or


[10/19/11 - 07:01 AM]
CBS Celebrates the Anniversary of Its Iconic Eye Logo
The Eye was first introduced to the public during the network's station breaks on Saturday, October 20, 1951.

[via press release from CBS]

CBS CELEBRATES THE ANNIVERSARY OF ITS ICONIC EYE LOGO

One of the Most Identifiable and Respected Corporate Symbols in History, The CBS Eye Was Introduced to the Public On-Air on Oct. 20, 1951

The Network Is Commemorating the Anniversary On-Air and on CBS.com and CBSNews.com

Wednesday, Oct. 19 - CBS's Eye logo, one of the best-crafted, most identifiable and most successful corporate symbols in history, turns 60 tomorrow. One of America's most enduring icons, the Eye was first introduced to the public during the Network's station breaks on Saturday, Oct. 20, 1951, and CBS is commemorating the anniversary on-air and on CBS.com and CBSNews.com.

"From the Network to the Corporation, the CBS Eye is an enduring asset of our company and a major source of pride for all of us," said Leslie Moonves, President and CEO, CBS Corporation. "It is a corporate logo that is known and respected all around the world, and continues to be a fitting symbol of CBS's proud history and ongoing leadership."

Tomorrow, CBS.com is replacing its homepage's current - and prominently placed - CBS Eye with the original Eye logo. Users hovering over it will see a brief explanation of its significance, and clicking on it will direct them to a classic Charles Osgood story about the creation and history of the CBS Eye. CBSNews.com will also run the Osgood story, and users on both CBS.com and CBSNews.com can view photo essays of the Eye logos throughout the decades. Kicking off the primetime schedule tomorrow at 8:00 PM, ET/PT, the Network will broadcast an on-air spot showcasing the various CBS Eye logos throughout the years and highlighting the significance of today's date. Additionally, a Network ID featuring the original CBS Eye and date the Eye was established will be shown at the top of each of the following two hours of primetime.

In the Eye's original animated incarnation, its center was a camera iris that opened and shut, and the first still version set the Eye against a background of clouds. Over the years there have been different colors and sizes of the Eye, but to this day, the perfectly-balanced design remains unchanged.

By 1951, CBS Television had seized the broadcasting spotlight. That year, the Network debuted the immensely popular "I Love Lucy" and launched CBS's first news documentary series, the critically-acclaimed "See It Now" hosted by the legendary Edward R. Murrow. That same year, CBS President Frank Stanton felt the time had come to give CBS Television a distinct and distinctive identity, so he asked creative director Bill Golden to design an on-air symbol. Golden's inspiration came while driving through Pennsylvania Dutch country. He became intrigued by the hex symbols resembling the human eye that are drawn on Shaker barns to ward off evil spirits. He also came across a drawing he admired, that had the look of an eye, in a publication featuring Shaker art. With the help of graphic artist Kurt Weihs, the Eye logo was created.

As the image became established, Stanton was determined to keep the CBS Eye in the public eye. He had the clouds removed and emblazoned the symbol on cameras, curtains, buildings, jewelry and rate cards. The next season, when Bill Golden prepared to design a new symbol, Stanton overruled him, saying: "Just when you're beginning to be bored with what you've done is when it's beginning to be noticed by your audience."

Decades later, the Eye continues to receive critical acclaim. On Dec. 13, 1998, it was featured in The New York Times Magazine's roundup of the century's "greatest design hits," and a "Company Logo Smackdown" in the May 5, 2008 issue of Fortune magazine stated "CBS's logo is as relevant today ´┐Żas the day [in 1951] it was introduced.'" Most recently, the March 14, 2011 issue of TIME ran a story about the evolving logos of many corporations through the decades, stating "...in the case of CBS, sometimes companies get it right the first time."





