or


[01/21/11 - 12:46 PM]
IFC Partners With Aloft Hotels and Zipcar to Support New Original Comedy Series, "Portlandia"
The series, from Fred Armisen and Carrie Brownstein, premiers tonight at 10:30/9:30c on the cable channel.

[via press release from IFC]

IFC Partners With Aloft Hotels and Zipcar to Support New Original Comedy Series, "Portlandia"

Series Stars Fred Armisen (SNL) & Carrie Brownstein (Sleater-Kinney); Premieres Friday, January 21 @ 10:30 pm, et/pt

NEW YORK, NY - January 21, 2011 - IFC unveiled a pair of partnerships today to support its newest original comedy series, "Portlandia," premiering Friday, January 21 at 10:30 pm, et/pt, and starring Fred Armisen (SNL) and Carrie Brownstein (vocalist/guitarist, Sleater-Kinney). IFC is working with Aloft Hotels, a division of Starwood, and Zipcar to offer viewers sneak-peeks of "Portlandia," a national sweepstakes that awards a trip to Portland, series-themed gift bags and more.

"These partnerships were each designed to offer viewers the opportunity to sample 'Portlandia' and share it with their friends. Aloft and Zipcar have a similar customer-base and brand sensibility as IFC, making this an ideal marketing opportunity for each company," stated Kent Rees, IFC's senior vice president of marketing.

Aloft Hotels

IFC and Aloft Hotels have partnered on an exclusive national sweepstakes, "Portlandia State of Mind," and a customized Aloft Hotel package, "I Love Portlandia."

Consumers can enter the "Portlandia State of Mind" sweepstakes through February 18 by visiting www.ifc.com/sweepstakes/portlandia-aloft or if they "like" Aloft Hotels on Facebook. The sweepstakes will award one grand prize winner a trip for two to the Rose City, including round-trip airfare and a two-night stay at the Aloft hotel in Portland. Fifty first place winners will also receive an IFC "Portlandia"-themed gift bag.

The "I Love Portlandia" package is available to all Aloft Hotel guests who book a room at any participating Aloft hotel in North America through February 18. The package includes two complimentary signature cocktails at Aloft's "w xyz bar" and an IFC "Portlandia"-themed gift bag. To purchase the "I Love Portlandia" package, guests must book online at www.alofthotels.com. Aloft's growing base of Facebook fans will also get exclusive sneak peeks of "Portlandia" once they "like" Aloft at facebook.com/alofthotels. Inside Aloft properties nationwide guests will also see sneak peeks of "Portlandia" on Aloft's signature lobby video wall.

"Partnering with IFC is a natural fit for Aloft, since our Gen Y audiences share similar sensibilities," said Brian McGuinness, senior vice president of specialty select brands for Starwood. "I have a feeling many Aloft guests are already adding 'Portlandia' to their viewing calendars."

Zipcar

IFC and Zipcar have partnered to develop the "Surprise & Delight" promotional package. Through February 18, drivers who book a car at Zipcar locations throughout NYC and Portland will receive a complimentary IFC "Portlandia"-themed gift bag. In addition, Zipcar will host "Portlandia" screening parties in NYC and Portland for Zipcar members and their friends. Inspired by the series, Zipcar is also asking members to film their most fun "Ziptrip" and post it on Zipcar's Facebook page for a chance to win $500 in driving credit and an IFC prize pack.

The partnerships were brokered for IFC by bottlerocket marketing group in NYC.

Created, written by and starring Fred Armisen and Carrie Brownstein, each of "Portlandia's" six episodes features character-based shorts drawing viewers into "Portlandia," the creators' dreamy rendering of Portland, Ore.

An assortment of guest stars inhabit "Portlandia," including Kyle MacLachlan (Twin Peaks, Sex & The City), Aubrey Plaza (Parks and Recreation), Selma Blair (Legally Blonde, Hellboy), Heather Graham (The Hangover), Edie McClurg (Ferris Bueller's Day Off), Kumail Nanjiani (Michael & Michael Have Issues), Jason Sudeikis (SNL, The Cleveland Show), and Gus Van Sant (Milk). Singer/songwriter Aimee Mann also guest stars, alongside James Mercer (The Shins), and local Portland musicians Jenny Conlee and Colin Meloy (The Decemberists) and Corin Tucker (Sleater-Kinney).

About IFC

IFC creates and champions authentic, original content that is "Always On. Slightly Off." Since 1994, IFC has cultivated television programming that challenges the conventions of storytelling. Today, IFC continues to embrace content with an indie perspective. Original series - headlined by brand-defining scripted and sketch comedy - air alongside an extraordinary collection of films and cult TV shows. Long and short-form original content inspired by music, web, gaming, animation, news, and culture is available on multiple platforms. IFC provides viewers access to must-see festivals and events around the country, like the Film Independent's Spirit Awards and SXSW. IFC.com features exclusive video, podcasts, blogs, news and reviews cultivated and written by industry experts. The network's On Demand offering, IFC Free, gives fans the opportunity to watch select content from IFC whenever they want. IFC is a subsidiary of Rainbow Media Holdings LLC.

