or


[01/08/08 - 03:26 PM]
Bravo to Premiere 'L-Bar' Technology During Network's 'A-List Awards' Show
"This innovation will help drive viewer engagement and involvement with both the programming and its commercials," said Bravo's Lisa Hsia.
[via press release from Bravo]

BRAVO TO PREMIERE 'L-BAR' TECHNOLOGY DURING NETWORK'S 'A-LIST AWARDS' SHOW

Bravo To Go Wins First Tech & Engineering Emmy at 59th Annual Technology & Engineering Emmy Awards

LAS VEGAS � January 8, 2008 � Bravo announced today it would debut its innovative "L-Bar" technology during the network's inaugural "A-List Awards" show later this spring. This first-ever live technology where viewers can interact with both the television program and the commercials, allowing sponsors and advertising to become completely interactive, giving viewers the opportunity to participate in sweepstakes, real-time polling and coupon offerings, as well as advertiser text messaging and web/wireless offerings. The announcement was made by Lisa Hsia, Senior Vice President, Bravo New Media.

"This innovation will help drive viewer engagement and involvement with both the programming and its commercials," said Hsia. "The 'L-Bar' allows the consumer to seamlessly interact with the show, as well provide an added value experience for the advertiser."

The 'L-Bar' provides the consumer that much more information about a product that seamlessly integrates and expands on the creative content in the show, giving an added value viewing experience."

A graphical, on-screen overlay (in the shape of an "L"), the "L-Bar" can be used to solicit viewer comments about their favorite shows and characters, answer trivia and poll questions and respond to various calls to action - all via text message or online throughout the broadcast and commercial breaks.

Additionally, Bravo's continues to be recognized for its wireless content as the network earned its first Technology & Engineering Emmy at the 59th Annual Technology & Engineering Emmy Awards presented at the International Consumer Electronics Show (CES) in Las Vegas on Tuesday, January 7. Bravo won the "Best Use of Personal Media Display and Presentation" category for Bravo To Go, a mobile platform that offers engaging interactive content wherever and whenever the consumer wants it. Bravo To Go allows users to take part in robust text messaging campaigns, go to the wireless website WAP.BravoTV.com to read blogs, take polls, play games and view programming on mobile video while giving users instant access to anything and everything Bravo. The Emmy award-winning Bravo To Go also recently won a coveted Webby Award for Best News & Entertainment Wireless Website.

Bravo is a program service of NBC Universal Cable Entertainment, a division of NBC Universal one of the world's leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience. Bravo has been an NBC cable network since December 2002 and was the first television service dedicated to film and the performing arts when it launched in December 1980. For more information, visit www.BravoTV.com.





  [january 2008]  
S
M
T
W
T
F
S
  


· SHOWATCH
(series past and present)
· DEVWATCH
(series in development)
· MOVIEWATCH
(tv movies and mini-series)




[10/01/26 - 04:37 PM]
Eddie Murphy to Star in His First Scripted Television Series, "The Chairman," at Peacock
"The Chairman" comes from nine-time Emmy Award-winning writer Matthew Weiner, the showrunner and creator behind the critically beloved series "Mad Men" and executive producer and writer on the iconic drama series "The Sopranos."
[10/01/26 - 02:39 PM]
NHL on ESPN Opens Season with Year-Over-Year Viewership Growth
The Panthers-Hurricanes matchup averaged 859,000 viewers, up 16% from a year ago.
[10/01/26 - 02:18 PM]
Tuesday's Red Sox-Yankees on NBC & Peacock Is Most-Watched Game 1 Among MLB Wild Card or Division Series Since 2006
Coverage averaged 7.3 million viewers on NBC and Peacock.
[10/01/26 - 01:12 PM]
Production Begins on Season Three of the Hit Paramount+ Series "Landman"
Additionally, it was announced today that cast members Colm Feore, Mustafa Speaks, Bobbi Salvor Menuez, and Francesca Xuereb have been upped to series regulars.
[10/01/26 - 12:16 PM]
UPtv to Premiere "Big Bridal Giveaway" Oct. 3
In "Big Bridal Giveaway," wedding dreams come true when deserving brides-to-be trust a team of romcom movie stylists to transform them into the radiant brides they've always envisioned.
[10/01/26 - 12:16 PM]
Comedy Central Announces Premiere Date for Season Four of "Mike Judge's Beavis and Butt-Head"
Season four will premiere on Wednesday, October 14 at 10:30pm ET/PT with 12 episodes.

[10/01/26 - 11:48 AM]
Sherri Shepherd Joins Lifetime's Annual "Stop Breast Cancer for Life" Campaign with New PSA in Support of the Breast Cancer Research Foundation
Shepherd who brings her signature warmth and candor to a message about the importance of knowing your risk, prioritizing screening and advocating for your health.
[10/01/26 - 11:46 AM]
Video: "9-1-1" - Season 10 Official Trailer
LA-LA Land doesn't have a protocol for LA-VA Land...
[10/01/26 - 11:12 AM]
BET Names Anthony Anderson Host of Soul Train Awards 2026
Returning to the BET stage, Anderson will lead an unforgettable celebration of the artists, music, and enduring cultural legacy of the iconic "Soul Train" franchise, with a night of performances, tributes, and honors.
[10/01/26 - 11:09 AM]
Video: "9-1-1: Nashville" - Season 2 Official Trailer
Watch your back 113.
[10/01/26 - 10:40 AM]
FOX Nation Strikes Deal with Supermodel Christie Brinkley for Docuseries "Uptown Girl: The Christie Brinkley Story" Coming 2027
Comprised of three one-hour episodes, the intimate series offers a revealing first-person portrait of the woman behind one of the most recognizable faces in pop culture, whose extraordinary life has played out in the public eye for more than five decades.

[10/01/26 - 10:31 AM]
Prime Video Renews Hit Series "Neagley" for a Second Season
Amazon MGM Studios confirmed the news on social media this morning.
[10/01/26 - 10:08 AM]
CBS Conjures Up Halloween Fun in Primetime and Daytime
Highlights include the one-hour "Ghosts" special event.
[10/01/26 - 10:01 AM]
Award-Winning Presenter Rebecca Lowe Joins Netflix's Broadcast Team for the FIFA Women's World Cup 2027
The addition marks another milestone for Netflix's historic coverage of the tournament, which will feature English and Spanish-language broadcasts in the United States, and English and French-language broadcasts in Canada.

[10/01/26 - 10:01 AM]
Video: NBC Debuts Official Trailer & Key Art for "Newlyweds"
"Newlyweds" is a later-in-life love story about Jeanie (Téa Leoni), a free-spirited woman, and James (Tim Daly), a buttoned-up professor, who marry impetuously after a whirlwind courtship.