or


[10/19/11 - 07:01 AM]
CBS Celebrates the Anniversary of Its Iconic Eye Logo
The Eye was first introduced to the public during the network's station breaks on Saturday, October 20, 1951.

[via press release from CBS]

CBS CELEBRATES THE ANNIVERSARY OF ITS ICONIC EYE LOGO

One of the Most Identifiable and Respected Corporate Symbols in History, The CBS Eye Was Introduced to the Public On-Air on Oct. 20, 1951

The Network Is Commemorating the Anniversary On-Air and on CBS.com and CBSNews.com

Wednesday, Oct. 19 - CBS's Eye logo, one of the best-crafted, most identifiable and most successful corporate symbols in history, turns 60 tomorrow. One of America's most enduring icons, the Eye was first introduced to the public during the Network's station breaks on Saturday, Oct. 20, 1951, and CBS is commemorating the anniversary on-air and on CBS.com and CBSNews.com.

"From the Network to the Corporation, the CBS Eye is an enduring asset of our company and a major source of pride for all of us," said Leslie Moonves, President and CEO, CBS Corporation. "It is a corporate logo that is known and respected all around the world, and continues to be a fitting symbol of CBS's proud history and ongoing leadership."

Tomorrow, CBS.com is replacing its homepage's current - and prominently placed - CBS Eye with the original Eye logo. Users hovering over it will see a brief explanation of its significance, and clicking on it will direct them to a classic Charles Osgood story about the creation and history of the CBS Eye. CBSNews.com will also run the Osgood story, and users on both CBS.com and CBSNews.com can view photo essays of the Eye logos throughout the decades. Kicking off the primetime schedule tomorrow at 8:00 PM, ET/PT, the Network will broadcast an on-air spot showcasing the various CBS Eye logos throughout the years and highlighting the significance of today's date. Additionally, a Network ID featuring the original CBS Eye and date the Eye was established will be shown at the top of each of the following two hours of primetime.

In the Eye's original animated incarnation, its center was a camera iris that opened and shut, and the first still version set the Eye against a background of clouds. Over the years there have been different colors and sizes of the Eye, but to this day, the perfectly-balanced design remains unchanged.

By 1951, CBS Television had seized the broadcasting spotlight. That year, the Network debuted the immensely popular "I Love Lucy" and launched CBS's first news documentary series, the critically-acclaimed "See It Now" hosted by the legendary Edward R. Murrow. That same year, CBS President Frank Stanton felt the time had come to give CBS Television a distinct and distinctive identity, so he asked creative director Bill Golden to design an on-air symbol. Golden's inspiration came while driving through Pennsylvania Dutch country. He became intrigued by the hex symbols resembling the human eye that are drawn on Shaker barns to ward off evil spirits. He also came across a drawing he admired, that had the look of an eye, in a publication featuring Shaker art. With the help of graphic artist Kurt Weihs, the Eye logo was created.

As the image became established, Stanton was determined to keep the CBS Eye in the public eye. He had the clouds removed and emblazoned the symbol on cameras, curtains, buildings, jewelry and rate cards. The next season, when Bill Golden prepared to design a new symbol, Stanton overruled him, saying: "Just when you're beginning to be bored with what you've done is when it's beginning to be noticed by your audience."

Decades later, the Eye continues to receive critical acclaim. On Dec. 13, 1998, it was featured in The New York Times Magazine's roundup of the century's "greatest design hits," and a "Company Logo Smackdown" in the May 5, 2008 issue of Fortune magazine stated "CBS's logo is as relevant today ´┐Żas the day [in 1951] it was introduced.'" Most recently, the March 14, 2011 issue of TIME ran a story about the evolving logos of many corporations through the decades, stating "...in the case of CBS, sometimes companies get it right the first time."





