or


[07/21/08 - 08:24 AM]
NBC Is 90% Sold for Beijing Games - on Pace to Set Olympics Record
"Advertisers across all categories are recognizing the power of premium content and the strength of the Olympic brand," said NBC's Seth Winter.

[via press release from NBC]

NBC IS 90% SOLD FOR BEIJING GAMES � ON PACE TO SET OLYMPICS RECORD

NBC IS 90% SOLD FOR BEIJING GAMES � ON PACE TO SET OLYMPICS RECORD

"Advertisers across all categories are recognizing the power of premium content and the strength of the Olympic brand." � NBC's Seth Winter

"As a true fan of sports, especially big event sports, this may be the greatest year I can remember and I think we are all lucky to witness it. It's been a special convergence of sports and media." � Ebersol

NEW YORK � July 21, 2008 � NBC Olympics has sold 90 percent of its advertising inventory for the upcoming Beijing Olympic Games, on pace to shatter records from past Olympics. NBC Universal has set a revenue target north of $1 billion for the 2008 Games. The announcement was made today by Seth Winter, SVP Sales, NBC Sports & Olympics.

"Advertisers across all categories are recognizing the power of premium content and the strength of the Olympic brand, particularly in an increasingly fragmented media landscape," said Winter. "Live sports continues to resonate with viewers, and advertisers know the Olympics are one of the best ways to reach an engaged mass audience."

Among the categories seeing the most movement in recent weeks are corporate imaging, consumer electronics, movies and retail, spurred by back-to-school advertising. Winter cited recent momentum from NBC's primetime coverage of the U.S. Olympics Trials for Swimming, Gymnastics and Track & Field, which saw ratings increases over 2004 and featured buzz worthy performances from marquee athletes such as Michael Phelps, Dara Torres, Tyson Gay and Shawn Johnson. Advertisers also have noted the recent stellar ratings for the U.S. Open and Wimbledon on NBC, as well as the Super Bowl, Stanley Cup Final and NBA Finals.

Dick Ebersol, Chairman, NBC Universal Sports & Olympics, said: "As a true fan of sports, especially big event sports, this may be the greatest year I can remember and I think we are all lucky to witness it. It's been a special convergence of sports and media, for various reasons some of these events played out in primetime or at times that are rare and unique to each sport, and somehow that helped add a little splendor to some of these magical moments.

"I think we are all lucky to be living in a special time in the world of sports right now. We at NBC Sports have been lucky to cover some of these great moments this year and we are in a position to cover more in the months ahead. We have the biggest sporting event in the world in the Summer Olympics and, five months later, we'll cover the biggest sporting event in the U.S. � it's an unofficial national holiday � the Super Bowl. As sports fans, it's a great time for all of us."

NBC Universal, broadcasting its record 11th Olympics and surpassing ABC for the most Olympics broadcast by any network, will present an unprecedented 3,600 hours of Beijing Olympic Games coverage, the most ambitious single media project in history. NBCU's unprecedented Olympics coverage features the most live coverage in the United States (nearly 2,900 live hours in total), across the most platforms, of any Summer Olympics in history when the Games of the XXIX Olympiad commence on Aug. 8.

The 3,600 total hours of coverage on seven NBC Universal networks: NBC, USA, MSNBC, CNBC, Oxygen, Telemundo and Universal HD, as well as NBCOlympics.com, is 1,000 hours more than the combined coverage for every televised Summer Olympics in U.S. history (Rome 1960 � Athens 2004, 2,562 hours). NBCOlympics.com will feature approximately 2,200 total hours of live streaming Olympic broadband video coverage, the first live online Olympic coverage in the United States.

NBC, America's Olympic Network, holds the exclusive U.S. media rights to the Olympic Games through 2012, which includes Vancouver 2010 and London 2012.





  [july 2008]  
S
M
T
W
T
F
S
  


· SHOWATCH
(series past and present)
· DEVWATCH
(series in development)
· MOVIEWATCH
(tv movies and mini-series)





[05/24/16 - 12:57 PM]
Esquire Network Kicks Off Summer with Four-Day "Ninjathon" Over Memorial Day Weekend Begining Friday, May 27 at 7:00AM ET/PT
Fans can relive back-to-back episodes of almost all of seasons five, six and seven of "American Ninja Warrior" as well as all of season one of Esquire Network's record-breaking new show "Team Ninja Warrior."

