[04/17/08 - 02:15 PM]
NBC Universal Talent Joins Employee Volunteers for Tree Planting in East Harlem on Earth Day
The project is part of "MillionTreesNYC," a program which seeks to plant and care for one million trees throughout New York City's five boroughs by 2017.

[via press release from NBC]


NBCU Launches a "Green Screens" Recycling Drive in Rockefeller Plaza

"NBC Experience Store" Showcases an Artist's Display Constructed From Junk Mail - Shoppers Can Register For Service To Eliminate Unwanted Mail

NEW YORK - April 17, 2008 - In celebration of Earth Day, NBC Universal is stepping up its "Green" community outreach throughout the week of April 21st, as part of its ongoing "Green Is Universal" initiative. Talent from "Law & Order: SVU," "Saturday Night Live," "Lipstick Jungle," Bravo's "Real Housewives of New York City" and WNBC, will kick off Earth Day, joining hundreds of NBCU volunteers for a tree planting in East Harlem, New York on Tuesday, April 22nd. The project is part of "MillionTreesNYC," a program launched by the New York Restoration Project and Mayor Michael R. Bloomberg, which seeks to plant and care for one million trees throughout New York City's five boroughs by 2017.

A similar event will take place at Griffith Park in Los Angeles, where LA City Councilmember Tom LaBonge will join Ron Meyer, President and Chief Operating Officer of Universal Studios, and NBCU Volunteers. Additional NBCU "Green" volunteer events in connection with Earth Day will take place in New Jersey, Miami, Orlando, Dallas and Washington, DC.

"More than 400 employees on both coasts participated in green volunteer activities during our last 'Green Week' in November, and we have had a tremendous response to the upcoming 'Earth Week' events as well. This speaks volumes about our employee commitment to 'Green is Universal,' and I am proud that we are making a difference in our communities," said Lauren Zalaznick, Chair of NBC Universal's Green Council.

In addition, NBC Universal has partnered with the Environmental Media Association, Electronic Recyclers, HP and Staples in a "Green Screens" initiative, a recycling drive for used electronics. Consumers are invited to drop off their unwanted electronics - cell phones, blackberries, cameras, PC's, notebooks etc.-- in recycle bins outside the "TODAY" studios in Rockefeller Plaza. Additional free drop-off locations will be available at 76 Staples stores throughout the five boroughs and Long Island. A portion of the donated cell phones will be used to create a spectacular art rendering, designed by Kevin O'Callaghan, Chairman of New York City's School of Visual Arts 3D Department, and his students. The artwork will be constructed and displayed in the "TODAY" Plaza throughout the week of April 21st.

Also during the week of April 21st, the "NBC Experience Store" windows will feature an art installation and decoupage of junk mail commissioned by GreenDimes, a company committed to reducing the amount of postal junk mail sent to American mailboxes. This creative design speaks to the magnitude of junk mail we receive, and the necessity to save trees. A special GreenDimes kiosk will be in the store throughout the week, where consumers can register to eliminate junk mail. A portion of the store's proceeds from Earth Day will be donated to MillionTreesNYC.

  [april 2008]  


[10/06/15 - 10:00 AM]
Timely Documentary "3 1/2 Minutes, Ten Bullets," Exploring the Deadly Impact of Racial Prejudice, Debuts Nov. 23, Exclusively on HBO
The documentary made its world premiere at the 2015 Sundance Film Festival, where it won a Special Jury Award for Social Impact.

[10/06/15 - 10:00 AM]
ABC Family Becomes Freeform in January 2016
"Pretty Little Liars," "The Fosters," "Young and Hungry" and "Baby Daddy" will all return in early 2016 for their winter premieres alongside the world premieres of new original series "Shadowhunters" and "Recovery Road."

[10/06/15 - 09:32 AM]
MTV Announces Full Lineup for New York Comic Con - Releases Key Art for "The Shannara Chronicles"
Each can't-miss panel will feature cast and producers from the shows and the debut of exclusive New York Comic Con trailers.

[10/06/15 - 09:30 AM]
"Scorpion" Grows in Viewers, Adults 18-49 and Adults 25-54
CBS spins the numbers for Monday, October 5.

[10/06/15 - 09:07 AM]
ABC Is Set to Celebrate the Milestone 20th Anniversary of "Toy Story" - The Film That Started the Computer Generated Animation Revolution - In the Original Special, "Toy Story 20th Anniversary," To Air in December
The special will air along with a showing of "Toy Story" that same evening.

[10/06/15 - 09:03 AM]
"48 Hours: The Doctor's Daughter" Is Saturday's #1 Non-Sports Broadcast with Viewers
CBS spins the numbers for Saturday, October 3.

[10/06/15 - 09:01 AM]
New "Rocky Horror Show" Premieres Midnight Saturday, October 18 on BBC America
"I'm still in awe at the popularity of the show," said Richard O'Brien, creator and narrator.

[10/06/15 - 08:59 AM]
AMC Releases Key Art for "Into the Badlands" - Premiering November 15
The six-part series tells the story of a ruthless, well-trained warrior named Sunny and a young boy named M.K. (Aramis Knight) who embark on a spiritual journey across a dangerous land.

[10/06/15 - 08:40 AM]
"Blindspot" Retains 96% of Last Week's 18-49 Rating
NBC spins the numbers for Monday, October 5.

[10/06/15 - 08:35 AM]
Monday's Broadcast Ratings: "Voice," "Blindspot" Keep NBC on Top
The Peacock leads the night in total viewers and adults 18-49 for the third consecutive week.

[10/06/15 - 08:34 AM]
WE tv Greenlights "Selling It: In the ATL" Adding to Its Growing Original Programming Slate and Bolstering a Franchise Focused on the Popular City of Atlanta
The new series comes directly on the heels of the successful freshman season of "Cutting It: In the ATL," which reached 4.5 million total viewers and ranked as a top five new unscripted summer series among women 25-54.

[10/06/15 - 08:28 AM]
"Dancing with the Stars" Is Monday's Most Social Program for the 4th Week in a Row
ABC spins the numbers for Monday, October 5.

[10/06/15 - 08:00 AM]
Discovery Channel's "Street Outlaws" Returns October 26 at 9PM ET/PT
One of the top cable programs among men, last season was the series' most-watched (P2+) and highest-rated ever.

[10/06/15 - 07:58 AM]
Video: BBC America Releases First-Look Scene from "The Last Kingdom"
Adapted from Bernard Cornwell's bestselling series of books, the project premieres this Saturday, October 10.

[10/06/15 - 07:45 AM]
FS1 Presents Countdown to the CONCACAF Cup - Preview Airs on Eve of Mexico-U.S. Winner-Take-All Playoff
The Mexico-U.S. showdown marks the beginning of FOX Sports' Road to Russia.