or


[04/14/08 - 11:10 AM]
Lifetime Networks Expands Leadership Position as the Only Media Company Offering a Singular Branded 360-Degree Experience for Women with Wide Array of New 2008-09 Digital Initiatives
"Hollywood Tails," "Mommy Madness" and "Street Doctors" headline a slate of more than 15 original webisode series.

[via press release from Lifetime]

Lifetime Networks Expands Leadership Position as the Only Media Company Offering a Singular Branded 360-Degree Experience for Women With Wide Array of New 2008-09 Digital Initiatives

"Hollywood Tails," "Mommy Madness" And "Street Doctors" Jump Start Slate Of More Than 15 Original Webisode Series

Dressupchallenge.com Heralds Version 2.0 of Lifetime's Runaway-Hit Game "My Story Is ... Makeover" Launch of Lifetime-Glam Network

Revamped Community and Video Channels to Premiere in Third Quarter

NEW YORK, April 14 -- Lifetime Networks will expand its leadership position as the only media company offering a singular branded 360-degree experience for women -- featuring a consistent, powerful brand across all platforms -- with a diverse array of new initiatives from Lifetime Digital in 2008-09.

Building upon its status as the leading provider of content, casual games and community for women across all digital outlets, Dan Suratt, Executive Vice President, Digital Media and Business Development, today announced a slate of more than 15 original broadband webisode series and a groundbreaking new dress-up game. Suratt also said Lifetime Digital is launching a new network of sites to reach the Lifetime woman, revamped community and video sections on myLifetime.com, and a bevy of new content offerings, including a photo captioning channel, a beauty makeover tool, a movie mash-up application and a slew of new blogs.

MyLifetime.com, a top 25 online gaming site with new games every week, will leverage the success of "The My Story is ... Makeover" game -- which has registered more than six million visits and 15 million page views -- with the debut of Dressupchallenge.com in late April. The site invites the audience to create makeovers, enter them in weekly challenges to win prizes, vote on the best makeovers and interact with other game-players in a dynamic community.

Lifetime Digital will extend its reach, branding and sales opportunities to more than five million unique visitors per month when the Lifetime-Glam Network kicks off this month. The new co-branded vertical network of woman-focused websites and blogs unites the #1 cable network for women with the #1 provider of reach for women online. It will also include more than 12 sites at launch that offer advertisers reach for the women who comprise the Lifetime target audience.

MyLifetime.com will support the return of the network's hit programming by unveiling a new broadband video channel in June that will feature full episodes of Lifetime series such as the smash hit "Army Wives" and the Peabody Award-winning "Project Runway," as well as full-length screenings of select Lifetime Original Movies each month.

More than 2.5 million people have registered as myLifetime.com members and the site will cater to this large audience starting in the Third Quarter of 2008 with a revamped community section that will enable women to connect with each other, express themselves, and share the stories and images of their lives. The site will offer dynamic profiles with extensive multimedia modules so that women can share photos and videos of their family, pets, hobbies and more. The community will offer extensive groups providing functionality to help women connect around topics of interest in their lives, enabling them to join official Lifetime groups (like "Army Wives"), start groups in channels that already exist (Diet & Nutrition) or start groups around topics of their choosing.

MyLifetime.com will also entertain this audience with an array of new applications centered around user-generated content. Site visitors can edit scenes from Lifetime Original Movies and create their own movie mash-ups with Lifetime Movie Mash-up starting in early May. Users will also be able to upload their photos and give themselves a new look with the Total Beauty Makeover tool set to launch in May, as well as upload photos and add stylized captions via a new photo captioning channel launching in the Second Quarter of 2008. Additionally, myLifetime.com will launch new blogs in Beauty & Style, Health, Relationships, and a new Fun channel during the Second Quarter.

Combined with the popularity of the Lifetime on-air networks, myLifetime.com provides national sponsors an unrivaled opportunity to reach women with targeted cross-platform experiences. Following in the footsteps of the successful Clean Start Challenge, which generated significant national press around 10 women who sought to follow their New Year's resolutions and make a "clean start" in 2008, myLifetime.com will launch multiple campaigns in 2008 that leverage an array of opportunities for sponsors: database and targeted e-mail marketing, editorial product integration, online and offline promotion, sweepstakes, contests and other promotional stunts, and key word ad buys.

Lifetime Digital will also reach women on the go with a new WAP site launching this month -- phase two of the site will integrate video in June -- with opportunities for advertisers to interact with Lifetime's programming via text message and mobile alerts. Lifetime will continue to grow its successful relationship with iTunes with the addition of its new shows and popular movie-pack bundles, including 15 classic Lifetime Original Movies and 12 Lifetime Movie Network Original Movies.

MyLifetime.com (http://www.mylifetime.com), the ultimate digital destination for women's entertainment and escape, is a site where 2.7 million women per month (comScore Media Metrix, March, 2008) connect, play and share. myLifetime.com offers lifestyle content in Beauty & Style, Home & Crafts, Entertainment, Health, Relationships, and Astrology channels, original broadband video series, and full episodes, behind-the-scenes content and features that enable women to engage deeper with Lifetime's television programming. The site's games channel offers hundreds of compelling online and downloadable games, and ranks among the top 25 online gaming sites for women. The site also features a vibrant community of more than 2.5 million members who connect with each other via an array of social networking tools. Combined with the reach of the Lifetime Networks, myLifetime.com provides national sponsors an unrivaled opportunity to reach women with targeted cross-platform experiences.

