or


[04/07/08 - 05:08 PM]
Bravo Media Partners with Crunch to Create Customized 'Step It Up & Dance' Fitness Class
The class will be offered in Crunch locations nationwide and will follow the dance styles featured in each week's episode.

[via press release from Bravo]

BRAVO MEDIA PARTNERS WITH CRUNCH TO CREATE CUSTOMIZED 'STEP IT UP & DANCE' FITNESS CLASS

First-Ever Partnership Part of Multiplatform Marketing Campaign for Network's New Dance Series

NEW YORK � April 7, 2008 � Bravo Media announced today that it will partner with Crunch to launch a customized fitness program for the network's new creative competition series, "Step It Up & Dance." The deal marks the first partnership between the two companies and leverages Bravo's unique programming with Crunch's exclusive fitness classes. The partnership is part of Bravo Media's overall marketing strategy of creating a multiplatform, interactive campaign that captures the Bravo audience both in and out of home. "Step It Up & Dance," hosted by Elizabeth Berkley airs Thursdays at 10 PM ET/PT.

Beginning in April, Crunch will present "Bravo's Step It Up & Dance Class." The class will be offered in Crunch locations nationwide and will follow the dance styles featured in each week's episode. Class participants will be encouraged to tune-in to the series for background on each dance style in preparation for the class. The Crunch classes will include a range of dance styles including hip-hop and freestyle, burlesque, step, lyrical, Broadway and Latin.

"Partnering with Crunch on this initiative is part of Bravo Media's overall multi-platform marketing strategy of reaching our audience in innovative and relatable ways," said Ellen Stone, Vice President, Consumer Marketing, Bravo. "Our campaigns feature a combination of traditional and non-traditional elements that allow us to promote awareness of our series and connect with the network's passionate audience through every consumer touch point."

"We're excited to partner with Bravo to create this unique group fitness program based on the show," said Christina DeGuardi, Vice President, Marketing, Crunch. "Dance workouts are especially popular right now and the 'Step It Up & Dance' class is another example of the entertaining and fun classes that Crunch is famous for bringing to our members.

In addition to the Crunch partnership, Bravo will create exclusive online content for BravoTV.com and launch an extensive online campaign that will incorporate interactive banner ads and viral videos. The banner ads will allow users to select different dance styles and test their expertise on dance steps ranging from hip-hop to swing. The viral marketing will infuse a video widget, which will preview exclusive clips of the show that can be placed across all social networking platforms and blogs. Throughout the season, BravoTV.com will also stream video "dance-alongs" featuring the show's contestants and the choreographers featured on the series. The dancers will teach the choreography and different techniques used during the show's weekly challenges. Also, in their weekly blogs, available only on BravoTV.com, each of the dancers will dish on the behind the scenes drama of the series and their own personal take on the challenges, the judges, and the show's other contestants.

Whether it's a music video one week or a Vegas spectacular the next, "Step It Up & Dance" will feature weekly challenges in which 12 of the best dancers from around the country audition for a range of parts, designed to showcase their versatility and moves. The dancers will have access to some of the top choreographers in the industry performing in styles that range from hip-hop and freestyle to Broadway, burlesque and Latin. As the competition gets fierce and contestants are eliminated, only one person will get the final "call back" and the chance to become the ultimate dancer, winning $100,000. Celebrated actress and dancer Elizabeth Berkley will host the series and Emmy Award nominee and Tony Award-winning director and choreographer Jerry Mitchell ("Hairspray," Legally Blonde") will mentor the dancers. In addition, world-renowned director and choreographer Vincent Paterson (Madonna's "Blond Ambition" Tour, Michael Jackson's "Bad" Tour, and choreographer Nancy O'Meara ("Hannah Montana," "High School Musical Tour"), will serve as judges for the competition.

"Step It Up & Dance" is produced by Magical Elves' Jane Lipsitz and Dan Cutforth ("Project Runway," and "Top Chef") and Gunnar Wetterberg, who is also the creator of the series for Magical Elves.

Bravo Media � a global, multimedia content company � reaches every consumer touch point, with its all-encompassing group of divisions: talent management, publishing, merchandising, Bravo To Go (wireless), Bravo Experience, digital, television, radio and international. With Bravo's television content serving as a blueprint for the multiplatform business, Bravo Media's divisions are organic extensions, providing the network's highly-engaged fans with a menu of options to experience the network in a four-dimensional manner. Bravo is a program service of NBC Universal Cable Entertainment, a division of NBC Universal, one of the world's leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience. Bravo has been an NBC cable network since December 2002 and was the first television service dedicated to film and the performing arts when it launched in December 1980. For more information, visit www.BravoTV.com.

