or


[03/17/10 - 09:27 AM]
Top Chef: The Tour Kicks Off April 14th Sponsored by Dial Nutriskin
In each city, two former chef'testants will host four live interactive shows, complete with tasting samples.

[via press release from Bravo]

"TOP CHEF: THE TOUR" KICKS OFF APRIL 14th SPONSORED BY DIAL NUTRISKIN

21-City Tour Expands To Pacific Northwest Locations For First Time Bringing Affiliate Partners And Fans Across The Country A Hometown "Top Chef" Culinary Experience

NEW YORK, NY - March 17, 2010 - Today, Bravo announced the official third annual kick-off for its highly anticipated and widely successful "Top Chef: The Tour," a 21-city tour, that for the first time ever expands to the Pacific Northwest with stops in Seattle, Washington and Portland, Oregon. Sponsored by Dial Nutriskin, the annual tour brings the Emmy and James Beard Award-winning, No. 1 food show on cable, "Top Chef," to fans and foodies nationwide, beginning Wednesday, April 14th, with its first stop at Soulard Farmers Market in St. Louis, Missouri. This year's tour will feature an updated, restaurant-style format with table seating for 64 guests, bringing fans a fuller, more enjoyable culinary experience as they interact with their favorite chef'testants.

For the second year in a row, the "Top Chef" tour truck will make its way to Churchill Downs for a two-day stop at the Kentucky Derby, in advance of NBC's live coverage of the event on May 1.

"Bravo viewers like to truly engage in the shows they are passionate about," said Ellen Stone, Senior Vice President, Marketing, Bravo. "With 'Top Chef: The Tour,' we are able to give our fans the hands-on experience with our chef'testants and the opportunity to finally judge and taste what they had only experienced by watching."

Visitors of "Top Chef: The Tour" will have the opportunity to meet and greet with "Top Chef" talent, sample food tastings, receive gourmet cooking tips, hear "Top Chef" show "secrets," get chef'testant autographs. Visitors will also receive samples from the tour's national sponsor, Dial Nutriskin Body Wash, a new product that contains a blend of moisturizing fruit oils and extracts. Fans and affiliates will also have the opportunity to participate in a variety of on-site "Top Chef" activities, including a Quickfire Challenge. Guests will compete for a chance to win prizes by testing their senses and food knowledge in a series of smell-tests as they attempt to identify the correct scent in the quickest amount of time. Attendees can also try for a hole-in-one on the "Top Chef"-themed putting green, purchase Bravo and "Top Chef" merchandise, and capture their "Top Chef" experience with a photo at the "Top Chef" judges table photo-opportunity. Fans will be able to access and download their photos at www.BravoTV.com.

In each city, two former chef'testants will host four live interactive shows, complete with tasting samples, including three for fans in attendance and one private show for affiliate partners over one or two days. Additional guests will be able to view demonstrations from outside of the canopied seating area through a 42" plasma television in the activity area. To date, "Top Chef: The Tour" has visited 41 cities and traveled approximately 30,000 miles, generating over 7,000 consumer impressions per day and interacting with thousands of "Top Chef" fans and affiliates nationwide along the way.

"Top Chef: The Tour" will be pulling up to a farmer's market, mall or food festival in the following cities:

St. Louis, Mo. - April 14
Kansas City, Mo. - April 16
Atlanta, Ga. - April 18 & 20
Charlotte, N.C. - April 22
Pittsburgh, Pa. - April 24 & 25
Louisville, Ky. - April 30 & May 1 (Kentucky Derby)
Grand Rapids, Mich. - May 4
Chicago, Ill. - May 6 & 7
Westfield, N.J. - May 15
Philadelphia, Pa. - May 17
White Plains, N.Y. - May 19 & 20
New York, N.Y. - May 22 & 23
Boston, Mass. - May 25
Denver, Colo. - May 30
Salt Lake City, Utah - June 3
Seattle, Wash. - June 6
Portland, Ore. - June 9
San Francisco, Calif. - June 12
Los Angeles, Calif. - June 14 - 16
Irvine, Calif. - June 17
Phoenix, Ariz. - June 19

"The 'Top Chef' tour has generated a tremendous response from fans and distribution partners nationwide. This year's tour extends farther than ever before, with new, interactive 'Top Chef' elements, sponsorship opportunities and plenty of on-site action for consumers and affiliates to fully engage with their favorite food show on cable," added Brian Hunt, Senior Vice President, Marketing and Sales Strategy, TV Networks Distribution, NBC Universal

Partnership opportunities for affiliate partners at each city stop include a VIP reserved cooking demonstration, meet and greet with chef'testants, "Top Chef" Quickfire Challenge sponsorship, logo placements, a sampling of affiliate products, advertising services and sponsor table, and promotional spots on plasma televisions airing throughout the day. Additionally, affiliates will provide 200 on-air spots, which include 100 "Top Chef: The Tour" promotional spots, as well as 100 spots for designated Bravo programming.

