or


[11/08/11 - 08:20 AM]
Animal Planet Asks Viewers to Give Thanks This Holiday Season With "You Watch. We Give." R.O.A.R. Initiative
Based on the number of viewers who watch Animal Planet on Saturday, November 26, up to $50,000 will be donated to Villalobos Rescue Center.

[via press release from Animal Planet]

ANIMAL PLANET ASKS VIEWERS TO GIVE THANKS THIS HOLIDAY SEASON WITH "YOU WATCH. WE GIVE." R.O.A.R. INITIATIVE

(New York, NY) - As part of Animal Planet's on-going commitment to make a positive impact in the animal world, the network is asking viewers to tune in to help drive donations up to $50,000 to Villalobos Rescue Center, a 501c3 nonprofit organization featured in the series PIT BULLS & PAROLEES. The promotional marketing campaign called "You Watch. We Give." is part of the network's non-profit initiative Reach Out. Act. Respond. (R.O.A.R). Based on the number of viewers who watch Animal Planet on Saturday, November 26, at 10 pm ET/PT for an all-new episode of PIT BULLS & PAROLEES, funds will be donated to give thanks to Tia Torres for her tireless dedication to the pit bull breed.

In the high-drama episode, Tia decides it's time to hire new parolees to handle the heavy workload at Villalobos. For the new guys, this is the opportunity of a lifetime, but one parolee may blow it before day one is over. Then, just as one of Tia's most beloved dogs is to be adopted, the team gets shocking news about his health.

Last year, the "You Watch. We Give" campaign yielded a donation of $50,000 and garnered more than one million unique P2+ viewers to become the series' most-watched episode ever. The 2010 donations paid for half of Villalobos' yearly vet bill for the 150 dogs Tia houses. The funds allowed her to keep dogs, like "Egypt," who needed hip surgery, and "Sheriff," who needed intestinal surgery, healthy and ready for adoption.

This past fall R.O.A.R launched an eight-week matching campaign hosted by GlobalGiving, an online marketplace of charities. Through the campaign, consumer donations to R.O.A.R's eight partner charities were matched dollar for dollar from proceeds of Animal Planet licensed products. The campaign was a success, and consumer donations exceeded the program's $90,000 goal, which, when matched, made a total of $180,000, contributed across the eight-partner organizations.

R.O.A.R. is Animal Planet's national campaign that leads the way in taking action and being a voice for animals. To learn more about Villalobos and all of the R.O.A.R partners please visit: http://animal.discovery.com/roar/.

About Animal Planet

Animal Planet Media (APM), a multi-media business unit of Discovery Communications, is the world's only entertainment brand that immerses viewers in the full range of life in the animal kingdom with rich, deep content via multiple platforms and offers animal lovers and pet owners access to a centralized online, television and mobile community for immersive, engaging, high-quality entertainment, information and enrichment. APM consists of the Animal Planet television network, available in more than 97 million homes in the US; online assets www.animalplanet.com, the ultimate online destination for all things animal; the 24/7 broadband channel, Animal Planet Beyond; Petfinder.com, the #1 pet-related Web property globally that facilitates pet adoption; and other media platforms including a robust Video-on-Demand (VOD) service; mobile content; and merchandising extensions.

About Discovery Impact

Through its Discovery Impact programs, Discovery Communications (Nasdaq: DISCA, DISCB, DISCK) leverages the power of its brands, businesses and employees to give back to the world. From programming that inspires and educates to annual events that make a direct impact on the communities in which we live and work, Discovery strives to celebrate, support and sustain the majesty of the earth's people, animals and natural beauty. For more information about how Discovery is making an impact, please visit: http://impact.discovery.com.





  [november 2011]  
S
M
T
W
T
F
S
  


· PIT BULLS & PAROLEES (ANIMAL PLANET)









[07/31/15 - 09:31 AM]
E!'s "I Am Cait" Ranks as Cable's Biggest Unscripted Launch of the Year and E!'s Most-Watched Series Debut in Over a Decade
E! further spins the numbers for Sunday, July 26.

[07/31/15 - 08:40 AM]
"Dateline Mystery" Matches NBC's Best Rating in the Thursday 9-11 P.M. Slot Since May
NBC spins the numbers for Thursday, July 30.

[07/31/15 - 08:39 AM]
Thursday's Broadcast Ratings: "Big Brother," "Big Bang" Keep CBS on Top
The Eye wins the evening in both total viewers and adults 18-49.

[07/31/15 - 07:59 AM]
"Taco Trip" Season Two Premieres Tuesday, August 25th on Cooking Channel
In each episode, Aarón Sánchez jumps mouth-first into one city's local taco scene, meeting the chefs, families and locals who define the Latin-side of each region.

[07/31/15 - 07:13 AM]
"Better Call Saul": First-Look Photos
The series is currently shooting its second season in Albuquerque, NM and is set to debut early next year on AMC.

[07/31/15 - 07:00 AM]
Original Reporting Fuels Television Year-to-Date Audience Growth and Solid Key News Demo Performances for All CBS News Broadcasts
CBS spins the numbers for the week of July 20-26.

[07/31/15 - 06:59 AM]
"SportsCenter" Anchors Neil Everett, Stan Verrett Reach New Agreements to Remain with ESPN
"The on-air chemistry Neil and Stan have can't be manufactured," said Rob King.

[07/31/15 - 06:02 AM]
AMC, Channel 4 and Kudos Renew "Humans" for Season Two
The series will return for eight new episodes, with production starting next year.

[07/30/15 - 06:57 PM]
Disney's "Descendants" Garners Over One Million Views on the WATCH Disney Channel App Ahead of Its Television Premiere Tomorrow
Disney Channel spins its digital numbers to date.

[07/30/15 - 04:15 PM]
FOX Drops "Knock Knock Live" in Favor of Comedy Repeats
Look for second runs of "Brooklyn Nine-Nine" and "The Last Man on Earth" to fill the Tuesday, 9:00/8:00c hour going forward.

[07/30/15 - 03:22 PM]
Emmy(R)-Winning Series "Banshee" to Return for Fourth and Final Season in Jan. 2016, Exclusively on Cinemax
"The show's exceptional blend of action and drama earned a vocal and passionate fan base that will not be disappointed in 'Banshee's' final season," said Michael Lombardo.

[07/30/15 - 03:21 PM]
First Season of Emmy(R)-Nominated Cinemax Series "The Knick," Directed by Steven Soderbergh and Starring Clive Owen, To Have a Ten-Week Special Presentation on HBO Digital Platforms, Including HBO NOW, Starting Aug. 14
In addition, HBO2 will present a marathon of the entire ten-episode first season on Saturday, Oct. 10, starting at noon (ET/PT).

[07/30/15 - 03:20 PM]
"Amy Schumer: Live from the Apollo," The Comedy Star's First HBO Stand-Up Special, Debuts Oct. 17
Directed by Chris Rock and taped May 29 before a live audience at New York's iconic Apollo Theater, the one-hour special features Schumer talking about her life.

[07/30/15 - 03:19 PM]
HBO Drama Series "The Leftovers" Returns for Its Second Season Oct. 4
The 10-episode second season is currently in production in Austin, Texas and surrounding areas.

[07/30/15 - 03:18 PM]
Comedy Series "Doll & Em," Starring Emily Mortimer and Dolly Wells, Returns for Its Second Season Sept. 13 on HBO
Guest stars this season include Ewan McGregor, Olivia Wilde, Evan Rachel Wood and Mikhail Baryshnikov.