or


[05/21/07 - 06:47 PM]
We TV Premieres Original Series She's Moving In
Peggy Bunker hosts the series, a new original home design series featuring couples who have decided to move in together and are grappling with whose sense of style and dé cor wins.

[via press release from WE: Women's Entertainment]

WE tv Premieres Original Series She's Moving In

General Mills Signs on to Sponsor the Series

New York, NY - May 21, 2007 - Building on the momentum of WE tv's programming geared towards home decoration for women, the network announced today She's Moving In, a new original home design series featuring couples who have decided to move in together and are grappling with whose sense of style and d� cor wins. The network has signed General Mills to sponsor the series and has created a customized campaign for its Yoplait yogurt to be integrated into the programming whereby the yogurt is consumed both the designer and a featured woman from the series. On-air they receive tagged tune-in spots and billboards and online they have presence through logo placement, banner ad and inclusion into the WE tv monthly newsletter sent to all of WE's registered users. The six half-hour episodes premiere this July.

"At WE tv we are constantly listening to our demographic to see what appeals to them and She's Moving In really capitalizes on the interest that female TV viewers have in home design programming," said Kim Martin, EVP and General Manager for WE tv. "This entertaining and functional series joins a growing line-up of already popular original shows, and continues to position WE tv as a premiere destination for relevant, fun and engaging programming designed for today's modern women."

"Because WE tv's newest series She's Moving In is an original series, it affords the network the opportunity to offer advertisers the chance to embed their branding messages within the programming," said Arlene Manos, President Rainbow national network advertising sales. "The continued commitment of General Mills to the network reinforces WE's value of providing sponsorship packages that make sense for advertisers looking to target their brand to a wide ranging audience of women."

As part of the promotion, WE tv has created the Style Our Space Contest, where WE viewers will be invited to enter their information and upload photos of a room in their house that needs decorating help. Other users can then vote on how much help each room really needs. One winner will be chosen and a She's Moving In designer will give their room a makeover. We will be giving away a $25,000 room makeover to a very deserving WE viewer. The contest will begin July 17 and end on August 26 at Midnight. The winner will be selected by a panel of designers from She's Moving In.

Each episode of She's Moving In is hosted by Peggy Bunker, host of the very first season of She House Cinema and a known face in the home show arena, who guides the audience through the good, the bad and the ugly moments that come from the merging of the couples' assets. The host introduces the couple as well as the interior designer, who will work to magically transform the space into a mutually satisfying home. Each partner in the couple in makes a brutally honest home video documenting the belongings that absolutely cannot make the move into their new space. The host then takes the guy on a fun activity to distract him while the designer gets to work on redesigning, painting, and accessorizing the new home, the while the girl assures that the changes are of her liking. Throughout the process, some of the items will stay while others go. Stress, conflict and confusion arise as the couple pushes to keep what is respectively theirs and in the end everyone will come to a happy medium. The guy then returns to a newly designed home for the big unveiling where his girlfriend shows him how cleverly the designer has merged their stuff into a home that is comfortable for both.

March 2007 has been the strongest in WE tv's history for HH, W18-34, W18-49, W25-49 & W25-54 deliveries for the Prime M-Su 8p-11p daypart. WE tv's original special "Women on Death Row 2" premiered this month and was a contributor for the strong Prime March performance. This premiere ranks as the strongest WE tv original special premiere for W18-49 (166K) and W25-54 (160K) deliveries.

Source: Nielsen Media Research, Live Data, March 2006 (2/26/07-4/1/07), Prime M-Su 8p-11p, premiere telecast of "Women on Death Row 2" Monday 2/26/07 9p-11p compared to all WE tv original special premiere telecasts to-date (12/31/01-4/1/07); subject to qualifications upon request.

About WE tv

WE tv is the only cable network dedicated to helping women connect to one another and the world around them. With quality original programming including the hit series "Bridezillas," unique movie packages like "Cinematherapy," topical specials and its public affairs initiative WE Empowers Women, the network supports women and appeals to their interests in pop culture, relationships and personal style. WE tv is a subsidiary of Rainbow Entertainment Services and is currently seen in 62 million homes.

About Rainbow Media Holdings LLC

Rainbow Media Holdings LLC is a subsidiary of Cablevision Systems Corporation (NYSE: CVC). Rainbow Media is a leading producer of targeted, multi-platform programming for global distribution, creating and managing some of the world's most compelling and dynamic entertainment brands, including AMC, fuse, IFC, WE tv, Rainbow Sports Networks managed FSN Bay Area and FSN New England, LIFESKOOL, SPORTSKOOL, and VOOM HD Networks. The company also manages Rainbow Advertising Sales Corporation, its advertising sales division, and Rainbow Network Communications, its full service network programming origination and distribution company.





