or


[08/12/09 - 12:42 PM]
In Celebration of the Final Season of Hit Series 'Monk,' USA Network Teams Up with Sleep Inn to Launch Original Live-Action Web Series, Little Monk
"Little Monk" will debut during an all-new episode of "Monk" on Friday, August 21 with a two-minute sneak peek to drive viewers online for the conclusion.

[via press release from USA]

IN CELEBRATION OF THE FINAL SEASON OF HIT SERIES 'MONK,' USA NETWORK TEAMS UP WITH SLEEP INN TO LAUNCH ORIGINAL LIVE-ACTION WEB SERIES, LITTLE MONK

NEW YORK � August 12, 2009 � USA Network and Sleep Inn hotels have teamed up to launch USA Network's first live-action original web series, Little Monk, a spinoff of the critically-acclaimed series MONK, starring Emmy, Golden Globe and SAG award winner Tony Shalhoub. The announcement was made today by Alexandra Shapiro, senior vice president, brand marketing and digital, USA Network.

To celebrate the eighth and final season of MONK, which premiered last Friday, USA teamed with Sleep Inn hotels and leveraged the longstanding hit series to unveil their new promotional campaign "Discover The Details." Little Monk will debut during an all-new episode of Monk on Friday, August 21 with a two-minute sneak peek to drive viewers online for the conclusion. Fans of USA's hit series will simultaneously get to "discover the details" of Monk's childhood neurosis while learning about the many features offered by Sleep Inn hotels. Sleep Inn will also be integrated into a webisode as well as packaging for the web series. The sponsorship is part of a larger 360-degree campaign, which includes a Sleep Inn integration in the August 21 episode, "Mr. Monk and the UFO." New webisodes will premiere every week to coincide with new episodes of the television series. The Sleep Inn "Discover the Details" promotion officially launched on August 3.

"The relationship between Sleep Inn and MONK is an example of a truly creative marketing collaboration that utilizes the strengths of USA's distinct characters to organically integrate our advertiser's brand message in an entertaining way," said Shapiro.

Exclusive to usanetwork.com and featuring Sleep Inn "Discover the Details" branding, the 10 episode web series Little Monk takes viewers back to Monk's childhood days as he and his friends navigate the socially awkward junior high school years. Each 3-4 minute webisode follows the adventures of the Monk brothers in school as they solve smaller crimes: missing bracelets, stolen money, graffiti, etc. Fans will be able to unravel the mystery of why Monk is as neurotic and compulsive as he is when they get a glimpse of his childhood experiences. Newcomers Aaron Linker plays Little Adrian Monk and Christopher Lizardi plays Little Ambrose Monk. The webisodes are written by MONK executive producer/head writer Andy Breckman and are directed by MONK executive/directing producer Randy Zisk. This is the first digital production by Universal Cable Productions.

"Sleep Inn is a great option for travelers who are looking for consistent, restful, reliable and modern hotel accommodations all at a great value,' said Chris Malone, chief marketing officer for Choice Hotels International, franchisor of the Sleep Inn brand. "The lead character of Monk is notorious for his obsessive cleanliness, and in turn, the "Discover the Details" reminds guests of how Sleep Inn delivers a consistent and reliable hotel stay across all of its franchised hotel locations."

To support the web series USA created a "Little Monk" Microsite that includes the original live-action webisodes, and a Sleep Inn co-branded sweepstakes for a chance to win $25K and many other daily prizes. The partnership will be promoted via weekly on-air promos, online messaging and exposure across facebook, twitter and other compatible websites.

The media agencies for the project were MPG and Arnold Worldwide.

Tony Shalhoub ("Big Night," "Wings," "Men in Black," "Cars") has earned three Emmy Awards, a Golden Globe Award and two SAG Awards for Best Actor in a Comedy Series for his portrayal of Adrian Monk, a brilliant detective who suffers from obsessive-compulsive disorder. Monk's psychological disorder costs him his position as a legendary homicide detective on the San Francisco Police force. Due to the tragic unsolved murder of his wife, Monk has developed an abnormal fear of germs, heights, crowds and virtually everything else, which provides an unusual challenge to solving crimes � not to mention his day-to-day existence. MONK also stars Traylor Howard ("Two Guys and a Girl," "Me, Myself and Irene"), Ted Levine ("Memoirs of a Geisha," "American Gangster"), Jason Gray-Stanford ("Flags of Our Fathers," "A Beautiful Mind"), Hector Elizondo ("Chicago Hope," "Pretty Woman") and Emmy Clarke ("My House in Umbria," "Fur"). MONK remains one of the highest-rated original scripted series in basic cable history.

Universal Cable Productions was established to create a sustainable pipeline of quality content and derive the greatest value from it across multiple platforms. The studio will be an industry leader in unique and innovative programming for USA and SCI FI Channel, and all cable networks.

USA Network is the #1 network in all of basic cable and is seen in over 98.5 million U.S. homes. A division of NBC Universal, USA is the cable television leader in original series and home to the best in blockbuster theatrical films, acquired television series and entertainment events. The award-winning USA website is located at www.usanetwork.com. Characters Welcome.

USA Network is a program service of NBC Universal Cable a division of NBC Universal, one of the world's leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience.

