or


[01/31/08 - 09:41 AM]
CBS and Tivo Form Research Partnership
Through TiVo's Stop||Watch(TM) service, CBS will "have access to the industry's richest insights into DVR viewing behavior."

[via press release from TiVo]

CBS and TiVo Form Research Partnership

CBS Enlists TiVo Research Tools to Help Clients Learn How to Keep TV Advertising Effective in the DVR Age

Second Major Television Network to Sign onto TiVo's Ratings Service

ALVISO, Calif., Jan. 31 -- TiVo Inc. (Nasdaq: TIVO), the creator and a leader in advertising solutions and television services for digital video recorders (DVRs), announced today that CBS Corporation, the number one most watched television network in primetime and a recognized leader in television research, has entered into a research partnership with TiVo.

Through TiVo's Stop||Watch(TM) service, which provides the industry's only second-by-second measurement of program and specific commercial ratings for both live and time-shifted viewing, CBS will have access to the industry's richest insights into DVR viewing behavior. This partnership will allow CBS to develop and measure new strategies to deliver results for its advertising clients, including learning how to structure pods and interstitials to better keep audience attention during commercial breaks, and develop new and improved promotional strategies for time-shifted viewers to build audiences for its programs.

Todd Juenger, Vice President & General Manager, TiVo Audience Research & Measurement. said, "We are pleased at how quickly the television industry has embraced TiVo's state-of-the-art research capabilities through the Stop||Watch(TM) service. There is no more important issue to the business of television than understanding the impact of DVRs on viewing behavior. We believe CBS is taking advantage of a remarkable opportunity to help their clients assess and adapt their strategies in the age of the DVR."

"As more and more television viewers add the DVR to their home entertainment systems and make the transition from linear to non-linear viewers, we at the networks must adapt to serve both these newly empowered viewers and the advertisers seeking to communicate with them," said David F. Poltrack, Chief Research Officer, CBS Corporation and President of CBS Vision. "TiVo, through its user database and its innovative Stop||Watch(TM) research software, offers us the opportunity to analyze television viewing behavior and develop strategies to maximize the impact of our advertisers' messages and product placement arrangements in this new non-linear viewing environment. We also look forward to working with TiVo in the utilization of this research resource to enhance our program promotion and to gathering valuable feedback concerning the performance of these programs."

The TiVo Stop||Watch(TM) data are derived from a daily, anonymous, stratified random sample of 20,000 TiVo units -- from which the second-by-second "clickstream" of behavior and viewership is collected and assessed. The TiVo Stop||Watch(TM) service is a syndicated research service, sold primarily on a subscription basis. Clients access the TiVo Stop||Watch(TM) service via an interactive, online suite of reports. The TiVo Stop||Watch(TM) service has been commercially available since February 2007, and has data going back to September 2006. The TiVo Stop||Watch(TM) reports break down key data for: Total Viewing, Live Viewing, Timeshifted Viewing (less than 1 hour, 1-6 hours, 24-28 hours, 48-72 hours, 3-7 day, and 7-14 day delay), Program Ratings, Commercial Ratings and a Commercial Viewership Index.

Additional subscribers to TiVo's Stop||Watch(TM) service include: NBC Universal, The Interpublic Group, Starcom, Carat USA, Crispin Porter + Bogusky, Media IQ and Euro RSCG New York.

About TiVo Inc.

Founded in 1997, TiVo (Nasdaq: TIVO) pioneered a brand new category of products with the development of the first commercially available digital video recorder (DVR). Sold through leading consumer electronic retailers and our website, TiVo has developed a brand which resonates boldly with consumers as providing a superior television experience. Through agreements with leading satellite and cable providers, TiVo also integrates its DVR service features into the set-top boxes of mass distributors. TiVo's DVR functionality and ease of use, with such features as Season Pass(TM) recordings and WishList(R) searches and TiVo KidZone, have elevated its popularity among consumers and have created a whole new way for viewers to watch television. With a continued investment in its patented technologies, TiVo is revolutionizing the way consumers watch and access home entertainment. Rapidly becoming the focal point of the digital living room, TiVo's DVR is at the center of experiencing new forms of content on the TV, such as broadband delivered video, music and photos. With innovative features, such as TiVoToGo(TM) transfers and online scheduling, TiVo is expanding the notion of consumers experiencing "TiVo, TV your way. (R)" The TiVo(R) service is also at the forefront of providing innovative marketing solutions for the television industry, including a unique platform for advertisers and audience research measurement.

TiVo, 'TiVo, TV your way.' Season Pass, WishList, TiVoToGo, Stop||Watch, and the TiVo Logo are trademarks or registered trademarks of TiVo Inc. or its subsidiaries worldwide. (C) 2007 TiVo Inc. All rights reserved. All other trademarks are the property of their respective owners.

