or


[11/17/09 - 02:36 PM]
Cartoon Network and Kids Foot Locker Reward Shoppers This Holiday Season with Ben 10: Alien Swarm Crossover Promotion
The gift-with-purchase promotion is featured in-store and at kidsfootlocker.com starting November 18.

[via press release from Cartoon Network]

Cartoon Network and Kids Foot Locker Reward Shoppers this Holiday Season with Ben 10: Alien Swarm Crossover Promotion

World Television Premiere of Live-Action/CGI Movie to Air Nov. 25, 7 p.m. on Cartoon Network

Cartoon Network is aligning super marketing powers with sports retailer Kids Foot Locker this holiday season to reward shoppers with a limited edition Ben 10: Alien Swarm movie poster gift with the purchase of Converse Chuck Taylor shoes. The high profile on-air, online and in-store co-branded promotion builds upon the anticipated world television premiere of Cartoon Network's all-new live-action/CGI movie Ben 10: Alien Swarm on Wednesday, Nov. 25 at 7 p.m. The gift-with-purchase promotion is featured in-store and at kidsfootlocker.com starting Nov. 18-Dec. 6, 2009. *

Throughout the promotional period, Cartoon Network will drive awareness for the co-branded Kids Foot Locker campaign with custom on-air spots driving consumers to their local Kids Foot Locker store to find out more about Converse shoes and the Ben 10: Alien Swarm movie poster gift-with-purchase program. The promotional spot featured on-air at Cartoon Network will also stream online at the video section on CartoonNetwork.com.

"Expanding the Ben 10 brand off the small screen and into a retail giant like Kids Foot Locker is monumental´┐Żespecially during the holiday shopping season," said John O'Hara, executive vice president and general sales manager of Cartoon Network and Adult Swim Ad Sales and Marketing. "It's a strategic marketing alliance that not only continues to increase the property's exposure, but also rewards fans through an immersive experience."

"Ben 10 is Cartoon Network's most successful original property here in the U.S. and around the world," added Jill Shields, Cartoon Network senior vice president of marketing and promotions. "We are tactically marketing the much-anticipated premiere of Ben 10: Alien Swarm across kids television, throughout popular online gaming sites, in print, on radio, at movie theatres, on billboards, via publishing and at retail. The film is one of our most ambitious projects this year so we're thrilled that a partner such as Kids Foot Locker will elevate our promotional efforts to reach out to kids and families."

Across more than 300 Kids Foot Locker retail stores, Ben 10: Alien Swarm tune-in and co-branded promotion details will be featured through in-store displays. In addition to reaching in-store shoppers, the posters will be made available to online purchasers of Converse products made at kidsfootlocker.com. The campaign will be recognized in the Kids Foot Locker VIP loyalty club communications, distributed to over 300,000 homes through both opt-in e-mail and direct mail distribution.

Throughout November, Cartoon Network's international operations in countries including the United States, the United Kingdom, Australia, Poland, Italy, Spain, South Africa, Mexico and the Philippines will host premiere events and screenings in 26 languages to support the global broadcast premiere of Ben 10: Alien Swarm. The film follows 16-year-old Ben Tennyson as he breaks ranks from the Plumbers (a secret organization that battles alien forces) to help a mysterious young woman from his past uncover an alien threat to our world. The live-action/CGI movie is directed and executive-produced by Alex Winter, who also directed Cartoon Network's first Ben 10 live-action movie, Ben 10: Race Against Time, which attracted more than 13 million viewers during its Thanksgiving weekend premiere in 2007.

Ryan Kelley (Prayers for Bobby) stars as Ben Tennyson, with industry veteran Barry Corbin (No Country for Old Men) starring as Grandpa Max. Galadriel Stineman (Junkyard Dog) is Gwen, Ben's super-powered cousin, and Nathan Keyes plays Kevin Levin, who has joined Ben's team for the good of the universe, but still seems to have a scheming side. Alyssa Diaz (Red Dawn) plays Elena, a long-time friend of Ben.

The Ben 10 Alien Force animated television series currently premieres new episodes on Cartoon Network Friday nights at 8:30 p.m. (ET, PT) with replays throughout the week. Ben 10: Alien Swarm will be released on both DVD and Blu-ray Disc domestically on Dec. 1 through Warner Home Video.

About Kids Foot Locker

Kids Foot Locker is a part of Foot Locker, Inc., a specialty athletic retailer that operates approximately 3,600 stores in 21 countries in North America, Europe and Australia. Through its Foot Locker, Footaction, Lady Foot Locker, Kids Foot Locker and Champs Sports retail stores, as well as its direct-to-customer channel Footlocker.com/Eastbay, the Company is the leading provider of athletic footwear and apparel.

