or


[05/14/07 - 12:07 PM]
ABC Television Announces "ABC Start Here," Its First Ever Network-Wide Multiplatform Branding Initiative
The goal of the initiative is to help consumers quickly identify and locate their favorite entertainment and news programming on television and beyond.

[via press release from ABC]

ABC TELEVISION ANNOUNCES "ABC START HERE," ITS FIRST EVER NETWORK-WIDE MULTIPLATFORM BRANDING INITIATIVE

Campaign Designed to Promote ABC's Multiplatform Offerings

New Look Debuts This Summer Spanning All Dayparts of ABC

ABC today announced that it will make it easier for viewers to find their favorite shows across a growing variety of platforms. The new "ABC Start Here" campaign is the first ever network-wide multiplatform navigation branding initiative, guiding ABC viewers across the network's vast offerings and spanning all dayparts, including Primetime, Daytime, Late-Night and News.

"As an industry leader in the digital revolution, ABC has evolved into a multiplatform experience that serves viewers well while building the broadcast network," said Anne Sweeney, co-chair, Disney Media Networks, president, Disney-ABC Television Group. "This campaign reinforces the message that great TV starts with ABC, no matter how or where you watch it. We're inviting viewers to start with us and giving them an easy way to stay connected with our programming across various platforms."

The goal of the initiative is to help consumers quickly identify and locate their favorite entertainment and news programming on television and beyond. The strategy applies the navigation and accessibility benefits of a "web-portal" to the growing number of platforms where ABC content can be found to provide an ABC-branded road map to all the network's programming, franchises and content. In addition to connecting fans to their favorites, the system will also expose viewers to new content of which they may not have been aware. And, when audiences want more, they will now have an easy way to find programming, information and content that is new and unique to each platform.

"Navigating through all of the available content can be cumbersome, confusing and time consuming," said Michael Benson and Marla Provencio, executive vice presidents, Marketing, ABC Entertainment, who developed and spearheaded the campaign. "In a world that has become proliferated with technology and platforms, �ABC Start Here' positions ABC and all of its dayparts for the future, giving consumers their favorite programming and all available platforms under one umbrella."

The branding includes a new tagline, "ABC Start Here." This call-to-action asks users to start their viewing experience with ABC. Whether it's via TV, online, mobile, DVD, iTunes, or any other platform, the message is consistent: ABC is the place to start to find the very best in entertainment and news content.

Using a modular icon system that is tied to the ABC logo, the consumer-oriented strategy simplifies navigation at many access points, proving information to viewers in what has become an increasingly cluttered world of media. This enhancement will give consumers a unique, clear and consistent set of visual tools to help them find new/additional content and information from one platform to the next.

The easily recognizable icons will inform consumers of all platforms and will include icons representative of ABC.com, CD, DVD, mobile, shopping, plus many more. Examples of the icons' many uses include on-air during programming to denote that a show is available on ABC.com; during a reality series to prompt viewers to vote; on ABC.com to alert consumers that an item (DVD, CD, etc.) is available for purchase; plus, icons will be used off-air in print ads and other media to make consumers aware of all of the platforms where they can find ABC content.





  [may 2007]  
S
M
T
W
T
F
S
  


· SHOWATCH
(series past and present)
· DEVWATCH
(series in development)
· MOVIEWATCH
(tv movies and mini-series)





[04/19/21 - 04:18 PM]
Investigation Discovery Announces Arrest of a Convicted Murderer on the Run Thanks to Tip from the "In Pursuit with John Walsh" Hotline
"Thanks to a direct tip from a brave tipster into the 'In Pursuit' hotline and our great partners at the U.S. Marshals, a convicted murderer is now off the streets," said host and executive producer, John Walsh.

[04/19/21 - 12:03 PM]
MTV Unveils the Highly Anticipated 2021 "MTV Movie & TV Awards" Nominees
Beginning today, April 19, fans can vote for their favorites across 25 gender-neutral categories including "Best Kiss," "Breakthrough Performance," "Best Show," and more by visiting vote.mtv.com through April 30.

