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[08/23/11 - 10:30 AM]
Food Network Hits A "Sweet" Spot With Ron Ben-Israle's New Primetime Series "Sweet Genius"
As previously reported, the eight-episode series premieres Thursday, September 22 at 10:00/9:00c.

[via press release from Food Network]

FOOD NETWORK HITS A "SWEET" SPOT WITH RON BEN-ISRAEL'S NEW PRIMETIME SERIES "SWEET GENIUS"

Series Premieres Thursday, September 22nd at 10pm ET/PT

NEW YORK -- August 23, 2011 - Food Network's primetime brings master pastry chef Ron Ben-Israel to the forefront in the new sugar-packed competition Sweet Genius, premiering Thursday, September 22nd at 10pm ET/PT. Viewers are taken on a sugary journey as four of America's premier pastry chefs compete each week in three unique elimination challenges judged by Ben-Israel himself. Each round tests their ability to create magical and inventive desserts, while being given an inspiration, surprise ingredients, and a finite amount of time. The winners from each challenge advance to the final test, with the last chef standing receiving a $10,000 cash prize.

"We wanted to create the ultimate sweets competition: one that could test the creativity, visual ingenuity, and complex flavors wielded by the world's best pastry artists," said Bob Tuschman, General Manager and Senior Vice President, Programming and Production for Food Network. "Ron's brilliant reputation as a superstar in the pastry world makes him the perfect person to determine who else can truly be considered a 'Sweet Genius'."

Over the course of this eight-episode series highlighting numerous pastry challenges, the chefs will test their pastry skills and imagination, as they prepare delectable desserts from a range of inspirations and ingredients, such as incorporating cheese puffs in a frozen dessert inspired by fire, creating a dessert with carbonated candies from the inspiration of a disco ball, and utilizing the inspiration of diamonds as they prepare a frozen treat with the ingredients of duck fat and fusilli.

As Chef-Owner of Ron Ben-Israel Cakes, one of the country's finest couture cake studios, Ron Ben-Israel's cakes have been hand-delivered to destinations throughout the continental U.S and abroad. Ron started his confectionery adventures after a fifteen-year career as a professional modern dancer. Upon retiring from performing with companies spanning three continents, he utilized his art training, military background and ballet regime into the discipline of pastry arts. After arriving in New York City, Ron's cakes were discovered by Martha Stewart while on display in the windows of Mikimoto on Fifth Avenue. In 1999 he established his flagship design studio and bakery in Manhattan's fashionable SoHo neighborhood. He is the only Master Pastry Instructor at the French Culinary Institute in New York City, and has been awarded prestigious gold medals for his confectionery achievements. To learn more about Ron Ben-Israel Cakes, please visit: http://www.weddingcakes.com/#/home/

Sweet Genius is produced by Jane Street Entertainment.

# # #

FOOD NETWORK (www.foodnetwork.com) is a unique lifestyle network, website and magazine that connects viewers to the power and joy of food. The network strives to be viewers' best friend in food and is committed to leading by teaching, inspiring and empowering through its talent and expertise. Food Network is distributed to more than 100 million U.S. households and averages more than 9.9 million unique web users monthly. Since launching in 2009, Food Network Magazine has tripled its rate base and delivers a circulation of 1.3 million. Headquartered in New York, Food Network has a growing international presence with programming in more than 150 countries, including 24 hour networks in Great Britain, India, Asia and Africa. Scripps Networks Interactive (NYSE: SNI), which also owns and operates Cooking Channel (www.cookingchanneltv.com), DIY Network (www.diynetwork.com), Great American Country (www.gactv.com), HGTV (www.hgtv.com), and Travel Channel (www.travelchannel.com), is the manager and general partner.





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· SWEET GENIUS (FOOD)





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