[07/13/07 - 03:27 PM]
VH1 Says 'I Hate My 30'S'
On July 16, ten days prior to its on-air premiere, "I Hate My 30's" will "sneak" premiere in its entirety across multiple screens including VH1.com, VH1 Mobile, VH1 On-demand through various cable providers' VOD offerings and Joost.

[via press release from VH1]

VH1 Says 'I Hate My 30's'

VH1's New Scripted Ensemble Comedy 'I Hate My 30's' Premieres Thursday, July 26 at 10:30pm*

Series To Launch On VH1.com, VH1 Mobile, VH1 On-demand And Various Digital-To- Own Platforms Beginning Monday, July 16

Entire Season To Be Available On Joost Beginning On Monday, July 16

BEVERLY HILLS, Calif., July 13 -- VH1's new scripted half- hour comedy "I Hate My 30's," takes an irreverent look at the end of prolonged adolescence by introducing us to a group of thirty-somethings struggling with the realities and responsibilities of finally being an adult. VH1 has produced eight episodes of the series premiering July 26th at 10:30pm.* VH1 will air each episode's premiere commercial-free.

On July 16, ten days prior to its on-air premiere, "I Hate My 30's" will "sneak" premiere in its entirety across multiple screens including VH1.com, VH1 Mobile, VH1 On-demand through various cable providers' VOD offerings and Joost. In addition to the premiere episode, Joost will offer the entire 8- episode season in advance on July 16 - a first for both VH1 and Joost. Beginning on July 17, the premiere episode of the series will be available on several "digital-to-own" platforms including, iTunes Store (http://www.iTunes.com), Amazon Unbox and AOL Video.

Set in the second homes for many thirty-somethings (the office and the local coffee shop), "I Hate My 30's" is hosted by Dr. Rod, the kindly yet twisted owner of Dr. Rod's Turn Your Head and Coffee. Each week, Dr. Rod sets up an issue that is explored through the skewed (and occasionally surreal) perspective of our characters. Carol can't decide if she should focus on career or love; Travis wants to party but has a wife and kid at home; Chad won't stop playing video games to pay his bills; Mandy has to watch all her sorority sisters walk down the aisle while she remains single; and Corey buries himself in work and fantasy books to forget that his wife left him. Each episode ends with a piece of sage advice from animated co-worker C.L. Fox, whose run-ins with ex-girlfriends, bookies, and the law, provide many cautionary tales for the group.

If you loved the 80's, you're probably in your 30's now. And like many of the beloved sitcoms of those years, "I Hate My 30's" tries to solve the characters' (and the audience's) problems by the end of the half hour. But this show does it with a decidedly 21st century dose of irony. As Dr. Rod would say, "Your 30's are the time for prioritizing, for deciding what is really important to you -- even if what you think is important, isn't."

"I Hate My 30's" was developed by an idea VH1 brought to the group Drama 3/4 - a talented group of multi-hyphenates who have worked together putting on comedy shows and producing short films since college. Executive produced by Brice Beckham, David Fickas and Josh Uranga for Drama 3/4 and Michael Hirschorn and Maggie Malina for VH1. All episodes were written and directed by Brice Beckham and David Fickas.

VH1 connects viewers to the music, artists and pop culture that matter to them most with series, specials, live events, exclusive online content and public affairs initiatives. VH1 is available in 90 million households in the U.S. VH1 also has an array of digital services including VH1 Classic, VH1 Soul and VSPOT, VH1's broadband channel. Connect with VH1 at http://www.VH1.com.

VH1 is a registered trademark of MTV Networks, a unit of Viacom International Inc. MTV Networks also operates and offers joint ventures, licensing agreements and syndication deals whereby its programming can be seen worldwide.

*All Times ET/PT


  [july 2007]  

· I HATE MY 30S (VH1)

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