[04/02/09 - 12:37 PM]
Travel Channel Enters 2009-10 Upfront Season with Record Ratings, Popular Returning Series and New Programs That Offer a Multitude of Brand Extensions and Partnership Opportunities

[via press release from Travel Channel]


-- Travel Channel Delivers Double Digit Year-Over-Year Growth in Demo for Both its Primetime Ratings and Audience Delivery for Six Consecutive Months --

The Travel Channel enters the 2009-2010 Upfront Season with seven consecutive years of record audience delivery. In addition, the network has experienced 13 consecutive months of growth in total day delivery (nine of them in double-digits), and six consecutive months of double digit growth in primetime ratings.

"Riding the wave of increased ratings, excitement over our new series and our Catch It! brand platform, as well as the growing buzz among consumers around our hugely popular social media applications, the Travel Channel enters this Upfront season with unprecedented momentum," said Patrick Younge, president and general manager, Travel Channel. "With our entertaining and engaging travel content leading the charge, we've successfully increased our upscale audience delivery 40% year-on-year with adults 25-54 and 18-49, while moving our median age to 45, down five years in the past 12 months alone. Our reach, frequency and duration of viewing is up over 10% in prime among persons 25-54, illustrating that our investment in establishing consistent program offerings across the week and building on the strength of our brand is paying off with consumers. Further, that strength opens a wealth of turn key opportunities for our partners and their brands both onscreen and across our growing list of distribution platforms."

In October 2009, the new travelchannel.com will re-launch offering even more opportunities for partnering through rich media applications and popular fan sites. Travel Channel's library of short form travel video is unmatched, and Travel Channel Studios can create customized solutions for our diverse array of advertising partners. Travel Channel GO!, the network's mobile platform, offers text, audio and video, and location-based applications to millions of consumers through partners including Blackberry, Nokia and Apple. Additionally, Travel Channel has found success in the social media space on Facebook, with its Kidnap! application ranked as a Top 10 Facebook application � engaging over 3 million monthly users. This year will also see several new Travel Channel branded products and services launched with a variety of licensing partners. Travel Channel now offers comprehensive integration, co-branding, and promotional opportunities across every platform and consumer touch point.


SAMANTHA BROWN'S ASIA launches in December of 2009, with eight episodes uncovering the history and the majesty of this enchanting region. As she has done over the past 10 years on the Travel Channel, Samantha uses her charming personality and ability to make the excitement of travel accessible for everyone, leading viewers on a multi-country excursion across Asia. WORLDWIDE TRIBE will give viewers an unmasked look into the world of tattooing through the eyes of renowned tattoo artists Chris Nu�ez, Ami James, and "the apprentice," Yoji Harada. Guided by their vast experience and history in tattoo culture, Chris, Ami and Yoji will travel the world to explore the art, the culture, and the mystique surrounding this centuries old practice. From getting tattooed by monks in Thailand to being inked by gangsters in East Los Angeles, Chris, Ami and Yoji will bring viewers to the artistic hotbed of global tattoo culture and life, as never seen before.

Based on a wildly successful format that has been sold internationally in over a dozen territories, AMERICA'S WORST DRIVER is a competition-based elimination series set out to determine what city really boasts America's worst driver. Each week, five bad drivers from a particular city will compete in a series of driving challenges designed to ferret out that city's �worst driver'. The �winner's' from ten of America's most iconic driving cities will come to Los Angeles for a two hour finale. Nine of them will eventually �graduate' out of the finale until ultimately America's Worst Driver is crowned.


The 4th Quarter of 2009 marks the return of MAN v. FOOD, with Season two delivering a second helping of humor and hunger from host Adam Richman. MAN v. FOOD achieved record ratings in its premiere run, and Season two promises more of Adam following his gastronomical compass to the best spots to taste America's most iconic dishes and outlandish food challenges.

ANTHONY BOURDAIN: NO RESERVATIONS returns for Season six with Tony continuing his culinary explorations and doing what he does best � delivering authentic experiences and off-the-beaten path locations from around the globe. Through his unmatched honesty, genuine passion for new experiences and keen wit, Tony has earned the adoration of legions of viewers and travelers alike.

Andrew Zimmern continues his adventures in the next season of BIZARRE WORLDS. Exploring locations and its people through it cultural and historical traditions, focusing on those that most would consider unusual or downright strange. As with anything Zimmern � bizarre is better.

Travel Channel's most recognizable host, Samantha Brown, returns with her popular GREAT WEEKENDS series. Travel research continues to show that more and more Americans are looking for shorter excursions closer to home, and GREAT WEEKENDS follows Samantha as she uncovers popular as well as some undiscovered locations that serve as the perfect locale for the 48-hour getaway.

DHANI TACKLES THE GLOBE returns with NFL linebacker and �Renaissance Man' Dhani Jones, and his ongoing quest to understand how sports represent global cultures. Dhani travels the world to experience the thrills and challenges that each game presents � all the while engaging with the local scene that celebrates each contest.

BRIDGET'S SEXIEST BEACHES returns to explore more of the world's most exotic beaches, with Bridget Marquardt traversing the globe in search of fun and adventure. Each episode features a tantalizing destination, focusing on indigenous cuisine, local fashions, and of course the best places to party the night away.


In recognition of her ten years on the Travel Channel, the network is planning a spectacular week-long cross platform celebration featuring all things Samantha, including special programming, mobile and online extensions. The week will offer encore performances of some of Samantha's best programs from a variety of her series, as well as special vignettes featuring her comments and reactions to past programs. From her first demo tape, to her upcoming series on Asia, SAMANTHA BROWN WEEK promises to be a fun-filled journey down memory lane, highlighting the many cultures she's experienced; the hundreds of places she's visited; some interaction with the many viewers who love to travel with her via television each week; and a comical look into the many changes in her fashion and hairstyles over the years.

Travel Channel's Friday night paranormal hit GHOST ADVENTURES will be taking their lockdown to another dimension, with a ten-hour LIVE event from one of America's most terrifying places in October 2009. The first seven hours of the investigation conducted by Zak Bagans, Nick Groff and equipment tech Aaron Goodwin will be broadcast on Travel Channel in High Definition, and the final three hours will be an exclusive webcast on Travelchannel.com. The live event will be fully interactive � featuring locked off cameras streaming directly to the web, text messaging, and other innovative features throughout the night.

About Travel Channel Media:

Travel Channel Media is an integrated travel media business, and is wholly owned by Cox Communications, Inc., a leading multi-service broadband communications and entertainment company. Travel Channel Media includes: the Travel Channel television network, available in 94 million U.S. cable homes; Travel Channel HD�, the network's high-definition simulcast; travelchannel.com, the network's broadband travel hub; Travel Channel's video-on-demand (VOD) and HD VOD offerings; its mobile content platform, Travel Channel GO�; World Hum (worldhum.com), a leading online travel blog; and FlightDeck�, an innovative content-sharing and advertising network for online publishers and advertisers.

  [april 2009]  


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