To sign up for free admission and learn more about "Top Chef: The Tour," visit www.bravotv.com/thetour. For artwork please visit NBC Universal Media Village, www.nbcumv.com.





  [march 2010]  
S
M
T
W
T
F
S
 


· TOP CHEF (BRAVO)











[09/30/14 - 08:52 AM]
"The Voice" Maintains 100% of Its Premiere-Week Rating and Retains 98% in Total Viewers
NBC spins the numbers for Monday, September 29.

[09/30/14 - 08:49 AM]
ABC Family's "Pretty Little Liars" to Give Viewers an Inside Look at the Show in Special Episode, Airing Tuesday, October 21
Troian Bellisario, Ashley Benson, Lucy Hale, Shay Mitchell and Sasha Pieterse sit down to answer fans burning questions about the show.

[09/30/14 - 08:44 AM]
"Live with Kelly and Michael" Scores Multi-Month Highs and Beats "Ellen" in All Key Measures
Disney-ABC Domestic Television spins the numbers for the week of September 15-19.

[09/30/14 - 08:35 AM]
ABC's "Castle" Posts Its Top-Rated Premiere in 3 Years in Adults 18-49
ABC spins the numbers for Monday, September 29.

[09/30/14 - 08:31 AM]
FOX Sports' MLB Postseason Broadcast Teams Blend Experience, Versatility & Depth
Joe Buck, and analysts Harold Reynolds and Tom Verducci, are MLB on FOX's new lead broadcast team and carry the bulk of the postseason load.

[09/30/14 - 08:28 AM]
Monday's Broadcast Ratings: "The Voice" Powers NBC to Victory in Adults 18-49
The Peacock's reality franchise replicates its premiere numbers from last week.

[09/30/14 - 08:07 AM]
UEFA Champions League across ESPN Platforms
ESPN's coverage of the UEFA Champions League will continue live this Tuesday, September 30 at 12 p.m. with CSKA Moskow facing the reigning UEFA champions FC Bayern Munchen.

[09/30/14 - 07:38 AM]
IFC's "Comedy Bang! Bang!" Season 3 Returns Friday, October 17 at 11pm ET/PT - New Night & Time - New Guest Stars
Scott Aukerman and Reggie Watts return for the second half of season three of the unconventional scripted late night talk show.

[09/30/14 - 07:38 AM]
"30 for 30" Returns with "Playing for the Mob" Premiering October 7
The film, which delves into how mobster Henry Hill once helped orchestrate the fixing of Boston College basketball games, is narrated by actor Ray Liotta.

[09/30/14 - 07:37 AM]
TeenNick's "Degrassi" Returns with More Drama and Heartbreak in Season 14 Premiering Tuesday, Oct. 28, at 9 P.M. (ET)
This season addresses many issues that are relevant and relatable to today's teens including depression, social media, teen pregnancy and relationships.

[09/30/14 - 07:28 AM]
MLB on ESPN Audience Increases for Second Straight Year
ESPN spins the numbers for its MLB coverage to date this season.

[09/30/14 - 07:26 AM]
ABC's Sunday Sees Big Adjustments in the National Ratings
ABC further spins the numbers for Sunday, September 28.

[09/30/14 - 07:05 AM]
Spike Launches Its First Ever TV Everywhere App on September 30
Along with a first look at the season premiere of "Bar Rescue" (which debuts on Spike TV on October 5), the app features the new episodes from "Ink Master's" highly-compelling new season.

[09/29/14 - 06:51 PM]
"Crouching Tiger, Hidden Dragon: The Green Legend" to Premiere Simultaneously on Netflix and in Select Global IMAX(R) Theaters
Michelle Yeoh and Donnie Yen star in the Yuen Wo-Ping-directed film, due on August 28, 2015.

[09/29/14 - 01:55 PM]
"E:60's" Fall 2014 Season Premieres on ESPN this Tuesday, Sept. 30 at 8 p.m. ET Featuring Profiles of Chiefs Running Back Jamaal Charles and Seahawks Cornerback Richard Sherman
Other upcoming profiles include Cam Newton, Gerald McCoy, Jason Witten, Max Scherzer, Randy Johnson, and Rob Ryan.