or


[11/21/11 - 08:04 AM]
Travel Channel and Rand McNally's Tripology.com Launch Multi-Platform Partnership
Said partnership allows viewers inspired by the network's travel programming to connect with trained "tripologists."

[via press release from Travel Channel]

TRAVEL CHANNEL AND RAND MCNALLY'S TRIPOLOGY.COM LAUNCH MULTI-PLATFORM PARTNERSHIP

"TRIPOLOGISTS" TO PROVIDE VIEWERS WITH UNIQUE OPPORTUNITIES TO BOOK TRIPS AND ITINERARIES INSPIRED BY TRAVEL CHANNEL SERIES

Officially Launches Today Pegged To The Premiere of Anthony Bourdain's "The Layover" at 9:00 PM, ET/PT

CHEVY CHASE, MD (November 21, 2011) - Many believe that Travel Channel's hosts have the greatest jobs in the world. Now, fans of popular shows like "Anthony Bourdain: No Reservations" and "The Layover" can embark on trips to the cities that are featured on the Network's travel series - and at their own pace. Travel Channel and Rand McNally's Tripology.com business have created a multi-platform partnership that allows viewers inspired by the Network's travel programming to connect with trained "tripologists." These personalized online travel agents are equipped with the specific episode details - city, hotels, restaurants, food markets, etc., and will book trips to cities featured on popular Travel Channel's television series. The first series to officially launch as part of this partnership is Anthony Bourdain's "The Layover," which premieres tonight at 9:00 p.m. ET/PT. The announcement was made today by Shannon O'Neill, senior vice president and chief financial officer, Travel Channel.

"Our partnership with Rand McNally is a key element to our overall digital strategy, providing deeper connections with our viewers and the programming. We continue to explore new opportunities to marry inspiration with activation," says O'Neill. "We are launching with 'The Layover,' but plan to quickly roll out additional specialized itineraries, across many of our properties, that our audiences love."

"Tripology.com is not a travel agency. We do not sell tickets or trips," says John T. Peters, vice president, digital strategy & travel, Rand McNally. "What makes this service unique is that we help find the travel experts who specialize in specific experiences - and in this case, allowing travelers to create similar experiences they watch on television."

Initial feedback from early testing with "No Reservations" has been extremely positive. Most of the trip requests received to-date are for Europe in 2012, and the top requested cities are Barcelona, New York, Madrid, Paris and Rome. Travel experts note that many users start their research now for discussion over the holidays, and then January through March is the time frame for trip planning and booking.

Viewers can go to Travelchannel.com to watch additional video from a particular show and then research locations and activities. The site then connects them with Tripology.com, an interactive referral service focused on connecting travelers with qualified top-rated travel specialists. With Tripology.com, a user tells specialists where they want to go and what kind of experience they want. The request goes to a Travel Channel tripologist who specializes in the area, and is armed with actual itineraries from programming. Usually within 24 hours, the user will receive an email or phone call from a Travel Channel tripologist who can help plan the trip, and book with them directly.

As part of Scripps Networks Interactive, Travel Channel is consistently looking to expand its lifestyle brand and content across multiple platforms. Building the network's digital extensions partnerships with companies like Tripology.com, Oyster.com and iTunes, provides viewers with high-value opportunities to engage with the talent and programming outside of their homes.

TRAVEL CHANNEL (http://www.travelchannel.com) is a multiplatform travel lifestyle brand with the core mission of providing inspiring and compelling programming that takes viewers beyond their every day destinations, making the unfamiliar familiar, whether it's around the world or around the block. A dual feed network that is also available in HD, Travel Channel is the world's leading travel media brand, and is available in 96 million U.S. cable homes. Owned and operated by Scripps Networks Interactive (NYSE: SNI), Travel Channel has offices in Chevy Chase, MD, and New York, NY. Scripps Networks Interactive (NYSE: SNI) also owns and operates HGTV, DIY Network, Food Network, Cooking Channel and Great American Country.

