[04/14/08 - 04:01 PM]
'The Biggest Loser' Meal Plan Now Available for Home Purchase
The plan, which was created in conjunction with Bistro MD, "has been carefully developed by doctors and experts who specialize in treating patients with weight disorders."

[via press release from NBC]


Doctor-Developed, Gourmet-Quality Meals As Featured On The Hit NBC Series, Are Now Available at www.biggestlosermealplan.com

Series Finale Airs Tuesday, April 15 at 8:00 p.m. (ET) on NBC

BURBANK, Calif. - April 14, 2008 - NBC Universal Television, DVD, Music and Consumer Products Group is giving fans of the hit NBC series "The Biggest Loser" an opportunity to begin their own health-conscious regimen and lose unwanted weight with The Biggest Loser Meal Plan.

These doctor-developed, gourmet-quality meals that have been featured on the hit NBC series are now available for home purchase. The Biggest Loser Meal Plan was introduced in the NBC series on April 8th, when contestant Mark Kruger won the "challenge" and was awarded several weeks of the meals for his personal use as the contestants race to the live finish on April 15th.

"It has a direct effect on my positive weight loss!" says "The Biggest Loser" contestant Kruger, who has lost 116 pounds since this season of the show debuted in January. "I could not have achieved the weight loss at home that I have without it, and it is part of my success. That is the truth´┐Ż" Kruger continues, "never mind the fact that it is all incredibly tasty and well put together. I love this plan and would recommend it to everyone who is serious about a lifestyle change."

The Biggest Loser Meal Plan, which was created in conjunction with Bistro MD, has been carefully developed by doctors and experts who specialize in treating patients with weight disorders. Plan participants receive five days of gourmet-quality meals (three per day), which arrive at their doorstep, ready to reheat. The meals include everything from omelets or honey oat waffles for breakfast, to blackened tilapia or black bean soup for lunch, to whole wheat pasta or stuffed chicken breast for dinner. All of the food is prepared according to kosher standards and with only the finest ingredients. The meals are then flash-frozen and vacuum-sealed to preserve nutrients and maximize freshness and flavor.

"We are incredibly proud to be able to introduce The Biggest Loser Meal Plan," said Kim Niemi, Senior Vice President, NBC Universal Television, DVD, Music and Consumer Products Group. "The NBC television series has changed so many lives and inspired so many at-home viewers. We know that these delicious, healthy meals will help put people on track to looking and feeling better."

"We are always looking at new ways to bring 'The Biggest Loser' experience to our audience and this partnership with BistroMD, to launch The Biggest Loser Meal Plan, gives them another opportunity to benefit from the know-how and tools that have generated such incredible results," added Executive Producer Mark Koops.

The Biggest Loser Meal Plan is available through www.biggestlosermealplan.com or can be ordered by phone at 1-(866) 939-DIET (3438). The plan is available for $99.95 per week for five days of meals, which can be tailored to personal dining preferences or other dietary restrictions, as needed.

Dick Bruno, COO of BistroMD, which has developed The Biggest Loser Meal Plan in conjunction with doctors and nutrition experts, says, "These meals are meant to make healthy eating both easy and enjoyable. Our process of flash-freezing the meals, as opposed to freeze-drying them as in other plans, seals in the fresh food flavor and our varied menu options allow participants to feel full as well as satisfied."

"For many people who struggle to achieve or maintain a healthy weight, these delicious, convenient, doctor-approved meals provide the perfect solution," says Dr. Michael Dansinger, MD, who oversees "The Biggest Loser" Meal Plan.

"The Biggest Loser" airs on NBC on Tuesdays from 8:00 to 10:00 p.m. (ET). The first reality series in which everybody "loses," "The Biggest Loser" challenges and encourages overweight participants to undergo physical makeovers, without any kind of surgery, in a safe and recommended manner through comprehensive diet and exercise as they compete for a grand prize of $250,000. Allison Sweeney (NBC's "Days of our Lives") hosts the popular weight loss series and contestants work out under the supervision of professional trainers Bob Harper and Jillian Michaels. The series has become a worldwide hit airing in over 90 countries and produced in 25 countries. It has produced a New York Times best-selling book series with five titles currently. The show also has two #1 selling fitness DVDs as well as a burgeoning online lifestyle club: www.thebiggestloserclub.com.

"The Biggest Loser" is a production of Reveille LLC, 25/7 Productions and 3Ball Productions. Ben Silverman, Dave Broome, JD Roth, Todd A. Nelson and Mark Koops serve as executive producers.

About NBC Universal Television DVD, Music and Consumer Products Group:

NBC Universal is a leader in providing entertainment programming to the domestic and international marketplaces. NBC Universal Television DVD, Music and Consumer Product Group manages all global ancillary television business endeavors for The NBC Universal Television Group, including third-party home entertainment distribution, consumer products, musical soundtracks, special market projects and the NBC Universal Online Store.

About BistroMD:

BistroMD is one of the largest companies in the diet home delivery business, which is a 2.5 billion dollar industry. Headquartered in Naples Florida, the company has warehouse and distribution facilities in Indiana and a customer care facility in Virginia. The unique warehouse and distribution facilities are housed 60 feet underground and as a result, maintain a constant 54 degree temperature, which is beneficial for food preparation and storage. The company also has the largest 25 degree freeze facility in the country at that same site. Dick Bruno is Chief Operating Officer and part owner or BistroMD.

  [april 2008]  


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