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[04/02/08 - 12:08 PM]
NBC Showcases Greg Daniels' "The Office" and His New "Office" Spinoff in Coveted Post Super Bowl Timeslot
"Who would have ever thought that Americans would be subjected to a mock-documentary after the Superbowl? What has happened to this country?" said Greg Daniels.

[via press release from NBC]

NBC SHOWCASES GREG DANIELS' "THE OFFICE" AND HIS NEW "OFFICE" SPINOFF IN COVETED POST SUPER BOWL TIMESLOT

NEW YORK � April 2, 2008 --NBC announced today that the most coveted time period of the coming season, the post Super Bowl slot, will be used to launch a spinoff of the network's hit comedy series, "The Office." Immediately following NBC Sports' coverage of Super Bowl XLIII, the network will first present an original episode of "The Office," followed by the debut of the new Greg Daniels comedy. The Super Bowl has been perennially the biggest television event of the broadcast season and was watched this year by a total audience of more than 148 million viewers. Giving this new series that coveted premiere slot will afford the show tremendous sampling from all demographic groups.

Greg Daniels, Executive Producer of "The Office," said, "Who would have ever thought that Americans would be subjected to a mock-documentary after the Superbowl? What has happened to this country?"

From Greg Daniels, the Executive Producer of the Emmy Award-winning American version of NBC's "The Office," comes the most highly anticipated comedy of the season in "The Office" spinoff. Audiences will follow another comic journey, complete with new faces and new locations, but with the same unique sense of humor and brand of quality from Daniels and his creative team. It's the next chapter of what viewers have come to know and love about "The Office."

In response to an evolving media marketplace and the changing needs of its advertisers, NBC Universal has created a more innovative, client-centric approach to its traditional Upfront presentation. It will include the announcement of a year-round programming schedule in April; a series of one-on-one client meetings in New York, Los Angeles and Chicago; and a spotlight event on May 12 that will showcase the full scale of the NBCU offerings in a unique, multi-media, interactive environment that will allow advertisers to experience the broad spectrum of marketing opportunities available within the company. The new Upfront process allows NBCU to continue its "customer-first" approach, while working to create new advertising models, define more effective metrics and provide a better return on its clients' investments.





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· OFFICE, THE (NBC)
· PARKS & RECREATION (NBC)









[04/17/15 - 01:16 PM]
NBC's "The Night Shift" Collaborates with First Lady Michelle Obama, Dr. Jill Biden and Joining Forces
The First Lady and Dr. Biden will also appear in the show's episode airing on Monday, May 4.

[04/17/15 - 11:47 AM]
CBS Announces 2014-2015 Season Finale Storylines, Featuring Dramatic Conclusions, Big Reveals and a Couple of Weddings
The Eye details its May sweeps programming highlights (SPOILERS!).

[04/17/15 - 10:20 AM]
Spike TV Partners with Jerry Bruckheimer Television and Warner Horizon Television to Develop Family Drama "Harvest"
The project centers on a mild-mannered cemetery caretaker who finds his small town life in jeopardy when his estranged, criminal father tracks him down.

[04/17/15 - 09:04 AM]
The Black Eyed Peas & ESPN Collaborate to Make 2015 NBA Playoffs "Awesome"
The broadcast open stars The Black Eyed Peas members' will.i.am, Taboo and apl.de.ap and features their hit single "Awesome," which they wrote for the NBA Playoffs and to capture the energy and excitement of the action.

[04/17/15 - 09:01 AM]
Live + 3 Day Ratings: ABC's "Secrets and Lies" Spikes 62% to Move Ahead of NBC's "A.D." in Adults 18-49
ABC further spins the numbers for Sunday, April 12.

[04/17/15 - 08:55 AM]
"Dateline" Delivers NBC's Top Total-Viewer Result in the Thursday 10 P.M. Hour in 11 Weeks
NBC spins the numbers for Thursday, April 16.

[04/17/15 - 08:37 AM]
Thursday's Broadcast Ratings: "Big Bang Theory" Keeps CBS on Top
The Eye once again leads the night in both total viewers and adults 18-49.

[04/17/15 - 08:33 AM]
ABC's "Scandal" Returns Up and Wins Its Hour Among Adults 18-49
ABC spins the numbers for Thursday, April 16.

[04/17/15 - 08:22 AM]
LION BABE Covers Legendary Chicago Artist Curtis Mayfield's "Move on Up" for ESPN's NFL Draft
"Chicago has such a great music tradition and since the draft is here for the first time, we really wanted to use the song of a legendary artist from this city," said Kevin Wilson.

[04/17/15 - 08:04 AM]
TLC's "My 600-lb Life" Renewed for Season Four Following Highest Rated Season Ever
Currently in production for season four, the series will return to TLC with ten all new episodes and compelling weight loss stories in 1Q 2016.

[04/17/15 - 06:32 AM]
Early Look at BBC America's New Drama "The Last Kingdom" Coming in 2015
The project is an adaptation of Bernard Cornwell's best-selling series of novels "The Saxon Stories," by award-winning writer Stephen Butchard.

[04/16/15 - 03:20 PM]
Jennifer Lopez to Be Honored with the Hero Award at the 2015 Radio Disney Music Awards
Additionally, Rachel Platten will perform her single "Fight Song" as the RDMA Heroes for Change award is presented to two Radio Disney listeners in recognition of their efforts to make a difference in their communities.

[04/16/15 - 02:43 PM]
CMT Announces Plans to Produce Its First-Ever Music Video for an Artist
At a CMT event today in Nashville, the brand announced it will produce the music video for Chris Janson's summer anthem, "Buy Me A Boat," with plans to add the video to heavy rotation.

[04/16/15 - 01:26 PM]
Netflix's "The Get Down" - Baz Luhrmann Discovers His New Leading Lady
Herizen Guardiola will star as "Mylene Cruz," a shining, tenacious girl with a voice from God who dreams of disco stardom from the confines of her family's fiercely religious church walls.

[04/16/15 - 12:20 PM]
Pop Announces Initial Line-Up of Presenters for 42nd Annual Daytime Emmy Awards
The line-up of presenters will include Regis Philbin, Steve Harvey, Marie Osmond, Craig Ferguson, Deidre Hall, Nancy O'Dell, Shemar Moore and Alex Trebek.