or


[11/17/09 - 02:36 PM]
Cartoon Network and Kids Foot Locker Reward Shoppers This Holiday Season with Ben 10: Alien Swarm Crossover Promotion
The gift-with-purchase promotion is featured in-store and at kidsfootlocker.com starting November 18.

[via press release from Cartoon Network]

Cartoon Network and Kids Foot Locker Reward Shoppers this Holiday Season with Ben 10: Alien Swarm Crossover Promotion

World Television Premiere of Live-Action/CGI Movie to Air Nov. 25, 7 p.m. on Cartoon Network

Cartoon Network is aligning super marketing powers with sports retailer Kids Foot Locker this holiday season to reward shoppers with a limited edition Ben 10: Alien Swarm movie poster gift with the purchase of Converse Chuck Taylor shoes. The high profile on-air, online and in-store co-branded promotion builds upon the anticipated world television premiere of Cartoon Network's all-new live-action/CGI movie Ben 10: Alien Swarm on Wednesday, Nov. 25 at 7 p.m. The gift-with-purchase promotion is featured in-store and at kidsfootlocker.com starting Nov. 18-Dec. 6, 2009. *

Throughout the promotional period, Cartoon Network will drive awareness for the co-branded Kids Foot Locker campaign with custom on-air spots driving consumers to their local Kids Foot Locker store to find out more about Converse shoes and the Ben 10: Alien Swarm movie poster gift-with-purchase program. The promotional spot featured on-air at Cartoon Network will also stream online at the video section on CartoonNetwork.com.

"Expanding the Ben 10 brand off the small screen and into a retail giant like Kids Foot Locker is monumental´┐Żespecially during the holiday shopping season," said John O'Hara, executive vice president and general sales manager of Cartoon Network and Adult Swim Ad Sales and Marketing. "It's a strategic marketing alliance that not only continues to increase the property's exposure, but also rewards fans through an immersive experience."

"Ben 10 is Cartoon Network's most successful original property here in the U.S. and around the world," added Jill Shields, Cartoon Network senior vice president of marketing and promotions. "We are tactically marketing the much-anticipated premiere of Ben 10: Alien Swarm across kids television, throughout popular online gaming sites, in print, on radio, at movie theatres, on billboards, via publishing and at retail. The film is one of our most ambitious projects this year so we're thrilled that a partner such as Kids Foot Locker will elevate our promotional efforts to reach out to kids and families."

Across more than 300 Kids Foot Locker retail stores, Ben 10: Alien Swarm tune-in and co-branded promotion details will be featured through in-store displays. In addition to reaching in-store shoppers, the posters will be made available to online purchasers of Converse products made at kidsfootlocker.com. The campaign will be recognized in the Kids Foot Locker VIP loyalty club communications, distributed to over 300,000 homes through both opt-in e-mail and direct mail distribution.

Throughout November, Cartoon Network's international operations in countries including the United States, the United Kingdom, Australia, Poland, Italy, Spain, South Africa, Mexico and the Philippines will host premiere events and screenings in 26 languages to support the global broadcast premiere of Ben 10: Alien Swarm. The film follows 16-year-old Ben Tennyson as he breaks ranks from the Plumbers (a secret organization that battles alien forces) to help a mysterious young woman from his past uncover an alien threat to our world. The live-action/CGI movie is directed and executive-produced by Alex Winter, who also directed Cartoon Network's first Ben 10 live-action movie, Ben 10: Race Against Time, which attracted more than 13 million viewers during its Thanksgiving weekend premiere in 2007.

Ryan Kelley (Prayers for Bobby) stars as Ben Tennyson, with industry veteran Barry Corbin (No Country for Old Men) starring as Grandpa Max. Galadriel Stineman (Junkyard Dog) is Gwen, Ben's super-powered cousin, and Nathan Keyes plays Kevin Levin, who has joined Ben's team for the good of the universe, but still seems to have a scheming side. Alyssa Diaz (Red Dawn) plays Elena, a long-time friend of Ben.

The Ben 10 Alien Force animated television series currently premieres new episodes on Cartoon Network Friday nights at 8:30 p.m. (ET, PT) with replays throughout the week. Ben 10: Alien Swarm will be released on both DVD and Blu-ray Disc domestically on Dec. 1 through Warner Home Video.

About Kids Foot Locker

Kids Foot Locker is a part of Foot Locker, Inc., a specialty athletic retailer that operates approximately 3,600 stores in 21 countries in North America, Europe and Australia. Through its Foot Locker, Footaction, Lady Foot Locker, Kids Foot Locker and Champs Sports retail stores, as well as its direct-to-customer channel Footlocker.com/Eastbay, the Company is the leading provider of athletic footwear and apparel.

