Lifetime Goes Bunco! Lifetime Television Airs the Second Annual Prilosec OTC Bunco World Championship
Hot New Dice Trend and Fundraising Event to Premiere on Friday, May 11th
with Special Guest Celebrity Chef Sandra Lee
CINCINNATI, May 8 Watch out Poker, Bunco is rolling in!
The popular dice game played by over 17 million women nationwide now has
its own show, airing Friday, May 11th at 11:00 p.m. ET/PT on Lifetime
Television with a re-broadcast on Sunday, May 13th at 10:00 a.m. ET/PT. Now
everyone who missed out on the trip to Las Vegas will be able to see
first-hand the journey players made for the chance to be crowned the
Prilosec OTC(R) Bunco World Champion.
Highlights of the show will include a behind-the-scenes look as five
women travel from across the nation to Las Vegas to compete for the
championship title. The hour-long program will feature special appearances
by Celebrity Chef Sandra Lee who will show these Bunco ladies how to throw
the ultimate heartburn-friendly Bunco party. Sandra Lee was also on hand to
cheer on the women as they competed for the $50,000 cash prize.
Bunco may not be a household name, but it is rapidly becoming a
household game. This dice game favored by women as an alternative to "poker
night" has turned into a hot new suburban trend. Like most dice games,
Bunco is based primarily on luck. For the women who play, Bunco is not
merely a game, but a reason to connect with female friends for a home
cooked meal, good gossip and just plain fun.
P&G found that twice as many frequent heartburn sufferers regularly
play Bunco compared to the general population. These monthly Bunco games
give women the chance to come together and discuss various aspects of their
lives, including health issues, which is why Bunco provides a great forum
to educate women about how they can avoid frequent heartburn.
"We are thrilled to bring Bunco into homes across the country through
Lifetime," said Karen Klei, Brand Manager of Prilosec OTC. "We hope that
this exciting program will spread the word about Bunco and help educate
those who suffer from frequent heartburn on how they can better enjoy their
Bunco nights with their friends and family."
About the Players
The Lifetime special will follow five Bunco players from across the
United States on their journey to Las Vegas.
-- Christine from Shoreview, Minnesota is a bride-to-be who is traveling
to the Prilosec OTC Bunco World Championship on her Bachelorette
-- Judy and Deann from Cleburne, Texas are a mother/daughter duo that are
looking to trade in time at their Texas Ranch for a weekend of fun and
games in Las Vegas.
-- Kim from Blythewood, South Carolina is a quintessential PTA Mom who is
looking forward to a much needed girl's getaway and to trying her luck
at the Prilosec OTC Bunco World Championship.
-- Elsa and her Bunco group from Dallas, Texas are in it for the charity.
This group's goal is to raise money for the National Breast Cancer
Foundation, while still managing to make some time for the slot
Party with a Purpose
Traditionally, women have also used these gatherings as an opportunity
to talk with friends about health concerns like breast cancer as well as to
raise money for breast cancer research. To help maintain the tradition,
Prilosec OTC has used the Prilosec OTC Bunco World Championship, an event
which is sanctioned by The World Bunco Association, to raise money for this
worthy cause. In the last two years Prilosec OTC, along with consumer
support, has helped to raise over $400,000 for the National Breast Cancer
About PRILOSEC OTC
PRILOSEC OTC is the #1 Doctor-(1) and Pharmacist-(2) recommended OTC
acid reducer, the first of a class of OTC heartburn medicines that works
differently from every other over-the-counter heartburn medication.
Prilosec OTC is the only OTC heartburn medicine that can work for 24 hours
with one pill a day by directly shutting down many acid pumps in your
stomach when used as directed for 14 days for treating frequent heartburn.
PRILOSEC OTC is the #1 selling OTC heartburn medicine(*) on the market. For
more information about PRILOSEC OTC, visit http://www.prilosecotc.com. PRILOSEC
OTC is available over-the- counter and is distributed by P&G.
About Procter & Gamble (NYSE: PG)
Three billion times a day, P&G brands touch the lives of people around
the world. The company has one of the strongest portfolios of trusted,
quality, leadership brands, including Pampers(R), Tide(R), Ariel(R),
Always(R), Whisper(R), Pantene(R), Mach3(R). Bounty(R), Dawn(R),
Pringles(R), Folgers(R), Charmin(R), Downy(R), Lenor(R), Iams(R), Crest(R),
Oral-B(R), Actonel(R), Duracell(R), Olay(R), Head & Shoulders(R), Wella,
Gillette(R), and Braun. The P&G community consists of almost 140,000
employees working in over 80 countries worldwide. Please visit
http://www.pg.com for the latest news and in-depth information about P&G
and its brands.
About National Breast Cancer Foundation (NBCF)
The National Breast Cancer Foundation's focus is to save lives now
through early breast cancer detection. Mammograms are one of the best
methods to catch the disease before it's too late. In fact, if the disease
is caught early enough, the five-year survival rate is 97 percent. Visit
http://www.nationalbreastcancer.org to learn more about mammograms and
self- breast exams.
About the World Bunco Association
The World Bunco Association is dedicated to the organization,
preservation, promotion and the expansion of Bunco group activity. The WBA
is the official source and sanctioning body of Bunco(R) games, products and
accessories. The WBA invites inquiries and is forming alliances with those
interested in featuring Bunco playing as a wholesome means of social
interaction, fundraising, community and family involvement, and just plain
LIFETIME is the leader in women's television and one of the top-rated
basic cable television networks. A diverse, multi-media company, LIFETIME
is committed to offering the highest quality entertainment and information
programming, and advocating a wide range of issues affecting women and
their families. LIFETIME Television, LMN, Lifetime Real Women, Lifetime
Home Entertainment, and Lifetime Online (http://www.lifetimetv.com) are part of
LIFETIME Entertainment Services, a 50/50 joint venture of The Hearst
Corporation and The Walt Disney Company.
(*) Based on dollar sales. ACNielsen FD+ dollar share of heartburn
(12/28/03 - 5/27/06).
(1) Wolters Kluwer Health, Wolters Kluwer Health Physician Recommendation
Audit (April 2004 - September 2006, Acid Reducer Category). Data on
(2) Based on share of recommendations: Pharmacy Today 2004 OTC Survey,
SOURCE PRILOSEC OTC