or


[01/28/11 - 07:33 AM]
NBC Universal Joins With TurboTax to Unveil "All Star Celebrity Treasure Hunt" During Full Night of Primetime Sponsorship on January 30
Brooke Burns hosts the "National Treasure" show within a show, with Brandy Norwood, Lisa Rinna and Jeremy Roenick serving as competitors.

[via press release from NBC]

NBC UNIVERSAL JOINS WITH TURBOTAX TO UNVEIL 'ALL STAR CELEBRITY TREASURE HUNT' DURING FULL NIGHT OF PRIMETIME SPONSORSHIP ON JANUARY 30

Brooke Burns Hosts While Brandy Norwood, Lisa Rinna and Jeremy Roenick Lead Teams to Compete for Charity in a Mad Dash Across Los Angeles

Unique "Show-Within-a-Show" Will Debut During NBC's Presentation of Film "National Treasure" -- Viewers Can Log On to NBC.com for Two Chances to Win $25,000

Companies Reunite for Third Tax Season, Creating Custom Ad Campaign Spanning Multiple NBCU Networks and Digital Properties

UNIVERSAL CITY, Calif. - January 28, 2011 - NBC Universal has joined with Intuit Inc. (Nasdaq: INTU), makers of TurboTax tax software, to present the "All Star Celebrity Treasure Hunt," a first-of-its-kind advertising and programming event airing in primetime on January 30. TurboTax will take over all national advertising time during NBC's airing of "National Treasure" (8 to 11 p.m. ET/PT) to sponsor a unique "show-within-a-show." This special event incorporates how TurboTax, the nation's best-selling tax preparation software, provides easy, expert guidance to help people get their maximum refund.

The "All Star Celebrity Treasure Hunt" serves as the centerpiece of an extensive cross-platform ad campaign that will target the TurboTax consumer across multiple NBC Universal properties including network, cable, online and mobile. The campaign runs through April 18th.

Hosted by Brooke Burns ("Pepper Dennis"), "All Star Celebrity Treasure Hunt" pits three separate teams against one another in a challenging competition that requires speed, stamina and physical skill, in addition to good humor. The teams race to several iconic locations throughout Los Angeles with the help of GPS systems, where they search for clues, find hidden objects and perform stunts. The teams are led by award-winning recording artist and actress Brandy Norwood, actress Lisa Rinna ("Dancing with the Stars"), and Jeremy Roenick, former National Hockey League player and NBC sports analyst, who are all competing for the title of "champion" as well as the chance to win more than $50,000 for their designated charity.

The same way that the GPS system guides the "All Star Celebrity Treasure Hunt" teams to their destinations, TurboTax helps guide taxpayers to their own treasure by identifying all the deductions and credits to which they are entitled.

"Once again, TurboTax is innovating to set the brand apart and create preference, both in offline and online media," said Seth Greenberg, Vice President Global Media and Digital Marketing for Intuit. "Working with NBC Universal, we've created something that has never been done by taking over an entire night of network commercial time to be able to convey just how easy TurboTax guides you to your maximum refund."

Also synching with the theme of "expert guidance" is a tie-in with NBC.com's fan affinity program "Fan It" that brings the onscreen action to viewers via multiple platforms. The on-air treasure hunt highlights various types of deductions through keywords that drive viewers online to a multiple choice quiz, giving them a chance to play along, earn points and win $25,000 and other prizes by logging on to http://www.nbc.com/turbotax/. Additionally, "All Star Celebrity Treasure Hunt" will be available for viewing at NBC.com through February 28 offering viewers another chance at $25,000 and other unique prizes.

Barbara Blangiardi, SVP Creative Partnerships & Innovation for NBC Universal, added, "As always, our goal is to create effective solutions for our advertisers that evolve the traditional media model. The 'All-Star Celebrity Treasure Hunt' is the latest innovation in what has been a three-year showcase partnership with TurboTax, integrating their brand strategies into entertaining content that engages their consumers and reaches them across the many platforms within the NBCU portfolio."

