or


[05/16/07 - 02:47 PM]
HBO to Make New Comedy Series Flight of the Conchords Available Online and Provides First Ever Chance for Users to Legally Share Full Episode
Beginning on May 15th and up through the series premiere on June 17th, the entire 30 minute episode will be available online.

[via press release from HBO]

HBO to Make New Comedy Series Flight of The Conchords Available Online and Provides First Ever Chance For Users to Legally Share Full Episode

May 16, 2007

NEW YORK, NY - This week, HBO in conjunction with the interactive advertising agency Deep Focus, launched an online marketing campaign to debut the pilot episode of the highly anticipated new comedy series, Flight of The Conchords. Beginning on May 15th and up through the series premiere on June 17th, the entire 30 minute episode will be available online. Additionally, in an HBO first, the episode will be portable via codes that allow users to embed the episode on blogs, websites, and social networking profiles.

The campaign launched with an exclusive MySpace partnership from May 15th -21st, with the episode featured on the Flight of The Conchords MySpace page (www.myspace.com/hboflight) and promoted throughout the MySpace network including the MySpace homepage, MySpace Comedy and MySpace Video sections.

The user experience will expand beyond the week-long MySpace initiative when consumers are directed to HBO's website (www.hbo.com/conchords) to stream and view the full episode. In addition to the stream on HBO.com, users will also have the ability to access the full episode on a number of video sharing sites, content providers and download services.

"It was our desire to make Flight of The Conchords available to the masses via multiple platforms and to let the content move virally," said Courteney Monroe, senior vice president, Consumer Marketing. "Working with our interactive agency Deep Focus, we've been able to identify and execute engaging online experiences that resonate with consumers."

The new series Flight of The Conchords revolves around the adventures of the transplanted New Zealand music-comedy duo of Jemaine Clement and Bret McKenzie, who live on New York City's Lower East Side. Splitting their time between seeking venues where they can perform and awkwardly courting women they meet on the street or at parties, the duo sometimes finds it easier to express through music - and are apt to break into song at a moment's notice. The executive producers of Flight of The Conchords are Jemaine Clement, Bret McKenzie, James Bobin, Troy Miller and Stu Smiley; co-executive producer, Tracey Baird; consulting producer, Paul Simms. Co-created by James Bobin, Jemaine Clement and Bret McKenzie, the 12-episode first season debuts June 17 (10:30 p.m. ET/PT) on HBO.

Deep Focus CEO Ian Schafer remarked, "Technology has conditioned us to demand entertainment on our own terms. At the same time, social networks, blogs, and other forms of communication have combined to create the largest peer-referral network ever. When we consume quality content, we inherently want others to share in the joy. HBO's commitment to quality and the development of unique interactive experiences made this effort possible. By working with HBO to not only distribute this content but give audiences the tools to share it, we are creating momentum that will carry this series to the success it is destined to achieve."

Online partners in the sharing and distribution of Flight of The Conchords include the following sites: MySpace, iTunes, Yahoo TV, MeeVee, iFilm, Superdeluxe, Blip TV, Movielink, and the affiliate broadband sites Comcast.net and Time Warner Cable/Roadrunner.com.

About HBO

Home Box Office, Inc. is the premium television programming subsidiary of Time Warner Inc., providing two 24-hour pay television services - HBO and Cinemax - to over 40 million U.S. subscribers. The services offer the most popular subscription video on demand products, HBO On Demand and Cinemax On Demand, as well as multiplex channels and HD feeds. Internationally the subscription video on demand products HBO On Demand and HBO Mobile, along with branded joint ventures, bring HBO services to over 50 countries. HBO programming is sold into over 150 countries worldwide.

About Deep Focus

Deep Focus (www.deep-focus.net) develops impactful online advertising campaigns, effective cross-media advertising strategies, buzz-generating websites, integrated promotions, groundbreaking PR & grassroots marketing strategies, and good karma for each of its clients. Deep Focus is founded by entertainment industry veterans, and the entire team comes from the entertainment business. They speak the language, and know the unique needs of the industry, making Deep Focus a true partner in the success of each client's brand. Deep Focus has launched numerous successful (and award-winning) campaigns for clients such as HBO, AOL, Miramax Films, Dimension Films, The Weinstein Company, Twentieth Century Fox International, Universal Music Group, Sony/BMG Records, Atari, and FUSE Networks. Headquartered in New York, with offices in Los Angeles, Deep Focus is privately-held.





