or


[02/09/11 - 12:18 PM]
Adam Sanderson Named Senior Vice President, Franchise Management, Disney/ABC Television Group
Prior to this announcement, Sanderson was Senior Vice President, Brand Marketing, Disney Channels Worldwide.

[via press release from ABC]

ADAM SANDERSON NAMED SENIOR VICE PRESIDENT, FRANCHISE MANAGEMENT, DISNEY/ABC TELEVISION GROUP

Adam Sanderson, current Senior Vice President, Brand Marketing, Disney Channels Worldwide, has been named to the new position of Senior Vice President, Franchise Management, Disney/ABC Television Group (DATG). The organizational change and Sanderson's move were announced today by Peter Seymour, Executive Vice President, Strategy and Research, Disney Media Networks, to whom Sanderson will report.

In this expanded role, Sanderson will lead the development of franchise strategy across all DATG business units. He will be responsible for leveraging properties created by Disney Channel, Disney XD, Disney Junior, Radio Disney, ABC Family, ABC Entertainment Group, ABC News, ABC Daytime and Hyperion Publishing to generate revenue-producing franchises that build strategic and brand value for DATG and The Walt Disney Company.

Commenting on the announcement, Seymour stated: "As a content creation engine for The Walt Disney Company, we felt it was critical for Disney/ABC Television Group to have someone solely dedicated to managing the current and future franchises developed and produced by the Group. Luckily, we had the best executive for this already doing part of the job. Adam has spent the last decade successfully identifying, shepherding and maximizing franchises for Disney Channels' global kids business, and we're excited for him to now bring his expertise and talent to bear on behalf of the entire Disney/ABC TV portfolio."

Sanderson said: "While the Kids TV business has been the biggest contributor to franchise growth to date, I'm incredibly excited about the opportunity to leverage and extend the myriad properties from ABC and ABC Family to build long-term franchises for the company. "

Prior to this announcement, Sanderson was Senior Vice President, Brand Marketing, Disney Channels Worldwide. In this capacity he was responsible for leading brand & franchise management strategies that helped create some of television's biggest franchises (e.g. "High School Musical," "Hannah Montana," "Mickey Mouse Clubhouse"). For these, Sanderson developed numerous brand extensions, from retail to live entertainment, working across multiple lines of business at The Walt Disney Company. He also initiated the development of strategic branding initiatives, including the launch of Disney XD and Disney Junior, and created public affairs programs such as "Disney's Friends for Change" and "Disney's Magic of Healthy Living." In addition he managed all synergy initiatives and franchise support on behalf of Disney Channels Worldwide in support of TWDC priorities.

Previously Sanderson was Senior Vice President, Marketing, of the then-named ABC Cable Networks Group, overseeing the marketing, consumer and trade advertising, national and local promotions, event marketing, online, brand management and synergy efforts. He joined Disney in March 1997 as Vice President, Marketing for Disney Channel and was primarily responsible for creating consumer and trade promotions and event marketing. Disney Channel's PremEars in the Park and Bear in the Big Blue House LIVE, two signature events for the network, were created, developed and implemented under his direction.

Before Disney Channel, Sanderson was Vice President of Promotion Marketing for FX Networks, Inc., where he was responsible for creating strategic promotions and overseeing all consumer and affiliate promotions for both FX and FXM: Movies from Fox. He created and spearheaded the successful FX campaigns as "FX Everywhere" and "Breakfast Time Anytime/Fall Consumer Promotion."

Earlier Sanderson was Promotion Director at Conde Nast Traveler in New York. Prior to his stint in the publishing field, he was President and Founder of Sanderson Associates, an entertainment-marketing firm that produced special events and concerts. He also worked for Affiliate Artists, a non-profit performance arts organization based in New York, serving as director of marketing and development.

In 1996 Sanderson was named PROMAX's Cable Promotion Executive of the Year. He is a member of CTAM-Southern California Chapter, PMA and PROMAX. He graduated from the University of Albany with a bachelor of arts in Rhetoric and Communications. A native New Yorker, Sanderson resides in Los Angeles.





