[06/05/09 - 09:42 AM] Highly Anticipated Song by the Black Eyed Peas to Promote CBS's New Fall Schedule "I Gotta Feeling" will first be featured in fall schedule promotional spots during the "The 63rd Annual TONY(R) Awards," airing this Sunday.
[via press release from CBS]
HIGHLY ANTICIPATED SONG BY THE BLACK EYED PEAS TO PROMOTE CBS's NEW FALL SCHEDULE
On-Air Spots Featuring The Black Eyed Peas� New Second Single, "I Gotta Feeling,"
Will Kick Off During "The 63rd Annual TONY� Awards," Sunday, June 7�
�And Will Be Featured In Network Campaign Throughout the Summer
NEW YORK, June 5 � CBS has partnered with the multi-platinum, three-time Grammy Award winning group The Black Eyed Peas to feature the group�s as-yet-unreleased second single "I Gotta Feeling" in the Network�s summer-long on-air promotional campaign for CBS�s new fall schedule.
"I Gotta Feeling," one of Entertainment Weekly�s recent picks for The Song of the Summer, will first be featured in Network fall schedule promotional spots during breaks of CBS�s "The 63rd Annual TONY� Awards," Sunday, June 7 (8:00-11:00 PM, live ET; delayed PT).
The upbeat song, with the refrain "I gotta feeling that tonight�s gonna be a good (good) night," will be officially released on The Black Eyed Peas� fifth studio album, The E.N.D., out June 9.
"We are enthusiastic about CBS's upcoming schedule and 'I Gotta Feeling' has a positive message that captures that idea perfectly," said Ron Scalera, Executive Vice President and Creative Director CBS Marketing Group. "The Black Eyed Peas know how to make hits and we know their music can help us make some hits of our own."