Team Brandy includes recording artist Brandy Norwood, her brother, chart-topping recording artist Ray J Norwood, friend and comedienne Robin Thede, and celebrity athletic trainer Ryan Farhoudi. They are playing to benefit Artists for Peace and Justice (www.apjnow.org). Team Rinna includes actress Lisa Rinna, friend and financial manager Robin Fujimoto, music producer Jim Botko and real estate broker Patricia Gilbert. They are playing to benefit Project Angel Food (www.angelfood.org). Team Roenick includes former National Hockey League player and U.S.A. Hockey Hall of Famer Jeremy Roenick, along with his business manager Craig Conley, friend Saul Salama and fellow professional hockey player Derek Armstrong. They are playing to benefit the Wounded Warrior Project (www.woundedwarriorproject.org).

Custom Ad Campaign Mixes NBCU Talent and Programs with TurboTax

The "All Star Celebrity Treasure Hunt" is the latest innovation in a strategic partnership started by NBCU and Intuit in 2009. The treasure hunt serves as the centerpiece of an on air campaign that features nine different spots airing across seven NBCU properties. The 75-second ads tie a particular NBCU talent or show to the TurboTax theme of "expert guidance," and air within the show they reference. Some spots feature talent directly from the various shows, while others use themes or characters to connect to the specific program.

The campaign also features a unique digital component that drives viewers online where they're greeted by a live action video featuring the talent that appeared in the commercial. The digital activations tie thematically to their on-air counterparts, showcasing the TurboTax message of "expert guidance" on a variety of topics including fitness, humor, fashion and wedding planning.

The ads will air in multiple NBCU programs including NBC's "The Biggest Loser," "Access Hollywood" and "Days of our Lives," as well as sports programming and late night. Cable spots will air in Syfy's "Ghost Hunters International," Oxygen's "sToribook Weddings" and on Bravo in various episodes of the "Real Housewives" franchise. They will also air on the Weather Channel.

"All Star Celebrity Treasure Hunt" was produced by ZOO Productions. For more information or to play along, go to http://NBC.com/TurboTax.

# # #

About TurboTax

TurboTax is the nation's No. 1 rated, best selling, do-it-yourself tax preparation software. Available on desktop, online and mobile, TurboTax helps more than 20 million people a year easily and accurately claim every deduction and credit they're entitled to, so they get their biggest tax refund possible. For more information, visit the TurboTax press room.

About NBC Universal

NBC Universal is one of the world's leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience. NBC Universal owns and operates a valuable portfolio of news and entertainment networks, a premier motion picture company, significant television production operations, a leading television stations group, and world-renowned theme parks. NBC Universal is 80% owned by General Electric and 20% owned by Vivendi.

About ZOO Productions

Since 1994, ZOO has established itself a leader in reality shows infused with comedy, heart and purpose. Projects created and produced by founders Barry Poznick & John Stevens (along with President Charles Steenveld and VP's Rachel Brill and Richard Valenzuela) include: "ARE YOU SMARTER THAN A 5TH GRADER?" (emmy-nominated and broadcast in over 100 countries/produced with Mark Burnett), "JOAN & MELISSA: JOAN KNOWS BEST" WEtv , "FAMILY GAME NIGHT" (Season 2) Hasbro/Discovery's Hub Network, "SOUTHERN FRIED STINGS" (season 3) truTV, "HOW'D YOU GET SO RICH? With Joan Rivers (season 2) TVLAND, "OVER THE LIMIT" (season 2) truTV , and "GIRLS BEHAVING BADLY" (syndicated in 50 countries). Previous series and specials include "MTV's THE BLAME GAME" , "MTV's THE MORNING AFTER", "MTV's THE MANDY MOORE SHOW", "MTV's SPRING BREAK", "MTV's SUMMER BEACH HOUSE", "MTV's SNOWED-IN', "CMT's REDNECK DREAMS" and "FASHION EMERGENCY: fake-overs" for STYLE.





  [january 2011]  
S
M
T
W
T
F
S
      


· DANCING WITH THE STARS (ABC)
· PEPPER DENNIS (WB)





[05/22/19 - 12:37 PM]
Showtime(R) Announces the Official Title for "The L Word(R)" Sequel - "The L Word: Generation Q"
The series is slated to begin production on eight new episodes in Los Angeles this summer.

