[01/04/11 - 08:22 AM]
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[via press release from truTV]

truTV Greenlights Third Season of Hit Series HARDCORE PAWN

Hot on the heels of successfully launching the second season of HARDCORE PAWN, truTV is ordering a third season of the hit series. Produced by Zodiak USA, HARDCORE PAWN provides an inside look at one of the country's largest pawn shops and the family that runs it. The show's second season is currently airing Tuesdays at 10 p.m. (ET/PT) on truTV, with the third season slated to begin in mid February.

truTV has ordered 13 episodes for the third season of HARDCORE PAWN, which takes viewers behind the scenes at American Jewelry and Loan in Detroit. As customers bring in everything from alligators to prosthetic limbs, each pawn ticket has a story, and there are more than 45,000 stories in the warehouse. At the center of American Jewelry and Loan are owner Les Gold and his staff, including his son, Seth; his daughter, Ashley; and his trusted manager, Rich. Together, they have to be ready to deal with the unexpected and the often unbelievable. As each episode of this fascinating series reveals, haggling over a price can quickly escalate into an all-out conflict.

HARDCORE PAWN debuted in August 2010 with truTV's biggest series launch ever and quickly became one of the network's most popular shows. Last Tuesday, the series began its second season with back-to-back episodes, drawing 2.1 million viewers with growth of 16% among adults 18-49 and 12% among men 18-49 over the series debut. The second-season launch also gave truTV a victory as cable's #1 entertainment network in delivery of men 18-49 for the 10 p.m. hour.

"We couldn't be more excited with the success of HARDCORE PAWN, which has become a great part of truTV's lineup," said Marc Juris, executive vice president and general manager of truTV.

HARDCORE PAWN is executive-produced by Natalka Znak, Claire O'Donohoe, Mike Gamson and Richard Dominick. For truTV, Robyn Hutt serves as executive in charge of production, and Anthony Horn is executive producer.

About Zodiak USA

Zodiak USA is the North American operations for Zodiak Media Group, one of the world's leading creators, producers and distributors of content for TV, radio, new media and cinema. Previously RDF USA, Zodiak USA's credits include Wife Swap (ABC), Secret Millionaire (ABC), Hardcore Pawn (truTV), All Worked Up (truTV), The Boss is Coming to Dinner (NBC), Lizard Lick Towing (truTV) and the syndicated version of Don't Forget the Lyrics (20th Television, VH1, MyNetworkTV). Zodiak Media consists of 45 production companies with presence in 17 countries including the US, the UK, France, Italy, Spain, Scandinavia and Russia. The Group also incorporates an international distribution business based in London and Paris whose catalogue boasts over 10,000 hours of content.

About truTV

truTV is television's destination for real-life stories told from an exciting and dramatic first-person perspective. Currently seen in 93 million U.S. households, the network is enjoying its best deliveries ever in key demographics. truTV features high-stakes, action-packed originals that give viewers access to places and situations they can't normally experience. truTV's primetime fan favorites include the original series All Worked Up, Hardcore Pawn, Conspiracy Theory with Jesse Ventura, Black Gold, Operation Repo, The Smoking Gun Presents: World's Dumbest� and Forensic Files. During the daytime, the channel features expert trial coverage under the name In Session.

Turner Broadcasting System, Inc., a Time Warner company, creates and programs branded news, entertainment, animation and young adult media environments on television and other platforms for consumers around the world.

  [january 2011]  


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