Heroes Channel New Original Series "Hardcore Heroes" Showcases Extraordinary Feats by Everyday People
Premiering Wednesday, August 6, this action-packed series follows these courageous fighters as they battle the elements, save hundreds of lives, and ultimately, change the course of history forever.

[07/30/14 - 12:45 PM]
ESPN's Dan Shulman, John Kruk to Call "Sunday Night Baseball" atop Green Monster at Fenway Park Aug 3
The duo will be joined by ESPN MLB Insider Buster Olney who will provide reports from the field.

[07/30/14 - 12:38 PM]
Discovery's Hit Series "Bering Sea Gold" Returns for Its Fourth Season with Crews Battling Against Extreme Conditions and Each Other for the Ultimate Payout
The series returns Friday, August 22 at 9:00/8:00c on the cable channel.

[07/30/14 - 12:00 PM]
TNT Renews Real-Life Crime Series "Cold Justice" for Third Season
Season three is slated for early 2015 and will feature both new states and types of cases never seen on the show before.

[07/30/14 - 10:51 AM]
Paramount Digital Entertainment Announces New Original Comedy Series "Resident Advisors" Produced by Elizabeth Banks and Max Handelman
The series will star Ryan Hansen, Jamie Chung, Alison Rich, Andrew Bachelor, Graham Rogers and features Anna Camp.

[07/30/14 - 10:30 AM]
LMN Premieres the Second Season of the Original Series "Ghost Inside My Child" Saturday, August 16 at 9PM ET
The series features stories of children who claim to have lived before, often having died violently in a past life, and whose parents struggle to make sense of their child's memories of a former life.

[07/30/14 - 09:59 AM]
First Lady Michelle Obama to Guest Star on the Hub Network's "Kid President(R): Declaration of Awesome" Discussing the Importance of Healthy Eating and Exercise, Airing August 9
The episode also includes celebrity appearances by Christina Applegate, Reggie Watts, Carrie Brownstein and the PS22 Chorus from New York.

[07/30/14 - 09:43 AM]
"Squidbillies" and "Mr. Pickles" Debut September 21st on Adult Swim!
These two series are guaranteed to leave you loving Sunday night and hating Monday morning even more than you already do!

[07/30/14 - 08:51 AM]
NBC Wins Tuesday Night in 18-49 and Total Viewers Among the Big 4
NBC spins the numbers for Tuesday, July 29.

[07/30/14 - 08:41 AM]
"Captivated: The Trials of Pamela Smart," Exploring the Role of the Media in the First Murder Trial Televised Gavel-to-Gavel, Debuts Aug. 18 on HBO
An official selection of the 2014 Sundance Film Festival, the project explores how the media coverage of the case may have influenced the trial and sentencing.

[07/30/14 - 08:24 AM]
Tuesday's Broadcast Ratings: "America's Got Talent" Keeps NBC on Top
The Peacock doubles second place ABC among adults 18-49.

[07/30/14 - 08:17 AM]
"Baseball Tonight": Trade Deadline Special Airs Thursday
ESPN.com's MLB trade deadline content will be headlined by Rumor Central and a live, interactive chat with ESPN Insiders beginning at 10 a.m. and running through 5 p.m.

[07/30/14 - 08:16 AM]
ABC's Tuesday Unscripted Series Grow - "Extreme Weight Loss" Ties a 2-Month High
ABC spins the numbers for Tuesday, July 29.

[07/30/14 - 07:58 AM]
NBCSN Is TV's Fastest Growing Sports Network Since Debut of Premier League on August 17, 2013
NBCSN spins the numbers for the past 50 weeks to date.

[07/30/14 - 07:37 AM]
Giants and Bills Kick Off Preseason in NFL/Hall of Fame Game on "Sunday Night Football" This Sunday at 8 PM ET
Sunday night's telecast will also feature live interviews with members of the NFL Hall of Fame's Class of 2014.