or


[03/25/10 - 07:24 AM]
First Lady Michelle Obama to Receive Nickelodeon's Big Help Award
Nickelodeon's 23rd Annual Kids' Choice Awards air this Saturday.

[via press release from Nickelodeon]

FIRST LADY MICHELLE OBAMA TO RECEIVE NICKELODEON'S BIG HELP AWARD

Award Kicks Off The Big Help "Millions On The Move" Pro-Social Campaign

NEW YORK-March 25, 2010-Nickelodeon will honor the First Lady of the United States, Michelle Obama, with the Big Help Award in a special presentation during Nickelodeon's 23rd Annual Kids' Choice Awards on Saturday, March 27. The Big Help Award will pay tribute to the First Lady for her leadership in championing a healthy generation of kids and families through her recently launched Let's Move! initiative. The award recognizes those who seek to better the world, and whose significant impact on their community has inspired kids to do the same.

"First Lady Michelle Obama has taken on one of this generation's most pressing concerns: the health and wellness of our nation's children," said Marva Smalls, Executive Vice President, Public Affairs and Chief of Staff, Nickelodeon/MTVN Kids and Family Group. "Her willingness to work hard, influence others and her dedication to improving the nation is inspiring, and we are proud to honor her for her commitment to empowering kids and families to address one of the most important issues of today."

Launched in February 2010 by the First Lady to end the American epidemic of childhood obesity in a single generation, the nationwide Let's Move! campaign focuses on helping parents make healthier life choices for their families, providing healthier food in schools, encouraging kids to be more active and ensuring access to healthy, affordable food in every part of the country. Nickelodeon is dedicating resources and research to the campaign, including kid- and family-targeted public service announcements (PSAs), and special programming events on its channels and websites.

The presentation of the Big Help Award signals the launch of Nickelodeon's The Big Help "Millions on the Move" campaign to inspire a kid-led movement of positive change. The campaign combines all of Nickelodeon's existing pro-social efforts under one umbrella, and focuses on four key issues that kids have identified as being important to them: the environment; education; health and wellness; and community service.

Campaign resources and tools for The Big Help will be available on a dedicated website, launching March 27. As kids complete real-world projects, they can collect points and rewards online, and engage with other participants in The Big Help virtual community at www.thebighelp.com.

The Big Help "Millions on the Move" campaign will highlight four different areas throughout 2010-11:

Environment (April 8-May 31, 2010) - The Big Help will first focus on the environment when Nick introduces a series of PSAs to promote activities that kids can do to improve the environment.

Health and Wellness (June 1-Sept. 25, 2010) - Health and wellbeing will be the second area of concentration for The Big Help, beginning with on-air PSAs that encourage kids to be active. Nick will also host the 7th annual Worldwide Day of Play on Sept. 25.

Education (Sept. 7-Dec. 10, 2010) - The Big Help will shift its focus to education in the fall with educational-themed PSAs and the continuation of Nickelodeon's "Beyond the Backpack" campaign--a key component of Nickelodeon's Dora the Explorer 10th anniversary--which champions overall school readiness for preschoolers.

Community Service (Dec. 11, 2010-Mar. 26, 2011) - Service will be the last piece of The Big Help year-long campaign. On-air PSAs will encourage kids' participation in service-related activities in neighborhoods and schools. Additionally, Nickelodeon's digital network, TeenNick, will air the TeenNick HALO Awards, hosted by Nick Cannon, which acknowledges teen philanthropic efforts.

Nickelodeon's 2010 The Big Help initiative builds upon Nickelodeon's award-winning 1994-2004 campaign of the same name, which galvanized more than 33 million kids to volunteer 383 million hours of community service. The current campaign will live on multiple platforms with on-air PSAs, the dedicated website, and through grass roots outreach through Nick's pro-social partners, including: National Wildlife Federation; Natural Resources Defense Council; Boys & Girls Clubs of America; National Environmental Education Foundation; NEA Foundation; US Forest Service and LeBron James Family Foundation.

The 2010 The Big Help campaign continues Nickelodeon's legacy of addressing issues important to kids--whether it's motivating millions of kids to be active with its Let's Just Play health and wellness campaign, inspiring more than 2 million kids to help the environment with The Big Green Help, or recognizing those kids and teens who are working to make a significant difference in the world with its grants programs and the TeenNick HALO Awards.