[05/24/16 - 12:51 PM]
History(R) Supports The Freedmen's Bureau Project Through Partnership with The Smithsonian's NMAAHC and FamilySearch International
The social initiative, "Reading for Roots," is a call to action to encourage viewers to volunteer to transcribe post-Civil War documents.

[05/24/16 - 12:24 PM]
"20/20: In an Instant" - Two-Hour Docudrama Series Returns for Second Season, Premieres June 18 on ABC
"In an Instant" does more than just re-tell heart-pounding first-person accounts of the world's most harrowing tales of survival; it brings them to life with breathtaking dramatizations of the moments before and after life was forever changed.

[05/24/16 - 12:23 PM]
Award-Winning "What Would You Do?" Returns This Summer - New Shows Begin Airing Friday, June 17, on ABC
Hidden-camera fan-favorite "What Would You Do?" returns for 13 weeks this summer with all-new scenarios capturing unsuspecting people's reactions to everyday situations.

[05/24/16 - 10:37 AM]
Elton John, Julia Roberts, Will Ferrell, Blake Shelton, Kobe Bryant and More Join NBC Charity Event "The Red Nose Day Special" May 26
The star-studded charity event, which helps raise awareness and money for kids in need here at home and around the world, will be hosted by Craig Ferguson and features comedy, music and more.

[05/24/16 - 10:31 AM]
"Big Jay Oakerson: Live at Webster Hall" Premieres with Limited Commercial Interruption on Friday, June 17 at Midnight ET/PT on Comedy Central(R)
Leading up to the on-air premiere, Comedy Central Stand-Up and cc.com/BigJay will feature preview clips from the special.

[05/24/16 - 10:16 AM]
Greg Yaitanes Tapped as Showrunner of Discovery's Unabomber Drama "Manifesto"
Lionsgate is teaming with Discovery Channel, Kevin Spacey and Dana Brunetti's Trigger Street for the limited series.

[05/24/16 - 10:10 AM]
New Episodes of CNBC's Hit Series "West Texas Investors Club" Debut Tuesday, June 7th at 10PM ET/PT
The 10 original hour-long episodes feature self-made multimillionaires - Rooster McConaughey and Butch Gilliam who have chosen to pass on their success by investing in promising entrepreneurs - but only on their turf and their terms.

[05/24/16 - 10:04 AM]
"Fargo's" Stunning Second Chapter Gets Marathon on FX
The Saturday, June 4 marathon features all 10 episodes in consecutive order and will run from 10 AM ET/PT to 8 PM ET/PT presented with limited commercial interruption.

[05/24/16 - 09:32 AM]
HGTV's "Flip or Flop" Returns For Season Five on June 9
The 15-episode series follows Tarek and Christina El Moussa as they buy dilapidated houses and turn them into beautiful family homes.

[05/24/16 - 09:30 AM]
LeVar Burton, Whoopi Goldberg, Jonathan Frakes and Ginger Zee Guest Star in Season Two of Disney Junior's Acclaimed Series "Miles from Tomorrowland" Launching Monday, June 20 on Disney Channel
The series charts the outer space missions of young adventurer Miles Callisto and his family as they work together to help connect the galaxy on behalf of the Tomorrowland Transit Authority.

[05/24/16 - 09:27 AM]
Ovation to Premiere "Hanksy Presents: Surplus Candy" Across Linear, Digital & Social Platforms on June 26
The documentary and digital series capture Hanksy, a well-known street artist, as he and over 50 other street artists transform an abandoned mansion in Los Angeles into a magnificent, and temporary, showcase of graffiti art.

[05/24/16 - 09:07 AM]
More Than 9.4 Million Watched Exaggerator Win Preakness Stakes on NBC - Up 6% from American Pharoah's 2015 Victory
NBC further spins the numbers for Saturday, May 21.

[05/24/16 - 09:02 AM]
BBC America Begins Production on Original Series "Dirk Gently's Holisitic Detective Agency," Starring Elijah Wood and Samuel Barnett
The series is a comedic thriller that follows the bizarre adventures of eccentric "holistic" detective Dirk Gently (Samuel Barnett) and his reluctant assistant Todd (Elijah Wood).

[05/24/16 - 09:00 AM]
Spike Toasts Mankind with the Party of the Decade at the 10th Annual "Guys Choice"
The A-list, ultimate guys night out, tapes Saturday, June 4 at Sony Pictures Studios in Culver City, CA and premieres Thursday, June 9.