[05/22/19 - 12:01 PM]
Bravo Announces First Ever "BravoCon" - Featuring Live Performances, Insider Panels, Unique Activations and VIP Access to Bravo's Biggest Shows and Bravolebrities
BravoCon will take place in New York City from Friday, November 15 - Sunday, November 17.

[05/22/19 - 11:35 AM]
V.C. Andrews' Heaven Casteel Movie Series Event Sets Premiere Dates July 27 - August 24
Jason Priestley, Kelly Rutherford, Daphne Zuniga and Julie Benz are among the featured cast.

[05/22/19 - 11:01 AM]
Video: "Claws" Official Season 3 Trailer Revealed
The series returns for season three on Sunday, June 9 at 9:00/8:00c on TNT.

[05/22/19 - 10:45 AM]
VH1's "Basketball Wives" Returns on a New Night Beginning Wednesday, June 19
The 16-episode installment welcomes back series veterans and a fresh newcomer to the group.

[05/22/19 - 10:25 AM]
Video: OWN Unveils Season Four Trailer and Key Art of the Critically-Acclaimed Drama Series "Queen Sugar" from Ava DuVernay
The contemporary drama series is back for the fourth consecutive year, following the Bordelon family as they discover Nova (Rutina Wesley) is publishing her memoir which divulges long-held family secrets.

[05/22/19 - 10:05 AM]
Netflix to Produce "Hello, Universe" Movie Based on Newbery Award-Winning Novel from Erin Entrada Kelly
When a bully's antics land a timid boy in the bottom of a well, his self-proclaimed psychic friend and unknowing crush team up to find him.

[05/22/19 - 10:04 AM]
Netflix Orders Kids Animated Comedy Series "Dino Girl Gauko" from Japan
Naoko Watanabe is a typical tween... except that she possesses a strange gift and curse: when her anger exceeds a maximum level, she turns into Gauko, the fire-breathing dinosaur girl.

[05/22/19 - 09:52 AM]
"Catfish: The TV Show" Returns Wednesday, June 12th at 8:00PM ET/PT
Longtime host Nev Schulman will team up with a rotation of celebrity co-hosts including Kamie Crawford, Tallulah Willis, Slick Woods, Elle King, Kimiko Glenn, Laura Perlongo and Justin Combs, who will help uncover a series of "Catfish" firsts.

[05/22/19 - 09:12 AM]
Science Channel Explores Questions About Apollo 11 in New Six Episode Series "Truth Behind the Moon Landing" Premiering Sunday, June 2 at 10PM
The series turns over every stone, tests evidence, and applies scientific reasoning to the most popular conspiracies.

[05/22/19 - 09:03 AM]
Nickelodeon Reveals First Look at SpongeBob SquarePants' Voice Cast as Human Versions of Their Characters in SpongeBob SquarePants, "SpongeBob's Big Birthday Blowout" Mixed Live-Action/Animated Special
The all-new mixed live-action and animated special premieres Friday, July 12 at 7:00/6:00c on Nickelodeon.

[05/22/19 - 09:00 AM]
Video: WE tv Releases the Highly Anticipated "Growing Up Hip Hop: Atlanta" Sneak Peek
Season three kicks off Thursday, June 13 at 9:00/8:00c on the cable channel.

[05/22/19 - 08:48 AM]
"Kevin Hart Presents: Hart of the City" Returns for Season 3 on June 14
Look for back-to-back episodes across four consecutive weeks at 11:00/10:00c on Comedy Central.

[05/22/19 - 08:24 AM]
A&E Network Celebrates the Lives of Two American Icons with New Compelling "Biography" Specials on Farrah Fawcett and John F. Kennedy Jr.
These two-hour documentaries, "Biography: Farrah Fawcett Forever" and "Biography: JFK Jr. - The Final Year" will air Tuesday, July 9 and Tuesday, July 16, respectively.

[05/22/19 - 08:12 AM]
Tuesday's Broadcast Ratings: NBC Tops Night of Finales in Demos
CBS however leads the evening in total viewers as "NCIS" wins both categories.