or


[05/16/07 - 02:47 PM]
HBO to Make New Comedy Series Flight of the Conchords Available Online and Provides First Ever Chance for Users to Legally Share Full Episode
Beginning on May 15th and up through the series premiere on June 17th, the entire 30 minute episode will be available online.

[via press release from HBO]

HBO to Make New Comedy Series Flight of The Conchords Available Online and Provides First Ever Chance For Users to Legally Share Full Episode

May 16, 2007

NEW YORK, NY - This week, HBO in conjunction with the interactive advertising agency Deep Focus, launched an online marketing campaign to debut the pilot episode of the highly anticipated new comedy series, Flight of The Conchords. Beginning on May 15th and up through the series premiere on June 17th, the entire 30 minute episode will be available online. Additionally, in an HBO first, the episode will be portable via codes that allow users to embed the episode on blogs, websites, and social networking profiles.

The campaign launched with an exclusive MySpace partnership from May 15th -21st, with the episode featured on the Flight of The Conchords MySpace page (www.myspace.com/hboflight) and promoted throughout the MySpace network including the MySpace homepage, MySpace Comedy and MySpace Video sections.

The user experience will expand beyond the week-long MySpace initiative when consumers are directed to HBO's website (www.hbo.com/conchords) to stream and view the full episode. In addition to the stream on HBO.com, users will also have the ability to access the full episode on a number of video sharing sites, content providers and download services.

"It was our desire to make Flight of The Conchords available to the masses via multiple platforms and to let the content move virally," said Courteney Monroe, senior vice president, Consumer Marketing. "Working with our interactive agency Deep Focus, we've been able to identify and execute engaging online experiences that resonate with consumers."

The new series Flight of The Conchords revolves around the adventures of the transplanted New Zealand music-comedy duo of Jemaine Clement and Bret McKenzie, who live on New York City's Lower East Side. Splitting their time between seeking venues where they can perform and awkwardly courting women they meet on the street or at parties, the duo sometimes finds it easier to express through music - and are apt to break into song at a moment's notice. The executive producers of Flight of The Conchords are Jemaine Clement, Bret McKenzie, James Bobin, Troy Miller and Stu Smiley; co-executive producer, Tracey Baird; consulting producer, Paul Simms. Co-created by James Bobin, Jemaine Clement and Bret McKenzie, the 12-episode first season debuts June 17 (10:30 p.m. ET/PT) on HBO.

Deep Focus CEO Ian Schafer remarked, "Technology has conditioned us to demand entertainment on our own terms. At the same time, social networks, blogs, and other forms of communication have combined to create the largest peer-referral network ever. When we consume quality content, we inherently want others to share in the joy. HBO's commitment to quality and the development of unique interactive experiences made this effort possible. By working with HBO to not only distribute this content but give audiences the tools to share it, we are creating momentum that will carry this series to the success it is destined to achieve."

Online partners in the sharing and distribution of Flight of The Conchords include the following sites: MySpace, iTunes, Yahoo TV, MeeVee, iFilm, Superdeluxe, Blip TV, Movielink, and the affiliate broadband sites Comcast.net and Time Warner Cable/Roadrunner.com.

About HBO

Home Box Office, Inc. is the premium television programming subsidiary of Time Warner Inc., providing two 24-hour pay television services - HBO and Cinemax - to over 40 million U.S. subscribers. The services offer the most popular subscription video on demand products, HBO On Demand and Cinemax On Demand, as well as multiplex channels and HD feeds. Internationally the subscription video on demand products HBO On Demand and HBO Mobile, along with branded joint ventures, bring HBO services to over 50 countries. HBO programming is sold into over 150 countries worldwide.