  [may 2007]  
S
M
T
W
T
F
S
  


· SHOWATCH
(series past and present)
· DEVWATCH
(series in development)
· MOVIEWATCH
(tv movies and mini-series)





[04/29/17 - 08:25 AM]
Friday's Broadcast Ratings: CBS Tops Viewers, Splits Demos with NBC
The Eye's "Hawaii Five-0" wins the night among adults 18-49.

[04/28/17 - 02:00 PM]
Video: Watch a Behind-the-Scenes First Look at FOX's New Dating Show, "Love Connection," Hosted by Andy Cohen
The unscripted series will now premiere at 9:00/8:00c on Thursday, May 25 following "Beat Shazam."

[04/28/17 - 12:39 PM]
"The President Show" Inaugural Episode Draws Huge Crowd Topping Trump's Actual Inauguration
Comedy Central spins the numbers for Thursday, April 27.

[04/28/17 - 11:25 AM]
WE tv's New Series "Growing Up Hip Hop Atlanta" Premieres Thursday, May 25 at 10pm ET/CT
"Growing Up Hip Hop Atlanta" features a tight-knit crew of friends who reveal the perks and perils of being born into Hip Hop royalty.

[04/28/17 - 10:43 AM]
Netflix Unveils "FYSee" - A Month-Long Celebration Highlighting the Best of Netflix Series
For the first time, Netflix's FYSee will feature a full month of programming designed to connect industry with the shows, creators and talent they love in wholly new and unusual ways.

[04/28/17 - 10:02 AM]
Paramount Television and Anonymous Content Option Rights to Anne Rice's Best-Selling Series, "The Vampire Chronicles"
Christopher Rice, four-time New York Times Bestselling(R) author and recipient of the Lambda Literary Award, will pen the series and serve as executive producer alongside Anne Rice, and Anonymous Content's David Kanter and Steve Golin.

[04/28/17 - 10:02 AM]
"Star Trek: Discovery" Adds to Its Ranks
Shazad Latif, Rekha Sharma, Kenneth Mitchell, Clare McConnell and Damon Runyan are among the latest additions.

[04/28/17 - 09:55 AM]
British Comedic Legend Tommy Maitland Has Been Announced to Host ABC's Irreverent Talent Competition Show "The Gong Show"
A revolving panel of judges featuring Hollywood's hottest stars praise, critique and gong contestants in one of TV's all-time great variety shows.

[04/28/17 - 09:47 AM]
Showtime(R) Sets Summer Premiere Dates for Hit Series "Ray Donovan" and "Episodes"
Look for the new seasons on August 6 and August 20, respectively, with "Twin Peaks" moving to the 8:00/7:00c slot on August 6.

[04/28/17 - 09:40 AM]
Her Story Continues - "Z: The Beginning of Everything" Is Returning for a Second Season
The streaming service formally announced said renewal this morning.

[04/28/17 - 08:30 AM]
Thursday's Broadcast Ratings: ABC Inches Past CBS Among Adults 18-49
The Alphabet wins the night in demos while the Eye is the most-watched broadcaster.

[04/28/17 - 07:56 AM]
ESPN's Round 1 NFL Draft Telecast Delivers 4.8 Overnight Rating
ESPN spins the numbers for Thursday, April 27.

[04/28/17 - 07:32 AM]
Universal Pictures' "Fast & Furious" Franchise to Receive Generation Award at the "2017 MTV Movie & TV Awards"
"We are thrilled to celebrate the 'Fast & Furious' franchise and its global contribution to pop culture," said Amy Doyle, General Manager, MTV, VH1 and Logo.

[04/28/17 - 06:00 AM]
"Ellen"'s Coming-Out Episode, "The Puppy Episode: Parts 1 and 2," Streaming Now on the ABC App
This Sunday, April 30, is the 20th anniversary of the historic coming-out episode of the "Ellen" sitcom on ABC.

[04/27/17 - 03:01 PM]
BET Networks Says YES to Comedy Superstars and Music Legends with Original New Scripted, Late Night and Mini-Series
VH1 imports "Hit the Floor" and "The Breaks" will join fellow returning drama "The Quad."