or


[11/11/10 - 09:43 AM]
Oxygen Media and StyleQ, Inc. Partner for Exclusive Online Shopping Experience
Said partnership begins with the "Bad Girls Club Miami" reunion special on Tuesday, November 16 at 9:00/8:00c.

[via press release from Oxygen]

OXYGEN MEDIA AND STYLEQ, INC. PARTNER FOR EXCLUSIVE ONLINE SHOPPING EXPERIENCE

Initiative Allows Fans to Purchase Looks in Real-time on Facebook at "Shop the Look: BGC Boutique" Coinciding with the Premiere of "Bad Girls Club Miami" Reunion on Tuesday, November 16

NEW YORK - November 11, 2010 - Oxygen Media has formed a unique partnership with StyleQ, Inc., an entertainment-based retailer, to custom-curate head-to-toe looks for the Bad Girls for the "Bad Girls Club Miami" reunion special, premiering Tuesday, November 16 at 9pm ET/PT. Working with celebrity stylists and costume designers to act as a personal image consultant, StyleQ, helps consumers get in touch with their inner celebrity at affordable prices. This partnership represents Oxygen's first full integration combining commerce and social media and the first time StyleQ has operated a television show-branded boutique on Facebook. The announcement was made today by Jane Olson, Senior Vice President, Marketing and Brand Strategy, Oxygen Media.

"We know our viewers want to share their viewing experience with their friends while they watch," said Olson. "This innovative partnership injects another of their passions - shopping - into the conversation and makes it a sharable experience, too."

"Our partnership with Oxygen is an innovative and timely collaboration," said Ivan Brown, President, StyleQ, Inc. "StyleQ is so excited to create a lively, interactive merchandising environment on the 'Bad Girls Club' Facebook fan page, giving fans the opportunity to purchase the same items worn by their favorite 'Bad Girls Club' cast members while the show airs, and rotating in new looks inspired by the characters over the coming months."

In preparation for the "Bad Girls Club Miami" reunion special, the company styled four different Bad Girls with different custom looks based on their characters. While watching the reunion episode, fans can visit the Bad Girls Club Facebook page to purchase the apparel, footwear, and beauty products they are seeing on-air. A branded Facebook store, "Shop the Look: BGC Boutique," within the "Bad Girls Club" Facebook page will go live simultaneously on Tuesday, November 16, with the airing of part one of the reunion special. Additionally, fans will get bonus material including instructional and how-to video vignettes showcasing the styling sessions along with exclusive behind-the-scenes footage of the show.

Gossip aficionado, Perez Hilton, will once again host the "Bad Girls Club Miami" two-part reunion special, with part one premiering Tuesday, November 16 at 9pm ET/PT and part two premiering Tuesday, November 23 at 9pm ET/PT.

The StyleQ, Inc. and Oxygen Media deal was brokered by Jennifer Turner, Vice President, Licensing and Strategic Partnerships, Bravo Media and Oxygen Media.

About StyleQ

StyleQ has created an innovative new concept in entertainment and shopping, partnering with TV shows and celebrities to create compelling product assortments for fans at affordable price points. By leveraging fan pages on social networks, with the immediacy of shopping through interactive television, and the endless tweeting of opinion leaders, the company makes it easier than ever for fans and followers to buy the products that inspire them. StyleQ, Inc. is a privately owned company, based in Los Angeles.

About Oxygen Media

Oxygen Media is a multiplatform lifestyle brand that delivers relevant and engaging content to young women who like to "live out loud." Oxygen is rewriting the rulebook for women's media by changing how the world sees entertainment from a young woman's point of view. Through a vast array of unconventional and original content including "Bad Girls Club," "Dance Your Ass Off" and "Tori & Dean: Home Sweet Hollywood," the growing cable network is the premier destination to find unique and groundbreaking unscripted programming. A social media trendsetter, Oxygen is a leading force in engaging the modern young woman, wherever they are, with popular features online including OxygenLive, shopOholic, makeOvermatic, tweetOverse and hormoneOscope. Oxygen is available in 76 million homes and online at www.oxygen.com, or on mobile devices at wap.oxygen.com. Oxygen Media is a service of NBC Universal.





