or


[09/17/08 - 10:57 AM]
From Hangers to Hangars: CBS Marketing Campaigns Well-Suited to Help the Network's Fall Lineup Take Off
The fall campaign features 100% recycled and 100% recyclable EcoHangers emblazoned with clever catch-phrases.

[via press release from CBS]

FROM HANGERS TO HANGARS: CBS MARKETING CAMPAIGNS WELL-SUITED TO HELP THE NETWORK'S FALL LINEUP TAKE OFF

CBS Is First Broadcast Company to Promote its Lineup On EcoHangers' 100% Recycled and Recyclable Hangers

First Network to Market Programming on Roofs Visible from Descending LAX Airport Flights

CBS Comedy Pilots Screening on American Airlines Flights

In a first-of-its kind promotion for a broadcast network, CBS is hooking new viewers this fall with green advertising on 100% recycled and 100% recyclable EcoHangers designed and developed by the inventive in-home marketing company, Hanger Network. CBS's fall marketing campaigns are also reaching new heights with innovative aerial view rooftop billboards promoting "The Amazing Race" to air-travelers landing at LAX airport. Rounding out the aerial theme, CBS is running its "CBS Fall Preview Show" and the Network's two new comedies on the American Airlines inflight television network.

Beginning in mid-September, CBS's five new series as well as "The Early Show" and "How I Met Your Mother" will be featured on thousands of environmentally-friendly EcoHangers distributed at dry cleaners - to build awareness of the CBS shows right in viewers' homes. EcoHangers, made from 100% recyclable and recycled paperboard in EPA-regulated factories in the United States, represent the environmentally sound alternative to the more than eight billion wire and plastic clothes hangers that fill this country's landfills each year.

Art of the anchors/actors will be featured on the EcoHangers along with clever catch-phrases, such as:

�� A lot happens early...so hang out with us. - "The Early Show"

�� Suit Up - "How I Met Your Mother"

�� Hang on every clue. - "The Mentalist"

�� Every date has a few wrinkles. - "The Ex List"

�� Get dressed. It's later than you think. - "Eleventh Hour"

�� Clothes make the man. - "Worst Week"

�� Hang in there. - "Gary Unmarried"

"This is a clever way to get attention in this crowded media marketplace," said George Schweitzer, President, CBS Marketing Group. "Our hanger campaign is eco-friendly, fun and effectively targets adult consumers by having our shows literally hang around peoples homes."

"Using EcoHangers provides CBS with the opportunity to expand its advertising base as well as its consumer base," stressed Bob Kantor, CEO of Hanger Network.

Unique views are also at the heart of CBS's first-ever aerial view network billboards on the LAX flight path. Viewers landing at LAX will see an ad for "The Amazing Race," spanning three rooftops, featuring host Phil Keoghan's popular phrase Welcome to the Finish Line along with The Amazing Race - and Sundays, 8PM 2 HD.

Meanwhile, travelers on American Airlines, on flights all across the country, will screen CBS's new comedies "Gary Unmarried" and "Worst Week" as of Sept. 1 - as well as the "CBS Fall Preview Show," a half-hour special showcasing previews from CBS's five new series hosted by Lara Spencer, co-anchor of "The Insider." With 30,000 flights and over four million passengers each month, American Airlines continues to be a valuable way of reaching captive viewers.

The "CBS Fall Preview Show," showcasing previews from CBS's five new series was also broadcast on the CBS Television Network on Friday, Sept. 5 and is available on TV Guide Channel and to customers of Comcast, AT&T U-verse and Verizon FiOS. CBS affiliates will also have the option for multiple broadcasts prior to the start of the new season.

These are just a few of the efforts comprising the Network's fall marketing blitz, which consists of a host of cable, broadcast television, radio, print, outdoor advertising, targeted online and out-of-home marketing and consistent on-air promotions.





