or


[05/08/07 - 09:25 AM]
Lifetime Goes Bunco! Lifetime Television Airs the Second Annual Prilosec Otc Bunco World Championship
The special, which airs Friday, May 11, showcases the popular dice game played by over 17 million women nationwide.

[via press release from Lifetime]

Lifetime Goes Bunco! Lifetime Television Airs the Second Annual Prilosec OTC Bunco World Championship

Hot New Dice Trend and Fundraising Event to Premiere on Friday, May 11th with Special Guest Celebrity Chef Sandra Lee

CINCINNATI, May 8 Watch out Poker, Bunco is rolling in! The popular dice game played by over 17 million women nationwide now has its own show, airing Friday, May 11th at 11:00 p.m. ET/PT on Lifetime Television with a re-broadcast on Sunday, May 13th at 10:00 a.m. ET/PT. Now everyone who missed out on the trip to Las Vegas will be able to see first-hand the journey players made for the chance to be crowned the Prilosec OTC(R) Bunco World Champion.

Highlights of the show will include a behind-the-scenes look as five women travel from across the nation to Las Vegas to compete for the championship title. The hour-long program will feature special appearances by Celebrity Chef Sandra Lee who will show these Bunco ladies how to throw the ultimate heartburn-friendly Bunco party. Sandra Lee was also on hand to cheer on the women as they competed for the $50,000 cash prize.

Bunco may not be a household name, but it is rapidly becoming a household game. This dice game favored by women as an alternative to "poker night" has turned into a hot new suburban trend. Like most dice games, Bunco is based primarily on luck. For the women who play, Bunco is not merely a game, but a reason to connect with female friends for a home cooked meal, good gossip and just plain fun.

P&G found that twice as many frequent heartburn sufferers regularly play Bunco compared to the general population. These monthly Bunco games give women the chance to come together and discuss various aspects of their lives, including health issues, which is why Bunco provides a great forum to educate women about how they can avoid frequent heartburn.

"We are thrilled to bring Bunco into homes across the country through Lifetime," said Karen Klei, Brand Manager of Prilosec OTC. "We hope that this exciting program will spread the word about Bunco and help educate those who suffer from frequent heartburn on how they can better enjoy their Bunco nights with their friends and family."

About the Players

The Lifetime special will follow five Bunco players from across the United States on their journey to Las Vegas.

-- Christine from Shoreview, Minnesota is a bride-to-be who is traveling to the Prilosec OTC Bunco World Championship on her Bachelorette weekend.

-- Judy and Deann from Cleburne, Texas are a mother/daughter duo that are looking to trade in time at their Texas Ranch for a weekend of fun and games in Las Vegas.

-- Kim from Blythewood, South Carolina is a quintessential PTA Mom who is looking forward to a much needed girl's getaway and to trying her luck at the Prilosec OTC Bunco World Championship.

-- Elsa and her Bunco group from Dallas, Texas are in it for the charity. This group's goal is to raise money for the National Breast Cancer Foundation, while still managing to make some time for the slot machines.

Party with a Purpose

Traditionally, women have also used these gatherings as an opportunity to talk with friends about health concerns like breast cancer as well as to raise money for breast cancer research. To help maintain the tradition, Prilosec OTC has used the Prilosec OTC Bunco World Championship, an event which is sanctioned by The World Bunco Association, to raise money for this worthy cause. In the last two years Prilosec OTC, along with consumer support, has helped to raise over $400,000 for the National Breast Cancer Foundation.

About PRILOSEC OTC

PRILOSEC OTC is the #1 Doctor-(1) and Pharmacist-(2) recommended OTC acid reducer, the first of a class of OTC heartburn medicines that works differently from every other over-the-counter heartburn medication. Prilosec OTC is the only OTC heartburn medicine that can work for 24 hours with one pill a day by directly shutting down many acid pumps in your stomach when used as directed for 14 days for treating frequent heartburn. PRILOSEC OTC is the #1 selling OTC heartburn medicine(*) on the market. For more information about PRILOSEC OTC, visit http://www.prilosecotc.com. PRILOSEC OTC is available over-the- counter and is distributed by P&G.

About Procter & Gamble (NYSE: PG)

Three billion times a day, P&G brands touch the lives of people around the world. The company has one of the strongest portfolios of trusted, quality, leadership brands, including Pampers(R), Tide(R), Ariel(R), Always(R), Whisper(R), Pantene(R), Mach3(R). Bounty(R), Dawn(R), Pringles(R), Folgers(R), Charmin(R), Downy(R), Lenor(R), Iams(R), Crest(R), Oral-B(R), Actonel(R), Duracell(R), Olay(R), Head & Shoulders(R), Wella, Gillette(R), and Braun. The P&G community consists of almost 140,000 employees working in over 80 countries worldwide. Please visit http://www.pg.com for the latest news and in-depth information about P&G and its brands.

About National Breast Cancer Foundation (NBCF)

The National Breast Cancer Foundation's focus is to save lives now through early breast cancer detection. Mammograms are one of the best methods to catch the disease before it's too late. In fact, if the disease is caught early enough, the five-year survival rate is 97 percent. Visit http://www.nationalbreastcancer.org to learn more about mammograms and self- breast exams.

About the World Bunco Association

The World Bunco Association is dedicated to the organization, preservation, promotion and the expansion of Bunco group activity. The WBA is the official source and sanctioning body of Bunco(R) games, products and accessories. The WBA invites inquiries and is forming alliances with those interested in featuring Bunco playing as a wholesome means of social interaction, fundraising, community and family involvement, and just plain fun entertainment.

