or


[10/19/11 - 07:01 AM]
CBS Celebrates the Anniversary of Its Iconic Eye Logo
The Eye was first introduced to the public during the network's station breaks on Saturday, October 20, 1951.

[via press release from CBS]

CBS CELEBRATES THE ANNIVERSARY OF ITS ICONIC EYE LOGO

One of the Most Identifiable and Respected Corporate Symbols in History, The CBS Eye Was Introduced to the Public On-Air on Oct. 20, 1951

The Network Is Commemorating the Anniversary On-Air and on CBS.com and CBSNews.com

Wednesday, Oct. 19 - CBS's Eye logo, one of the best-crafted, most identifiable and most successful corporate symbols in history, turns 60 tomorrow. One of America's most enduring icons, the Eye was first introduced to the public during the Network's station breaks on Saturday, Oct. 20, 1951, and CBS is commemorating the anniversary on-air and on CBS.com and CBSNews.com.

"From the Network to the Corporation, the CBS Eye is an enduring asset of our company and a major source of pride for all of us," said Leslie Moonves, President and CEO, CBS Corporation. "It is a corporate logo that is known and respected all around the world, and continues to be a fitting symbol of CBS's proud history and ongoing leadership."

Tomorrow, CBS.com is replacing its homepage's current - and prominently placed - CBS Eye with the original Eye logo. Users hovering over it will see a brief explanation of its significance, and clicking on it will direct them to a classic Charles Osgood story about the creation and history of the CBS Eye. CBSNews.com will also run the Osgood story, and users on both CBS.com and CBSNews.com can view photo essays of the Eye logos throughout the decades. Kicking off the primetime schedule tomorrow at 8:00 PM, ET/PT, the Network will broadcast an on-air spot showcasing the various CBS Eye logos throughout the years and highlighting the significance of today's date. Additionally, a Network ID featuring the original CBS Eye and date the Eye was established will be shown at the top of each of the following two hours of primetime.

In the Eye's original animated incarnation, its center was a camera iris that opened and shut, and the first still version set the Eye against a background of clouds. Over the years there have been different colors and sizes of the Eye, but to this day, the perfectly-balanced design remains unchanged.

By 1951, CBS Television had seized the broadcasting spotlight. That year, the Network debuted the immensely popular "I Love Lucy" and launched CBS's first news documentary series, the critically-acclaimed "See It Now" hosted by the legendary Edward R. Murrow. That same year, CBS President Frank Stanton felt the time had come to give CBS Television a distinct and distinctive identity, so he asked creative director Bill Golden to design an on-air symbol. Golden's inspiration came while driving through Pennsylvania Dutch country. He became intrigued by the hex symbols resembling the human eye that are drawn on Shaker barns to ward off evil spirits. He also came across a drawing he admired, that had the look of an eye, in a publication featuring Shaker art. With the help of graphic artist Kurt Weihs, the Eye logo was created.

As the image became established, Stanton was determined to keep the CBS Eye in the public eye. He had the clouds removed and emblazoned the symbol on cameras, curtains, buildings, jewelry and rate cards. The next season, when Bill Golden prepared to design a new symbol, Stanton overruled him, saying: "Just when you're beginning to be bored with what you've done is when it's beginning to be noticed by your audience."

Decades later, the Eye continues to receive critical acclaim. On Dec. 13, 1998, it was featured in The New York Times Magazine's roundup of the century's "greatest design hits," and a "Company Logo Smackdown" in the May 5, 2008 issue of Fortune magazine stated "CBS's logo is as relevant today ´┐Żas the day [in 1951] it was introduced.'" Most recently, the March 14, 2011 issue of TIME ran a story about the evolving logos of many corporations through the decades, stating "...in the case of CBS, sometimes companies get it right the first time."





  [october 2011]  
S
M
T
W
T
F
S
      


· SHOWATCH
(series past and present)
· DEVWATCH
(series in development)
· MOVIEWATCH
(tv movies and mini-series)





[04/22/17 - 08:34 AM]
Friday's Broadcast Ratings: NBC Slips Into Top Spot Among Adults 18-49
With CBS in repeats, the Peacock takes home the demo crown.