About Cartoon Network

Cartoon Network (CartoonNetwork.com), currently seen in more than 97 million U.S. homes and 166 countries around the world, is Turner Broadcasting System, Inc.'s ad-supported cable service now available in HD offering the best in original, acquired and classic animated entertainment for kids and families. Nightly from 10 p.m. to 6 a.m. (ET, PT), Cartoon Network shares its channel space with Adult Swim, a late-night destination showcasing original and acquired animation for young adults 18-34.

Turner Broadcasting System, Inc., a Time Warner company, creates and programs branded news, entertainment, animation and young adult media environments on television and other platforms for consumers around the world.





  [november 2009]  
S
M
T
W
T
F
S


· BEN 10: ALIEN FORCE (CARTOON)
· BEN 10: ALIEN SWARM (CARTOON)











[10/31/14 - 10:12 AM]
Iggy Azalea to Perform at the 2014 American Music Awards(R)
She joins a star-studded lineup of previously announced must-see performers including 5 Seconds of Summer, Charli XCX, Mary J. Blige, Fergie, Lorde, One Direction, Sam Smith and the evening's host, Pitbull.

[10/31/14 - 09:36 AM]
PBS to Air Second Season of Shine International's Boisterous Sitcom "Vicious" Stateside, Summer 2015
Following a re-commission by UK broadcaster ITV, the series will return with Freddie (Sir Ian McKellen) and Stuart (Sir Derek Jacobi) delivering more biting remarks, snide comments and cruel asides.

[10/31/14 - 08:46 AM]
"Parenthood" Retains 92% of Last Week in Adults 18-49 and 97% in Total Viewers
NBC spins the numbers for Thursday, October 30.

[10/31/14 - 08:34 AM]
Thursday's Broadcast Ratings: ABC Edges CBS for Demo Crown
The Alphabet snaps the Eye's seven week win streak among adults 18-49.

[10/31/14 - 08:12 AM]
ABC Beats CBS' Thursday Night Premieres to Win the Opening Night Of the November Sweep for the 2nd Straight Year in Adults 18-49
ABC spins the numbers for Thursday, October 30.

[10/31/14 - 07:50 AM]
Global Mystery Solved: Investigation Discovery Did It!
Since Investigation Discovery debuted in February 2008, it has been one of the fastest-growing networks in U.S. cable television and has seen a parallel growth track internationally.

[10/31/14 - 07:32 AM]
USA Network to Air Academy Award(R) Nominated Film "Do the Right Thing" with Special Introduction by Critically Acclaimed Lead Actress Rosie Perez
On Saturday, November 1, USA Network will air the Spike Lee film, that sparked a national dialogue more than two decades ago about racial tension in America and which still remains relevant today.

[10/31/14 - 03:01 AM]
Death-Defying Stunts and Famous Cars Take Center Stage in Two New Original Reality Series
"Extreme Escapes" (Saturday, November 29) and "Screen Machines" (Tuesday, December 2) are both on tap at ReelzChannel in the coming weeks.

[10/30/14 - 02:50 PM]
"The Meredith Vieira Show" Renewed for Second Season on NBC Owned Television Stations
"'The Meredith Vieira Show' has the full commitment and support of NBCUniversal and we could not be happier to bring it back for a second season," said Ed Swindler.

[10/30/14 - 02:17 PM]
52 Million Viewers Tune-In to World Series Game 7
FOX Sports spins the numbers for Wednesday, October 29.

[10/30/14 - 12:53 PM]
"Who Wants to Be a Millionaire" Shakes Things Up This November with an Exciting Lineup of Theme Weeks
"Millionaire: Whiz Kids," "Celebrity Week," "Millionaire: Daytime Talk Show Week" and "Millionaire: Guinness World Records(R) Edition" are all on tap.

[10/30/14 - 11:35 AM]
GSN's "Idiotest" Settles the Ongoing Election Night Debate as Democrats and Republicans Battle It Out to Determine Who Is Smarter
The themed episode airs Tuesday, November 4 at 9:00/8:00c on the cable channel.

[10/30/14 - 11:20 AM]
"The Tonight Show" Defeats Letterman, Kimmel in All Key Ratings Categories for Week of Oct. 20-24
NBC spins the late-night numbers for the week of October 20-24.

[10/30/14 - 11:18 AM]
"Hawaii Five-0" Celebrates 100 Episodes by Revealing Hidden Nods to the Original Series Placed Within the Show Over the Past Five Years
Said anniversary installment airs next Friday, November 7 at 9:00/8:00c on CBS.

[10/30/14 - 11:03 AM]
E! Entertainment Extends "The Soup" Host Joel Mchale Through 2016
Additionally, McHale's production company, Free Period Productions, will continue its production development deal, in which he will give the network first look rights to ideas for non-scripted series.