  [october 2011]  
S
M
T
W
T
F
S
      


· SHOWATCH
(series past and present)
· DEVWATCH
(series in development)
· MOVIEWATCH
(tv movies and mini-series)











[09/23/14 - 04:07 PM]
"Lauren Lake's Paternity Court" Soars During Its Premiere
Orion TV Productions spins the numbers for Monday, September 22.

[09/23/14 - 03:55 PM]
Animal Planet Renews Friday Night Series "Treehouse Masters" and "Redwood Kings"
The former will return in January 2015 with 10 episodes while the latter is due back in the spring with 10 original episodes.

[09/23/14 - 02:51 PM]
"Saving Africa's Giants with Yao Ming" Premieres November 18 on Animal Planet; Narrated by Edward Norton
This announcement comes in conjunction with the 2014 Clinton Global Initiative (CGI) Annual Meeting in New York and the organization's Commitment to Action to Save African Elephants.

[09/23/14 - 12:51 PM]
"Naked and Afraid" Season Finale #1 Unscripted Program in All of Cable Sunday
Discovery spins the numbers for Sunday, September 21.

[09/23/14 - 12:37 PM]
Starz in Black Debuts the U.S. Television Premiere of the Film, "Half of a Yellow Sun" Starring Emmy(R), Oscar(R) and Golden Globe(R) Nominee Chiwetel Ejiofor, on Sunday, September 28th at 10PM ET/PT
The film centers around the diverging destinies of two sisters, Olanna (played by Thandie Newton) and Kainene (played by Anika Noni Rose) who are glamorous twins from a wealthy Nigerian family.

[09/23/14 - 12:06 PM]
"Iyanla: Fix My Life" Delivers 1.15 Million Viewers Saturday Night on OWN
OWN spins the numbers for Saturday, September 20.

[09/23/14 - 12:01 PM]
History Premieres New Season of Hit Series "The Curse of Oak Island" & Premieres Brand New Series "Search for the Lost Giants"
Look for both series on Tuesday nights at 9:00/8:00c and 10:00/9:00c, respectively, beginning November 4.

[09/23/14 - 11:44 AM]
How You Doin'? Better Now That "Friends" Is Returning to TV Land Monday, September 29th
Viewers can tune in to TV Land every night to see their six best "Friends" beginning Monday, September 29 at 11:00/10:00c.

[09/23/14 - 11:26 AM]
Colin Farrell and Vince Vaughn Confirmed to Star in the Second Season of HBO's "True Detective"; Justin Lin Set to Direct First Two Episodes
The eight-episode hour-long drama is set to begin production later this fall in California.

[09/23/14 - 11:17 AM]
TBS Marks Its Fourth Consecutive Week as Basic Cable's Top Entertainment Network with Adults 18-49 in Primetime
Turner spins the numbers for the week of September 15-21.

[09/23/14 - 11:11 AM]
Nickelodeon Wins Week, Locks Top Shows Across All Kid Demos
Nickelodeon spins the numbers for the week of September 15-21.

[09/23/14 - 11:03 AM]
Family of Preachers Opens Progressive Church in the Bible Belt on New TLC Series "Preaching Alabama"
The all-new six-part series premieres Tuesday, October 7 at 10:00/9:00c on the cable channel.

[09/23/14 - 10:28 AM]
A Third Season of the "Nashville"-Inspired Docu-Web Series, "On the Record," Returns to ABC Music Lounge Featuring Original Music from the Popular Drama "Nashville"
First up: Charles Esten and Deana Carter get together for an intimate discussion on the song they co-wrote for "Nashville's" season premiere, "I Know How To Love You Now."

[09/23/14 - 10:20 AM]
"Scorpion" Is Monday's Top New Program, with 14 Million Viewers and 3.3 Rating in Adults 18-49
CBS spins the numbers for Monday, September 22.

[09/23/14 - 10:04 AM]
New Seasons of "Auction Hunters" and "Thrift Hunters" Premiere Saturday, October 11!
Both series will air back-to-back beginning at 9:00/8:00c.