  [november 2010]  
S
M
T
W
T
F
S
 


· BAD GIRLS CLUB, THE (OXYGEN)





[02/25/17 - 08:43 AM]
ABC Wins Friday with "Shark Tank" as the #1 Show for the 6th Week Running
ABC spins the numbers for Friday, February 24.

[02/25/17 - 08:30 AM]
Friday's Broadcast Ratings: ABC Edges Out Competition in Adults 18-49
"Shark Tank" sparks another demo victory for the Alphabet.

[02/25/17 - 08:26 AM]
"Grimm" Matches Its 18-49 High Since the Show's Season Premiere
NBC spins the numbers for Friday, February 24.

[02/25/17 - 07:04 AM]
Video: BBC America Releases "Doctor Who" New Companion Trailer
Peter Capaldi (the Doctor) will be joined this season by Pearl Mackie (new companion Bill) and Matt Lucas (assistant Nardole), with guest appearances from David Suchet and Michelle Gomez.

[02/24/17 - 11:46 PM]
Development Update: Friday, February 24
Updates include: Freddie Highmore is ABC's "Good Doctor"; Cress Williams to play title role in The CW's "Black Lightning"; and Matt Czuchry cast in FOX's "The Resident."

[02/24/17 - 04:46 PM]
The Second Season of "Criminal Minds: Beyond Borders" Will Premiere Wednesday, March 8
The series will replace newcomer "Doubt" in the 10:00/9:00c hour.

[02/24/17 - 03:13 PM]
Jennifer Aniston, Jason Bateman, Warren Beatty, Sofia Boutella, Matt Damon and More Announced as Final Slate of 89th Oscars(R) Presenters
Also on tap: Faye Dunaway, Michael J. Fox, Ryan Gosling, Salma Hayek, Taraji P. Henson, Dev Patel, Seth Rogen, Octavia Spencer, Meryl Streep and Vince Vaughn.

[02/24/17 - 01:09 PM]
E! Exclusive Premiere of "Fifty Shades of Grey" to Air Sunday, March 5 at 7:30 PM ET/PT
The telecast will be followed by the debut of the network's second scripted series "The Arrangement."

[02/24/17 - 11:38 AM]
Platinum-Selling Artists Machine Gun Kelly and Camila Cabello to Perform at "Nickelodeon's 2017 Kids' Choice Awards"
Hosted by WWE Superstar John Cena, the show will air live on Saturday, March 11 from USC's Galen Center in Los Angeles.

[02/24/17 - 10:11 AM]
Animated Adult Television Series "Animals.," Created by Phil Matarese & Mike Luciano, from Duplass Brothers Productions, Returns for Its Second Season March 17, Exclusively on HBO
The series is also available on HBO NOW, HBO GO, HBO On Demand and affiliate portals.

[02/24/17 - 10:04 AM]
Video: The Story of "The Handmaid's Tale"
The 10-episode first season premieres Wednesday, April 26 on Hulu.

[02/24/17 - 09:30 AM]
Tracy Morgan Comes to Netflix with All-New Stand-Up Comedy Special Launching Tuesday, May 16th
Tracy Morgan's "Staying Alive" finds the comedy icon exploring his fresh take on life, career and mortality in the wake of surviving a devastating near-fatal traffic collision in 2014.

[02/24/17 - 09:30 AM]
BBC America's London East End Drama, "Ripper Street," Returns for Its Final Season on March 8
The powerful closing chapter picks up mere days after the grisly death of Detective Inspector Bennet Drake, which reunites his old friends, Detective Inspector Edmund Reid, surgeon Captain Homer Jackson and "Long" Susan Hart, to bring his murderer to justice.

[02/24/17 - 08:42 AM]
Thursday's Broadcast Ratings: ABC Hangs Onto Demo Crown
A new "Grey's Anatomy" sparks another victory for the Alphabet among adults 18-49.

[02/24/17 - 08:30 AM]
Showtime(R) Celebrates "Twin Peaks" Day, Unveiling Dual Key Art
One poster depicts Laura Palmer (Sheryl Lee), whose mysterious death sparked the "Twin Peaks" saga, while the other showcases series star Kyle MacLachlan as Special Agent Dale Cooper.