  [february 2011]  
S
M
T
W
T
F
S
  


· HANNAH MONTANA (DISNEY)









[04/18/15 - 08:56 AM]
Friday's Broadcast Ratings: ABC Tops Demos for Second Consecutive Week with "Shark Tank"
Plus: The CW's new Friday lineup opens on par with its offerings from a year ago.

[04/18/15 - 08:44 AM]
ABC Dominates Friday with the Top 3 Shows for the 2nd Straight Week
ABC spins the numbers for Friday, April 17.

[04/18/15 - 08:43 AM]
"Grimm" Ties for #2 in Its Time Period in Adults 18-49
NBC spins the numbers for Friday, April 17.

[04/17/15 - 01:16 PM]
NBC's "The Night Shift" Collaborates with First Lady Michelle Obama, Dr. Jill Biden and Joining Forces
The First Lady and Dr. Biden will also appear in the show's episode airing on Monday, May 4.

[04/17/15 - 11:47 AM]
CBS Announces 2014-2015 Season Finale Storylines, Featuring Dramatic Conclusions, Big Reveals and a Couple of Weddings
The Eye details its May sweeps programming highlights (SPOILERS!).

[04/17/15 - 10:20 AM]
Spike TV Partners with Jerry Bruckheimer Television and Warner Horizon Television to Develop Family Drama "Harvest"
The project centers on a mild-mannered cemetery caretaker who finds his small town life in jeopardy when his estranged, criminal father tracks him down.

[04/17/15 - 09:04 AM]
The Black Eyed Peas & ESPN Collaborate to Make 2015 NBA Playoffs "Awesome"
The broadcast open stars The Black Eyed Peas members' will.i.am, Taboo and apl.de.ap and features their hit single "Awesome," which they wrote for the NBA Playoffs and to capture the energy and excitement of the action.

[04/17/15 - 09:01 AM]
Live + 3 Day Ratings: ABC's "Secrets and Lies" Spikes 62% to Move Ahead of NBC's "A.D." in Adults 18-49
ABC further spins the numbers for Sunday, April 12.

[04/17/15 - 08:55 AM]
"Dateline" Delivers NBC's Top Total-Viewer Result in the Thursday 10 P.M. Hour in 11 Weeks
NBC spins the numbers for Thursday, April 16.

[04/17/15 - 08:37 AM]
Thursday's Broadcast Ratings: "Big Bang Theory" Keeps CBS on Top
The Eye once again leads the night in both total viewers and adults 18-49.

[04/17/15 - 08:33 AM]
ABC's "Scandal" Returns Up and Wins Its Hour Among Adults 18-49
ABC spins the numbers for Thursday, April 16.

[04/17/15 - 08:22 AM]
LION BABE Covers Legendary Chicago Artist Curtis Mayfield's "Move on Up" for ESPN's NFL Draft
"Chicago has such a great music tradition and since the draft is here for the first time, we really wanted to use the song of a legendary artist from this city," said Kevin Wilson.

[04/17/15 - 08:04 AM]
TLC's "My 600-lb Life" Renewed for Season Four Following Highest Rated Season Ever
Currently in production for season four, the series will return to TLC with ten all new episodes and compelling weight loss stories in 1Q 2016.

[04/17/15 - 06:32 AM]
Early Look at BBC America's New Drama "The Last Kingdom" Coming in 2015
The project is an adaptation of Bernard Cornwell's best-selling series of novels "The Saxon Stories," by award-winning writer Stephen Butchard.

[04/16/15 - 03:20 PM]
Jennifer Lopez to Be Honored with the Hero Award at the 2015 Radio Disney Music Awards
Additionally, Rachel Platten will perform her single "Fight Song" as the RDMA Heroes for Change award is presented to two Radio Disney listeners in recognition of their efforts to make a difference in their communities.