or


[05/14/07 - 12:07 PM]
ABC Television Announces "ABC Start Here," Its First Ever Network-Wide Multiplatform Branding Initiative
The goal of the initiative is to help consumers quickly identify and locate their favorite entertainment and news programming on television and beyond.

[via press release from ABC]

ABC TELEVISION ANNOUNCES "ABC START HERE," ITS FIRST EVER NETWORK-WIDE MULTIPLATFORM BRANDING INITIATIVE

Campaign Designed to Promote ABC's Multiplatform Offerings

New Look Debuts This Summer Spanning All Dayparts of ABC

ABC today announced that it will make it easier for viewers to find their favorite shows across a growing variety of platforms. The new "ABC Start Here" campaign is the first ever network-wide multiplatform navigation branding initiative, guiding ABC viewers across the network's vast offerings and spanning all dayparts, including Primetime, Daytime, Late-Night and News.

"As an industry leader in the digital revolution, ABC has evolved into a multiplatform experience that serves viewers well while building the broadcast network," said Anne Sweeney, co-chair, Disney Media Networks, president, Disney-ABC Television Group. "This campaign reinforces the message that great TV starts with ABC, no matter how or where you watch it. We're inviting viewers to start with us and giving them an easy way to stay connected with our programming across various platforms."

The goal of the initiative is to help consumers quickly identify and locate their favorite entertainment and news programming on television and beyond. The strategy applies the navigation and accessibility benefits of a "web-portal" to the growing number of platforms where ABC content can be found to provide an ABC-branded road map to all the network's programming, franchises and content. In addition to connecting fans to their favorites, the system will also expose viewers to new content of which they may not have been aware. And, when audiences want more, they will now have an easy way to find programming, information and content that is new and unique to each platform.

"Navigating through all of the available content can be cumbersome, confusing and time consuming," said Michael Benson and Marla Provencio, executive vice presidents, Marketing, ABC Entertainment, who developed and spearheaded the campaign. "In a world that has become proliferated with technology and platforms, �ABC Start Here' positions ABC and all of its dayparts for the future, giving consumers their favorite programming and all available platforms under one umbrella."

The branding includes a new tagline, "ABC Start Here." This call-to-action asks users to start their viewing experience with ABC. Whether it's via TV, online, mobile, DVD, iTunes, or any other platform, the message is consistent: ABC is the place to start to find the very best in entertainment and news content.

Using a modular icon system that is tied to the ABC logo, the consumer-oriented strategy simplifies navigation at many access points, proving information to viewers in what has become an increasingly cluttered world of media. This enhancement will give consumers a unique, clear and consistent set of visual tools to help them find new/additional content and information from one platform to the next.

The easily recognizable icons will inform consumers of all platforms and will include icons representative of ABC.com, CD, DVD, mobile, shopping, plus many more. Examples of the icons' many uses include on-air during programming to denote that a show is available on ABC.com; during a reality series to prompt viewers to vote; on ABC.com to alert consumers that an item (DVD, CD, etc.) is available for purchase; plus, icons will be used off-air in print ads and other media to make consumers aware of all of the platforms where they can find ABC content.





  [may 2007]  
S
M
T
W
T
F
S
  


· SHOWATCH
(series past and present)
· DEVWATCH
(series in development)
· MOVIEWATCH
(tv movies and mini-series)





[03/18/24 - 01:59 PM]
Chrissy Metz, Jaime Ray Newman, Katie Lowes, and George Ferrier Join as Series Regulars for Starz's New Drama "The Hunting Wives"
Production on the thrilling new series has started in Charlotte, North Carolina.

[03/18/24 - 11:30 AM]
Video: ALLBLK Releases Trailer for the World Premiere of New Thriller, "The Influencer" Premiering Thursday, April 4
The original film stars Christina Cooper as Niecy Fields, a social media influencer on the cusp of stardom.

