or


[02/09/11 - 12:18 PM]
Adam Sanderson Named Senior Vice President, Franchise Management, Disney/ABC Television Group
Prior to this announcement, Sanderson was Senior Vice President, Brand Marketing, Disney Channels Worldwide.

[via press release from ABC]

ADAM SANDERSON NAMED SENIOR VICE PRESIDENT, FRANCHISE MANAGEMENT, DISNEY/ABC TELEVISION GROUP

Adam Sanderson, current Senior Vice President, Brand Marketing, Disney Channels Worldwide, has been named to the new position of Senior Vice President, Franchise Management, Disney/ABC Television Group (DATG). The organizational change and Sanderson's move were announced today by Peter Seymour, Executive Vice President, Strategy and Research, Disney Media Networks, to whom Sanderson will report.

In this expanded role, Sanderson will lead the development of franchise strategy across all DATG business units. He will be responsible for leveraging properties created by Disney Channel, Disney XD, Disney Junior, Radio Disney, ABC Family, ABC Entertainment Group, ABC News, ABC Daytime and Hyperion Publishing to generate revenue-producing franchises that build strategic and brand value for DATG and The Walt Disney Company.

Commenting on the announcement, Seymour stated: "As a content creation engine for The Walt Disney Company, we felt it was critical for Disney/ABC Television Group to have someone solely dedicated to managing the current and future franchises developed and produced by the Group. Luckily, we had the best executive for this already doing part of the job. Adam has spent the last decade successfully identifying, shepherding and maximizing franchises for Disney Channels' global kids business, and we're excited for him to now bring his expertise and talent to bear on behalf of the entire Disney/ABC TV portfolio."

Sanderson said: "While the Kids TV business has been the biggest contributor to franchise growth to date, I'm incredibly excited about the opportunity to leverage and extend the myriad properties from ABC and ABC Family to build long-term franchises for the company. "

Prior to this announcement, Sanderson was Senior Vice President, Brand Marketing, Disney Channels Worldwide. In this capacity he was responsible for leading brand & franchise management strategies that helped create some of television's biggest franchises (e.g. "High School Musical," "Hannah Montana," "Mickey Mouse Clubhouse"). For these, Sanderson developed numerous brand extensions, from retail to live entertainment, working across multiple lines of business at The Walt Disney Company. He also initiated the development of strategic branding initiatives, including the launch of Disney XD and Disney Junior, and created public affairs programs such as "Disney's Friends for Change" and "Disney's Magic of Healthy Living." In addition he managed all synergy initiatives and franchise support on behalf of Disney Channels Worldwide in support of TWDC priorities.

Previously Sanderson was Senior Vice President, Marketing, of the then-named ABC Cable Networks Group, overseeing the marketing, consumer and trade advertising, national and local promotions, event marketing, online, brand management and synergy efforts. He joined Disney in March 1997 as Vice President, Marketing for Disney Channel and was primarily responsible for creating consumer and trade promotions and event marketing. Disney Channel's PremEars in the Park and Bear in the Big Blue House LIVE, two signature events for the network, were created, developed and implemented under his direction.

Before Disney Channel, Sanderson was Vice President of Promotion Marketing for FX Networks, Inc., where he was responsible for creating strategic promotions and overseeing all consumer and affiliate promotions for both FX and FXM: Movies from Fox. He created and spearheaded the successful FX campaigns as "FX Everywhere" and "Breakfast Time Anytime/Fall Consumer Promotion."

Earlier Sanderson was Promotion Director at Conde Nast Traveler in New York. Prior to his stint in the publishing field, he was President and Founder of Sanderson Associates, an entertainment-marketing firm that produced special events and concerts. He also worked for Affiliate Artists, a non-profit performance arts organization based in New York, serving as director of marketing and development.

In 1996 Sanderson was named PROMAX's Cable Promotion Executive of the Year. He is a member of CTAM-Southern California Chapter, PMA and PROMAX. He graduated from the University of Albany with a bachelor of arts in Rhetoric and Communications. A native New Yorker, Sanderson resides in Los Angeles.





