or


[11/08/11 - 08:20 AM]
Animal Planet Asks Viewers to Give Thanks This Holiday Season With "You Watch. We Give." R.O.A.R. Initiative
Based on the number of viewers who watch Animal Planet on Saturday, November 26, up to $50,000 will be donated to Villalobos Rescue Center.

[via press release from Animal Planet]

ANIMAL PLANET ASKS VIEWERS TO GIVE THANKS THIS HOLIDAY SEASON WITH "YOU WATCH. WE GIVE." R.O.A.R. INITIATIVE

(New York, NY) - As part of Animal Planet's on-going commitment to make a positive impact in the animal world, the network is asking viewers to tune in to help drive donations up to $50,000 to Villalobos Rescue Center, a 501c3 nonprofit organization featured in the series PIT BULLS & PAROLEES. The promotional marketing campaign called "You Watch. We Give." is part of the network's non-profit initiative Reach Out. Act. Respond. (R.O.A.R). Based on the number of viewers who watch Animal Planet on Saturday, November 26, at 10 pm ET/PT for an all-new episode of PIT BULLS & PAROLEES, funds will be donated to give thanks to Tia Torres for her tireless dedication to the pit bull breed.

In the high-drama episode, Tia decides it's time to hire new parolees to handle the heavy workload at Villalobos. For the new guys, this is the opportunity of a lifetime, but one parolee may blow it before day one is over. Then, just as one of Tia's most beloved dogs is to be adopted, the team gets shocking news about his health.

Last year, the "You Watch. We Give" campaign yielded a donation of $50,000 and garnered more than one million unique P2+ viewers to become the series' most-watched episode ever. The 2010 donations paid for half of Villalobos' yearly vet bill for the 150 dogs Tia houses. The funds allowed her to keep dogs, like "Egypt," who needed hip surgery, and "Sheriff," who needed intestinal surgery, healthy and ready for adoption.

This past fall R.O.A.R launched an eight-week matching campaign hosted by GlobalGiving, an online marketplace of charities. Through the campaign, consumer donations to R.O.A.R's eight partner charities were matched dollar for dollar from proceeds of Animal Planet licensed products. The campaign was a success, and consumer donations exceeded the program's $90,000 goal, which, when matched, made a total of $180,000, contributed across the eight-partner organizations.

R.O.A.R. is Animal Planet's national campaign that leads the way in taking action and being a voice for animals. To learn more about Villalobos and all of the R.O.A.R partners please visit: http://animal.discovery.com/roar/.

About Animal Planet

Animal Planet Media (APM), a multi-media business unit of Discovery Communications, is the world's only entertainment brand that immerses viewers in the full range of life in the animal kingdom with rich, deep content via multiple platforms and offers animal lovers and pet owners access to a centralized online, television and mobile community for immersive, engaging, high-quality entertainment, information and enrichment. APM consists of the Animal Planet television network, available in more than 97 million homes in the US; online assets www.animalplanet.com, the ultimate online destination for all things animal; the 24/7 broadband channel, Animal Planet Beyond; Petfinder.com, the #1 pet-related Web property globally that facilitates pet adoption; and other media platforms including a robust Video-on-Demand (VOD) service; mobile content; and merchandising extensions.

About Discovery Impact

Through its Discovery Impact programs, Discovery Communications (Nasdaq: DISCA, DISCB, DISCK) leverages the power of its brands, businesses and employees to give back to the world. From programming that inspires and educates to annual events that make a direct impact on the communities in which we live and work, Discovery strives to celebrate, support and sustain the majesty of the earth's people, animals and natural beauty. For more information about how Discovery is making an impact, please visit: http://impact.discovery.com.





  [november 2011]  
S
M
T
W
T
F
S
  


· PIT BULLS & PAROLEES (ANIMAL PLANET)





[12/17/17 - 08:12 AM]
Saturday's Broadcast Ratings: FOX, NBC Top Demos; CBS Leads Viewers
"Dateline Saturday Night Mystery" and "UFC on FOX" lead the night among adults 18-49.