About Lifetime

LIFETIME is the leader in women's television and one of the top-rated basic cable television networks. A diverse, multi-media company, LIFETIME is committed to offering the highest quality entertainment and information programming, and advocating a wide range of issues affecting women and their families. LIFETIME Television, LMN, Lifetime Real Women, Lifetime Home Entertainment, and Lifetime Online (http://www.lifetimetv.com) are part of LIFETIME Entertainment Services, a 50/50 joint venture of The Hearst Corporation and The Walt Disney Company.

(*) Based on dollar sales. ACNielsen FD+ dollar share of heartburn (12/28/03 - 5/27/06).

(1) Wolters Kluwer Health, Wolters Kluwer Health Physician Recommendation Audit (April 2004 - September 2006, Acid Reducer Category). Data on file.

(2) Based on share of recommendations: Pharmacy Today 2004 OTC Survey, Acid Reducers

SOURCE PRILOSEC OTC
http://www.prilosecotc.com http://www.pg.com http://www.nationalbreastcancer.org http://www.lifetimetv.com





  [may 2007]  
S
M
T
W
T
F
S
  


· SHOWATCH
(series past and present)
· DEVWATCH
(series in development)
· MOVIEWATCH
(tv movies and mini-series)





[02/11/16 - 09:12 AM]
Showtime(R) Sets Premiere Date and Releases First Trailer for New Comedy Series "Dice"
The scripted, semi-autobiographical series will follow the life of renowned comedian, Andrew Dice Clay, chronicling the stops and starts of his career resurgence in his transplanted home base of Las Vegas.

[02/11/16 - 08:57 AM]
Wednesday's Broadcast Ratings: ABC, FOX & NBC All Share Top Demo Spot
The Alphabet's "Modern Family" leads the night among adults 18-49.

[02/11/16 - 08:23 AM]
Video: Watch Will Arnett in His Brand New Netflix Show "Flaked"
Set in the insular world of Venice, California, "Flaked" centers on Chip, a celebrated self-appointed "guru" who falls for the object of his best friend's fascination.

[02/11/16 - 08:09 AM]
WE tv to Premiere Groundbreaking Unscripted Legal Docu-Series "Sisters in Law" Thursday, March 24 at 10:00 P.M. ET/PT
Set in Houston, the eight-episode one-hour series follows a group of elite black female attorneys as they tackle some of the toughest cases in Texas and leave no stone unturned in order to seek justice for their clients.

[02/11/16 - 08:06 AM]
NASCAR Legend Ray Evernham Returns to Host Season Three of Velocity's Hit Series "Americarna"
In the all-new season, premiering Thursday, March 3 at 9:00/8:00c, Evernham opens the door to stories involving amazing cars and celebrity superstars.

[02/11/16 - 07:19 AM]
Bravo Media Brings Y'all "The Real Housewives of Dallas" Premiering April 11 at 10 PM ET/PT
The series delves into the lives of five sophisticated southern socialites - Cary Deuber, Tiffany Hendra, Stephanie Hollman, LeeAnne Locken and Brandi Redmond, along with their friend Marie Reyes - as they climb their way to the top of the city's most exclusive circle.

[02/11/16 - 07:04 AM]
Starz Announces "Outlander" Premiere Date
The eagerly awaited second installment will be 13 episodes and is based upon the second of eight books in Diana Gabaldon's international best-selling Outlander series, entitled "Dragonfly in Amber."

[02/11/16 - 12:15 AM]
"Top Gear" Unveils Its Magnificent Seven
Motorsport guru and Formula 1 commentator Eddie Jordan, world record-breaking German racing driver Sabine Schmitz, renowned motoring journalist and YouTube petrolhead Chris Harris, and car reviewer and TV presenter Rory Reid are all confirmed to join Chris Evans and Matt LeBlanc.

[02/10/16 - 05:01 PM]
Video: "House of Cards" Season Four Trailer
Kevin Spacey and Robin Wright return in the new season, premiering Friday, March 4 on the streaming service.

[02/10/16 - 02:52 PM]
TV One's Premiere of 47th NAACP Image Awards Drives Network to Rank Among Top 2 Ad-Supported Cable Networks for the Night
TV One further spins the numbers for Friday, February 5.

[02/10/16 - 02:45 PM]
Netflix Confirms Additional Casting for "Gilmore Girls" (WT) Series
Milo Ventimiglia, Matt Czuchry, Liza Weil and Yanic Truesdale are set to return to their original characters.

[02/10/16 - 02:30 PM]
All-New Military-Inspired Competition Series "American Grit" to Debut Following Return of "Bones" on Thursday, April 14, on FOX
Starring John Cena, the series follows 16 of the country's toughest men and women as they are split into four teams and face a variety of military-grade and survival-themed challenges set in the wilderness of Pack Forest in Eatonville, WA.

[02/10/16 - 01:08 PM]
"The Late Late Show with James Corden" Breaks New YouTube Record
CBS spins the digital numbers for the series to date.

[02/10/16 - 12:48 PM]
USA Network Announces Series Pick-Up for "Shooter"
Ryan Phillippe and Omar Epps star in the project, based on the Mark Wahlberg-led feature of the same name.

[02/10/16 - 12:40 PM]
Kick-Ash Cast of Starz Original Series "Ash vs Evil Dead" Expands for Second Season
Lee Majors will play the role of Brock Williams, Ash's father, and Ted Raimi will play the role of Ash's childhood best friend, Chet Kaminski.