Choice Hotels International franchises more than 5,800 hotels, representing more than 475,000 rooms, in the United States and more than 30 countries and territories. As of March 31, 2009, 896 hotels are under construction, awaiting conversion or approved for development in the United States, representing 70,381 rooms, and an additional 111 hotels, representing 9,114 rooms, are under construction, awaiting conversion or approved for development in more than 15 countries and territories. The company's Comfort Inn, Comfort Suites, Quality, Sleep Inn, Clarion, Cambria Suites, MainStay Suites, Suburban Extended Stay Hotel, Econo Lodge and Rodeway Inn brands serve guests worldwide. In addition, via its Ascend Collection membership program, travelers in the United States and the Caribbean have upscale lodging options at historic, boutique and unique hotels.

Additional corporate information may be found on the Choice Hotels Web site, which may be accessed at www.choicehotels.com.





  [august 2009]  
S
M
T
W
T
F
S
      


· CHICAGO HOPE (CBS)
· MONK (USA)
· MY HOUSE IN UMBRIA (HBO)





[11/19/18 - 03:43 PM]
Hulu's New Comedy Series "PEN15" Premieres All Episodes on Friday, February 8
Grab your gel pens and rolly backpacks, because it's time to head back to middle school.

[11/19/18 - 02:17 PM]
Discovery Channel to Celebrate Thanksgiving with Six-Episode Series, "Life Story," Documenting Unique Animal Behaviors as They Journey Through Life
The series originally premiered in June 2015 on the cable channel.

[11/19/18 - 12:45 PM]
NBCSN to Televise Sports Illustrated Sportsperson of the Year Awards Thursday, December 13 at 9 PM ET
The award show presents honors in six categories: Sports Illustrated Sportsperson of the Year, Muhammad Ali Legacy Award, SportsKid of the Year, and three separate awards given to athletes who inspired, amazed and surprised the entire sports universe in 2018.

[11/19/18 - 12:33 PM]
"Suits" Season 8 Returns with New Episodes This January
Look for the six-episode back half of its eighth season on Wednesday, January 23 at 10:00/9:00c.

[11/19/18 - 12:04 PM]
The Science Behind History's Most Iconic Illusionist - "Houdini's Last Secrets" Premieres Sunday, January 6 at 10PM on Science Channel
With the help of skilled engineers, accomplished illusionists, and a member of his own bloodline, a new Science Channel series looks to uncover the methods to Houdini's magic and madness.

[11/19/18 - 11:59 AM]
Bravo Media Delivers a Three-Part Reunion for "The Real Housewives of Orange County" Beginning Sunday, November 25
From the Tres Amigas to the meltdown in Jamaica, host Andy Cohen sits down with Vicki Gunvalson, Tamra Judge, Shannon Beador, Kelly Dodd, Gina Kirschenheiter and Emily Simpson, to reflect on this season's defining moments.

[11/19/18 - 11:29 AM]
Golf Channel's Golf Films Greenlights Second Season of "Driven," College Golf Docu-Series Premiering in Spring 2019
The second season will premiere in the spring of 2019 on Golf Channel and NBC, profiling University of Alabama men's golf team and their "Iron Bowl" rivalry with Auburn University.

[11/19/18 - 11:16 AM]
Amazon Studios Signs First Look Television Deal with Maya Rudolph & Natasha Lyonne's Animal Pictures
The pair, under the Animal Pictures banner, will create original series for Amazon Studios.

[11/19/18 - 10:43 AM]
VH1 Expands Monday's #1 Cable Franchise to Two Nights a Week Kicking Off with "Love & Hip Hop: Miami" Premiering Wednesday, January 2 at 8PM ET/PT
For the first time, the network will air two different "Love & Hip Hop" installments on two nights a week with "Love & Hip Hop: New York" airing Mondays, beginning November 26.

[11/19/18 - 10:33 AM]
Studio Head Meredith Ahr Upped to President, Alternative and Reality Group for NBC Entertainment
In her new post, the 17-year NBC veteran will oversee all aspects of unscripted programming at the network, Universal Television Alternative Studio and first-run syndication.

[11/19/18 - 09:53 AM]
"The Ranch" (Part 6) Premieres December 7 on Netflix
Ashton Kutcher, Sam Elliott, Elisha Cuthbert, Debra Winger and new guest star, Dax Shepard, are featured in the latest wave of episodes.

[11/19/18 - 09:35 AM]
"Sydney to the Max," A Daughter/Father Sitcom, Is Set to Premiere Friday, Jan. 25, on Disney Channel
Set in the present day with flashbacks to the 1990s, the comedy revolves around outgoing middle schooler Sydney Reynolds who lives with her single dad Max in the house he grew up in, along with her progressive grandmother Judy - three generations under one roof.

[11/19/18 - 09:33 AM]
AT&T Audience Network Picks Up Critically Acclaimed Original Series "Mr. Mercedes" for 3rd Season
Production for the 10 one-hour episodes is scheduled to begin in early 2019 in Charleston, South Carolina with the premiere launching later in the year.

[11/19/18 - 09:32 AM]
FX Rounds Out Cast for "Fosse/Verdon" Limited Series
Production on the series, now officially titled "Fosse/Verdon," is currently underway in New York City ahead of its premiere on FX in Spring 2019.

[11/19/18 - 09:31 AM]
Video: "Bumping Mics with Jeff Ross & Dave Attell" - Official Trailer - Netflix
The three-part stand-up event premieres November 27 on the streaming service.