Showtime(R) Unveils First Ever Outdoor Campaign for 2011 Primetime Emmy(R) Derby
For Your Consideration Ads To Run On Buses And Billboards Throughout Los Angeles
New York, NY (February 25, 2011) - SHOWTIME is taking its For Your Consideration Emmy Award campaign outdoors, and in an industry first will display its Emmy Award ads on over 100 buses navigating the streets of Los Angeles throughout the month of June. These ads will not only act as a branding effort for the network, but will also increase exposure within the entertainment and voting communities through an impactful medium characterized by frequency and ubiquity.
Expected to generate more than 24 million impressions with consumers and Academy voters, the SHOWTIME For Your Consideration Emmy Award ads will be wrapped on buses hitting key routes in the Los Angeles metropolitan area including Beverly Hills, Burbank, Culver City, Hollywood, West Hollywood and West Los Angeles, among others. In addition, SHOWTIME has secured a number of digital billboards in the Los Angeles area that will reinforce the campaign.
"As the television landscape becomes more crowded and competitive each year, Showtime strives to find new and inventive ways to reach Emmy voters and invite them to consider our programming at awards time," said Richard Licata, Executive Vice President, Corporate Communications for Showtime Networks Inc. "This year we've implemented our 'contenders on wheels' outreach, targeting Academy members on-the-go so they're able to access our series across multiple platforms, which is but one of our fresh approaches to traditional awards campaigning."
SHOWTIME continues to lead the industry in award campaign innovations - as the first network to send full seasons of a series for consideration and the first network to stream its series online for Academy voters. For the third consecutive year, Showtime will dedicate an award website to screening all episodes of its Emmy-eligible programs on SHO.com/foryourconsideration, in addition to Twitter (http://twitter.com/SHO_gold) and Facebook (facebook.com/SHOgold) pages, all aimed at increasing awareness for the network's new and returning series and talent.
The Primetime Emmy Awards celebrate excellence in national primetime programming, awarding top honors at the annual Creative Arts and Primetime Awards ceremonies. A symbol of peer recognition from over 15,000 Television Academy members, more than two-dozen peer groups vote for the category of competition in their field of expertise.
Showtime Networks Inc. (SNI), a wholly-owned subsidiary of CBS Corporation, owns and operates the premium television networks SHOWTIME(R), THE MOVIE CHANNEL(TM) and FLIX(R), as well as the multiplex channels SHOWTIME 2(TM), SHOWTIME(R) SHOWCASE, SHOWTIME EXTREME(R), SHOWTIME BEYOND(R), SHOWTIME NEXT(R), SHOWTIME WOMEN(R), SHOWTIME FAMILY ZONE(R) and THE MOVIE CHANNEL(TM) XTRA. SNI also offers SHOWTIME HD(TM), THE MOVIE CHANNEL(TM) HD, SHOWTIME ON DEMAND(R) and THE MOVIE CHANNEL(TM) ON DEMAND. SNI also manages Smithsonian Networks, a joint venture between SNI and the Smithsonian Institution, which offers Smithsonian Channel(TM). All SNI feeds provide enhanced sound using Dolby Digital 5.1. SNI markets and distributes sports and entertainment events for exhibition to subscribers on a pay-per-view basis through SHOWTIME PPV(R).