or


[05/15/07 - 04:22 PM]
ABC Television Announces "ABC Start Here," Its First Ever Network-Wide Multiplatform Branding Initiative
The new "ABC Start Here" campaign is the first ever network-wide multiplatform navigation branding initiative, guiding ABC viewers across the network's vast offerings and spanning all dayparts, including Primetime, Daytime, Late-Night and News.

[via press release from ABC]

ABC TELEVISION ANNOUNCES "ABC START HERE," ITS FIRST EVER NETWORK-WIDE MULTIPLATFORM BRANDING INITIATIVE

Campaign Designed to Promote ABC's Multiplatform Offerings

New Look Debuts This Summer Spanning All Dayparts of ABC

ABC today announced that it will make it easier for viewers to find their favorite shows across a growing variety of platforms. The new "ABC Start Here" campaign is the first ever network-wide multiplatform navigation branding initiative, guiding ABC viewers across the network's vast offerings and spanning all dayparts, including Primetime, Daytime, Late-Night and News.

"As an industry leader in the digital revolution, ABC has evolved into a multiplatform experience that serves viewers well while building the broadcast network," said Anne Sweeney, co-chair, Disney Media Networks, president, Disney-ABC Television Group. "This campaign reinforces the message that great TV starts with ABC, no matter how or where you watch it. We're inviting viewers to start with us and giving them an easy way to stay connected with our programming across various platforms."

The goal of the initiative is to help consumers quickly identify and locate their favorite entertainment and news programming on television and beyond. The strategy applies the navigation and accessibility benefits of a "web-portal" to the growing number of platforms where ABC content can be found to provide an ABC-branded road map to all the network's programming, franchises and content. In addition to connecting fans to their favorites, the system will also expose viewers to new content of which they may not have been aware. And, when audiences want more, they will now have an easy way to find programming, information and content that is new and unique to each platform.

"Navigating through all of the available content can be cumbersome, confusing and time consuming," said Michael Benson and Marla Provencio, executive vice presidents, Marketing, ABC Entertainment, who developed and spearheaded the campaign. "In a world that has become proliferated with technology and platforms, 'ABC Start Here' positions ABC and all of its dayparts for the future, giving consumers their favorite programming and all available platforms under one umbrella."

The branding includes a new tagline, "ABC Start Here." This call-to-action asks users to start their viewing experience with ABC. Whether it's via TV, online, mobile, DVD, iTunes, or any other platform, the message is consistent: ABC is the place to start to find the very best in entertainment and news content.

Using a modular icon system that is tied to the ABC logo, the consumer-oriented strategy simplifies navigation at many access points, proving information to viewers in what has become an increasingly cluttered world of media. This enhancement will give consumers a unique, clear and consistent set of visual tools to help them find new/additional content and information from one platform to the next.

The easily recognizable icons will inform consumers of all platforms and will include icons representative of ABC.com, CD, DVD, mobile, shopping, plus many more. Examples of the icons' many uses include on-air during programming to denote that a show is available on ABC.com; during a reality series to prompt viewers to vote; on ABC.com to alert consumers that an item (DVD, CD, etc.) is available for purchase; plus, icons will be used off-air in print ads and other media to make consumers aware of all of the platforms where they can find ABC content.





  [may 2007]  
S
M
T
W
T
F
S
  


· SHOWATCH
(series past and present)
· DEVWATCH
(series in development)
· MOVIEWATCH
(tv movies and mini-series)











[01/30/15 - 03:44 PM]
Video: "Game of Thrones" - Season 5 Trailer
The show's 10-episode fifth season kicks off on Sunday, April 12 at 9:00/8:00c.

[01/30/15 - 02:01 PM]
Production Has Started in New Orleans on "Zoo," CBS's New Drama Series Based on James Patterson's Bestselling Novel
The series starring James Wolk, Kristen Connolly, Billy Burke, Nora Arnezeder and Nonso Anozie will premiere in summer 2015.

[01/30/15 - 01:30 PM]
HBO Greenlights Miniseries "Lewis and Clark," Starring Casey Affleck and Matthias Schoenaerts, With Production to Begin This Summer
Edward Norton, Brad Pitt, Dede Gardner, Tom Hanks and Gary Goetzman are among the executive producers.

[01/30/15 - 01:01 PM]
Airdate of March 25 Set for "Nashville: On the Record 2," One Hour Music Special Featuring Performances by the Cast and Special Superstar Guest Reba
Direct from Nashville's world famous Grand Ole Opry House, cast members of ABC's acclaimed primetime series "Nashville" will take the stage to perform songs from the show and provide candid interviews backstage.

[01/30/15 - 11:34 AM]
ABC Family Begins Production and Announces Cast of Two Comedy Pilots: "Kevin from Work" and "Tough Cookie"
Both pilots are single-camera and are shooting in Los Angeles.

[01/30/15 - 11:24 AM]
HGTV Delivers Highest Rated Wednesday Night in Its History with "Property Brothers" and "House Hunters"
HGTV spins the numbers for Wednesday, January 28.

[01/30/15 - 10:30 AM]
USA Network Announces Super Bowl Spot for "Dig"
The 15-second spot will feature clips from the international production, premiering Thursday, March 5 at 10:00/9:00c.

[01/30/15 - 09:18 AM]
Chart Topping Fall Out Boy and Charli XCX Will Get the Party Started for Super Bowl XLIX at "VH1 + Papa John's(R) Super Bowl Blitz: A Concert for the Troops"
Joining tonight's celebration is Super Bowl XLIX's esteemed National Anthem singer Idina Menzel.

[01/30/15 - 09:06 AM]
"Rosie O'Donnell: A Heartfelt Stand Up," A Unique Hybrid of Comedy, Confession and Life-Saving Information, Debuts Feb. 14, Exclusively on HBO
Taped at the Levity Live Comedy Club inside the Palisades Center Mall in West Nyack, NY, the special showcases O'Donnell's skills as a laugh-out-loud stand-up comedian, while incorporating a vital message literally near and dear to her heart.

[01/30/15 - 08:44 AM]
Series Finale of "Parenthood" Delivers Its Biggest Overall Audience Since December 11, 2012
NBC spins the numbers for Thursday, January 29.

[01/30/15 - 08:36 AM]
ABC Dominates the First Night of the February Sweep with the Return of TGIT, Scoring its Highest Adult 18-49 Rating Since Season-Premiere Thursday
ABC spins the numbers for Thursday, January 29.

[01/30/15 - 08:34 AM]
Thursday's Broadcast Ratings: ABC's Dramas Return with a Demo Victory
"Scandal" and "Grey's Anatomy" return up double-digits from their fall finales in adults 18-49.

[01/30/15 - 08:16 AM]
Stephen Fry Joins BBC America This February as Host of Comedy Quiz Show "QI" and the BAFTA Film Awards
The newcomer will launch with three back-to-back episodes on Thursday, February 19 at 8:00/7:00c.

[01/30/15 - 07:30 AM]
USA Network Takes Viewers Behind-the-Scenes of the Upcoming Event Series "Dig" in an Original Half-Hour "Making-of" Special on Monday, February 23
As previously announced, the series launches on Thursday, March 5 at 10:00/9:00c.

[01/30/15 - 07:05 AM]
Aziz Ansari Returns to Netflix with Brand New Stand-Up Comedy Special
The special will launch on Friday, March 6 at 12:01am PT in all territories where Netflix is available.