About Cartoon Network

Cartoon Network (CartoonNetwork.com), currently seen in more than 97 million U.S. homes and 166 countries around the world, is Turner Broadcasting System, Inc.'s ad-supported cable service now available in HD offering the best in original, acquired and classic animated entertainment for kids and families. Nightly from 10 p.m. to 6 a.m. (ET, PT), Cartoon Network shares its channel space with Adult Swim, a late-night destination showcasing original and acquired animation for young adults 18-34.

Turner Broadcasting System, Inc., a Time Warner company, creates and programs branded news, entertainment, animation and young adult media environments on television and other platforms for consumers around the world.





  [november 2009]  
S
M
T
W
T
F
S


· BEN 10: ALIEN FORCE (CARTOON)
· BEN 10: ALIEN SWARM (CARTOON)





[05/25/16 - 02:37 PM]
Science Channel to Air "Droned" This Summer
The series will follow drone build teams and their clients while exploring the impact drones are having as viewers get a front row seat to a technology revolution.

[05/25/16 - 02:01 PM]
IFC Announces Series Development Deal with New York Magazine's Vulture
The project, titled "The Vulture Show," will deliver smart, irreverent and "slightly off" entertainment news, covering TV, movies, music, art, books, theater and celebrities with the outlet's signature, sharp perspective.

[05/25/16 - 01:31 PM]
Cable's #1 New Non-Fiction Series "60 Days In" Returns for an Explosive Second Season Thursday, August 18 at 9PM ET/PT on A&E
Plus: ABC News Chief Legal Analyst, Dan Abrams hosts "60 Days In: The Aftermath," a tell-all reunion special, with the season one participants premiering on Thursday, May 26.

[05/25/16 - 01:28 PM]
New Discovery Series "Homestead Rescue" - New Premiere Date and Clip
The newcomer will now launch Friday, June 17 at 10:00/9:00c on the cable channel.

[05/25/16 - 11:30 AM]
Investigation Discovery's June Programming Slate Delivers Healthy Dose of Drama with Four New Original Series
Television's home for true-crime content, ID brings compelling, real stories to the small screen, including premieres of four all-new series, and the return of three fan-favorites.

[05/25/16 - 11:25 AM]
CMT Celebrates Dierks Bentley's New Album, Black, with Special Takeover Weekend Beginning May 28
Look for "CMT Instant Jam: Dierks Bentley" on Saturday, May 28 at 9:00/8:00c.

[05/25/16 - 11:11 AM]
Returning Original Starz Series "Power" and "Survivor's Remorse" Move to Sundays in July
The former returns on July 17 followed by the latter on July 24.

[05/25/16 - 10:30 AM]
VH1's Sexy Hit Series "Dating Naked" Is Back - Season 3 Premieres Wednesday, June 29 at 9:00 PM ET/PT
Hosted by Rocsi Diaz, this season once again features two main daters, David and Natalie, as they search for love on a tropical island paradise.

[05/25/16 - 10:22 AM]
Freeform's "Funday" Father's Day Weekend Programming Event Begins Saturday, June 18 and Continues Through Sunday, June 19
Now with the summer kicking into high gear, what better way to celebrate your beloved father than bonding over classic Disney movies in a weekend-long marathon?

[05/25/16 - 10:00 AM]
"The Americans" Picked Up for Final Two Seasons
A 13-episode fifth season will air in 2017, followed by a 10-episode sixth and final season in 2018.

[05/25/16 - 09:40 AM]
Brett Donahue to Play John F. Kennedy Jr. in Muse Entertainment's "The Kennedys-After Camelot"
As previously announced, the project stars Katie Holmes as Jackie Kennedy Onassis, Matthew Perry as Ted Kennedy, Alexander Siddig as Aristotle Onassis, Kristen Hager as Joan Kennedy.

[05/25/16 - 09:32 AM]
Food Network Heads Outdoors as Professional Grill Masters Face the Heat in "Chopped Grill Masters Napa"
The five-week event launches Tuesday, July 5 at 10:00/9:00c on the cable channel.

[05/25/16 - 09:08 AM]
Brad Paisley and Carrie Underwood to Host "The 50th Annual CMA Awards" Live From Nashville, Wednesday, November 2, on ABC
The return of the popular pair was announced during Paisley's appearance on "Jimmy Kimmel Live!" and via Underwood's social network.

[05/25/16 - 08:48 AM]
Fifth Harmony and Cam Join for a Pop-Country Mash Up at the "CMT Music Awards" Airing Live on Wednesday, June 8 at 8:00 PM ET/PT
Plus: Vince Vaughn and Rob Riggle, NASCAR driver Danica Patrick, country artists Charles Kelley of Lady Antebellum, Cole Swindell, Dan+Shay and Kellie Pickler are on tap to present.

[05/25/16 - 08:45 AM]
Tuesday's Broadcast Ratings: "The Voice" Goes Out on Top for NBC
The Peacock's reality franchise holds off ABC's own season finale of "Dancing with the Stars."