  [february 2011]  
S
M
T
W
T
F
S
  


· HANNAH MONTANA (DISNEY)





[07/29/16 - 01:03 PM]
National Geographic Channel Greenlights Global Scripted Event Series Based on Martha Raddatz's New York Times Best-Seller, "The Long Road Home"
Screenwriter Mikko Alanne ("The 33") is adapting and also executive producing this epic story of survival for television.

[07/29/16 - 01:02 PM]
National Geographic Channel, Imagine Entertainment and RadicalMedia Redefine Television Storytelling with "Mars" - An Unprecedented Global Event Series
The project premieres on the National Geographic Channel in 171 countries and 45 languages this November.

[07/29/16 - 01:01 PM]
USA Network Sets "Chrisley Knows Best" Mid-Season Return for Tuesday, August 23 with Two New Back-to-Back Episodes
The network previously extended the current season, bringing the total to 26 episodes, and has already announced a pick up for a Season 5, set to air next year.

[07/29/16 - 12:12 PM]
Animal Planet Celebrates "World Lion Day" with a Marathon of Lion Programming on August 10
Highlights include the all-new special "Clash of Africa's Giants," which gives audiences a look inside the lives of one of Africa's growing prides on a quest for survival.

[07/29/16 - 11:45 AM]
FOX Orders Second Season of Competition Series "American Grit"
Season two is currently casting the next group of men and women who are ready to find their inner strength and transform their lives for the better.

[07/29/16 - 11:30 AM]
Video: "Killing Reagan" - Trailer
The National Geographic Channel original movie premieres Sunday October 16 at 9:00/8:00c.

[07/29/16 - 11:02 AM]
Video: Miramax(R) and El Rey Network Release Trailer from Season Three of the El Rey Network Original "From Dusk Till Dawn: The Series"
This season the Gecko brothers find themselves in the vortex of the culebra world, thrust into a fight against the forces of Hel as they assemble an unlikely crew to take on the new enemies determined to take them down.

[07/29/16 - 10:33 AM]
"The Circus" Returns This September for the Final Act of the 2016 Election
Sunday night's episode marks the final episode in the series' summer run.

[07/29/16 - 09:26 AM]
El Rey Network Now Available on Verizon Fios
El Rey will be included in the Ultimate, Preferred, Mundo and Mundo Total TV plans on channel 198.

[07/29/16 - 09:07 AM]
Thursday's Broadcast Ratings: CBS, "Big Brother" Top Charts
The Eye claims the adults 18-49 and the total viewers crown.

[07/29/16 - 08:33 AM]
Family, Food and Fun Rule the Road in Primetime Series "The Great Food Truck Race: Family Face-Off"
The five-episode stunt launches Sunday, August 28 at 9:00/8:00c on Food Network.

[07/29/16 - 08:31 AM]
"Teen Choice 2016" and Rock the Vote Partner to Inspire Teens to Weigh in on Who Should Be the Next President
The results of the youth poll will be revealed during the live broadcast airing this Sunday, July 31 on FOX.

[07/28/16 - 06:45 PM]
TV One Premieres Film Festival Sensation "Jean of the Joneses" on Sunday, October 23 at 7 P.M. ET
The network's latest original movie centers on 25-year-old Jean, portrayed in a break-out performance by Taylour Paige, and her multi-generational, middle-class family of strong-minded yet loving women.

[07/28/16 - 02:30 PM]
Kobe Bryant to Present Decade Award to Justin Timberlake at "Teen Choice 2016," Airing Live This Sunday, July 31, on FOX!
Lea Michele, Sarah Hyland, NE-YO, Chris Evans, Daisy Ridley, Shay Mitchell and Ashley Benson are also among the celebrities scheduled to appear.

[07/28/16 - 01:58 PM]
TV One Delivers a Knockout Punch with New Original Film "Ringside," Premiering Sunday, Sept. 4 at 7 P.M. ET
The film stars Tyler Lepley as undefeated boxer Jaxon Holley and explores the personal battles he faces outside of the ring while preparing for the biggest fight of his career.