  [october 2011]  
S
M
T
W
T
F
S
      


· SHOWATCH
(series past and present)
· DEVWATCH
(series in development)
· MOVIEWATCH
(tv movies and mini-series)





[02/20/18 - 09:04 AM]
Amazon Prime Original Series "The Dangerous Book for Boys," from Bryan Cranston and Greg Mottola, To Debut Exclusively on Prime Video on Friday, March 30
The series is a family show inspired by the book of the same name written by Conn and Hal Iggulden, that will resonate with children and adults of all ages.

[02/20/18 - 09:03 AM]
"Saturday Night Live" Announces Slate of Hosts, Musical Guests for March 3, 10, 17 Shows
Sterling K. Brown (March 10) and Bill Hader (March 17) join the previously announced Charles Barkley (March 3) as hosts.

[02/20/18 - 09:00 AM]
History(R) Seeks to Uncover the Truth Behind One of the Greatest Mysteries of the 19th Century in "The Curse of Civil War Gold"
Marty Lagina of "The Curse of Oak Island" is back with a new six-episode non-fiction series.

[02/20/18 - 08:40 AM]
Video: Netflix Releases "Marvel's Jessica Jones" Franchise Trailer
With flashes back to the first season, the trailer explores Jessica's path to season two, while she shows everyone how to fight like a woman.

[02/20/18 - 08:34 AM]
Netflix Satisfies Cravings for More "Santa Clarita Diet" with Season 2, Launching March 23rd
Despite her hunger for human flesh, his undead wife's killer urges and her mom's new lust for life (and taking it), Sheila, Joel and Abby Hammond are fineeee.

[02/20/18 - 01:58 AM]
"The Alcasser Murders," A Netflix Original Documentary Series, Coming in 2019 to Members Globally
The four-episode true crime documentary analyzes and investigates one of the most gruesome and controversial crimes in Spanish history.

[02/19/18 - 02:02 PM]
NBC Sports Digital Live Streaming for PyeongChang Olympics Triples Sochi Games with 1 Week to Go
NBC further spins the numbers for Sunday, February 18.

[02/19/18 - 09:01 AM]
Sunday's Broadcast Ratings: NBC, Winter Olympics Continue Their Reign
The Peacock tops the night among total viewers and adults 18-49.

[02/19/18 - 09:00 AM]
Travel Channel Greenlights "Mysterious Islands" with Kellee Edwards
Production begins in April, with the series slated to premiere in late 2018.

[02/19/18 - 07:23 AM]
HGTV Adds "How Close Can I Beach?" to Popular Sunday Night Fantasy Lifestyle Programming Lineup
Premiering Sunday, March 11, the 13-episode series will follow buyers who tour coastal towns in hopes of finding the perfect beachside home.

[02/19/18 - 07:00 AM]
"Andi Mack" Renewed for a Third Season on Disney Channel
The cast - Peyton Elizabeth Lee, Lilan Bowden, Joshua Rush, Sofia Wylie and Asher Angel - got the news while on ABC's "Good Morning America" today.

[02/18/18 - 10:46 PM]
Video: Netflix Reveals Launch Date, Official Trailer and First Look for Its Arabic Comedy Special "Adel Karam: Live from Beirut"
With its rapidly growing stand-up comedy special slate, Adel now joins notable comedy stars such as Gad Elmaleh, Jack Whitehall and Dieter Nuhr in Netflix's effort to bring great international talent to its global audience.

[02/18/18 - 03:25 PM]
Saturday's Broadcast Ratings: NBC Cruises to Victory with Winter Olympics
The Peacock leads the night in total viewers plus adults 18-49.

[02/18/18 - 02:27 PM]
Salt Lake City, Denver, Milwaukee, Seattle, Kansas City & San Diego Top NBC Olympics' Primetime Ratings at Midpoint of PyeongChang Olympics
NBC further spins the numbers for Saturday, February 17.

[02/17/18 - 02:06 PM]
NBCSN Delivers Its Most-Watched Week in Primetime
NBC further spins the numbers for Friday, February 16.