About Deep Focus

Deep Focus (www.deep-focus.net) develops impactful online advertising campaigns, effective cross-media advertising strategies, buzz-generating websites, integrated promotions, groundbreaking PR & grassroots marketing strategies, and good karma for each of its clients. Deep Focus is founded by entertainment industry veterans, and the entire team comes from the entertainment business. They speak the language, and know the unique needs of the industry, making Deep Focus a true partner in the success of each client's brand. Deep Focus has launched numerous successful (and award-winning) campaigns for clients such as HBO, AOL, Miramax Films, Dimension Films, The Weinstein Company, Twentieth Century Fox International, Universal Music Group, Sony/BMG Records, Atari, and FUSE Networks. Headquartered in New York, with offices in Los Angeles, Deep Focus is privately-held.





  [may 2007]  
S
M
T
W
T
F
S
  


· FLIGHT OF THE CONCHORDS (HBO)





[05/01/16 - 08:37 AM]
Saturday's Broadcast Ratings: NBC Tops Demos with NHL Playoffs
Coverage of Pittsburgh at Washington leads the night among adults 18-49.

[05/01/16 - 08:33 AM]
Penguins-Capitals Stanley Cup Playoff Hockey Leads Saturday in 18-49
NBC spins the numbers for Saturday, April 30.

[04/30/16 - 01:17 PM]
Friday's Broadcast Ratings: CBS Tops Viewers, Splits Demo Crown with ABC
"Blue Bloods" is the night's most-watched program while "Shark Tank" tops the charts among adults 18-49.

[04/30/16 - 08:38 AM]
ABC Is #1 on Friday in Adults 18-49 as "Shark Tank" Surges to a 10-Week High
ABC spins the numbers for Friday, April 29.

[04/30/16 - 08:31 AM]
"Dateline" Grows, "Grimm" & "Caught on Camera" Maintain 100% Week-to-Week
NBC spins the numbers for Friday, April 29.

[04/29/16 - 10:01 PM]
Winner Announced on "Hell's Kitchen"
The winner received a Head Chef position at BLT Steak at Bally's Las Vegas, a total prize value of $250,000.

[04/29/16 - 04:26 PM]
Discovery Channel Dominates April with More Top Ten Unscripted Cable Series with Men Than Any Other Network
Discovery spins the numbers for the month of April to date.

[04/29/16 - 04:10 PM]
Video: Watch First Looks at "MasterChef" Premiering Wednesday, June 1, at 9/8c, on FOX!
Judging the battle rounds will be Gordon Ramsay and Christina Tosi, who will taste for flavor, creativity and presentation.

[04/29/16 - 04:04 PM]
It's Official: Season 2 of Netflix's "The Ranch" Coming in 2017!
Co-stars Ashton Kutcher, Danny Masterson and Sam Elliott shared the news in a video message this afternoon.

[04/29/16 - 03:22 PM]
Science Channel Delivers Highest Rated and Most Watched April Among Total Viewers and Key Demos
Science Channel spins the numbers for the month of April to date.

[04/29/16 - 12:36 PM]
Hulu Announces Straight-to-Series Order for "The Handmaid's Tale" from MGM Television
The series will be created, executive produced and written by Bruce Miller with Daniel Wilson, Fran Sears and Warren Littlefield serving as executive producers.

[04/29/16 - 12:32 PM]
Season Eight Winner Sawyer Fredericks and Hot Band DNCE to Appear on "The Voice" Tuesday, May 3
Fredericks not only won season eight but also set a record for the first artist to have 14 songs in the iTunes Top 200 singles chart in one week.

[04/29/16 - 12:18 PM]
Showtime 2016 Summer Programming Overview
Highlights include the return of "The Circus: Inside the Greatest Political Show on Earth" on Sunday, July 10 at 8:00/7:00c.

[04/29/16 - 11:16 AM]
Velocity Keeps Foot on the Gas in April with High Single and Double-Digit Ratings Increases
Velocity spins the numbers for the month of April to date.

[04/29/16 - 10:44 AM]
New Premiere Time Alert - "NASCAR: The Rise of American Speed" Three Night Special Events Premieres May 8, 15 and 22 tt 9PM ET/PT
The three-part event will now air at 9:00/8:00c instead of 10:00/9:00c as previously announced.