or


[11/11/10 - 09:43 AM]
Oxygen Media and StyleQ, Inc. Partner for Exclusive Online Shopping Experience
Said partnership begins with the "Bad Girls Club Miami" reunion special on Tuesday, November 16 at 9:00/8:00c.

[via press release from Oxygen]

OXYGEN MEDIA AND STYLEQ, INC. PARTNER FOR EXCLUSIVE ONLINE SHOPPING EXPERIENCE

Initiative Allows Fans to Purchase Looks in Real-time on Facebook at "Shop the Look: BGC Boutique" Coinciding with the Premiere of "Bad Girls Club Miami" Reunion on Tuesday, November 16

NEW YORK - November 11, 2010 - Oxygen Media has formed a unique partnership with StyleQ, Inc., an entertainment-based retailer, to custom-curate head-to-toe looks for the Bad Girls for the "Bad Girls Club Miami" reunion special, premiering Tuesday, November 16 at 9pm ET/PT. Working with celebrity stylists and costume designers to act as a personal image consultant, StyleQ, helps consumers get in touch with their inner celebrity at affordable prices. This partnership represents Oxygen's first full integration combining commerce and social media and the first time StyleQ has operated a television show-branded boutique on Facebook. The announcement was made today by Jane Olson, Senior Vice President, Marketing and Brand Strategy, Oxygen Media.

"We know our viewers want to share their viewing experience with their friends while they watch," said Olson. "This innovative partnership injects another of their passions - shopping - into the conversation and makes it a sharable experience, too."

"Our partnership with Oxygen is an innovative and timely collaboration," said Ivan Brown, President, StyleQ, Inc. "StyleQ is so excited to create a lively, interactive merchandising environment on the 'Bad Girls Club' Facebook fan page, giving fans the opportunity to purchase the same items worn by their favorite 'Bad Girls Club' cast members while the show airs, and rotating in new looks inspired by the characters over the coming months."

In preparation for the "Bad Girls Club Miami" reunion special, the company styled four different Bad Girls with different custom looks based on their characters. While watching the reunion episode, fans can visit the Bad Girls Club Facebook page to purchase the apparel, footwear, and beauty products they are seeing on-air. A branded Facebook store, "Shop the Look: BGC Boutique," within the "Bad Girls Club" Facebook page will go live simultaneously on Tuesday, November 16, with the airing of part one of the reunion special. Additionally, fans will get bonus material including instructional and how-to video vignettes showcasing the styling sessions along with exclusive behind-the-scenes footage of the show.

Gossip aficionado, Perez Hilton, will once again host the "Bad Girls Club Miami" two-part reunion special, with part one premiering Tuesday, November 16 at 9pm ET/PT and part two premiering Tuesday, November 23 at 9pm ET/PT.

The StyleQ, Inc. and Oxygen Media deal was brokered by Jennifer Turner, Vice President, Licensing and Strategic Partnerships, Bravo Media and Oxygen Media.

About StyleQ

StyleQ has created an innovative new concept in entertainment and shopping, partnering with TV shows and celebrities to create compelling product assortments for fans at affordable price points. By leveraging fan pages on social networks, with the immediacy of shopping through interactive television, and the endless tweeting of opinion leaders, the company makes it easier than ever for fans and followers to buy the products that inspire them. StyleQ, Inc. is a privately owned company, based in Los Angeles.

About Oxygen Media

Oxygen Media is a multiplatform lifestyle brand that delivers relevant and engaging content to young women who like to "live out loud." Oxygen is rewriting the rulebook for women's media by changing how the world sees entertainment from a young woman's point of view. Through a vast array of unconventional and original content including "Bad Girls Club," "Dance Your Ass Off" and "Tori & Dean: Home Sweet Hollywood," the growing cable network is the premier destination to find unique and groundbreaking unscripted programming. A social media trendsetter, Oxygen is a leading force in engaging the modern young woman, wherever they are, with popular features online including OxygenLive, shopOholic, makeOvermatic, tweetOverse and hormoneOscope. Oxygen is available in 76 million homes and online at www.oxygen.com, or on mobile devices at wap.oxygen.com. Oxygen Media is a service of NBC Universal.





