ALL EYES ARE ON HOLLYWOOD WHEN E! GOES LIVE FROM THE 2011 ACADEMY AWARDS(R) WITH OVER SEVEN FULL HOURS OF RED CARPET COVERAGE FROM THE INDUSTRY'S MOST PRESTIGIOUS NIGHT OF THE YEAR

"Countdown to the Red Carpet: The 2011 Academy Awards" 11:00am - 3:00pm PT / 2:00pm - 6:00pm ET (live to both coasts) Join hosts Giuliana Rancic, Kelly Osbourne and George Kotsiopoulos along with Catt Sadler, Jason Kennedy, Ashlan Gorse, Kris Jenner, Holly Madison and Ross Mathews

"Live From the Red Carpet: The 2011 Academy Awards" 3:00pm - 5:00pm PT / 6:00pm - 8:00pm ET (live to both coasts) Join hosts Ryan Seacrest, Giuliana Rancic and Kelly Osbourne

"E! After Party: The 2011 Academy Awards" 9:00pm - 10:30pm PT / 12:00am - 1:30am ET (live to both coasts) Host Jason Kennedy is LIVE from E!'s Oscar Room at the Hollywood Roosevelt, along with Ben Lyons, Brad Wollack, Heather McDonald, Joe Zee and Sarah Colona; Catt Sadler is Live from the Governor's Ball Gala; Ashlan Gorse is Live from the Vanity Fair Party

"Fashion Police: The 2011 Academy Awards" Premieres Monday, March 8 at 10:00pm PT/ET With Hosts Joan Rivers, Giuliana Rancic, Kelly Osbourne and George Kotsiopoulos

Los Angeles, February 25, 2011 - In a year full of remarkable movies and outstanding performances, this year's Oscars will make history when ten nominated films go for the gold, honoring the movies that millions of moviegoers flocked to see in the theaters to make 2010 one of the highest grossing years in film. Now on the eve of the Oscars, entertainment enthusiasts from around the globe prepare to tune into E! for more than seven hours of LIVE red carpet coverage surrounding the awards. Hosts Ryan Seacrest and Giuliana Rancic, along with E!'s team of award show correspondents and 18 dedicated cameras, including one in the Goodyear Blimp, will be positioned all along the red carpet to give the world an extensive insider's look at this year's Oscars. From all the pre-show preparations, to the glamorous celebrity arrivals and exclusive after-parties, every star-studded moment will be featured in E!'s unparalleled coverage of the 83rd Annual Academy Awards(R) starting Sunday, February 27 at 11:00am PT / 2:00pm ET/.

Oscar Sunday kicks off early with E!'s "Countdown to the Red Carpet: The 2011 Academy Awards(R)" on Sunday, February 27 from 11:00am - 3:00pm PT / 2:00pm - 6:00pm ET (live to both coasts) featuring a recap of all the nominees and their outstanding performances. E! will take a comprehensive look back at the nominated films and the stars that brought their A-game to the silver screen. Appearances during the Countdown special will include comedienne extraordinaire Joan Rivers, as well as Audrina Patridge who will stop by live to pay tribute to famous film swimwear. E! also has an exclusive interview with the design duo Rodarte to talk about their work on the film Black Swan. Sisters Laura and Kate Mulleavy will stop by the set and give us the scoop on working on the costume tutus for the movie, their friendship with Natalie Portman and what's next for them. Additionally, Nadja Swarovski joins us to celebrate the over 75 years of Swarovski movie contribution. From Marilyn Monroe to the ladies of "Sex and The City", we'll show off actual pieces straight from film sets. Burlesque hits the runway for a fashion show inspired by the film, hosted by Holly Madison, including dancers from the movie in their original costumes who show us their moves as models walk the runway in sexy couture looks that will leave everyone wanting more. Light is pitted against darkness, in a fashion show inspired by the film Black Swan, styled by E!'s very own George Kotsiopoulos. He pairs the avant garde with wearable gowns to give us his unique fashion take on the film in a show that is sure to turn heads. Some furry and scary actors also join us for a live segment that looks at the fun and sometimes dangerous world of working with animal stars.