About Rainbow Media Holdings LLC

Rainbow Media Holdings LLC is a subsidiary of Cablevision Systems Corporation (NYSE: CVC). Rainbow Media owns and operates some of the world's most popular and award-winning entertainment brands, including AMC, IFC, Sundance Channel, WE tv, Wedding Central and IFC Entertainment (IFC Center, IFC Films, IFC In Theaters, IFC Midnight and IFC Productions). Additional information about Rainbow Media's multiplatform brands is available at www.rainbow-media.com.





  [january 2011]  
S
M
T
W
T
F
S
      


· PORTLANDIA (IFC)





[07/20/17 - 11:15 AM]
A&E Network Sets Season Two Premiere Date for "Leah Remini: Scientology and the Aftermath"
The series, nominated for the 2017 Emmy Award for Outstanding Informational Series or Special, returns Tuesday, August 15 at 9:00/8:00c.

[07/20/17 - 10:02 AM]
TLC Takes a Closer Look Into Jackie Evancho & Family in Hour-Long Special "Growing Up Evancho"
The special premieres Wednesday, August 9 at 10:00/9:00c on the cable channel.

[07/20/17 - 09:05 AM]
Hulu's Fall 2017 Programming Slate
The streaming service reveals premiere dates for "The Mindy Project," "Chance," "I Love You, America," "Freakish," "Future Man," "Marvel's Runaways," "East Los High," "Shut Eye" and more!

[07/20/17 - 08:30 AM]
E! Hits All the Right Notes with New Series "The Platinum Life"
Set to premiere this fall, the series follows an elite group of music's most savvy women and their significant others as they live their first-class lifestyles.

[07/20/17 - 08:27 AM]
Wednesday's Broadcast Ratings: CBS Takes Home Top Honors with "Big Brother"
The Eye's summer mainstay leads the night in both total viewers and adults 18-49.

[07/20/17 - 07:58 AM]
BBC America Debuts Three-Part Documentary "Wild West" Saturday, August 19, 9/8c
Welcome to America's Wild West: a picturesque land with a litany of characters including the shrewd coyote, the feisty hummingbird, the mighty blue whale and the spirited mustang.

[07/20/17 - 07:04 AM]
A&E Announces New Original Documentary "Guilty: The Conviction of O.J. Simpson" on the Day of His Parole Hearing
The two-hour special analyzes with new details and revelations the case that led to his conviction for armed robbery.

[07/20/17 - 06:12 AM]
Ryan Seacrest Returns to Host the Iconic "American Idol" on ABC
Seacrest had a long run with "Idol," having served as host for the franchise since its inception in 2002.

[07/20/17 - 02:45 AM]
Suranne Jones to Star in "Gentleman Jack," Sally Wainwright's New Drama for BBC One and HBO
The eight-episode series was previously known as "Shibden Hall."

[07/19/17 - 02:30 PM]
Academy and Golden Globe Award Winner Forest Whitaker to Join "Empire"
Whitaker will play Uncle Eddie, a charismatic music icon and bonafide hitmaker, who gave an unknown Lucious (Terrence Howard) his first radio airplay.

[07/19/17 - 02:22 PM]
Join the Hunt for Clues to "American Horror Story 7" at Exclusive San Diego Comic-Con Stunt
This first step will open the door to all future reveals ahead of this fall's premiere of "AHS's" seventh installment.

[07/19/17 - 01:47 PM]
HBO Announces "Confederate," A New Drama Series Created by David Benioff and D.B. Weiss
Production will begin following the final season of "Game of Thrones."

[07/19/17 - 12:17 PM]
Ian Anthony Dale, Meaghan Rath and Beulah Koale Join the Cast of "Hawaii Five-0"
Dale has recurred as Adam Noshimuri since season two, becoming a trusted confidant and resource for the team who will now be recruited by McGarrett to work for Five-0.

[07/19/17 - 12:15 PM]
FOX Blasts Into San Diego Comic-Con 2017 with Nine Series
FOX launches one of the most cutting-edge fan opportunities ever: the chance to be cryopreserved and revived in the year 2417 to promote "The Orville."

[07/19/17 - 10:06 AM]
AMC Releases Art for Comic Con - "The Walking Dead" Returns October 22 with 100th Episode
AMC will also be present at MLK Park with a fan activation for fans of both "The Walking Dead" and "Fear the Walking Dead."