[12/16/17 - 08:26 AM]
Friday's Broadcast Ratings: CBS Dramas Hold Off Competition
The Eye edges NBC in both total viewers and adults 18-49.

[12/15/17 - 12:44 PM]
Final Season of Netflix Original Series "Love" to Premiere March 9, 2018
"I am really excited about the third season of 'Love.' I think it is our sweetest, funniest season and ends our story in a beautiful way," said series co-creator and executive producer Judd Apatow.

[12/15/17 - 12:21 PM]
TLC's Beloved Series "Say Yes to the Dress" Returns for Its Sixteenth Season, Airing on Saturday Nights Beginning January 6 at 8/7c!
The Saturday night celebration will culminate in a new, two-hour special event featuring TLC's "Four Weddings," airing at 9:00/8:00c.

[12/15/17 - 12:18 PM]
USA Locks February 27 10/9c Premiere Date for "Unsolved: The Murders of Tupac and The Notorious B.I.G."
The anthology series chronicles the dual police investigations of Greg Kading (Josh Duhamel) and Russell Poole (Jimmi Simpson) into the controversial murders of Tupac Shakur (Marcc Rose) and The Notorious B.I.G. (Wavyy Jonez).

[12/15/17 - 10:57 AM]
Performers and Co-Host Announced for "FOX's New Year's Eve with Steve Harvey: Live from Times Square," Airing Sunday, Dec. 31 on FOX!
The celebration will air live from iconic Times Square in New York with an epic countdown to 2018, featuring views of the Times Square Ball as it drops to ring in the New Year.

[12/15/17 - 10:54 AM]
"Titans" Releases First Image of Hawk & Dove
The Hawk and Dove suits were designed by renowned costume designer Laura Jean Shannon.

[12/15/17 - 09:03 AM]
Video: Showtime(R) Releases New Drama "The Chi" for Early Sampling
The pay channel is releasing the pilot today, ahead of its on-air debut Sunday, January 7 at 10:00/9:00c.

[12/15/17 - 09:02 AM]
ABC Sets "Once Upon a Time" Premiere Date Following Winter Break
Following tonight's fall finale, look for new episodes beginning Friday, March 2.

[12/15/17 - 08:35 AM]
Thursday's Broadcast Ratings: NBC, "Thursday Night Football" Keep Demo Crown
The Peacock tops the night among adults 18-49 while CBS is the most-watched broadcaster.

[12/15/17 - 07:12 AM]
Go Behind the Scenes of Sean "Diddy" Combs' Bad Boy Entertainment on the Two-Hour Special "Apple Music's Can't Stop Won't Stop: A Bad Boy Story," Thursday, December 28, on FOX
Originally released on iTunes earlier this year, the film explores the passion and personalities behind Bad Boy Entertainment.

[12/15/17 - 06:30 AM]
CBS Announces "Elton John: I'm Still Standing - A Grammy(R) Salute" Concert
The special will be broadcast later in 2018 on the CBS Television Network.

[12/15/17 - 05:36 AM]
"Roseanne" Returns to ABC with All-New Episodes in a Special Hour-Long Premiere, Tuesday, March 27
"Roseanne" will air in its regular time slot, 8:00-8:30 p.m., beginning Tuesday, April 3, followed by "The Middle," which will move to 8:30 p.m.

[12/14/17 - 01:11 PM]
Warner Bros. and DC Entertainment Announce "DC in D.C."
Events will take place Friday, January 12, and Saturday, January 13, at the Newseum, and will culminate with the world premiere screening of the upcoming DC series "Black Lightning."

[12/14/17 - 12:57 PM]
Nat Geo WILD Celebrates the Pol-Idays with "The 12 Days of Dr. Pol" Marathon
The marathon continues through the new season, which premieres Saturday, January 6 at 9:00/8:00c.