Following the Countdown pre-show, Ryan Seacrest and Giuliana Rancic take the stage for "Live from the Red Carpet: The 2011 Academy Awards(R)" coverage from 3:00pm - 5:00pm PT / 6:00pm - 8:00pm ET (live to both coasts). Ryan will be front and center on the carpet talking with today's most respected and admired Hollywood stars while Giuliana reigns high above the action from the E! Sky Box. Joining Giuliana from her post is E!'s own Kelly Osbourne who will provide live entertainment news updates and fashion commentary.

Immediately following the ceremony, E!'s After Party: The 2011 Academy Awards(R) from 9:00pm - 10:30pm PT / 12:00pm - 1:30am ET (live to both coasts) will take viewers inside the night's most glamorous and celebrity-filled parties. Join E!'s Catt Sadler reporting live from the famous Governor's Ball Gala inside the Kodak Theatre Complex, while Ashlan Gorse broadcasts from the Vanity Fair Party. From E!'s Oscar Room at the Hollywood Roosevelt, Jason Kennedy will host E!'s own After Party along with Ben Lyons, Heather McDonald, Brad Wollack, Joe Zee and Sarah Colona who will recap all the night's details.

E! Online brings its own incomparable coverage of the 2011 Academy Awards(R) to entertainment fans around the globe. With exhaustive photo fashion galleries, breaking news blogs, livestreams, wall-to-wall live-tweeting and an addictive prediction quiz, there's no Oscar angle uncovered. Leading up to the big night, we're posting expert winner picks, and fans can take the Red Carpet Prediction Quiz and share their picks with Facebook and Twitter friends. During "Live from the Red Carpet," users can rate the fashions with an up-close look on our interactive GlamCam and catch a birds-eye view of the stars with our online livestream. Then fashion fans can play the Red Carpet Pose-Off game: the March Madness of expensive dresses. In addition, they'll get arrivals pictures, liveblogging and tweeting from the red carpet, backstage peeks, Fashion Police reviews and all the highs and "whoas" from the big night. E! Online columnists Ted Casablanca, Marc Malkin and Cristina Gibson will be livetweeting and blogging from the carpet, backstage and afterparties. Also, follow @redcarpet on Twitter for real-time updates on arrivals and winners. It's a can't-miss Web experience!

On Monday, February 28 at 10:00 PM ET/PT see who our fashion experts send off with the best-dressed award and who will walk away empty handed on E!'s "Fashion Police: The 2011 Academy Awards." Featuring style's most outrageous critics, Joan Rivers, Giuliana Rancic, Kelly Osbourne and George Kotsiopoulos will review all the fashion that sizzled and fizzled on Oscar night.

E! Entertainment Television's E! Live From the Red Carpet app for iPad and iPhone / iPod touch is available now on iTunes, enabling fans to enjoy an immersive E! experience throughout the red carpet season. The app showcases top industry events like the 2011 Academy Awards, as well as the celebrity, fashion and entertainment news E! Entertainment Television and E! Online is renowned for. Users can browse Red Carpet events and current headlines, as well as E! Online's extensive archive of content.

Ryan Seacrest and Michael Levitt serve as Executive Producers. E!'s Red Carpet coverage is a Ryan Seacrest Production.

E! is television's top destination for all things entertainment and celebrity. E! is currently available to 97 million cable and satellite subscribers in the U.S. and the E! Everywhere initiative underscores the company's dedication to making E! content available on all new media platforms any time and anywhere from online to broadband video to wireless to radio to VOD. Popular programming includes E! core franchises, "E! News," "The Soup," "Chelsea Lately" and "Fashion Police" as well as the network's hit series "Keeping Up with the Kardashians," "Kourtney and Khlo� Take Miami, "Kourtney and Kim Take New York," "Kendra" and "Holly's World." Additionally, E!'s "Live from the Red Carpet" signature events keep fans connected to their favorite stars on Hollywood's biggest nights. E! is a network of NBCUniversal Cable Entertainment, a division of NBCUniversal, one of the world's leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience.