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[07/31/07 - 11:29 AM]
Sunday Night Is Football NighT.com Unveiled
The site is "a key component of NBC's extensive promotional campaign, which over the next six weeks includes television, print, radio and Internet executions and customized content in arenas and stadiums, movie theaters, taxi cabs and even New York City's Times Square."
[via press release from NBC]

SUNDAYNIGHTISFOOTBALLNIGHT.COM UNVEILED

SUNDAY NIGHT IS FOOTBALL NIGHT

SundayNightisFootballNight.com LAUNCHED TODAY

NEW YORK � July 31, 2007 � SundayNightisFootballNight.com launched today to help kickoff the second season of "NBC Sunday Night Football." SundayNightisFootballNight.com, similar to those web sites used to promote feature film releases, is a key component of NBC's extensive promotional campaign, which over the next six weeks includes television, print, radio and Internet executions and customized content in arenas and stadiums, movie theaters, taxi cabs and even New York City's Times Square.

In its first year, "NBC Sunday Night Football" was called "the league's feature attraction" by the N.Y. Daily News and the "premier game of the week" by the Pittsburgh Post-Gazette. "SNF" was the most viewed network primetime NFL package in six years with 17.5 million average viewers and was the No. 6 show of the television season.

SundayNightisFootballNight.com includes:

"Football Night" ANALYSIS:

Video analysis from the most honored broadcast team ever assembled: John Madden, Al Michaels, Bob Costas, Cris Collinsworth, Keith Olbermann, Tiki Barber and Jerome "The Bus" Bettis.

Profiles on the best match-ups of the upcoming 2007 season

Stats and information on key players in each "Sunday Night Football" game

"Football Night" FANTASY:

Fantasy coverage on players and match

Interactive applications, widgets and desktop features with real-time fantasy stats embeddable into blogs and social networking sites

"Football Night" FOOD:

"Football Night" recipes from Bravo's "Top Chef" (coming in August)

Food and fan traditions for each "Football Night" game

The 2007 NFL season kicks off Thursday, Sept. 6 on NBC with the Super Bowl champion Indianapolis Colts hosting the New Orleans Saints. The NFL's innovative flexible scheduling � called "a huge winner for fans" by the Chicago Tribune � begins in Week 11. A complete 2007 "NBC Sunday Night Football" schedule, including Flex Games, can be found on SundayNightisFootballNight.com.

"NBC Sunday Night Football," the premier primetime game of the week, is preceded by the "Football Night in America" studio show, which kicks off NBC's regular season coverage each Sunday at 7 p.m., ET.





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· FOOTBALL NIGHT IN AMERICA (NBC)
· SUNDAY NIGHT FOOTBALL (NBC)
· TOP CHEF (BRAVO)




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