RAND MCNALLY (www.RandMcNally.com) is the most trusted source for maps, directions, and travel content. Rand McNally's products and services include: Road travel review site www.BestoftheRoad.com; Interactive travel referral service, www.Tripology.com; America's #1 Road Atlas; and TripMaker(R) RVND(TM) GPS for RVers; as well as a host of products and services for the trucking and education markets.





  [november 2011]  
S
M
T
W
T
F
S
  


· ANTHONY BOURDAIN: NO RESERVATIONS (TRAVEL)
· LAYOVER, THE (TRAVEL)











[05/21/15 - 03:43 PM]
Updated: ABC's 2014-15 Primetime Ratings
ABC further spins the numbers for the season to date.

[05/21/15 - 03:27 PM]
Kickstarter Sensation "Kung Fury" Delivers Bad to the Bone 80's Action, Artistry and Hilarity... and El Rey Is the Only Place on Your TV Badass Enough to Show It
An official selection of the 2015 Cannes Film Festival, the visually spectacular 30-minute action comedy was created by Swedish filmmaker David Sandberg and backed by the Kickstarter community.

[05/21/15 - 02:26 PM]
Update: NBC Wins the 2014-15 Primetime Season in Adults 18-49, Claims Its Second Consecutive September-to-May Crown
NBC further spins the numbers for the season to date.

[05/21/15 - 02:09 PM]
Final: ABC's 2015 May Sweep Ratings
ABC further spins the numbers for the May sweeps period.

[05/21/15 - 01:40 PM]
Hulu's "The Hotwives of Las Vegas" Cast Announced
The second season is set to premiere exclusively on Hulu and Hulu Plus with episodes to stream weekly starting on Tuesday, August 18.

[05/21/15 - 01:01 PM]
Video: Watch Your Pack! MTV's "Teen Wolf" Season Five Trailer Has Arrived!
Look for the special two night premiere on Monday, June 29 and Tuesday, June 30.

[05/21/15 - 11:21 AM]
The World Premiere of "Jeff Ross Roasts Criminals: Live at Brazos County Jail" Debuts June 13 at 11 p.m. ET/PT on Comedy Central
For fans that can't wait for Ross' new material, the special will be available on June 13 on CC: Stand-Up Direct.

[05/21/15 - 11:04 AM]
Special Companion Piece Editions of "Extreme Weight Loss" -- "Love Can't Weight" -- To Premiere June 23 on ABC
David Tutera, Rocco DiSpirito and "Duff" Goldman will guest star as part of the couple's "Wedding Dream Team."

[05/21/15 - 10:58 AM]
The Final Broadcast of the "Late Show with David Letterman" Delivers 13.76 Million Viewers - Its Largest Audience Since 1994
CBS spins the late-night numbers for Wednesday, May 20.

[05/21/15 - 10:12 AM]
TLC Signs on for a New Season of "Our Little Family"
The network ordered eight hour-long episodes and a one-hour special with the family answering behind-the-scenes questions, slated to premiere in September 2015.

[05/21/15 - 09:14 AM]
HGTV and DIY Network Renew Five Series
The former's "Island Life" and "Island Hunters" and the latter's "Texas Flip and Move," "Garage Gold" and "Building Alaska" are all due back.

[05/21/15 - 09:02 AM]
USA Network to Air Academy Award(R)-Winning Film "Born on the Fourth of July" with an Introduction by Academy Award-Nominated Actor Tom Cruise
In commemoration of Memorial Day, the groundbreaking film will air on USA Network, Saturday, May 23 at 7/6c and feature a special, new introduction from lead actor Tom Cruise.

[05/21/15 - 08:57 AM]
"Mysteries of Laura" Captures Its Top Results Since February 25
NBC spins the numbers for Wednesday, May 20.

[05/21/15 - 08:31 AM]
ABC's "500 Questions" Opens Solidly Against CBS' "Survivor" Finale
ABC spins the numbers for Wednesday, May 20.

[05/21/15 - 08:24 AM]
Fan-Driven Programming Marathon & Twitter Party Planned for "Fixer Upper" on Memorial Day Weekend
In addition, fans of the series can live tweet with stars Chip and Joanna Gaines from 7 p. m. to 8 p.m. ET/PT using #FixerUpper.