or


[11/11/10 - 09:43 AM]
Oxygen Media and StyleQ, Inc. Partner for Exclusive Online Shopping Experience
Said partnership begins with the "Bad Girls Club Miami" reunion special on Tuesday, November 16 at 9:00/8:00c.

[via press release from Oxygen]

OXYGEN MEDIA AND STYLEQ, INC. PARTNER FOR EXCLUSIVE ONLINE SHOPPING EXPERIENCE

Initiative Allows Fans to Purchase Looks in Real-time on Facebook at "Shop the Look: BGC Boutique" Coinciding with the Premiere of "Bad Girls Club Miami" Reunion on Tuesday, November 16

NEW YORK - November 11, 2010 - Oxygen Media has formed a unique partnership with StyleQ, Inc., an entertainment-based retailer, to custom-curate head-to-toe looks for the Bad Girls for the "Bad Girls Club Miami" reunion special, premiering Tuesday, November 16 at 9pm ET/PT. Working with celebrity stylists and costume designers to act as a personal image consultant, StyleQ, helps consumers get in touch with their inner celebrity at affordable prices. This partnership represents Oxygen's first full integration combining commerce and social media and the first time StyleQ has operated a television show-branded boutique on Facebook. The announcement was made today by Jane Olson, Senior Vice President, Marketing and Brand Strategy, Oxygen Media.

"We know our viewers want to share their viewing experience with their friends while they watch," said Olson. "This innovative partnership injects another of their passions - shopping - into the conversation and makes it a sharable experience, too."

"Our partnership with Oxygen is an innovative and timely collaboration," said Ivan Brown, President, StyleQ, Inc. "StyleQ is so excited to create a lively, interactive merchandising environment on the 'Bad Girls Club' Facebook fan page, giving fans the opportunity to purchase the same items worn by their favorite 'Bad Girls Club' cast members while the show airs, and rotating in new looks inspired by the characters over the coming months."

In preparation for the "Bad Girls Club Miami" reunion special, the company styled four different Bad Girls with different custom looks based on their characters. While watching the reunion episode, fans can visit the Bad Girls Club Facebook page to purchase the apparel, footwear, and beauty products they are seeing on-air. A branded Facebook store, "Shop the Look: BGC Boutique," within the "Bad Girls Club" Facebook page will go live simultaneously on Tuesday, November 16, with the airing of part one of the reunion special. Additionally, fans will get bonus material including instructional and how-to video vignettes showcasing the styling sessions along with exclusive behind-the-scenes footage of the show.

Gossip aficionado, Perez Hilton, will once again host the "Bad Girls Club Miami" two-part reunion special, with part one premiering Tuesday, November 16 at 9pm ET/PT and part two premiering Tuesday, November 23 at 9pm ET/PT.

The StyleQ, Inc. and Oxygen Media deal was brokered by Jennifer Turner, Vice President, Licensing and Strategic Partnerships, Bravo Media and Oxygen Media.

About StyleQ

StyleQ has created an innovative new concept in entertainment and shopping, partnering with TV shows and celebrities to create compelling product assortments for fans at affordable price points. By leveraging fan pages on social networks, with the immediacy of shopping through interactive television, and the endless tweeting of opinion leaders, the company makes it easier than ever for fans and followers to buy the products that inspire them. StyleQ, Inc. is a privately owned company, based in Los Angeles.

About Oxygen Media

Oxygen Media is a multiplatform lifestyle brand that delivers relevant and engaging content to young women who like to "live out loud." Oxygen is rewriting the rulebook for women's media by changing how the world sees entertainment from a young woman's point of view. Through a vast array of unconventional and original content including "Bad Girls Club," "Dance Your Ass Off" and "Tori & Dean: Home Sweet Hollywood," the growing cable network is the premier destination to find unique and groundbreaking unscripted programming. A social media trendsetter, Oxygen is a leading force in engaging the modern young woman, wherever they are, with popular features online including OxygenLive, shopOholic, makeOvermatic, tweetOverse and hormoneOscope. Oxygen is available in 76 million homes and online at www.oxygen.com, or on mobile devices at wap.oxygen.com. Oxygen Media is a service of NBC Universal.





