or


[02/09/11 - 12:18 PM]
Adam Sanderson Named Senior Vice President, Franchise Management, Disney/ABC Television Group
Prior to this announcement, Sanderson was Senior Vice President, Brand Marketing, Disney Channels Worldwide.

[via press release from ABC]

ADAM SANDERSON NAMED SENIOR VICE PRESIDENT, FRANCHISE MANAGEMENT, DISNEY/ABC TELEVISION GROUP

Adam Sanderson, current Senior Vice President, Brand Marketing, Disney Channels Worldwide, has been named to the new position of Senior Vice President, Franchise Management, Disney/ABC Television Group (DATG). The organizational change and Sanderson's move were announced today by Peter Seymour, Executive Vice President, Strategy and Research, Disney Media Networks, to whom Sanderson will report.

In this expanded role, Sanderson will lead the development of franchise strategy across all DATG business units. He will be responsible for leveraging properties created by Disney Channel, Disney XD, Disney Junior, Radio Disney, ABC Family, ABC Entertainment Group, ABC News, ABC Daytime and Hyperion Publishing to generate revenue-producing franchises that build strategic and brand value for DATG and The Walt Disney Company.

Commenting on the announcement, Seymour stated: "As a content creation engine for The Walt Disney Company, we felt it was critical for Disney/ABC Television Group to have someone solely dedicated to managing the current and future franchises developed and produced by the Group. Luckily, we had the best executive for this already doing part of the job. Adam has spent the last decade successfully identifying, shepherding and maximizing franchises for Disney Channels' global kids business, and we're excited for him to now bring his expertise and talent to bear on behalf of the entire Disney/ABC TV portfolio."

Sanderson said: "While the Kids TV business has been the biggest contributor to franchise growth to date, I'm incredibly excited about the opportunity to leverage and extend the myriad properties from ABC and ABC Family to build long-term franchises for the company. "

Prior to this announcement, Sanderson was Senior Vice President, Brand Marketing, Disney Channels Worldwide. In this capacity he was responsible for leading brand & franchise management strategies that helped create some of television's biggest franchises (e.g. "High School Musical," "Hannah Montana," "Mickey Mouse Clubhouse"). For these, Sanderson developed numerous brand extensions, from retail to live entertainment, working across multiple lines of business at The Walt Disney Company. He also initiated the development of strategic branding initiatives, including the launch of Disney XD and Disney Junior, and created public affairs programs such as "Disney's Friends for Change" and "Disney's Magic of Healthy Living." In addition he managed all synergy initiatives and franchise support on behalf of Disney Channels Worldwide in support of TWDC priorities.

Previously Sanderson was Senior Vice President, Marketing, of the then-named ABC Cable Networks Group, overseeing the marketing, consumer and trade advertising, national and local promotions, event marketing, online, brand management and synergy efforts. He joined Disney in March 1997 as Vice President, Marketing for Disney Channel and was primarily responsible for creating consumer and trade promotions and event marketing. Disney Channel's PremEars in the Park and Bear in the Big Blue House LIVE, two signature events for the network, were created, developed and implemented under his direction.

Before Disney Channel, Sanderson was Vice President of Promotion Marketing for FX Networks, Inc., where he was responsible for creating strategic promotions and overseeing all consumer and affiliate promotions for both FX and FXM: Movies from Fox. He created and spearheaded the successful FX campaigns as "FX Everywhere" and "Breakfast Time Anytime/Fall Consumer Promotion."

Earlier Sanderson was Promotion Director at Conde Nast Traveler in New York. Prior to his stint in the publishing field, he was President and Founder of Sanderson Associates, an entertainment-marketing firm that produced special events and concerts. He also worked for Affiliate Artists, a non-profit performance arts organization based in New York, serving as director of marketing and development.

In 1996 Sanderson was named PROMAX's Cable Promotion Executive of the Year. He is a member of CTAM-Southern California Chapter, PMA and PROMAX. He graduated from the University of Albany with a bachelor of arts in Rhetoric and Communications. A native New Yorker, Sanderson resides in Los Angeles.





