NBC'S THE CELEBRITY APPRENTICE RETURNS FOR ITS MOST DRAMATIC SEASON YET ON SUNDAY, MARCH 6TH WITH 16 NEW CANDIDATES READY TO BATTLE IN THE BOARDROOM

Actors, Authors, Musicians, Models And More Compete To Win Big Bucks For The Charity Of Their Choice

NEW YORK - Friday, January 14, 2011 - NBC announced today the stellar celebrity lineup of candidates appearing on the next season of "The Celebrity Apprentice," premiering on Sunday, March 6th at 9pm EST/PST.

The women include: Hope Dworaczyk, La Toya Jackson, Star Jones, NeNe Leakes, Marlee Matlin, Lisa Rinna, Niki Taylor and Dionne Warwick.

The men include: Gary Busey, Jose Canseco, David Cassidy, Richard Hatch, Lil Jon, Meat Loaf, Mark McGrath and John Rich.

"The next season of 'The Celebrity Apprentice' will be the most exciting yet. We are thrilled to bring back the celebrity format with 16 new and unbelievably talented celebrities who will help me make 'The Celebrity Apprentice' one of the hottest shows on television this spring. This will be season 11 -- Amazing!" said Donald J. Trump, the show's star and executive producer.

All 16 celebrities will be competing in business related tasks in and around New York City, using their fame, contacts and business acumen to win weekly tasks, while ultimately raising money and awareness for their respective causes. As per usual, Trump and his advisors, who also happen to be his children and colleagues, will stand in judgment of the celebrities in the Boardroom. Ivanka and Donald Trump Jr. are back and will welcome their younger brother, Eric Trump, who will be filling in as an advisor, as will longtime Trump Organization employee George Ross.

As with the previous seasons, the winning celebrity team will have the privilege of watching the losing team squirm under the scrutiny of Donald Trump and his advisors from the comfort of their own war room. After each task, the wining project manager will get to present their charity with a check. Last season, "The Celebrity Apprentice" raised over $1,250,000 for charity. The money raised this season promises to squash previous numbers and bring record-breaking donations to many worthy charities. It will truly be a "must-watch" season.

"I am thrilled at the return of 'The Celebrity Apprentice,'" said executive producer Mark Burnett. "It has become America's Sunday night guilty pleasure, while at the same time, raising millions for charity. This season is the best yet. Buckle your seatbelts."

When all is said and done, 15 celebrities will hear those two words made famous by Donald Trump, while one will follow in the footsteps of Piers Morgan, Joan Rivers and Bret Michaels and emerge to become The Celebrity Apprentice.

"The Celebrity Apprentice" is produced by Mark Burnett in association with Trump Productions LLC. Mark Burnett, Donald Trump, Eden Gaha and Page Feldman are executive producers. Nancy Gunn is the co- executive producer.

Donald Trump, Part 1 (1/13/11) Business mogul Donald Trump announces the cast of the new Celebrity Apprentice. Part 1 of 2.

Donald Trump, Part 2 (1/13/11) Business mogul Donald Trump announces the cast of the new Celebrity Apprentice. Part 2 of 2.

Celebrity Apprentice Charades, Part 1 (1/13/11) Jimmy plays a competitive game of charades with Donald Trump and Celebrity Apprentice contestants Lil Jon and NeNe Leakes. Part 1 of 2.

Celebrity Apprentice Charades, Part 2 (1/13/11) Jimmy plays a competitive game of charades with Donald Trump and Celebrity Apprentice contestants Lil Jon and NeNe Leakes. Part 2 of 2.