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[04/08/08 - 12:58 PM] Sean John's Return to the Runway Documented in MTV's 'If I Were King' The special, which airs April 9, documents the label's return
to the runway during New York Fashion Week. |
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| [via press release from Sean John] |
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Sean John's Return to the Runway Documented in MTV's 'If I Were King'
NEW YORK, April 8, 2008 -- Sean John, the world's fastest
growing line of sportswear for men and women, has documented their return
to the runway during New York Fashion Week for Fall 2008 with a feature
documentary airing on MTV. The documentary surrounds Sean "Diddy" Combs and
the preparation to the show. The dream of a prince in the year 2020 who
discovers himself through love and war as he ascends to the great leader he
is destined to be. With this theme, the documentary delves into the
backstage world of fashion week and the Sean John show. Not since Isaac
Mizrahi's "Unzipped" have viewers had such a dynamic insider's look into
the behind the scenes drama and chaos of a runway collection and the
designer's road to a show's critical review. It is a journey that is
brilliantly explored in this feature documentary airing Wednesday, April
9th on MTV.
Sean "Diddy" Combs said, "I am honored with the opportunity to present
this to the world and to highlight what I have put into this show and this
business of Sean John. It is extremely important to me to allow people in
to see all the blood, sweat and tears that went into the Sean John show and
to relay the important message of honor and ambition and going forward with
a dream and there is no one better to portray this message than MTV."
Combs then continued, "I am so excited that this documentary is airing
at such a crucial moment for the Sean John brand as this year marks our
10th anniversary. What better way to emblazon the current success of the
brand and to recognize our unbelievable past."
Sean John, a privately held company, was created by music icon and
producer Sean "Diddy" Combs and made its fashion debut with a men's
sportswear collection for the spring 1999 season. In 2004, Sean "Diddy"
Combs for Sean John was honored by the Council of Fashion Designers of
America as Men's Wear Designer of the Year. With annual retail sales in the
United States of over $525 million, Sean John is sold in better department
and specialty stores across the country, as well as select retailers around
the world. In 2006 Sean John, in partnership with Estee Lauder Companies,
launched its signature men's fragrance, Unforgivable, which remains one of
the highest selling men's fragrance in department stores in America. Its
feminine counterpart launched in the fall of 2007 and continues to be in
the top 20 best selling scents in the category.
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[08/18/26 - 08:02 AM] Video: "The Creep Tapes" Season 3 - Official Trailer - Shudder Peachfuzz isn't finished with you yet.
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[08/18/26 - 08:01 AM] Kim Kardashian and the Producers of "Love Island USA" Bring "Team Moms: Baseball" to Paramount+ September 24 The series follows a group of parents whose sons attend Legendary Prep Academy: a premier baseball training school in Scottsdale, Arizona, dedicated to molding the next generation of star athletes.
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[08/18/26 - 08:01 AM] First Look at "East of Eden" Coming to Netflix October 1, 2026 Starring Florence Pugh, Christopher Abbott, and Mike Faist, the multigenerational saga follows the Trask family through generations shaped by ambition, betrayal, and the haunting, indelible antihero Cathy Ames.
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[08/18/26 - 08:01 AM] One of America's Most Frightening Homes Gets an Overhaul in New HGTV Competition Series "A Very Haunted Renovation" In the six-episode season, hosted by actress Anna Camp, six daring designers, SK Stokes Kennedy, Patrick Peel, John Ryan, Bershan Shaw, Logan Wright and Diana Vogel, will live inside the uncanny abode for 31 days while completing a top-to-bottom transformation - all in pursuit of a $50,000 dollar cash prize.
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[08/18/26 - 08:01 AM] Two Seasons of Circa Sports' Hit "Circa Survivor" Docuseries Premieres on AXS TV Sunday, August 23, 30 & September 6, Featuring "The Quest for $14.2 Million" and "The Quest for $18.7 Million" Expertly crafted, "Circa Survivor" offers a rare and unfiltered look into the ever-growing field of sports betting - showcasing all of the unprecedented highs and devastating lows, packed with unforgettable moments, larger-than-life personalities, and the ultimate in high-stakes competition.
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[08/18/26 - 07:31 AM] Elizabeth Chambers Returns to Investigation Discovery to Explore the Dark and Dangerous Side of Love with New Season of "Toxic" The new season will premiere Tuesday, September 15 at 10PM ET/PT on ID, with new episodes airing weekly.
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[08/18/26 - 07:01 AM] Video: Case Reopened! BritBox Debuts Official Trailer for Season Two of "Ludwig," Premiering on October 13 The six-episode season premieres on BritBox in North America on October 13, with weekly episodes following until the finale on November 17.
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[08/18/26 - 07:00 AM] Nominations Revealed for "2026 MTV Video Music Awards" ("VMAs"), Airing Live from Los Angeles, Sunday, Sept. 27 on CBS Madonna (11) leads this year's nominees, looking to add to her 19 competitive "VMAs" wins.
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[08/18/26 - 06:31 AM] "9/11: United We Stand - 25 Years Later" Premieres Tuesday, Sept. 1, on ABC and Streams Next Day on Disney+ and Hulu The new primetime special explores how sports, music, Broadway and comedy helped Americans rediscover joy and begin to heal in the wake of the 9/11 attacks.
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[08/18/26 - 06:01 AM] Video: "Best of the Best" - Official Trailer - Netflix Two childhood best friends, Maya (Maitreyi Ramakrishnan) and Anjali (Priyanka Kedia), join UCLA's competitive Bollywood-fusion dance team, only to discover that the road to winning the U.S. Championship is far more raucous and cutthroat than they ever imagined.
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[08/18/26 - 06:01 AM] Video: Apple TV Debuts Trailer for Season Six of Award-Winning Espionage Drama "Slow Horses" The highly anticipated six-episode sixth season will premiere globally on Wednesday, September 16, 2026 with the first episode, followed by one episode weekly until October 21, 2026.
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[08/18/26 - 05:01 AM] Video: "One Hundred Years of Solitude: Grand Finale" - Official Trailer - Netflix In that instant, the keys to MelquÃades were revealed to Aureliano Babilonia: the first of the line is tied to a tree and the last is being eaten by ants.
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[08/18/26 - 12:01 AM] Video: "Graveyard" Season 3 - Official Trailer - Netflix New files on the desk, hidden truths hanging by a thread.
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[08/17/26 - 05:01 PM] Video: "Made in Korea" - Season 2 Trailer - Hulu Baek Kitae's (Hyun Bin) rise in the KCIA has brought him closer to power, but also the attention of a formidable rival with influence of their own.
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[08/17/26 - 12:01 PM] Video: "Turning Point: Generation 9/11" - Official Trailer - Netflix 25 years after 9/11, this documentary explores how a single day shaped the next generation.
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