  [september 2008]  
S
M
T
W
T
F
S
 


· AMAZING RACE, THE (CBS)
· ELEVENTH HOUR (CBS)
· EX LIST, THE (CBS)
· GARY UNMARRIED (CBS)
· HOW I MET YOUR MOTHER (CBS)
· MENTALIST, THE (CBS)
· OMG! INSIDER (SYNDICATION)
· WORST WEEK (CBS)





[08/23/16 - 01:17 PM]
Showtime(R) Presents "Martin Lawrence Doin' Time: Uncut"
Filmed live at the Orpheum Theatre in Los Angeles, the special showcases Lawrence's impeccable comedic skills, physicality and engaging wit.

[08/23/16 - 12:45 PM]
Viceland's Season Two Renewals & New Shows
Newcomer "Abandoned," hosted by legendary skateboarder Rick McCrank, premieres Friday, September 2.

[08/23/16 - 12:37 PM]
El Rey Network Signs Rey Mysterio Jr. to First-Look Deal
Mysterio joined El Rey Network's "Lucha Underground" during the second season and will appear in the upcoming third season premiering on El Rey Network on September 7.

[08/23/16 - 12:06 PM]
Explore the Universe's Most Complex Mysteries in the All-New Season of "NASA's Unexplained Files" Returning to Science Channel on Tuesday, August 30
The series features astronauts, scientists, and others who attempt to decode abnormalities caught on camera.

[08/23/16 - 11:20 AM]
Netflix Announces Premiere Dates for New Line-Up of Original Stand-up Comedy Specials
Cedric the Entertainer, Russell Peters, Joe Rogan, Dana Carvey, Colin Quinn, Michael Che, Reggie Watts and Gabriel Iglesias are among the featured auspices.

[08/23/16 - 11:19 AM]
Starz Original Series "Power" and "Survivor's Remorse" Continue Record-Breaking Third Seasons in Week 6
Starz spins the numbers for the season to date.

[08/23/16 - 10:40 AM]
Hulu's "The Handmaid's Tale" Casting - Joseph Fiennes
A founding father of Gilead and powerful, high-ranking official, Commander Waterford rules the household where Offred (Elisabeth Moss) is a handmaid.

[08/23/16 - 09:40 AM]
OWN: Oprah Winfrey Network and TEGNA Media Strike Distribution Deal for Syndicated Talk Series "T.D. Jakes"
70 affiliates will premiere the show locally on September 12, followed by OWN's launch of the show on Monday, September 19.

[08/23/16 - 09:31 AM]
Disney XD's "Milo Murphy's Law," Starring Al Yankovic, to Premiere Monday, October 3
The series follows 13-year-old Milo Murphy, the fictional great-great-great-great grandson of the Murphy's Law namesake.

[08/23/16 - 09:00 AM]
Toby Keith and Blake Shelton Added to the All-Star Lineup for the "10th Annual ACM Honors(TM)," Which Makes Its Television Debut Friday, Sept. 9, on CBS
They will join previously announced performers Dierks Bentley and Keith Urban in a special tribute to country music icon Glen Campbell, who will be honored with the ACM Career Achievement Award.

[08/23/16 - 08:37 AM]
Monday's Broadcast Ratings: "Ninja Warrior," "Running Wild" Return on Top for NBC
The Peacock keeps its win streak alive post-Olympics among total viewers and adults 18-49.

[08/23/16 - 08:10 AM]
New Smithsonian Channel(TM) Series Explores World's Most Hallowed Shrines, Temples and Monuments - "Sacred Sites" - Premieres Monday, September 12 at 8PM ET/PT
Smithsonian Channel will offer fascinating new perspectives on some of the world's most remarkable and mysterious religious locations in the new five-episode series.

[08/23/16 - 08:01 AM]
"Counting On" Returns to TLC with Young Love and New Adventures
The all-new 10 episode series premieres tonight: Tuesday, August 23 at 8:00/7:00c.

[08/23/16 - 08:00 AM]
CBS Sports Announces Broadcast Pairings for 2016 NFL Season
The CBS Television Network begins its 57th year of broadcasting the NFL with Jim Nantz, Phil Simms and Tracy Wolfson leading the 2016 season.

[08/23/16 - 07:44 AM]
Video: Netflix Releases Brand New Trailer & Key Art for "Narcos" Season Two
All 10 episodes of Season Two will launch Friday September 2, exclusively on Netflix.