  [november 2010]  
S
M
T
W
T
F
S
 


· BAD GIRLS CLUB, THE (OXYGEN)









[12/17/14 - 10:01 AM]
FXX Gets Animated - New One-Hour Late Night Animation Block Kicks Off on January 22 With Special Sneak Preview
The block will feature all-new episodes of "Lucas Bros. Moving Co." and "Stone Quackers."

[12/17/14 - 10:00 AM]
Six-Time Tony Winner Audra McDonald Brings Her Acclaimed Performance in "Lady Day at Emerson's Bar and Grill" to HBO
Filming before a live audience at Cafe Brasil in New Orleans this month, the special will feature McDonald in her history-making, tour de force performance as the jazz icon.

[12/17/14 - 09:16 AM]
"The People Magazine Awards" Announce Additional Celebrities for NBC's Special Two-Hour Live Telecast Set for Thursday, Dec. 18 at 9 P.M. ET/PT
Kaley Cuoco-Sweeting, Sean Hayes, Karlie Kloss, John Krasinski, Lisa Kudrow, Elisabeth Moss and Ryan Phillippe are among the latest additions.

[12/17/14 - 09:01 AM]
ABC Family to Host "Funday" Programming Event on January 10 and January 11, 2015
The network's popular programming stunt returns in January with some pretty lovable characters: three pop star chipmunks, some not-so-scary monsters, a determined clown fish and a wacky chocolatier.

[12/17/14 - 09:00 AM]
ABC Family to Include Fan Art in On-Air Promos of the Upcoming Winter Season of "Pretty Little Liars"
Fans can submit their best renderings of Alison, Aria, Emily, Hanna and Spencer to the "Pretty Little Liars" Tumblr page.

[12/17/14 - 08:48 AM]
The Finale of "The Voice 7" Hits a Non-Sports High in 18-49 for Any Network in Its Time Period Since September 30
NBC spins the numbers for Tuesday, December 16.

[12/17/14 - 08:46 AM]
Julian McMahon and Daisy Betts Will Join Cast of Syfy/Universal Cable Productions' Upcoming Television Event "Childhood's End"
Adapted for the screen for the first time ever from Arthur C. Clarke's beloved and influential novel, "Childhood's End" will premiere on Syfy in 2015.

[12/17/14 - 08:30 AM]
Tuesday's Broadcast Ratings: "The Voice" Goes Out on Top for NBC
The Peacock's mainstay however is down 18% from its season finale a year ago.

[12/17/14 - 08:25 AM]
Season 5 Winner of "Ink Master" Named in Live Season Finale
Plus: look for "Merry Ink" and "New Year's Ink" specials on Tuesday, December 23 and Tuesday, December 30, respectively.

[12/17/14 - 08:21 AM]
There's No Escape from the Law on Animal Planet with the Return of "Rocky Mountain Bounty Hunters" and Series Premiere of "Rugged Justice"
Said duo will roll out on Sunday, January 11 and Sunday, January 18, respectively.

[12/17/14 - 08:05 AM]
Syfy Promotes Chris Regina to Senior Vice President, Program Strategy, Syfy & Chiller
In his newly expanded Senior Vice President role, Regina will oversee Syfy and Chiller's program planning and strategy, Original Movie development and production, and scheduling.

[12/17/14 - 08:01 AM]
CMT Announces More Country Performances for "CMT's Ultimate Kickoff Party," A Live Television Special Premiering Friday, January 9 at 9 P.M. ET Only on CMT
Just added to the lineup of star performers are Jake Owen, Maddie & Tae and Thomas Rhett.

[12/17/14 - 07:54 AM]
Video: "Mud, Sweat and Gears" on BBC America - New Trailer Released
The newcomer launches Monday, January 26 at 10:00/9:00c on the cable channel.

[12/17/14 - 07:43 AM]
Drama, Divas and David: The Parties Continue with the New Season of "David Tutera's CELEBrations" Premiering Friday, January 9 at 10PM ET/PT
Dennis Rodman, Porsha Williams, Angie Everhart and Holly Robinson Peete are among those featured this season.

[12/17/14 - 07:13 AM]
CNBC Reveals Twenty Culinary Competitors Vying for an Investment on Season Two of "Restaurant Startup"
The 10 one-hour episodes feature restaurateur and TV personality Joe Bastianich and chef and restaurateur Tim Love who vie to invest their own money in restaurant concepts they believe could make them millions.