Nickelodeon, now in its 30th year, is the number-one entertainment brand for kids. It has built a diverse, global business by putting kids first in everything it does. The company includes television programming and production in the United States and around the world, plus consumer products, online, recreation, books and feature films. Nickelodeon's U.S. television network is seen in almost 100 million households and has been the number-one rated basic cable network for 15 consecutive years. Nickelodeon and all related titles, characters and logos are trademarks of Viacom Inc. (NYSE: VIA - News, VIA.B - News).





  [march 2010]  
S
M
T
W
T
F
S
 


· SHOWATCH
(series past and present)
· DEVWATCH
(series in development)
· MOVIEWATCH
(tv movies and mini-series)





[01/24/15 - 08:50 AM]
"Constantine" Delivers Its Most-Watched Episode Since November 21
NBC spins the numbers for Friday, January 23.

[01/24/15 - 08:37 AM]
Friday's Broadcast Ratings: ABC, CBS and NBC All Share Demo Crown
Repeats of "Blue Bloods" and "Shark Tank" lead the night in total viewers and adults 18-49, respectively.

[01/24/15 - 08:33 AM]
ABC's Encore "Shark Tank" Is Friday's #1 Show in Adults 18-49 - Most-Watched-Ever Repeat for the Show
ABC spins the numbers for Friday, January 23.

[01/23/15 - 01:09 PM]
New MTV Study, "Millennials Have Drive," Reveals Millennials Love Their Cars More Than Social Media and Texting
Today's results represent the first wave of research coming from Viacom's brands in the car category.

[01/23/15 - 12:19 PM]
"Our Little Family" Joins the TLC Lineup This February
The newcomer launches Tuesday, February 17 at 10:00/9:00c on the cable channel.

[01/23/15 - 11:24 AM]
Fox Sports Provides Extended On-Site Coverage From Arizona For Super Bowl XLIX
In anticipation of the championship showdown, FOX Sports has all hands on deck, providing comprehensive on-site coverage for the week's festivities in Arizona.

[01/23/15 - 10:46 AM]
Video: Starz Releases First Video Tease of Seth MacFarlane and Jonathan Ames' "Blunt Talk" Starring Patrick Stewart
Due this summer, the series is a live action character-driven comedy set in the competitive cable news arena and following a most eccentric TV personality and his crew.

[01/23/15 - 10:43 AM]
Animal Planet Dives Head First Into "Insane Pools: Off the Deep End," A New Series Premiering Friday, February 20
The six-episode series follows Lucas Congdon as he turns high and dry homes into exotic waterfront properties through grand, nature-inspired designs to encourage his clients to rediscover their love of the outdoors.

[01/23/15 - 10:38 AM]
"The Tonight Show" Outperforms ABC, CBS Timeslot Competition for Week of Jan. 12-16
NBC spins the late-night numbers for the week of January 12-16.

[01/23/15 - 10:23 AM]
"Nightline" Is #1 for the Week, #1 in Total Viewers 12 of Last 13 Weeks
ABC spins the late-night numbers for the week of January 12-16.

[01/23/15 - 09:17 AM]
History(R) Premieres Brand New Series "Legend of the Superstition Mountains"
The series, due on Sunday, February 8 at 10:00/9:00c, follows five brave treasure hunters as they seek to unearth the secrets of the Lost Dutchman's gold.

[01/23/15 - 08:57 AM]
NFL Legend Ray Lewis Tackles Coaches with Anger Issues When "Coaching Bad" Premieres Sunday, February 8 at 10 PM ET/PT on Spike TV
Lewis and acclaimed anger management specialist and author Dr. Christian Conte will work with nine coaches who have recognized that they need to change their combative and often bombastic ways if they want to continue in the profession they love.

[01/23/15 - 08:46 AM]
"Parenthood" Delivers Its Second-Most-Watched Telecast of the Season
NBC spins the numbers for Thursday, January 22.

[01/23/15 - 08:39 AM]
truTV Orders Pilot for "Shaq, Inq." (working title) From Mandalay Sports Media and Executive Producers Shaquille O'Neal and Mike Tollin
This half-hour scripted comedy follows Shaquille O'Neal and the team who runs his sprawling business empire.

[01/23/15 - 08:32 AM]
Thursday's Broadcast Ratings: "American Idol" Tops Demos for FOX
Plus: the network's "Backstrom" launches up nearly 18% among adults 18-49 from "Rake" a year ago.