[04/19/21 - 11:21 AM]
Video: "Exposure" Trailer - A Hulu Exclusive - Series Premieres April 26
"Exposure" is a competition series where contestants compete for a photography gig that could change one of their lives forever.

[04/19/21 - 11:19 AM]
Peacock's Countdown to Tokyo Programming Adds Gymnastics Docuseries "Golden: The Journey of USA's Elite Gymnasts"
The six-episode docuseries follows top American gymnasts - Olympic gold medalist Laurie Hernandez, Morgan Hurd, Sunisa Lee, Konnor McClain, and MyKayla Skinner - as they compete for the four coveted Team USA roster spots in the Olympic team competition.

[04/19/21 - 11:01 AM]
Video: "Death and Nightingales" - Official Trailer - Starz
An epic tale of love, betrayal, deception, and revenge set in the Irish countryside in 1885.

[04/19/21 - 10:45 AM]
Apple Orders Bilingual Thriller "Now and Then"
Set in Miami with an all-Hispanic cast, "Now and Then" is a multi-layered thriller that explores the differences between youthful aspirations and the reality of adulthood, when the lives of a group of college best friends are forever changed after a celebratory weekend ends up with one of them dead.

[04/19/21 - 10:04 AM]
FX Sets Premiere Date for Season Two of "Dave"
Season two guest stars will include CL, Kendall Jenner, Hailey Bieber, Benny Blanco, Kyle Kuzma, Doja Cat, J Balvin, Rae Sremmurd (Swae Lee & Slim Jxmmi), Kareem Abdul-Jabbar, Lil Yachty, Lil Nas X, Kevin Hart and more.

[04/19/21 - 10:02 AM]
Sunday's Broadcast Ratings: "Academy of Country Music Awards" Tops Charts for CBS
The Eye wins the evening in both total viewers and adults 18-49.

[04/19/21 - 10:01 AM]
Netflix's Popular Mother/Daughter Coming of Age Series "Ginny & Georgia" Renewed for Second Season
More than 52 million member households chose to watch the new coming-of-age series in its first 28 days.

[04/19/21 - 09:31 AM]
Video: "Money, Explained" - Official Trailer - Netflix
We spend it, borrow it and save it. Now let's talk about money and its many minefields, from credit cards to casinos, scammers to student loans.

[04/19/21 - 09:16 AM]
All That Glitters Is Gold for Bravo When "Shahs of Sunset" Returns on Sunday, May 16 at 8PM ET/PT
Returning for season nine: Reza Farahan, Mercedes "MJ" Javid, Mike Shouhed, Golnesa "GG" Gharachedaghi, Destiney Rose, and Nema Vand.

[04/19/21 - 09:00 AM]
Video: HBO Max Comedy Series "That Damn Michael Che" Releases Teaser Ahead of May 6 Premiere
Fellow "SNL" cast members Cecily Strong, Heidi Gardner, Colin Quinn, Ellen Cleghorne and Colin Jost lend their talents along with guest stars Omari Hardwick, Geoffrey Owens, Godfrey, Billy Porter and Method Man.

[04/19/21 - 09:00 AM]
New AMC+ Original "Too Close" Starring Emily Watson Joins May Lineup
For the month of May, AMC+ offers subscribers a wide variety of critically acclaimed and commercial-free programming, including compelling new dramas, fan-favorite franchises, and film collections from across the company's entertainment networks and targeted streaming services.

[04/19/21 - 09:00 AM]
Amazon Original Anthology Series "Solos" to Premiere May 21 on Prime Video
Academy Award-winning actors Morgan Freeman, Anne Hathaway and Helen Mirren, Emmy Award-winning actor Uzo Aduba, Nicole Beharie, Anthony Mackie, Dan Stevens, and Constance Wu are among the featured talent.

[04/19/21 - 08:08 AM]
Acorn TV Original Seaside Murder Mystery "Whitstable Pearl" Docks Monday, May 24
The six-part British detective drama explores the dark undercurrents of murder and debauchery swirling beneath the surface of the picturesque English seaside town of Whitstable, famous for its native oysters and buffeted by the prevailing winds and spray of the North Sea.