LIFETIME is the leader in women's television and one of the top-rated basic cable television networks. A diverse, multi-media company, LIFETIME is committed to offering the highest quality entertainment and information programming, and advocating a wide range of issues affecting women and their families. LIFETIME Television, Lifetime Movie Network, Lifetime Real Women and Lifetime Digital (including myLifetime.com) are part of LIFETIME Entertainment Services, a 50/50 joint venture of Hearst Corporation and The Walt Disney Company.





  [april 2008]  
S
M
T
W
T
F
S
  


· ARMY WIVES (LIFETIME)
· PROJECT RUNWAY (LIFETIME)





[07/28/14 - 02:27 PM]
HGTV to Begin Production on "Mark & Derek's Excellent Flip" Featuring Derek Hough and Mark Ballas
Instead of dancing a perfect paso doble, champion dancers Derek Hough and Mark Ballas will be kicking up dust on their latest project - a home renovation series on HGTV.

[07/28/14 - 02:05 PM]
ESPN's Multiplatform Coverage of Little League Baseball and Softball Divisional Championships Begins July 30
The championship games will lead into ESPN's multiplatform coverage of the Little League World Series presented by Kellogg's Frosted Flakes from Williamsport, Pa, beginning Thursday, August 14.

[07/28/14 - 01:33 PM]
"Criminal Minds" and "Extant" to Swap Time Periods Starting This Wednesday, July 30
"Criminal Minds" will return to its regular 9:00/8:00c slot followed by new drama "Extant" at 10:00/9:00c.

[07/28/14 - 01:08 PM]
Don't Miss the Season Two Premiere of "#RichKids of Beverly Hills" on Sunday, August 3 at 10PM ET/PT Only on E!
Plus: don't miss an all-new episode of the hit series "Botched" airing Sunday, August 10 at its new time of 10:30/9:30c.

[07/28/14 - 01:06 PM]
NBC Sports Group's 5 Match Soccer Slate This Week Kicks Off with Manchester United v. FC Internazionale Tomorrow at 7 PM ET on NBCSN
NBC Sports Group's lead Premier League play-by-play announcer Arlo White will be on site to call both matches.

[07/28/14 - 12:20 PM]
Video: "Atlanta Exes" + Super Trailer + Monday, August 18th on VH1
Watch a sneak preview of the new series, featuring the once significant others of an elite list of A-list men, which has no shortage of fabulousness, ambition, love, and drama.

[07/28/14 - 11:46 AM]
Comedy Central(R) Announces Digital Content Partnership with Redd's Apple Ale for the Launch of the Original Weekly Improv Series "CC: Social Scene"
Socially inspired by Comedy Central's CC:Studios, the six-episode improv series is hosted by comedian Paul Scheer and directed by Rich Talarico.

[07/28/14 - 11:39 AM]
Investigation Discovery's Got Talent! August Slate Sizzles with the Return of ID's Most Beloved Stars: Paula Zahn, Susan Lucci, Joe Kenda, And Candice DeLong
First, tour the mind of infamous accused-ax-murderer Lizzie Borden in the season premiere of "Deadly Women" with Candice DeLong on Friday, August 1 at 9:00/8:00c, followed by the landmark 100th episode at 10:00/9:00c.

[07/28/14 - 11:39 AM]
CBS Summer Dramas Score Big Live+7-Day Playback Lift for the Week of July 7
CBS further spins the numbers for the week of July 7-13.

[07/28/14 - 11:27 AM]
Michelle Beisner Joins ESPN as NFL Features Reporter
Since 2006, Beisner has worked as a studio host and field reporter for NFL Network.

[07/28/14 - 11:15 AM]
Special Guest Jay Leno Mentors the Comics as the Final Five Move One Step Closer to Being the "Last Comic Standing" on Tues, July 31 (10-11 P.M. ET)
Only five comics remain in the competition, and the stakes have never been higher as they move one step closer to winning the coveted title of "Last Comic Standing."

[07/28/14 - 09:51 AM]
Showtime(R) Presents "David Bowie: Five Years" - Documentary Special Premieres Friday, August 1st at 9:00 p.m. (ET/PT)
The film is the definitive portrait of one of rock's most influential stars.

[07/28/14 - 09:34 AM]
"Gypsy Sisters" Focus on Family in New Season on TLC
The series returns with a special two-hour season premiere on Thursday, August 21 at 9:00/8:00c.

[07/28/14 - 09:34 AM]
El Rey Network And Celestial Pictures Boost Multi-Year Partnership To Bring Viewers The Best In Classic Martial Arts
The new deal will provide the network with access to 255 iconic martial arts titles from the Shaw Brothers vault - the world's leading martial arts collection, many on an exclusive basis.

[07/28/14 - 08:57 AM]
Season Two of "Shark Hunters" Premieres Wednesday, July 30, at 9 P.M. ET on NBCSN
The 60-minute outdoor fishing show features three long-standing East Coast shark tournaments and five captains pitted against each other to catch the heaviest shark.