[11/03/08 - 11:24 AM]
FOX Goes Public with Secret Millionaires
The "inspirational" new unscripted series premieres Wednesday, Dec. 3 (8:00-10:00 PM ET/PT).

[via press release from FOX]


"Secret Millionaire" Debuts Wednesday, December 3, on FOX

FOX reveals a wealth of millionaires participating in SECRET MILLIONAIRE, the inspirational new unscripted series premiering Wednesday, Dec. 3 (8:00-10:00 PM ET/PT) on FOX. The millionaires include an internet mogul worth $300 million, a husband-and-wife team who own a multi-million dollar magazine-publishing business, a successful Southern California lawyer, an owner of a restaurant empire, a Baltimore socialite and former NFL cheerleader as well as a software inventor worth $50 million.

The secret millionaires will leave their opulent lifestyles and go undercover to experience life in some of the most impoverished areas of the country including a community devastated by Hurricane Katrina, an old coal-mining town in Schuylkill County, PA, and areas outside of Los Angeles, San Francisco and Las Vegas, where people in need live just minutes from those in upscale, gated communities.

Challenged with living on minimum wage, the millionaires will immerse themselves in situations beyond their comprehension. They will work side-by-side with community members and befriend those in need. During their stay, they decide who of their new-found friends, neighbors or co-workers should ultimately receive their extraordinary gifts of a lifetime � at least $100,000 of their own money.

The Secret Millionaires are:

GURBAKSH CHAHAL (from San Jose, CA) - A technology entrepreneur, Gurbaksh Chahal, also known as "G," left high school at age 16 to form Click Agents, an internet advertising company, which he sold two years later for $40 million. In January 2004, Chahal launched BlueLithium, a company focused on the next generation in online advertising, and just over three years later, BlueLithium was sold to Yahoo! for $300 million. Now, at 26 years old, Chahal is set to debut his third company, gwallet.com, and has written a memoir, titled "The Dream," to be released later this year.

TODD AND GWEN GRAVES (from Baton Rouge, LA) - Todd Graves is the founder and CEO of Raising Cane's, a quick-service restaurant chain that specializes in chicken fingers. Graves has led Raising Cane's to be one of the fastest-growing restaurant concepts in the country with over 70 locations in 13 states. His wife, Gwen, a former McDonald's franchisee, now focuses on being a mother and is actively involved in the community. The Graves have two children, Sophia, age 6 and Charleton, age 4; and a dog, Cane II.

GREGORY R. HAERR (from Salt Lake City, UT) - Haerr is an entrepreneur and businessman with interests in the computer software, land banking/development and aviation industries. Haerr is the founder and CEO of Century Software, Inc; as well as founder and Chief Maintainer of the Microwindows Project. As the sole owner of all of his companies, Haerr has reinvested his profits and formed several successful real estate ventures in land banking and land development, focusing his efforts in the northwest U.S.

MYLES AND CYNTHIA KOVACS (from Los Angeles, CA) - As founder of DUB� Magazine, the premier publication of custom-car culture with a readership of over 9.5 million trendsetters per year, Myles Kovacs created the "DUB Revolution" and transformed the way businesses approach and succeed in reaching the youth market. Kovacs has propelled DUB Publishing, Inc. and its family of companies into an annual $50 million-plus business. He partners with corporations such as Pepsi, Mattel, Procter & Gamble, Energizer, Chrysler LLC, Wal-Mart, Best Buy and General Motors. Kovacs and his wife Cynthia have two children.

GREGORY RUZICKA AND COLE RUZICKA (from Newport Beach, CA and Maui, HI) - Greg Ruzicka is the founding and managing partner of Ruzicka & Wallace, LLP, a law firm in Irvine, CA. He is also a principal broker of RS&W Realty, Inc; and an owner of Island Spirit Yoga Studio and Sportswear in Lahaina, HI. Since 1995, Ruzicka has acted as General Counsel to Real Estate Owned Managers of California (REOMAC), the national trade organization of the non-performing asset industry. Additionally, Greg has donated significant time to the surrounding courts as a Judge Pro Tempore. His son Cole is a college student, aspiring model and musician.

MOLLY SHATTUCK (from Baltimore, MD) - Shattuck is married to Mayo Shattuck III, and is the mother of five children. Shattuck is also a civic leader in Baltimore, MD, where her many charitable efforts have focused on raising awareness and funding for the health, education and artistic development of disadvantaged inner-city youth. Shattuck previously served as a Corporate Center Director for Sylvan Learning Systems and as a Marketing Associate for Alex. Brown & Sons, Inc. She recently became nationally known when, at the age of 38, she became the oldest cheerleader in NFL history, cheering for the Baltimore Ravens.

From RDF USA, and Rocket Science Laboratories SECRET MILLIONAIRE is executive-produced by Chris Coelen, Greg Goldman, Bruce Toms, Jean-Michel Michenaud and Chris Cowan.

  [november 2008]  


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