  [february 2011]  
S
M
T
W
T
F
S
  


· HANNAH MONTANA (DISNEY)









[11/23/14 - 08:57 AM]
Saturday's Broadcast Ratings: "Saturday Night Football" Tops Demos for ABC
The Alphabet leads the night among adults 18-49 for the second week in a row.

[11/23/14 - 08:54 AM]
"Saturday Night Live," with Host Cameron Diaz, Ranks As the Night's #1 Telecast on the Big 4 Networks in 18-49
NBC spins the numbers for Saturday, November 22.

[11/22/14 - 09:02 AM]
"Constantine" Jumps 38% Week to Week in Adults 18-49 to Hit Its Highest Rating Since Its Series Debut
NBC spins the numbers for Friday, November 21.

[11/22/14 - 08:45 AM]
Friday's Broadcast Ratings: ABC Tops Demos for Fourth Consecutive Week
The network's "Shark Tank" posts a 2.0 rating among adults 18-49.

[11/22/14 - 08:39 AM]
ABC Wins Friday for November Sweep in Adults 18-49 - Hits Season Highs Across the Night
ABC spins the numbers for Friday, November 21.

[11/21/14 - 03:07 PM]
Netflix to Premiere Globally in March 2015 the New Tina Fey and Robert Carlock Comedy Series Starring Ellie Kemper
"Unbreakable Kimmy Schmidt" was originally slated to premiere on NBC and instead will now launch exclusively across all Netflix territories.

[11/21/14 - 01:30 PM]
Disney XD to Sneak Preview New Original Series "Penn Zero: Part-Time Hero" on Friday, December 5
Emmy Award-winner Henry Winkler guest stars as The Snowman.

[11/21/14 - 01:28 PM]
Feast with the Titans in a Special Thanksgiving Episode of "Teen Titans Go!" Airing Wednesday, November 26, at 5:30 p.m. ET/PT
In addition, the Titans have a lot to be thankful for as the action-comedy series continues to be a strong performer on Cartoon Network.

[11/21/14 - 01:08 PM]
Emmy(R) and Tony Award(R) Winner Ellen Barkin to Guest Star on "Happyish" on Showtime(R)
She's set as Dani Kirschenbloom, a headhunter who works closely with Thom Payne (Steve Coogan).

[11/21/14 - 12:52 PM]
CBS Celebrates the Holidays with Very Merry Episodes
These original episodes join the previously announced holiday music specials as well as perennial holiday favorites.

[11/21/14 - 12:02 PM]
VH1 to Air Special Encore Presentation of "Behind the Music: Aaliyah" on Sunday, November 23, 2014 at 6PM and 10PM
Aaliyah's family members participated in the original production in 2001 and her brother approved the additions made in the updated 2012 version, which will be seen on Sunday.

[11/21/14 - 11:00 AM]
Season Three Premiere of Bounce TV's "Off The Chain" Series Reaches Over 1.7 Million Viewers
Bounce TV spins the numbers for Wednesday, November 19.

[11/21/14 - 10:24 AM]
OWN: Oprah Winfrey Network Announces 2015 Premiere Dates for Returning Favorite Series and an All-New Network Special
"The Haves and the Have Nots," "Love Thy Neighbor" and "Raising Whitley" are among the returning class.

[11/21/14 - 10:06 AM]
Spike TV to Premiere "Lip Sync Battle" from Jimmy Fallon's Eight Million Plus Productions, John Krasinski and Stephen Merchant
The announcement was made by Jimmy Fallon last night on "The Tonight Show" during his interview with Stephen Merchant.

[11/21/14 - 10:06 AM]
"Home & Family" Primetime Holiday Special Premieres on Hallmark Channel November 24th
Candace Cameron Bure, Lacey Chabert, Genie Francis and Marilu Henner are among the scheduled guests.