[04/21/17 - 01:37 PM]
TV One Announces Production of New Original Documentary Series, "Evidence of Innocence"
Hosted by Benjamin Crump, the series will profile the unbelievable true stories of individuals who were convicted of crimes they didn't commit, the journey each endured to have their cases overturned and the challenge to rebuild their lives.

[04/21/17 - 01:25 PM]
DIY Network Produces Pilot Starring Grammy Award-Winning Rap Artist Sir Mix-A-Lot
The special one-hour episode will feature Anthony - a Grammy(R) award winning rap artist and expert house-flipper - as he finds, renovates and flips houses in his hometown of Seattle.

[04/21/17 - 12:20 PM]
"Josh Gates' Destination Truth" Brings More Epic Adventures to Travel Channel
In the 43 one-hour episodes, explorer Josh Gates experiences hilarious and harrowing adventures in search of the truth behind the world's most unusual mysteries.

[04/21/17 - 11:46 AM]
Melissa Benoist and Julia Garner Join the Cast of "Waco"
Produced by Weinstein Television, the series is currently in production in Santa Fe, NM.

[04/21/17 - 11:42 AM]
Investigation Discovery to Encore "Killing Richard Glossip" in Wake of Arkansas Execution Last Night
As previously announced, and ahead of the premiere earlier this week, ID greenlit a fifth episode to capture new developments that come to light in the case.

[04/21/17 - 10:21 AM]
Hallmark Movies & Mysteries Original Premiere Date Changes
Look for "A Bundle of Trouble: An Aurora Teagarden Mystery" now on Sunday, May 21 while "Site Unseen: An Emma Fielding Mystery" is moving to Sunday, June 4.

[04/21/17 - 10:12 AM]
TV One Presents Stories of Perseverance, Love and Triumph with 2017-2018 Slate of Original Movies
"We are so excited to produce and present such a wide range of original films that expand the narrative of our community," said D'Angela Proctor.

[04/21/17 - 10:11 AM]
TV One Represents with Expanded Morning News, Current Affairs and Lifestyle Line-Up, Plus Increased Commitment to Family Reality and True Crime & Justice Shows During 2017 Upfront Presentation
"Our goal is to provide our discerning audience of information-conscious influencers with more of what they are looking for in original films, family reality, true crime and justice content," said Brad Siegel.

[04/21/17 - 10:01 AM]
Multiplatinum Superstar G-Eazy to Perform on Tuesday, April 25 Live Telecast of NBC's "The Voice"
G-Eazy will perform his new song "Good Life," which bears the honor of being the end title and closing track in Universal Pictures' most recent box office smash, "The Fate of the Furious."

[04/21/17 - 09:15 AM]
Freeform Picks Up a Third Season of the Hit Saga Series "Shadowhunters"
"Shadowhunters" returns for the second half of season two on Monday, June 5, with Shadowhunters and Downworlders reeling from what happened at the New York Institute in the winter finale.

[04/21/17 - 08:31 AM]
Thursday's Broadcast Ratings: CBS Wins Tight Demo Race
The Eye edges ABC, FOX and NBC by one-tenth of a ratings point among adults 18-49.

[04/20/17 - 05:16 PM]
NFL Network to Televise 18 NFL Games in 2017
Presented by Bud Light, the slate of 13 regular season games kicks off when the Houston Texans visit the Cincinnati Bengals on Thursday, September 14 exclusively on NFL Network.

[04/20/17 - 05:13 PM]
From Kickoff to Super Bowl LII, NBC Bookends the 2017 NFL Season & Is Home to a Record 28 Regular Season and Postseason Games
NBC's schedule opens with a blockbuster Kickoff Weekend featuring four 2016 playoff teams.

[04/20/17 - 05:10 PM]
FOX Sports Owns the Fall: Network Announces 2017 NFL Schedule Following Powerhouse Super Bowl Season
Presenting a 2017 lineup that includes 100 regular-season games, FOX's NFL coverage is led by nine editions of "America's Game of the Week," the country's most-watched television program for eight straight years.