  [may 2007]  
S
M
T
W
T
F
S
  


· FLIGHT OF THE CONCHORDS (HBO)









[04/01/15 - 10:30 AM]
E! Continues to Boost Original Programming with Introduction of Three New Series and Return of Three Hit Franchises
"#RichKids of Beverly Hills" (Sunday, May 24), "Total Divas" (Summer 2015) and "Christina Milian Turned Up" (Fall 2015) are all due back.

[04/01/15 - 10:03 AM]
truTV Spring 2015 Highlights
Said offerings include the return of "Fake Off" (Wednesday, May 6), "Barmageddon" (Monday, June 1) and "How to Be a Grown Up" (Tuesday, June 2).

[04/01/15 - 10:00 AM]
Fifth Harmony, Carly Rae Jepsen, Chelsea Kane, Sweet Suspense, Kelsea Ballerini, and Stars of "black-ish" and "Teen Beach 2" to Present at the 2015 Radio Disney Music Awards
A 30-minute pre-show originating from the red carpet and a 90-minute awards show telecast will be presented on multiple platforms around the world beginning Sunday, April 26 (7:30 p.m., ET/PT) on Disney Channel.

[04/01/15 - 10:00 AM]
CBS Announces Season Finale Airdates
Plus: "Stalker" will rejoin the schedule on Monday, May 4 at 9:00/8:00c.

[04/01/15 - 09:45 AM]
Creative Team Behind "The Bachelor" Franchise Introduces New Luxurious Line of Hot Tubs to Be Sold at Retailers Nationwide Beginning April 1
"Hot tubs represent a great way of life - a life filled with romance and passion," said Bachelor creator/executive producer Mike Fleiss.

[04/01/15 - 09:38 AM]
USA Network's WWE "Monday Night Raw" Attracts Largest Audience in Nearly Three Years
USA spins the numbers for Monday, March 30.

[04/01/15 - 09:31 AM]
Second Round of Performers Announced to Perform on "ACM Presents: Superstar Duets," Friday, May 15 on CBS
The special, taping April 17-18 at the two-day ACM Party for a Cause Festival at Globe Life Park in Arlington, Texas, will be broadcast Friday, May 15 (9:00-11:00 PM, ET/PT).

[04/01/15 - 08:45 AM]
NBC Ties for the Nightlong Win Against All-Original Competition on the Big 4, Despite Encores of "Voice" and "Chicago Fire"
NBC spins the numbers for Tuesday, March 31.

[04/01/15 - 08:38 AM]
Tuesday's Broadcast Ratings: "NCIS," "Dovekeepers" Top Viewers for CBS
The Eye however shares the adults 18-49 crown with NBC last night.

[04/01/15 - 08:29 AM]
Nat Geo WILD Celebrates Earth Day with Slate of Original Animal Programming Throughout April
To help localize the Earth Day effort, Nat Geo WILD will invite people to post a selfie with the part of the Earth they most want to protect, using the hashtag #earthdayselfie.

[04/01/15 - 07:24 AM]
NBC Sports Group Fills Out 2015 Stanley Cup Playoff Bracket with Complete Coverage Beginning April 15
During April, May and June, NBC Sports Group will televise as many as 105 playoff games and possibly more than 260 hours of programming.

[04/01/15 - 07:21 AM]
CNBC's "Consumed: The Real Restaurant Business" Premieres Wednesday, May 13 at 10PM ET/PT
CNBC takes viewers behind-the-scenes of five very different restaurants in the ultra-competitive New York food scene, chronicling their every struggle and occasional triumph.

[04/01/15 - 06:40 AM]
VH1 Gives the Green Light to Love on the Red Planet with "Space D.A.T.E"
"These brave individuals have committed to spending years of their lives on Mars," said Tom Calderone. "We figured that we may as well give them an opportunity to be with someone hot."

[03/31/15 - 06:02 PM]
Video: "The Flash" - Different Person Trailer
The CW has released a one-minute preview of the remainder of the season.

[03/31/15 - 03:46 PM]
It's Only the Beginning... "Bloodline" Season 2 Coming 2016
Netflix has renewed its just-launched drama for a second season.