Crunch is a health club chain that leads the industry in fusing fitness and entertainment. Headquartered in New York City and owned by the private equity group of Angelo Gordon, Crunch serves over 100,000 members with 30 gyms in New York, Miami, San Francisco, Los Angeles, Chicago, and Atlanta. Renowned for its one-of-a-kind group fitness programming, Crunch is the leader in group fitness innovation and creativity. Often cited as the gym with the "best classes," Crunch has raised the bar for the entire fitness industry.





  [april 2008]  
S
M
T
W
T
F
S
  


· PROJECT RUNWAY (LIFETIME)
· STEP IT UP & DANCE (BRAVO)
· TOP CHEF (BRAVO)











[03/27/15 - 08:49 AM]
"The Blacklist" Builds by 60% on Its 18-49 Lead-In Versus Round Three of the NCAA Basketball Tournament
NBC spins the numbers for Thursday, March 26.

[03/27/15 - 08:43 AM]
Live + 3: ABC's "Secrets and Lies" Scores a New Series High in Adults 18-49
ABC further spins the numbers for Sunday, March 22.

[03/27/15 - 08:32 AM]
Thursday's Broadcast Ratings: NCAA Enters Week Two on Top for CBS
The Eye leads the night in both total viewers and adults 18-49.

[03/27/15 - 08:08 AM]
2015 NCAA Tournament Delivers Record-Setting Numbers for Sweet 16 Thursday and Tournament Coverage-to-Date
CBS spins the numbers for Thursday, March 26.

[03/27/15 - 07:00 AM]
Don Mischer Productions to Produce "67th Primetime Emmy(R) Awards" Airing Sunday, September 20, Live on FOX
"It's been a great year in television," said Don Mischer. "Celebrating the best of the season is a thrill for us, and having the talented and hilarious Andy Samberg on board as host will make for a can't-miss celebration."

[03/27/15 - 05:00 AM]
"Fancy Nancy," The New York Times Bestselling Series, Optioned for Original Animated TV Movie and Series, Slated for Premiere in 2017 on Disney Junior
In addition, HarperCollins and Disney Publishing will collaborate on book editions based on the television series.

[03/26/15 - 02:04 PM]
Nickelodeon's 28th Annual Kids' Choice Awards to Simulcast Across Nickelodeon, TeenNick, Nicktoons and TV Land, Live Stream on Nick.com and Nick App Saturday, March 28, at 8:00 P.M. (ET/PT)
The night begins with a super-sized episode of "The Thundermans" at 7:00 p.m. (ET/PT) and ends with an exclusive first-look of the all-new animated series "Harvey Beaks" immediately following the slime ceremony at 9:30 p.m. (ET/PT).

[03/26/15 - 01:03 PM]
"Living with Lincoln," The Story of One Family's Efforts to Save the Photographs of Abraham Lincoln Over the Course of Five Generations, Debuts April 13 on HBO
The film explores his family's physical and emotional connection to the president, revealing a personal side of the immortal leader through a modern-day journey of discovery, obsession, depression and despair.

[03/26/15 - 01:00 PM]
Saoirse Ronan and Cynthia Nixon Star in "Stockholm, Pennsylvania" Premiering May 2 on Lifetime(R)
The original movie centers on a young woman, kidnapped as a child, who struggles to readjust to life after being returned home.

[03/26/15 - 12:27 PM]
William Petersen Returns to Television in WGN America's Critically Acclaimed Series "Manhattan," Produced by Lionsgate, Skydance and Tribune Studios
Production will begin on its second season in New Mexico in April for a 2015 debut on WGN America.

[03/26/15 - 12:18 PM]
"Halt and Catch Fire" Dials Up Season Two on Sunday, May 31 at 10:00 P.M. ET/PT
Viewers will also be able to catch up on season one on Netflix beginning Wednesday, April 8.

[03/26/15 - 12:13 PM]
Nickelodeon and Paramount Television Set the Stage with the Cast of "School of Rock"
The series is scheduled to air fall 2015 and is currently in production at Paramount Studios in Los Angeles.

[03/26/15 - 12:01 PM]
Colin Ferguson Cast to Join Andie MacDowell and Dylan Neal in Season Three of Hallmark Channel's Highly-Rated Primetime Original Series, "Debbie Macomber's Cedar Cove"
The #1 primetime drama makes its anticipated return with a special two-hour season premiere July 2015.

[03/26/15 - 11:52 AM]
NBC Sets Aug. 5 Premiere Dates for Two New Comedies and Robust List of Reality Series as Network Looks for Fifth Straight Summer Win in 18-49
"Mr. Robinson" and "The Carmichael Show" will launch on Wednesday, August 5 at 9:00/8:00c and 9:30/9:30c, respectively.

[03/26/15 - 11:52 AM]
Kevin Hart Brings His Boys to Comedy Central(R) with the World Premiere of "Kevin Hart Presents: Plastic Cup Boyz" on Saturday, April 11 at 11:00 PM ET/PT
Three man act Plastic Cup Boyz, Joey Wells, Will "Spank" Horton and Na'im Lynn, taped their debut special at The House of Blues in San Diego.