  [november 2010]  
S
M
T
W
T
F
S
 


· BAD GIRLS CLUB, THE (OXYGEN)





[08/23/17 - 01:07 PM]
EPIX(R) Gets More "Get Shorty" - Original Series from MGM Television Renewed for Season Two
The dark comedy, based in part on the 1990's bestselling Elmore Leonard novel of the same name and created for television by Davey Holmes, will return in 2018 with 10 all-new episodes.

[08/23/17 - 12:59 PM]
Science Channel's Live Coverage of the "Great American Eclipse" Shines Through to One Million Total Viewers
Science Channel spins the numbers for Monday, August 21.

[08/23/17 - 11:21 AM]
A&E Network's Emmy-Winning Original Docuseries "Born This Way" Renewed for Fourth Season
The 2017 Emmy(R) nominee and 2016 Emmy(R) winner for Outstanding Unstructured Reality Series will return for eight brand-new episodes that will continue to follow the lives of an inspiring group of young men and women born with Down syndrome.

[08/23/17 - 10:47 AM]
"South Park" Takes Over Comedy Central with an Historic Eight-Day Marathon Including More Than 250 Back-to-Back Episodes Leading Up to the Season 21 Premiere
Kicking off on Wednesday, September 6, the eight-day marathon will feature 254 episodes airing all-day, every day until the season 21 premiere on Wednesday, September 13.

[08/23/17 - 10:24 AM]
Netflix Announces Original Documentaries "Joan Didion: The Center Will Not Hold" and "Voyeur"
Both films will premiere at the 55th New York Film Festival.

[08/23/17 - 10:13 AM]
E! Renews Breakout Series "Hollywood Medium with Tyler Henry" for Season Three
The series follows Tyler Henry, one of Hollywood's go-to mediums, as he connects celebrities with their deceased loved ones through profound validations in hopes of coming to terms with their passing.

[08/23/17 - 09:33 AM]
Showtime(R) Acquires Rare Prince Concert Film "Sign O' the Times"
The film will air on American television for the first time in more than a decade, premiering September 16 at 9:00/8:00c.

[08/23/17 - 09:30 AM]
BBC America's "Dirk Gently's Holistic Detective Agency" Returns October 14
Max Landis created and executive produces the series with Robert Cooper serving as executive producer and showrunner.

[08/23/17 - 09:24 AM]
Welcome to No Man's Land - "Godless" Premieres November 22 on Netflix
Jeff Daniels, Michelle Dockery and Jack O'Connell star in the seven-episode series, from Steven Soderbergh, Casey Silver and Scott Frank.

[08/23/17 - 08:22 AM]
It's a Full House on Season Six of Bravo Media's "Don't Be Tardy..." Premiering Back-to-Back Episodes on Friday, October 6th at 8PM ET/PT
Through marital bliss, teenage drama, a family trip and a horrifying brush with danger, the Biermann's family bond is as solid as a rock.

[08/23/17 - 08:20 AM]
Tuesday's Broadcast Ratings: NBC, "Got Talent" Cruise to Another Win
The Peacock easily wins the night among adults 18-49 as well as total viewers.

[08/23/17 - 07:05 AM]
Video: First Look at Netflix's Upcoming Adult Animated Comedy "Big Mouth"
"Big Mouth" is a 10-episode, half-hour edgy adult animated comedy from real-life best friends Nick Kroll and Andrew Goldberg about the glorious nightmare that is teenaged puberty.

[08/23/17 - 06:24 AM]
BBC America's New Thriller "Killing Eve" Commences Filming Across Europe
Starring Sandra Oh and Jodie Comer, the series - a combination of brutal mischief making and pathos - is filled with sharp humor, originality and high stakes action.

[08/23/17 - 06:02 AM]
Hallmark Hall of Fame Original "The Christmas Train" Begins Production Today
Dermot Mulroney, Kimberly Williams-Paisley, Joan Cusack and Danny Glover co-star in the project, due on Saturday, November 25.

[08/23/17 - 05:31 AM]
Maria Menounos and Former Miss America Nina Davuluri Added to Celebrity Judges Panel for the Final Night of "The 2018 Miss America Competition" on ABC
The judges panel will evaluate the contestants' performances in Lifestyle and Fitness, Evening Wear, Talent, Interview and On-Stage questions during "The 2018 Miss America Competition."