[03/18/24 - 10:06 AM]
E! Announces Trendsetting Guest Judges and Pioneering Disruptors for New Cutting-Edge Design Competition Series "OMG Fashun" with Julia Fox
Handcrafted is the new haute couture on "OMG Fashun" as Julia inspires pioneering fashion disruptors to upend traditional style convention, break the rules and redefine cool.

[03/18/24 - 10:00 AM]
Video: Peacock Debuts Trailer For New Original Documentary "Bray Wyatt: Becoming Immortal" Premiering April 1
The documentary looks at the remarkable career of the late Windham Rotunda also known as Bray Wyatt, one of the most skillful, tenacious, and creative WWE Superstars of all-time.

[03/18/24 - 10:00 AM]
NBC Is the Official Home of Competition and Games This Summer with a Slate of Powerhouse Hit Series
NBC is the summer home for both the Paris Olympic Games and high-stakes competition with a robust lineup of returning powerhouse favorites, including "America's Got Talent," "American Ninja Warrior," "Password," "The Wall" and "Weakest Link."

[03/18/24 - 09:02 AM]
Netflix Announces News About 26 Upcoming Nordic Titles - Including 12 Brand New Titles
Plus: the streamer offers new looks at "Deliver Me," "The Helicopter Heist," "Ronja the Robber's Daughter," "Billionaire Island" and season two of "Baby Fever."

[03/18/24 - 09:01 AM]
Video: "Rebel Moon - Part Two: The Scargiver" - Official Trailer - Netflix
The rebels gear up for battle against the ruthless forces of the Motherworld as unbreakable bonds are forged, heroes emerge - and legends are made.

[03/18/24 - 09:01 AM]
Video: Disney's "Wish" - Streaming April 3rd - Disney+
Walt Disney Animation Studios' "Wish" is an all-new musical-comedy welcoming audiences to the magical kingdom of Rosas, where Asha, a sharp-witted idealist, makes a wish so powerful that it is answered by a cosmic force - a little ball of boundless energy called Star.

[03/18/24 - 08:01 AM]
Video: "Our Living World" - Cate Blanchett - Official Trailer - Netflix
This stunning nature series narrated by Cate Blanchett explores the intelligence, resourcefulness and interconnectedness of life on our planet.

[03/18/24 - 08:00 AM]
Acorn TV Fan-Favorite "Harry Wild" Returns Monday, May 13
Season three consists of six episodes and will be available on Acorn TV in the United States, Canada, New Zealand, Australia, and the United Kingdom.

[03/18/24 - 08:00 AM]
Prime Video Orders "Beast Games" from MrBeast and Amazon MGM Studios
Based on his already successful YouTube show, "Beast Games" is set to become the biggest reality competition series ever with 1000 contestants competing for a $5 million dollar cash prize which will be the biggest single prize in the history of television and streaming.

[03/18/24 - 07:14 AM]
ESPN+ Original Series "Full Court Press" Presented by State Farm Featuring Caitlin Clark, Kamilla Cardoso and Kiki Rice to Premiere May 11 & 12 on ABC and ESPN+
From Iowa's historic preseason game that broke attendance records all the way through the WNBA draft in April, the series uses unparalleled access, exclusive interviews, and unique game footage, to transport audiences into the lives of these exceptional athletes.

[03/18/24 - 06:01 AM]
Video: "Scoop" - Official Trailer - Netflix
Inspired by real events, this fictional dramatization gives an insider account of how the women of Newsnight secured Prince Andrew's infamous interview.

[03/18/24 - 06:01 AM]
Video: Apple TV+ Debuts Trailer for Season Two of Iconic Emmy Award-Winning Series "Fraggle Rock: Back to the Rock," Premiering Globally March 29
Award-winning season two cast includes the return of Daveed Diggs alongside Ariana DeBose, Brett Goldstein, Catherine O'Hara, Adam Lambert and K-pop group aespa in guest star roles.

[03/18/24 - 04:01 AM]
Video: "Joy" - First Look Teaser - Netflix
Starring Thomasin McKenzie, James Norton and Bill Nighy, the new film based on the story of the birth of IVF.