About CBS Corporation

CBS Corporation (NYSE: CBS.A and CBS) is a mass media company with constituent parts that reach back to the beginnings of the broadcast industry, as well as newer businesses that operate on the leading edge of the media industry. The Company, through its many and varied operations, combines broad reach with well-positioned local businesses, all of which provide it with an extensive distribution network by which it serves audiences and advertisers in all 50 states and key international markets. It has operations in virtually every field of media and entertainment, including broadcast television (CBS and The CW -- a joint venture between CBS Corporation and Warner Bros. Entertainment), cable television (Showtime and CSTV Networks), local television (CBS Television Stations), television production and syndication (CBS Paramount Network Television and CBS Television Distribution), radio (CBS Radio), advertising on out-of-home media (CBS Outdoor), publishing (Simon & Schuster), interactive media (CBS Interactive), music (CBS Records), licensing and merchandising (CBS Consumer Products), video/DVD (CBS Home Entertainment), in-store media (CBS Outernet) and motion pictures (CBS Films). For more information, log on to http://www.cbscorporation.com.

SOURCE TiVo Inc.
http://www.tivo.com http://www.cbscorporation.com





  [january 2008]  
S
M
T
W
T
F
S
  


· SHOWATCH
(series past and present)
· DEVWATCH
(series in development)
· MOVIEWATCH
(tv movies and mini-series)









[05/04/15 - 02:00 PM]
FOX Picks Up a Double D'OHse of "The Simpsons," Renewing Series for 27th and 28th Seasons
"I've outlasted Letterman, Jon Stewart and 'McDreamy,' because I have something they don't: a costly 200-donut-a-day addiction," said Homer Simpson.

[05/04/15 - 01:39 PM]
The World Premiere of "Christopher Titus: The Angry Pursuit of Happiness" Debuts May 9 at Midnight on Comedy Central
In Christopher Titus' sixth stand-up special, he sticks to simple subjects, like how to solve all of the world's problems, giving his own eulogy and his father's erectile dysfunction.

[05/04/15 - 12:46 PM]
American Heroes Channel Sets Its Sights on Season Two of Breakout Hit Docudrama "Gunslingers"
Currently in production on six all-new episodes, the series exposes real, often little-known adventures of the Old West's legendary characters and how their fearless pursuit of freedom and profit still resonates in America today.

[05/04/15 - 12:09 PM]
ACC's Notre Dame and Syracuse Earn Top Seeds in NCAA Men's Lacrosse Championship
The top two seeds in the championship - No. 1 Notre Dame and No. 2 Syracuse, both from the Atlantic Coast Conference - take to the field for first-round action on ESPNU on Saturday, May 9 and Sunday, May 10, respectively.

[05/04/15 - 12:03 PM]
Lifetime(R) Original Movie "Cleveland Abduction" Delivers 3.1 Million Viewers in World Premiere
Lifetime spins the numbers for Saturday, May 2.

[05/04/15 - 11:30 AM]
History(R) Unveils Summer Programming Lineup and Premiere Dates
Highlights include four new nonfiction series and brand new episodes of hit series "American Pickers," "Counting Cars," "Mountain Men" and "Pawn Stars."

[05/04/15 - 11:01 AM]
"Red Nose Day Danceathon with Nick Cannon" Set to Stream Live in the 24 Hours Leading Up to NBC's May 21 Telecast of "Red Nose Day"
Streamed live from the NBC Experience Store at Rockefeller Center in New York City, the day of dance will be filled with guest DJs and musicians, celebrity drop-ins, and a variety of dance acts and troupes.

[05/04/15 - 11:00 AM]
Syfy Greenlights Lev Grossman's New York Times Best-Selling Fantasy "The Magicians" to Series
The 12-episode season will begin shooting in Vancouver in July.

[05/04/15 - 10:51 AM]
"The Big Bang Theory" Is The Week's Top Program in Viewer and Adult 18-49 Live Plus 7-Day Lift
CBS further spins the numbers for the week of April 13-19.

[05/04/15 - 10:48 AM]
USA Network Rolls Out One of the Widest Pre-Linear Distribution Plans in Cable TV History for Pilot Episode of Award-Winning New Series "Mr. Robot"
Additionally, for the first time ever, the network will release a version of the pilot with Spanish language subtitles across On Demand platforms.

[05/04/15 - 10:36 AM]
Live + 7 Day Ratings: ABC Has 4 of the Week's Top 10 Biggest Broadcast Gainers in Adults 18-49
ABC further spins the numbers for the week of April 13-19.

[05/04/15 - 10:13 AM]
Nickelodeon Greenlights Second Season of Daily Scripted Musical Comedy Series, "Make It Pop"
The series ranks as the most-watched long-form content on Nick.com and on the Nick App.

[05/04/15 - 10:00 AM]
Video: "Tyrant: The Devil Inside" - Official Season Two Trailer
Season two premieres Tuesday, June 16 at 10:00/9:00c on FX.

[05/04/15 - 09:32 AM]
The Stars Are Aligned and Scrubbing In for a Special Live Episode of "Undateable" Tuesday, May 5 at 9 P.M. on NBC
Zach Braff, Donald Faison, Neil Flynn, Christa Miller, Kate Walsh, Victoria Justice and Dr. Drew Pinskey are among those slated to appear.

[05/04/15 - 08:51 AM]
The Fight of the Century Reaches New Heights: Floyd Mayweather vs. Manny Pacquiao Will Now Be Seen in Space
At the request of the ISS, the fight was packaged and delivered for the crew to watch at their leisure.