VH1 Says 'I Hate My 30's'
VH1's New Scripted Ensemble Comedy 'I Hate My 30's' Premieres Thursday,
July 26 at 10:30pm*
Series To Launch On VH1.com, VH1 Mobile, VH1 On-demand And Various
Digital-To- Own Platforms Beginning Monday, July 16
Entire Season To Be Available On Joost Beginning On Monday, July 16
BEVERLY HILLS, Calif., July 13 -- VH1's new scripted half-
hour comedy "I Hate My 30's," takes an irreverent look at the end of
prolonged adolescence by introducing us to a group of thirty-somethings
struggling with the realities and responsibilities of finally being an
adult. VH1 has produced eight episodes of the series premiering July 26th
at 10:30pm.* VH1 will air each episode's premiere commercial-free.
On July 16, ten days prior to its on-air premiere, "I Hate My 30's"
will "sneak" premiere in its entirety across multiple screens including
VH1.com, VH1 Mobile, VH1 On-demand through various cable providers' VOD
offerings and Joost. In addition to the premiere episode, Joost will offer
the entire 8- episode season in advance on July 16 - a first for both VH1
and Joost. Beginning on July 17, the premiere episode of the series will be
available on several "digital-to-own" platforms including, iTunes Store
(http://www.iTunes.com), Amazon Unbox and AOL Video.
Set in the second homes for many thirty-somethings (the office and the
local coffee shop), "I Hate My 30's" is hosted by Dr. Rod, the kindly yet
twisted owner of Dr. Rod's Turn Your Head and Coffee. Each week, Dr. Rod
sets up an issue that is explored through the skewed (and occasionally
surreal) perspective of our characters. Carol can't decide if she should
focus on career or love; Travis wants to party but has a wife and kid at
home; Chad won't stop playing video games to pay his bills; Mandy has to
watch all her sorority sisters walk down the aisle while she remains
single; and Corey buries himself in work and fantasy books to forget that
his wife left him. Each episode ends with a piece of sage advice from
animated co-worker C.L. Fox, whose run-ins with ex-girlfriends, bookies,
and the law, provide many cautionary tales for the group.
If you loved the 80's, you're probably in your 30's now. And like many
of the beloved sitcoms of those years, "I Hate My 30's" tries to solve the
characters' (and the audience's) problems by the end of the half hour. But
this show does it with a decidedly 21st century dose of irony. As Dr. Rod
would say, "Your 30's are the time for prioritizing, for deciding what is
really important to you -- even if what you think is important, isn't."
"I Hate My 30's" was developed by an idea VH1 brought to the group
Drama 3/4 - a talented group of multi-hyphenates who have worked together
putting on comedy shows and producing short films since college. Executive
produced by Brice Beckham, David Fickas and Josh Uranga for Drama 3/4 and
Michael Hirschorn and Maggie Malina for VH1. All episodes were written and
directed by Brice Beckham and David Fickas.
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*All Times ET/PT