[12/11/09 - 09:30 AM]
NBC Rolls Out 'Mission: Chuck Me Out,' New Social Media Game Designed to Reward Fans by Using Popular Social Networking Sites
The grand-prize winner will have a photo of themselves featured in an upcoming episode as part of a Chuck "flash."

[via press release from NBC]


New Game - Which Runs from December 10 Through March 8, 2010 - Begins as "Chuck" Returns to NBC on January 10 and 11

UNIVERSAL CITY, Calif. - December 11, 2009 - NBC unveiled "Mission: Chuck Me Out," (www.chuckmeout.com) a new social media game designed to reward fans who help spread the word about the network's returning series "Chuck" by using popular social networking sites.

The grand-prize winner of the new "Chuck" online game will have a photo of themselves featured in an upcoming episode as part of a Chuck "flash" -- along with additional prizes.

"The fans of 'Chuck' have been incredibly passionate and supportive of the show. We want to reward this loyalty and activate further social conversation about the incredible new season. This innovative promotion is an excellent way to accomplish both objectives," said Adam Stotsky, President, NBC Entertainment Marketing.

The third season of "Chuck" debuts on Sunday, January 10 with all-new missions and an action-packed, two-hour premiere (9-11 p.m. ET) before the series -- starring Zachary Levi in the title role -- moves to its regular day and time (Mondays 8 p.m. ET) beginning January 11.

The game - which will run from December 10 through March 8, 2010 -- is designed to reward the extremely active online "Chuck" fan base. It will tap into the power of social networking to spread the word for both the new season of "Chuck" as well as the abundance of "Chuck"-related features on NBC.com.

To play the game, fans can log on to www.chuckmeout.com, a site launched by NBC.com in July (and announced at last summer's Comic-Con) that is completely dedicated to the fans of "Chuck."

Users can sign up with their existing Facebook, MySpace and Twitter log-ins. Players will then receive points for taking various Chuck-based actions within those social networks. For example, if a user becomes a fan of the "Chuck" Facebook Fan Page (www.facebook.com/chuck), then they will earn points.

Other ways that fans can rack up points include mentioning "Chuck" on the users Twitter account or getting their friends to click on a link to watch full episodes of "Chuck" on NBC.com. In addition, there will be daily tasks that offer users additional opportunities to earn points by linking to specific "Chuck" videos, articles or other "Chuck" related promotions. Every one of their friends who click on that link earns the player additional points thus encouraging them to spread the word.

The fan with the most points at the completion of the game will receive the grand prize and will see their photo featured in "Chuck." Additionally, fans that reach a base level of points will be eligible to win additional prizing such as a second season DVD of "Chuck" autographed by title star Levi.

For a limited time, NBC.com is rotating through every episode of Chuck Season 2, so fans can catch up with their favorite super spy, free online, before the start of Season 3.

In "Chuck," the world's nerdiest secret agent is back in the one-hour action-comedy series. Zachary Levi ("Less Than Perfect") stars as Chuck Bartowski, the computer geek, working at a Buy More electronics store, who unwittingly becomes the government's most vital secret agent. Also starring are Adam Baldwin ("My Bodyguard"), Yvonne Strahovski ("Gone"), Joshua Gomez ("Without a Trace"), Sarah Lancaster ("What About Brian?"), Ryan McPartlin ("Living with Fran"), Mark Christopher Lawrence ("The Pursuit of Happyness"), Vik Sahay ("Time Bomb") and Scott Krinsky ("The O.C.").

"Chuck" is co-created and written by Josh Schwartz ("The O.C.," "Gossip Girl") and Chris Fedak, and is executive-produced by Schwartz, McG ("Charlie's Angels," "We Are Marshall"), Fedak, Allison Adler and Matthew Miller. "Chuck" is produced by College Hill Pictures, Wonderland Sound and Vision, in association with Warner Bros. Television.

Mission: Chuck Me Out: http://www.chuckmeout.com

Chuck Free Full Episodes on NBC.com: http://www.nbc.com/chuck/video/categories/season-2/678203/

  [december 2009]  


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