or


[09/19/11 - 10:17 AM]
Bravo Partners With Toyota to Unveil First Ever Fully-Integrated Transmedia Play in Hit Franchise "Top Chef"
Original video content on digital platforms will directly impact the on-air storyline, and only by participating on multiple levels will fans get the whole story.
[via press release from Bravo]

BRAVO PARTNERS WITH TOYOTA TO UNVEIL FIRST EVER FULLY-INTEGRATED TRANSMEDIA PLAY IN HIT FRANCHISE "TOP CHEF"

Innovative Experience Includes Webisode Series, Loyalty Rewards Program and Cross-Platform Engagement

NEW YORK - September 19, 2011 - The ninth season of Bravo's hit franchise, "Top Chef," brings something new to the kitchen with a cutting-edge transmedia play sponsored exclusively by Toyota, allowing viewers to follow story lines across multiple platforms. Original video content on digital platforms will directly impact the on-air storyline, and only by participating on multiple levels will fans get the whole story. Whether on mobile, web, tablets, social media or on-air, Bravo's transmedia experience will incorporate a wide-reaching promotional strategy to drive users to engage and experiment with a new form of content storytelling.

"This marks the first time digital elements directly affect the on-air story," said Lisa Hsia, Executive Vice President, Bravo Digital Media. "We believe this transmedia campaign will deliver a new level of interactivity our fans have never seen before."

Toyota returns as a sponsor for a ninth season, exclusively partnering on transmedia efforts. Toyota vehicles and messaging are integrated into platform content, with specific models organically woven into the storyline of the web series.

"By partnering with Bravo on this innovative play to deliver more content on more platforms than ever before, we're able to provide fans an enhanced 'Top Chef' experience," said Dionne Colvin, National Marketing Media Manager, Toyota Motor Sales. "Each platform drives to the next, creating higher engagement, conversation and awareness around the Toyota brand."

This season, eliminated chef'testants will have a second chance at the "Top Chef" title through a "Top Chef: Last Chance Kitchen" webisode series, hosted by "Top Chef" lead judge and culinary mastermind, Tom Colicchio. Each week, two eliminated chef'testants face-off to compete for the ultimate prize -- a chance to return to the show and compete to qualify for the on-air finale. Fans can follow the "Top Chef: Last Chance Kitchen" challenges and vote in each week's Tweet Battle on BravoTV.com, as well as join in the social conversation on the Tweet Tracker. This exciting new series can be seen on BravoTV.com, m.BravoTV.com, on BravoNow iPhone, iPad and Android apps, as well as Hulu, iTunes, Amazon, VOD, Zune, Playstation and wireless carriers.

Additionally, fervent foodies can score another win for their favorite chef through Bravo's Live Voting and Loyalty Rewards Program. Fans earn points for their chosen chef'testant by completing challenges across digital platforms, such as voting during "Top Chef" episodes, in weekly polls, reading blogs, watching videos, rating their dishes and sharing on Twitter or Facebook. At the end of the season, the chef'testant who has amassed the most points will earn the coveted title of "Top Chef Fan Favorite" and a special prize.

And the chefs aren't the only ones taking home prizes. Fans enrolled in the "Top Chef" Loyalty Rewards Program can gain entry into a sweepstakes for a grand prize worthy of a true "Top Chef." The more fans participate, the more chances they have to win.

"Top Chef: Last Chance Kitchen" will be produced in the "Top Chef" kitchen by Emmy-winning Magical Elves. Dan Cutforth, Jane Lipsitz serve as executive producers.

Bravo is a program service of NBCUniversal Cable Entertainment, a division of NBCUniversal, one of the world's leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience. Bravo has been an NBCUniversal cable network since December 2002 and was the first television service dedicated to film and the performing arts when it launched in December 1980. For more information, visit www.BravoTV.com. Follow us on Twitter at https://twitter.com/BravoPR.





  [september 2011]  
S
M
T
W
T
F
S
    


· TOP CHEF (BRAVO)




[05/14/26 - 11:10 AM]
TLC Introduces "Little Singles" A New Relationship Series About Love, Friendship, and Life Without Limits
The new relationship series follows a vibrant, tight-knit group of little people for a rare opportunity to date, connect, and build community.

[05/14/26 - 10:34 AM]
FOX Sports Films Announces New Documentary Special "The 500: Immortality at Indy" Premiering May 16 on FOX
Hosted by James Hinchcliffe, the special reveals the defining moments at the Indianapolis 500 that turn drivers into legends.
[05/14/26 - 10:31 AM]
Video: "Bad Thoughts" Season 2 - Official Trailer - Netflix
Tom Segura unleashes hilarious chaos with a fresh set of twisted tales from the darkest recesses of his imagination.
[05/14/26 - 10:07 AM]
"Rooster" Capped Off a Standout First Season, Becoming HBO's Most-Watched Comedy Debut in Over 15 Years
The series is averaging 6.5 million U.S. viewers per episode, with the finale reaching 2.2 million viewers in its first three days.
[05/14/26 - 10:01 AM]
Home Run! ESPN Scores Most-Consumed College Softball Regular Season on Record
The 2026 campaign featured four of ESPN's eight most-watched regular season games of all-time and delivered a record-high 10 games with more than 500,000 viewers.

[05/14/26 - 10:01 AM]
Kelsey Plum Joins WNBA on Prime as Player Contributor
Throughout the season, Plum will join the WNBA on Prime studio team to help highlight key storylines around the league, provide on-court insight and authentic analysis.
[05/14/26 - 10:00 AM]
BET and Paramount+ to Premiere "Tyler Perry's The Oval" Season 7 on May 20
The 22-episode season will air weekly, concluding on Wednesday, September 30.
[05/14/26 - 09:31 AM]
Video: "Outlast: The Jungle" - Official Trailer - Netflix
In this ultimate survival game, the contestants must outlast not only the jungle and its elements but also the psychological and social challenges posed by their fellow competitors.
[05/14/26 - 09:11 AM]
Date Announcement: Hulu's "Never Change!"
In 2008 the graduating class of North Meadows High School had their senior year cut short due to a disastrous tornado. Now in their mid 30's they're being forced to return home and finish high school once and for all.

[05/14/26 - 09:08 AM]
New Season of "Maine Cabin Masters" Premieres May 25 on Magnolia Network
There's no shortage of work for Maine-based builder Chase Morrill, whose specialty is renovating rustic cabins and camps all over the Pine Tree State.

[05/14/26 - 09:01 AM]
Jodie Comer Stars in "The Chain," The New Damon Lindelof Limited Series Based Off the Book by Adrian McKinty
Meet Rachel.
[05/14/26 - 09:00 AM]
Wonder Project to Premiere New Original Series "I Gotta Ask," Hosted by Bestselling Author and Podcast Host Annie F. Downs, on May 28
The first two episodes premiere on May 28, followed by two episodes each on June 4 and June 11.

[05/14/26 - 08:45 AM]
Video: "Jesser's Ultimate Kickoff" - Official Trailer - Tubi Presents
Jesser and friends take on epic, high-energy soccer challenges like goal-scoring contests and mystery pool jumps for the entire family to enjoy!
[05/14/26 - 08:01 AM]
Video: Netflix's "Mating Season" Announces Guest Stars and an All New Clip
The world of horny, lovable forest critters gets even wilder adding comedic geniuses as guest stars to the voice cast.
[05/14/26 - 08:00 AM]
BET Enters Microdrama Space with aTwist Partnership Deal to Develop and Distribute Microseries Across Linear and Vertical Platforms
BET will have a limited first-run window of the long-form episodes before moving to aTwist's vertical platform where they will be formatted as microseries.